Legal/Regulatory

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Report from Washington

Dan Jaffe, group executive vice president, government relations at ANA, discussed the latest news regarding ad taxes, patent trolls, food advertising, and privacy.

Status of Negotiations with American Federation of Musicians

Stacy Marcus, partner at Reed Smith, provided an update to the ongoing collective bargaining agreement between advertisers and the American Federation of Musicians.

Update on ICANN’s gTLD Program

Amy Mushahwar, of counsel at Ballard Spahr LLP, Sarah Deutsch, vice president and associate general counsel at Verizon Communications, and Bill Smith, technology evangelist at PayPal, Inc., discussed recent developments in Washington, D.C., surrounding ICANN’s new generic top-level domain (gTLD) program.

2013 Lessons Learned and 2014 Practical Tips

There were significant changes in almost every aspect of the law relating to advertising, marketing and promotions in 2013. Davis & Gilbert LLP explains what happened and offers suggestions for advertisers and agencies to think about and address in 2014.

Children's Advertising Update: CARU Year in Review

While children’s advertisers spent most of 2013 complying with the FTC’s changes to COPPA, CARU continued to open cases involving advertisements that were directed to children and failed to comply with CARU’s Self-Regulatory Guidelines for Children’s Advertising.

A Game of Musical Chairs

There has been considerable discussion in the nation’s capital for the past year about corporate tax reform, including calls by some for a reduction in corporate tax rates to as low as 25 percent. Proposals to tax advertising are a losing proposition for the ad community.

Looking Forward

What is 2014 going to look like? Bob Liodice, president and CEO at ANA, is watching advertising tax legislation, digital media value, and agency relationships.

Educating Consumers on the Affordable Care Act Through Digital

Kelly Colbert, staff vice president of advertising and social media at WellPoint, and Zach Newcomb, senior vice president of client partnership and strategy at ROKKAN, shared how WellPoint launched a digital and social content strategy to educate consumers about the changing health insurance landscape.

Educating Consumers on the Affordable Care Act Through Digital

In this presentation, Kelly Colbert, staff vice president of advertising and social media at WellPoint, and Zach Newcomb, senior vice president of client partnership and strategy at ROKKAN, shared how WellPoint launched a digital and social content strategy to educate consumers about the changing health insurance landscape.

FDA Proposes to Ease Rules for Pharmaceutical Ads on Social Media

Recently, the Food and Drug Administration issued a draft guidance that proposes to make advertising prescription products on social media less burdensome. Comments are due on the FDA’s draft guidance within ninety days.

Navigating the TCPA Minefield

This webinar presentation reviewed the current state of the TCPA, provided recommendations on how to conduct compliant text messaging campaigns, and offered best practices for avoiding class action scrutiny.

Data Security Trumps Privacy and Tracking Among Consumer Concerns

Polling over 1,000 voters in mid-November, the Computer & Communications Industry Association found that 80 percent of respondents claimed to be more worried that the information they share online will be hacked than they are about ad targeting.

The Top Online Brand Protection Strategies For 2014

2014 brings even more new generic top-level domain launches, opening new frontiers across the Internet landscape for potential brand abuse or new business possibilities. Be one step ahead and implement these best practices for your online brand protection strategy in 2014.

Commercial Production Tax Incentives for Advertisers and Marketers

Mike Kolko, director of production tax incentive at CAPS Payroll, identified the key states most beneficial to advertisers by exploring the nuances of their commercial production tax incentive programs.

Commercial Production Tax Incentives for Advertisers and Marketers

In this presentation, Mike Kolko, director of production tax incentive at CAPS Payroll, identified the key states most beneficial to advertisers by exploring the nuances of their commercial production tax incentive programs.

New Developments in the Payment of Non-Union Crew in Commercials and Other Employment-Related Issues

Alex Blum, chief strategy and innovation officer at APR Management, shared his views on the implications of newly passed labor laws regarding overtime and what he saw as the solution.

How ConAgra Foods Is Improving the Effectiveness of Digital Advertising

Heather Dumford, media director of global marketing at ConAgra Foods, Cindy Neumann, senior director of consumer insights advanced analytics at ConAgra Foods, and Tammy Vance, senior director at comScore, presented ConAgra’s approach to leveraging ad and audience delivery validation insights to drive decision-making and generate strong ROI.

How ConAgra Foods Is Improving the Effectiveness of Digital Advertising

In this session, Cindy Neumann, Senior Director, Consumer Insights Advanced Analytics– ConAgra Foods,Heather Dumford, Media Director, Global Marketing – ConAgra Foods, and Tammy Vance, Senior Director - comScore presented ConAgra's approach for using ad and audience delivery validation insights, including viewability data, to drive decision-making and generate a strong ROI in their digital efforts.

Mashable: How to Win (or Lose) Customers in 140 Characters or Less

Mashable Business Editor Todd Wasserman shared best practices and pitfalls for companies looking to win customers on Twitter.

Mashable: How to Win (or Lose) Customers in 140 Characters or Less

In this webinar video, Mashable Business Editor Todd Wasserman shared best practices and pitfalls for companies looking to win customers on Twitter.

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