In this presentation, Rishi Bhandari, marketing ROI practice leader at McKinsey & Company, shared key trends in big data, including its impact on the future of marketing and sales, industry success stories, and pragmatic approaches for companies to gain a competitive advantage in this space.
Today, through advances in connectivity and the proliferation of mobile devices, video advertising is available to advertisers on the most personal of all devices: the smartphone.
This collection of data charts represents findings from the 2013 ANA Q2 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include marketing accountability, agency relations, research, and media (print and out of home).
Instead of focusing on the traditional four P's of marketing (product, price, promotion, and placement), marketers need to re-focus their efforts on achieving customer-centric growth in order to improve their marketing performance and be more accountable.
This white paper from SAS outlines a five-step process for turning data into real profits.
Aaron Fetters, director of the Insights and Analytics Solutions Center at Kellogg Company, shared how innovation and Kellogg’s unique approach to measurement improved return on investment for the brand.
In this presentation, Aaron Fetters, director of the Insights and Analytics Solutions Center at Kellogg Company, shared how innovation and Kellogg’s unique approach to measurement improved return on investment for the brand.
An analysis tool to evaluate corporate accounts based on 6 key criteria.
A matrix to evaluate the effectiveness of advertising concepts.
Use this to communicate strategic objectives, metrics, targets, and initiatives.
A tool for determining if you should bid on a business opportunity.
A self-assessment to evaluate your organization from a Branding perspective.
A calculator to input cost & sales variables and determines break even point and profitability.
Use this template for any corporate investment and as a formal management communication document.
Use this template to capture and report on key metrics from your business strategy plan.
Use this tool to determine your cost per impression across various communications channels.
Use this tool to evaluate your organization
Use this template to manage & audit your content marketing assets.
Use this to define, track and report on your key content marketing program metrics and KPIs.
Use this to document your objectives, initiatives, measures, and targets for the next 12-18 months.