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  • Content Authenticity and Transparency in the Age of Generative AI

    Event Recaps   March 6, 2024  

    Adam Buhler, SVP and head of creative technology at Digitas, discussed a potential means for combatting the rise of AI-related deceptive media, highlighting an emerging program known as Creative Credentials.

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  • Dealing with AI Bias in Marketing

    B2C   February 9, 2024  

    As generative AI becomes a more integral aspect of brand marketing, the onus grows on brand managers to reduce and/or eliminate AI bias. Tech giants are quickly filling the void and building their own AI bias safeguards. However, the onus on combating AI bias ultimately falls on individual brands, which need human oversight to ensure the algorithms don't go rogue and the company doesn't end up in a reputational hole.

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  • Your AI Ghostwriter: A Gen AI Super Hack

    POVs   January 23, 2024  

    Marketing Futures podcast host Mike Berberich shares his step-by-step process for how to build an AI ghostwriter, transforming your content writing process from a grueling, multi-hour process into a breezy 15-minute task.

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  • Is the Patchwork of U.S. State Privacy Laws Untenable?

    B2C   December 8, 2023  

    Consumer data privacy in the U.S. is complicated because the country lacks a national data privacy law. But individual state laws that form a patchwork of complexity and sometimes-conflicting regulations are leaving brands — and individuals — confused about their rights.

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  • Best Practices for Onboarding Marketing Technology

    Event Recaps   November 30, 2023  

    Danielle Balestra, director of marketing technology and operations at Goodwin, shared key questions and other considerations for marketers who are implementing or building out a martech stack.

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  • Building a Modern Marketing Tech Stack: Key Components and Best Practices

    POVs   November 28, 2023  

    Marketing Futures host Mike Berberich shares six tips to ensure your martech stack is not only optimized for today, but also remains rock-solid into the future.

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  • Prompt Like a Champ: Best Practices for Generative AI Prompts

    POVs   October 30, 2023  

    Marketing Futures podcast host and ChatGPT power user Michael Berberich shares his key tips to help you create the perfect AI prompt.

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  • No, Actually — Artificial Intelligence Is Not Going to Take Your Job

    Podcast Clips   October 24, 2023  

    Wunderman Thompson’s Jason Carmel outlines the reasons why he believes artificial intelligence is not poised to take marketers’ jobs.

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  • AI Will Restore Digital Advertising’s Soul

    Industry Insights   October 20, 2023  

    The exponential growth in AI capabilities that’s underway right now is going to fundamentally alter every industry on the planet — and, indeed, our very humanity. But as a marketer, you’re tired of hearing these grandiose statements. What you need to know, after all, is what AI means for your organization and the ad industry at large — today and in the near future.

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  • How General Mills Is Innovating on Data Collection and Implementation

    Event Recaps   September 28, 2023  

    Erika Reed, manager of the consumer data strategy team at General Mills, shared how her team has approached obtaining first-party data and how the brand plans to maintain the quality of that data and optimize marketing by using it.

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  • How General Mills Is Innovating on Data Collection and Implementation

    Conference Session Videos   September 28, 2023  

    In this video, Erika Reed, manager of the consumer data strategy team at General Mills, shared how her team has approached obtaining first-party data and how the brand plans to maintain the quality of that data and optimize marketing by using it.

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  • How General Mills Is Innovating on Data Collection and Implementation

    Conference Highlights   September 28, 2023  

    Best practices for implementing a new tech stack include migrating clean data that matters.

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  • What's Keeping CMOs Up at Night?

    B2B   August 30, 2023  

    The fifth annual "Marketing On My Mind" report from Brand Keys, based on a survey of more than 500 CMOs, offers insight into what's top of mind for marketers facing what the report calls a "perfect storm" of miseries. Inflation and a possible recession, as well as pressure over increased profits/shareholder value, top the list.

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  • The Marketer’s Role in the Fight Against AI Bias

    POVs   August 22, 2023  

    This POV from Marketing Futures covers how marketers can combat AI bias through the development, deployment, and monitoring stages.

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  • Why the Advertising Industry Needs Standards on Spammy "Made for Advertising" Sites

    Industry Insights   August 2, 2023  

    If you’ve been on the internet over the past two decades you’ve seen the headlines: “The 25 Hilarious Beach Photos That Raise Eyebrows;” “Your IQ Is 140 If You Can Name 10 Of These People;” or maybe, “Heart Surgeon Begs Americans: ‘Stop Doing This to Your Avocados.’”

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  • How Sleep Number Used AR to Win CES 2022

    Smarties Awards   July 24, 2023  

    Sleep Number won CES 2022 with an augmented reality experience that showed off the various features of its 360 smart bed, wowing media and attendees and positioning the brand as a leader in sleep health technology.

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  • How The Container Store Won Back-to-School with Mobile Wallet

    Smarties Awards   July 24, 2023  

    To stay ahead of the competition, The Container Store focused on amplifying its digital-first strategy and updating its loyalty program to target college-aged students and their parents during the back-to-school season, leveraging a custom app with mobile wallet compatibility to attract and retain more customers.

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  • Google’s Take on Responsible AI in Digital Advertising

    Event Recaps   July 20, 2023  

    Google shared its principles for responsible AI, how it implements the technology in its advertising products, and what it believes could be on the horizon for AI regulation.

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  • Three Digital Trends to Watch in the Second Half of 2023

    Event Recaps   July 19, 2023  

    Jasmine Enberg, principal analyst of social media at Insider Intelligence, provided her insights on the three trends that digital marketers must be aware for the remainder of 2023 and beyond.

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  • Three Digital Trends to Watch in the Second Half of 2023

    Conference Session Videos   July 19, 2023  

    In this video, Jasmine Enberg, principal analyst of social media at Insider Intelligence, provided her insights on the three trends that digital marketers must be aware for the remainder of 2023 and beyond.

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