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Search returned: 218 document(s).
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This Bread Company Looked to its Heritage for a Rebrand
REGGIE Awards April 17, 2024The Arnold, Brownberry, and Oroweat (ABO) bread brand was losing popularity in the category it had built. Realizing the value of heritage, ABO embraced its "oldness"— and enlisted some bold grandmas to launch its “Baked the Right Way” campaign to reposition its brand.
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The Media Tactics of United Airlines
Event Recaps March 20, 2024During a session at the ANA’s 2024 Media Conference, United Airlines offered examples of some of its approaches to leveraging media to advance its brand.
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The Media Tactics of United Airlines
Conference Highlights March 20, 2024Consistent authenticity, agility, and a retooled influencer strategy are driving United Airlines’ social media successes.
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Creating Next-Gen Fan Engagement
Event Recaps March 19, 2024During a session at the ANA’s 2024 Media Conference, the NFL offered examples of how it is securing and growing its audience.
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Creating Next-Gen Fan Engagement
Conference Highlights March 19, 2024For the NFL, understanding its fans is crucial to getting the best return on media impressions.
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How to Strengthen the Relationship Between Marketing and PR
Champions of Growth Podcast February 14, 2024M&T Bank's Francesco Lagutaine and Peppercomm's Jacqueline Kolek join host Matthew Schwartz to discuss their long-standing relationship and why it’s increasingly important that client-side marketers view their PR agencies as partners and not vendors.
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This is How You Leverage PR to Supercharge Marketing
Podcast Clips February 14, 2024M&T Bank CMO Francesco Lagutaine joined the Champions of Growth podcast, along with his partner Jacqueline Kolek of PR firm Peppercomm, to share how the two have supercharged the brand’s marketing efforts with perfectly aligned public relations.
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How PUMA Achieved Buy-In for Its First-Ever Data Analytics Team
Event Recaps January 23, 2024PUMA’s Hermann Hassenstein shared his approach for successfully building out the brand’s first-ever data analytics team. He covered solutions for overcoming challenges they faced, including a look at specific use cases that helped his team build trust and credibility across the organization.
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How PUMA Achieved Buy-In for Its First-Ever Data Analytics Team
Conference Session Videos January 23, 2024In this video, PUMA’s Hermann Hassenstein shared his approach for successfully building out the brand’s first-ever data analytics team. He covered solutions for overcoming challenges they faced, including a look at specific use cases that helped his team build trust and credibility across the organization.
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Marketing Collateral Management Tool
Tools January 11, 2024Use this database to ensure your marketing collateral is up-to-date and well distributed.
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Shaping the Next Generation of Marketers, with Niki Mandell of A+E
Marketing Futures Podcast January 9, 2024A+E’s Niki Mandell joins Marketing Futures Podcast host Mike Berberich to discuss mentorship, integrated marketing, and the skills the marketers of tomorrow need to learn today.
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The Six Cs of Integrated Marketing
Training Takeaways January 2, 2024Marketing consultant, professor at Ferris State University, and ANA instructor Susan Jones breaks effective integrated marketing down into six elements.
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The 4 Ps? Try the 4 Es to Excel at Integrated Marketing
Training Takeaways January 2, 2024Learn four principles critical to guiding your integrated marketing efforts.
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An Example of How to Represent Women in Advertising
Event Recaps December 7, 2023Kalmbach Feeds’ Bonnie Brannigan and SeeHer's Yatisha Forde shared the story behind the award-winning "Feed Your Dreams" campaign and why it stands out as an exemplary case study for its representation of women in advertising in front of and behind the camera.
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An Example of How to Represent Women in Advertising
Conference Session Videos December 7, 2023In this video, Kalmbach Feeds’ Bonnie Brannigan and SeeHer's Yatisha Forde shared the story behind the award-winning "Feed Your Dreams" campaign and why it stands out as an exemplary case study for its representation of women in advertising in front of and behind the camera.
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How Prudential Activated Curtain Up on Broadway
Event Recaps November 15, 2023Prudential, the title sponsor of the Curtain Up Broadway Festival, supported the event with activations across print, digital, video, and experiential channels.
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On Lok Gets Chinese Seniors to Embrace Life
Multicultural Excellence Awards November 13, 2023To enroll more Chinese seniors in the On Lok Program of All-Inclusive Care for the Elderly (PACE), On Lok’s Lunar New Year (LNY) integrated marketing campaign celebrated Chinese cultural pride while promoting their physical and mental health.
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Target Helps Latin-Owned Brands
Multicultural Excellence Awards November 13, 2023Target became the first retailer to launch an initiative dedicated to elevating and supporting the marketing and community impact of the Latin-owned-brands it distributes. The campaign launched during Hispanic Heritage Month and flighted through the Christmas holiday.
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Targeted and Authentic Multicultural Strategies for a Diverse Market
Event Recaps November 2, 2023After relocating from St. Louis to Los Angeles in 2016, the Rams were challenged with rebuilding a fan base in a highly competitive and diverse market. Combining targeted outreach with a consistent approach, the Rams built a successful, multi-pronged platform capable of both mass reach and personal impact.
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