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Search returned: 30 document(s).
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Handicapping the ANA’s Marketing Capabilities Framework
Champions of Growth Podcast April 10, 2024Greg Boosin, EVP of global B2B and product marketing at Mastercard, joins host Matthew Schwartz to break down the ANA’s 2023 Marketing Capabilities Framework.
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Overview of the 2024 ANA/AEF Future of Marketing Leadership Conference
Conference Highlights February 29, 2024In this video, get a two minute overview of the 2024 ANA/AEF Future of Marketing Leadership Conference.
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The Way Top CMOs Are Overcoming Today’s Challenges
Industry Insights February 7, 2024If there’s one thing that those of us who have had the privilege to serve alongside the top CMOs and leadership teams know, it is that the best of us consistently find ways to confront disruptive 800-pound gorillas throughout our career journeys – often, together.
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A New Framework for Selling Creative Effectiveness
Champions of Growth Podcast January 10, 2024WARC's Ann Marie Kerwin joins host Matthew Schwartz, to discuss a new study that provides a road map for brand managers who are eager to make a business case for the value of marketing and advertising and develop a valid framework for their entire organization.
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A Word of Advice on How to Be a Purposeful Leader
Podcast Clips January 9, 2024Dontrese Brown, founder and CEO of BROWNBAYLOR, shared his best advice for how executives can lead their organization’s purpose efforts effectively.
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Bridging the (Expanding) CMO-CEO Divide
Champions of Growth Podcast December 13, 2023Ed See and Robert Tas, partners at McKinsey, join host Matthew Schwartz to discuss the results of their recent survey and offer some salient and actionable advice for how chief marketers can foster a more productive relationship with their CEO.
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Marketing to Generation Alpha
B2C November 10, 2023When catering to gen Alphas, marketers need to think outside the screen, and create engaging, immersive experiences that blend the digital and physical worlds.
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Driving Change at Jaguar Land Rover
B2C August 11, 2023The idea that brand work is difficult to measure or quantify doesn't hold up, according to Charlotte Blank, U.S. CMO at Jaguar Land Rover North America. She stresses that marketers need to cultivate KPIs for brand health metrics in the upper funnel, which are just as important as the conversion-oriented metrics that drive performance marketing discussions.
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Cutting Through the Fog of Marketing
Champions of Growth Podcast June 28, 2023Jim Williams, CMO of Uptempo, which provides marketing software, joins host Matthew Schwartz to talk about the most effective ways for B2B marketers to update their operating models, align advertising strategy with execution, and communicate the benefits of marketing to an ever-growing number of stakeholders.
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The State of the Chief Marketing Officer: What It Means for Current and Aspiring B2B CMOs
Conference Highlights June 6, 2023B2B marketing leaders are more likely to be internal hires and have longer tenures than their B2B counterparts.
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CMO Trends and Best Practices
ASK Answers March 14, 2023What are CMOs current concerns, and how are they overseeing marketing at their companies?
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The CMO Salary Slope
Champions of Growth Podcast March 7, 2023Nicole Balsam with Eastward Partners joins host Matthew Schwartz to discuss the results of the research firm's U.S. CMO Market Report released in 2022. Balsam talks about the trendlines in CMO compensation and why the growing pressure on CMOs to bolster their digital capabilities transcends tenure.
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Media Leaders Speak Out
Event Recaps February 17, 2023Forward-thinking media leaders from Logitech, Bloomberg Media, and Boehringer Ingelheim Pharmaceuticals shared solutions for how they are addressing some of the most important challenges facing the industry today.
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Media Leaders Speak Out
Conference Session Videos February 17, 2023In this video, forward-thinking media leaders from Logitech, Bloomberg Media, and Boehringer Ingelheim Pharmaceuticals shared solutions for how they are addressing some of the most important challenges facing the industry today.
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Looking Into Marketing Futures
Champions of Growth Podcast January 17, 2023In a special episode of Champions of Growth, host Matthew Schwartz sits down with his colleague Mike Berberich, host of the ANA’s Marketing Futures podcast, to talk about some of the major challenges facing CMOs and marketers in 2023 and beyond.
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World Champion Surfer Explains How Riding Waves Has Taught Him About Purpose and Perseverance
Podcast Clips January 9, 2023Former world surfing champion and purpose-focused author Shaun Tomson discusses how the fundamental lessons he’s learned from surfing have taught him about perseverance and never losing sight of hope, which is critical to adhering to one’s purpose.
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Will CMOs Face New Pressure to Prove Their Worth?
B2C December 9, 2022As companies began to double down on their online marketing efforts due to the pandemic, newly hired CMOs were able to command higher salaries. But the calculus for CMO pay may be changing, as companies face a possible recession.
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What’s in Store for Marketers in 2023?
Champions of Growth Podcast December 8, 2022Bob Liodice, CEO of the ANA, and Nick Primola, EVP of the ANA, join host Mathew Schwartz to discuss what’s in store for CMOs and marketers, from confronting the growing link between programmatic advertising and climate change to bolstering brand safety and grappling with a possible recession.
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The Scary Truth About Being a CMO
Champions of Growth Podcast October 26, 2022In a special Halloween-themed episode of Champions of Growth, Jonathan Copulsky, senior lecturer at Northwestern University, and former CMO at Deloitte, discusses what's spooking CMOs these days, why things may be getting worse, and what chief marketers can do to ease their fears.
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Major Growing Pains for Marketing Procurement
Champions of Growth Podcast October 17, 2022Sherry Ulsh, director of indirect procurement at The Hershey Company, who oversees marketing procurement, provides several takeaways for how brand managers and procurement executives can bolster what can often be a complicated relationship.
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