Integrated Marketing

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Taking Cues from the Customer: “Omnichannel” and the Drive For Audience Engagement

Based on an intensive primary research effort and produced in partnership with the Interactive Advertising Bureau, this white paper explores the origins and likely evolution of omnichannel customer engagement strategies.

Defining and Mapping the Native Advertising Landscape

This report from Altimeter addresses the questions: What is native advertising and, by extension, what is it not? It also attempts to map and outline product offerings from the native advertising triumvirate: publishers, technology vendors, and social media platforms.

Redefining Advertising: How 2013 Transformed Digital Marketing

It was a great year for digital advertising. This infographic from Google looks at the big shifts that redefined the industry in 2013.

Marketing to Millennials: Top Trends and Ways to Reach this Elusive Group

Jeff Fromm, executive vice president at Barkley and co-author of Marketing to Millennials, shared new research and best practices in creating brand engagement for Millennials in an entertaining and educational format.

Marketing to Millennials: Top Trends and Ways to Reach this Elusive Group

In this presentation, Jeff Fromm, executive vice president at Barkley and co-author of Marketing to Millennials, shared new research and best practices in creating brand engagement for Millennials in an entertaining and educational format.

Monsanto Uses Big Data to Build Multi-Channel Marketing Analytics Strategy

Alight Analytics’ Matt Hertig and Monsanto’s Gary Sakin discussed how data dashboards were used to plan and optimize Monsanto’s marketing ROI.

Monsanto Uses Big Data to Build Multi-Channel Marketing Analytics Strategy

In this presentation, Alight Analytics’ Matt Hertig and Monsanto’s Gary Sakin discussed how data dashboards were used to plan and optimize Monsanto’s marketing ROI.

How Internal Procurement Can Best Optimize the Agency/Client Relationship

Nick Thakkar, director of strategic sourcing at MDC Partners, shared how agencies, internal procurement, and clients can work together to maximize the marketing investment and foster innovation.

MINI Motors Incites Passion with Real-Time Content Marketing

Lee Nadler, marketing communications manager at MINI, shared examples of MINI’s creative real-time marketing, from social volleys with other brands to turning a moving car into a live concert venue.

MINI Motors Incites Passion with Real-Time Content Marketing (Video 1)

In this video, Lee Nadler, marketing communications manager at MINI, discussed how the brand prepares for spontaneity.

MINI Motors Incites Passion with Real-Time Content Marketing (Video 2)

In this video, Lee Nadler, marketing communications manager at MINI, shared examples of MINI’s creative real-time marketing, from social volleys with other brands to turning a moving car into a live concert venue.

Join the #RallyCry: Real-Time Marketing at Capital One

In this presentation, Patrick McLean, vice president of digital brand strategy at Capital One, shared how the bank used real-time marketing to become the most socially-engaging brand on Twitter during the 2013 NCAA men’s basketball tournament.

Key Findings Report: 2013 ANA/Nielsen Optimizing Integrated Multi-Screen Campaigns

This report covers the key findings from the Optimizing Integrated Multi-Screen Campaigns Survey that was conducted online, by the ANA and Nielsen, during July and August 2013. The objectives of this survey included assessing the importance of integrated multi-screen campaigns, evaluating the metrics used to measure their success, examining the attributes that can lead to increased spend on multi-screen campaigns, ascertaining the importance of the different screen types, and determining the ad formats best suited for integrated multi-screen advertising.

Black Friday

Footlocker created a sneaker hunt during the week leading up to Black Friday to increase sales and pique the interest of consumers.

From Inspiration to Innovation

Boeing produced a series of videos showcasing innovations by the company’s engineers as part of a campaign leading up to its centennial.

From Promotion to Emotion: Connecting B-to-B Customers to Brands

Meredith Cherwony, senior account planner at Google, shared insights from a Google survey analysis that can help B-to-B brands leverage emotional connections to drive purchase intent.

From Promotion to Emotion: Connecting B-to-B Customers to Brands

In this presentation, Meredith Cherwony, senior account planner at Google, shared insights from a Google survey analysis that can help B-to-B brands leverage emotional connections to drive purchase intent.

Girls Night In

Clean & Clear partnered with a TV station’s movie night and created a digital space online for teenage girls to celebrate their best friends and engage with the brand.

How Brands Can Measure and Leverage Predictive Emotional Brand Engagement

Dr. Robert Passikoff, founder and president of Brand Keys, Inc., shared how emotional brand engagement can be measured and leveraged to generate positive consumer behavior in the marketplace.

Made Simple

As part of an integrated campaign to promote its new business services and branding, Xerox leveraged content marketing, social media, video content, and a responsive campaign site.

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