Integrated Marketing

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Content Marketing Institute: Trends and Best Practices in Content Marketing

Joe Pulizzi, founder of the Content Marketing Institute, presented the latest trends and best practices in content marketing.

Cleveland Clinic: Building a Global Brand through Trusted Content

Paul Matsen, chief marketing and communications officer at the Cleveland Clinic, and Cynthia Galbincea, executive director, marketing communications, at Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.

Cleveland Clinic: Building a Global Brand through Trusted Content

Paul Matsen, chief marketing and communications officer at the Cleveland Clinic, and Cynthia Galbincea, executive director, marketing communications, at Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.

Marketers Panel: Media Agencies

Katherine Freeley, senior sourcing manager, media at Colgate-Palmolive, and Ben Jankowski, group head, global media at MasterCard Worldwide, shared their best practices and views on top media agency issues.

Research Report: 2012 ANA Q4 Member Benchmarking Survey

This report is based on questions posed by ANA members. Topics covered in this survey include: digital marketing (digital decoupling), marketing organization (integrated marketing), agency compensation, and marketing financial management and procurement.

PowerPresentation: 2012 ANA Q4 Member Benchmarking Survey

This collection of data charts represents findings from the 2012 ANA Q4 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include Digital marketing (digital decoupling), marketing organization (integrated marketing), agency compensation, and marketing financial management and procurement.

Krispy Kreme: Reaching Millennials through Integrated Marketing

Executives from Krispy Kreme and Barkley (its agency) discussed how Krispy Kreme integrated its brand icons into social media, online, and mobile programs aimed at Millennials.

Krispy Kreme: Reaching Millennials through Integrated Marketing

Executives from Krispy Kreme and Barkley (its agency) discussed how Krispy Kreme integrated its brand icons into social media, online, and mobile programs aimed at Millennials.

Ace Hardware: Integrated Paint Campaign

Christopher Boniface, media manager, and Dana Larsen, brand manager, Ace Hardware, discussed their successful integrated campaign to promote the company’s new paint brand, Clark+Kensington.

Boston Bruins Launch a Digital Network to Connect with Fans

Jen Compton, vice president of marketing, Boston Bruins and TD Garden, discussed how the Bruins became the first professional sports team to create a digital entertainment network.

DPAA Case Study: Hallmark Cards

Jan Mulkey, consumer marketing manager, Hallmark Cards, presented a case study at the DPAA 2012 Digital Media Summit which highlighted the use of digital place-based media in the launch campaign for Hallmark’s new “Jingle” product line.

DPAA Case Study: Oppenheimer Funds

Kirti N. Srikant, AVP, director of brand marketing and advertising, Oppenheimer Funds, presented a case study at the DPAA 2012 Digital Media Summit which highlighted Oppenheimer’s use of digital place-based media as a key element of their “Globalize Your Thinking” integrated campaign.

Gillette Frightens Consumers with "The World’s Scariest Shave"

Brian Cronk, VP, group director, strategy, Carat USA, discussed how Gillette got disposable razor users to switch to the Fusion ProGlide by frightening them with “The World’s Scariest Shave” campaign.

Knowing the Right Customer Motivations for Deeper Digital Engagement

Kelly Jones, head of marketing insights, global insights & analytics, Microsoft Advertising, discussed the results of a recent study that identified the different ways consumers around the globe discover and engage with branded online content.

Kellogg: Winning with a Total Market Strategy

Bob Liodice, president and CEO, ANA, interviewed Brad Davidson, president, Kellogg North America, Kellogg Company, about how Kellogg developed a marketing solution to regain share in the U.S. Hispanic market.

Kellogg: Winning with a Total Market Strategy

Bob Liodice, president and CEO, ANA, interviewed Brad Davidson, president, Kellogg North America, Kellogg Company, about how Kellogg developed a marketing solution to regain share in the U.S. Hispanic market.

Domtar’s PAPERbecause Case Study: Relaunching a Brand, Crushing Convention

Kathy Wholley, director of advertising and communications at Domtar, Matt Ferguson, managing partner at Eric Mower + Associates, and Paige Goff, vice president, sustainability and business communications at Domtar, discussed how Domtar, a global leader in office paper, transformed a commodity into brand value and created brand demand and differentiation.

DPAA Case Studies: Digital Place-Based Media

Case studies from Oppenheimer Funds, Jack in the Box, Hallmark Cards, and Foster’s were presented during a panel discussion about the importance of digital place-based media at the DPAA 2012 Digital Media Summit.

Cleveland Clinic: Building a Global Brand through Trusted Content

Paul Matsen, Chief Marketing & Communications Officer, The Cleveland Clinic, shared the programs and results that have made the Cleveland Clinic a leader in content marketing.

Cleveland Clinic: Building a Global Brand through Trusted Content

Paul Matsen, chief marketing and communications officer, Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.

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