Carlos Dominguez, Senior Vice President, Cisco Systems, Inc., and Marilyn Mersereau, Senior Vice President, Corporate Marketing, Cisco Systems, Inc., discussed Cisco's use of new video technologies.
Seth Kaufman, director, media strategy, PepsiCo North America Beverages, shared a case study of the Pepsi Refresh Project at the ANA's 2010 TV & Everything Video Forum.
After concluding the first two phases of their In-Home Commercial Ratings Test, the ANA's Television Advertising Committee and The Nielsen Company are working on a potential path for providing individual commercial ratings (also referred to as brand-specific commercial ratings).
Is television really dead? Not according to the findings in a joint survey from the ANA and Forrester. Television budgets, like all media, may have taken a beating in this recession but there are still many opportunities in television and video advertising.
Irene Grieco, manager, media investment and partnerships, Unilever, discussed the strategy behind Unilever's partnership with Cooking Light magazine.
David Kaplan, SVP, Research & Product Development, Nielsen IAG, shared insights based on Nielsen IAG's online advertising effectiveness measurement.
Mark Mitchell with Canoe Ventures gave an update his company's progress on collecting data on television advertising and its vision for the future.
In this article Anne Lewnes,SVP, Corporate Marketing, Adobe Systems Incorporated talks about the different ways Adobe has engaged their customers.
The latest examples of innovative newspaper advertising and a discussion of the power of newspapers in the media mix.
In this article, Douglas Wood discusses Commercial Alert's attempt to require real-time disclosure of product placements in television programs.
Mercedes combined social media and content co-creation with TV to attract a younger audience in the U.K. for its new A-class model.
VEJA magazine, the third largest publication in the world and the largest excluding U.S. publications, created a new app for its readers to access content on the go.
3Dudes Gone 3D is an engineering software advertising campaign. Its main goal was to increase brand awareness and continue to help build community among design engineers in a highly competitive category.
Wanting to increase visibility and product trials, Reliance Trends integrated mobile and print by allowing consumers access to a virtual dressing room via their mobile phones.
In a declining and competitive market, Green Mountain Coffee made significant gain by increasing consumer loyalty. Creative and media strategies that encouraged consumers to take a few minutes with the brand to pause, reflect, and be inspired generated 65 percent sales uplift.
The Frontier brand needed to be built from the ground up; increasing brand awareness while fending off current and unforeseen competition that threatened to erode market share and growth. The brand's campaign strategy allowed it to create an unparalleled emotional bond in the cold, uncaring airline industry.
To demonstrate the ease of its m-commerce functionality, Taobao Mobile encouraged out-of-home advertising in downtown Shanghai.
To reach male Millennials and drive sales, Doritos partnered with Warner Bros. Entertainment Inc. and DC Comics to create an engaging mobile campaign featuring exclusive content and prizes.
Our challenge was not only to launch a new vehicle in a crowded segment but also to drive consumers to discover more about the unique features of the VENZA. For our 'active boomer' target, the 'Appetite for Life' webisode series combines two key passion points, food and travel, by featuring food host Andrew Zimmern on a culinary road trip across the US.
In January 2009, in the depths of America's worst economy since the Great Depression, Hyundai managed to sell 14 percent more cars than the same period in 2008. The Assurance campaign bolstered consumer confidence by removing the financial risk from buying a new car, and as a result, drove positive brand perception as well as sales.