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Search returned: 770 document(s).
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Are Protected Audiences the Future?
Industry Insights March 28, 2024Despite Protected Audiences having the potential to deliver ad performance and targeting capabilities that maintain consumer privacy, the question remains: Is the industry ready to embrace this new solution (and is the solution ready to be embraced); or will it be a temporary solution that never gets off the ground?
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The American Consensus for Consumer Data Privacy, by the Numbers
Money Slides March 20, 2024Marketing data provider Wiland shares an excerpt from a study by the Pew Research Center that quantifies the bipartisan support for consumer data privacy regulation.
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Making Media Sustainability a Priority
Event Recaps March 20, 2024Speakers explained how the Global Alliance for Responsible Media (GARM) can help brands improve media sustainability.
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Balancing Act: Navigating Personalization and Privacy in Modern Marketing
Industry Insights March 19, 2024Marketers face a precarious tightrope act as they attempt to balance personalization and privacy. The stakes are high, with a single misstep threatening to send a brand spiraling downward. Yet, as circus performers know, it’s possible! Before we explore methods to strike the required balance, let’s address why “taking the walk” is worth it.
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Advertising as a Service to the Consumer
Event Recaps March 19, 2024Shenan Reed from General Motors discussed how advertisers can bring a fresh perspective to the art of marketing and media planning, delivering quality advertising that serves the consumer.
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Programmatic Transparency: The $22 Billion Opportunity
Industry Insights March 15, 2024By now, you are undoubtedly familiar with at least the key recommendations from the ANA's ongoing Programmatic Media Supply Chain Transparency Study. In this blog series, I’ll be covering the top 10 issues the study has revealed and precisely how brands can go about tackling them in relatively straightforward ways.
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How to Weed Out Made-For-Advertising (MFA) Inventory
Industry Insights March 13, 2024Yet another Adalytics report is shaking up the digital marketing community this week. The report highlights that, contrary to previous assurances by advertising giants, the scale of impressions driven by made-for-advertising (MFA) sites remains alarmingly large.
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It’s 2024 and The End of Cookies. So... What’s Next?
Webinar Rewinds March 13, 2024In this webinar, explore how brands and publishers, and their agency and ad tech partners, should use the Digital Advertising Alliance Principles framework to continue to advance responsible data collection and use in an era of so much change in the area of privacy regulations.
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The Ultimate Marketer’s Guide to SKAdNetwork (SKAN)
Knowledge Partners March 12, 2024This guide from Kochava offers novices and experts alike a comprehensive guide to Apple’s privacy-enhancing SKAN technology.
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The Big Tech/Media Tipping Point
Knowledge Partners March 6, 2024Tensions between big tech and media have mounted for years. Adstra believes 2024 will be a tipping point.
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Why CTV Will Be the Influential Ad Channel to Watch in the 2024 U.S. Elections
Industry Insights March 1, 2024The 2024 U.S. election cycle will look unlike any that have come before it, right down to the ways in which political advertisers will reach and influence voters. While past election seasons have been defined by new and deeper investments in mobile and social channels, 2024 is poised to be the year connected TV (CTV) reshapes the political landscape, particularly among regional advertisers.
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Hidden Costs: Three Critical Business Ramifications of Digital Ad Fraud
Knowledge Partners February 28, 2024This report from VAB seeks to explore ‘hidden cost’ issues of fraudulent digital video campaigns through tangible examples, while providing guidance on how to avoid the corporate risk involved in the lack of transparency that often leads to fraudulent ad activity.
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The Coming Challenges and Opportunities for Digital Advertising
Industry Insights February 27, 2024The digital advertising landscape in 2024 is poised for significant evolution, shaped by technological advancements, shifting consumer behaviors, and emerging regulatory trends. As we look toward the coming year, these are the trends that are set to redefine the industry.
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A Better, More Transparent Way Forward with Social Media
Industry Insights February 26, 2024Facebook, Instagram, and the other traditional social media giants are past the apex of their popularity. To move forward effectively, marketers need to understand how we ended up here, and what people are seeking from their digital lives in 2024.
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What the Digital Ad Industry Shifts Mean for 2024 Political Campaigns
Industry Insights February 22, 2024All eyes are on political campaigns going into 2024, with races at the local, state, and national levels expected to be tightly contested and more nuanced than ever. For political marketers, the tension of election season — particularly after the 2020 presidential race and 2022’s midterms — is familiar territory. However, what’s decidedly not familiar is the digital advertising reality in which this year’s campaigns must operate.
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The Evolution of Digital Marketing in the Era of AI
Industry Insights February 21, 2024As concerns over data security and consumer privacy continue to grow, marketers are confronted with a unique challenge: how to engage audiences effectively while respecting their privacy and remaining in compliance with regulatory legislation across geographies.
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Trials, Tribulations, and Trends in Public Nuisance Litigation
Event Recaps February 21, 2024A trio of experts from Read Smith LLP discussed current key cases in the public nuisance space and shared predictions for what types of public nuisance cases may be on the horizon in 2024 and beyond.
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The IP Address Is the Permanent Solution for Proof of Performance
Industry Insights February 19, 2024The stakes for politics and privacy are too high. As we approach November, media concern about election integrity grows. Of course, not all that concern is genuine. Whether you are from the school of thought that has no issue with voter suppression if it protects your priorities or are all for pushing for more voters to register at any cost, lines have been drawn based on those leanings. They are not likely to change without a systemic change in voting, and maybe even voters.
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Ethical and Legal Considerations of AI
Event Recaps February 14, 2024The ANA’s Chris Oswald discussed the ethical and legal aspects that revolve around artificial intelligence, and what to consider when applying the technology into content and business processes.
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How to Know What Is AI Content and What Isn’t
Event Recaps February 14, 2024Speakers from Meta discussed the concept of provenance in generative AI, examining existing and emerging solutions for identifying AI-generated content.
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