The author offers examples of the positive effects of advertising and argues that advertisers, who are largely targeted for regulatory action, must demonstrate through facts how they contribute to the economy.
The author looks at the security/privacy debate and how it ultimately may affect marketers.
In this article, Douglas J. Wood discusses how to protect brands in a global market.
In this article, Douglas Wood discusses Commercial Alert's attempt to require real-time disclosure of product placements in television programs.
Analyzes the effect of "child proof" speech in our society.
Argues that, as the economy improves in the US (2004), it would be a good time to adopt sequential liability as an industry standard for paying the media. Sequential liability means that if a media buying agency goes bankrupt before the media are paid (as may happen in recession), it is only liable if it has already been paid by the advertiser. In the alternative, joint and several liability, the media can look to either the media buyer or the advertiser regardless of whether the media buyer had been paid. Where there is no written agreement, how the courts will decide the issue can be unpredictable. The media have tended to dislike sequential liability, but its adoption as standard would lead to smoother and more equitable media buying with much less need for legal involvement. Past history leading to the current situation is summarised.
A look at how today's climate has changed the way customers look at advertising.
An examination of the pharmaceutical industry.
An examination of advertising to children.
The fifth edition of this classic book contains information on all the top legal issues of the day, including social media, privacy, self-regulation, advertising to children, and environmentally friendly product claims.