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Search returned: 129 document(s).

  • How Marketing Operations Can Optimize Internal Processes

    Event Recaps   March 5, 2024  

    Thomas Barntsen of Securian Financial explained how marketing operations teams can combine people, processes, and technology at an organization to get optimized results.

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  • 10 Tips for Managing High-End Production

    Event Recaps   February 27, 2024  

    At a February meeting of the ANA’s Production Management Committee, listeners received an array of recommendations for high-end production from Rick Johnson, North American regional lead at MurphyCobb & Associates.

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  • Four Tips for Achieving Authentic Representation in Commercial Production

    Event Recaps   February 27, 2024  

    FREE THE Work is a nonprofit organization that advocates for underrepresented people behind the camera. At a February 2024 meeting of the ANA’s Production Management Committee, its executive director, Pamala Buzick Kim, offered advice for pursuing inclusivity in commercial production.

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  • The Rise of AI in Agencies

    B2C   January 24, 2024  

    Will generative AI spur a creative renaissance among ad agencies? Time will tell, but initial use shows value for clients.

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  • Content Quality Checklist

    Tools   January 21, 2024  

    A checklist template to ensure that you are consistently publishing high quality content.

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  • Pre-Production Planning Checklist

    Tools   January 18, 2024  

    Use this checklist to ensure you complete all of the steps associated with pre-production for videos.

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  • Post-Production Workflow Model

    Tools   January 8, 2024  

    Review this process diagram to understand and complete the 7 steps of the post-production stage of video production.

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  • Recording Live Video Checklist

    Tools   January 8, 2024  

    Use this checklist to ensure you complete all of the tasks required to produce a live video.

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  • Video Production Project Schedule

    Tools   January 8, 2024  

    Use this schedule to track all of the task associated with a video production initiative.

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  • Video Production Stages Map

    Tools   January 8, 2024  

    Use this process diagram to understand the stages of the video production process and the details that go into each stage.

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  • Video Script Template

    Tools   January 8, 2024  

    Use this template to outline a storytelling framework for your video before full production.

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  • Recording Video Presentations Checklist

    Tools   January 8, 2024  

    Use this checklist to ensure you complete all of the tasks required to produce a video presentation.

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  • Three Stages to a Successful Scoping Season

    Partner Content   November 21, 2023  

    Scoping season is all about collaboration. Each stage is a chapter of this partnership story. This journey is about creating something effective together, where each plan, discussion, and decision matters. Here's how to do it.

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  • What Fashion Marketers Need to Consider When Expanding Their Affiliate Programs Internationally

    Industry Insights   November 14, 2023  

    As so many companies can attest, affiliate and partner marketing programs can generate tremendous ROI and serve as a core monetization method within a company’s broader portfolio. One way to make the most of this opportunity is to expand such efforts in a multinational capacity. This global orientation is especially useful for the aspirational fashion marketer — namely those inclined to follow the playbook of luxury brands who’ve gone all in on partnership marketing.

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  • The Simple Question That Gives Your Brand a Competitive Advantage

    Industry Insights   November 13, 2023  

    From one industry to the next, there’s no question that business success relies on innovation. Innovation grows a business, and helps it stay ahead of the competition. While many marketers begin their quest for innovation by asking “what,” more and more of today’s highly successful businesses are the result of those asking “how?” Their objective is to identify ways to change up how consumers do things – the stuff of daily life – to make these activities easier, more convenient, or better.

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  • Improve Brand Decisions: Replace Working/Non-Working Ratios with Deploy and Develop Allocations

    Knowledge Partners   November 8, 2023  

    Relying on ratios around so-called working versus non-working spend remains popular among marketers. Yet many industry experts consider the concept problematic and the terms hopelessly outmoded. This POV by Bruno Gralpois of Agency Mania Solutions explains just why there is no real benchmark for these ratios and offers alternative approaches to making better budget decisions.

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  • Virtual Diversity Fair: Minority-Owned Production Companies

    Conference Session Videos   October 3, 2023  

    October's Virtual Supplier Diversity Fair highlighted Minority-Owned Production companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.

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  • Global Advertising Production Payment Guidelines

    Knowledge Partners   August 8, 2023  

    APR’s Global Advertising Production Payment Guidelines provide marketers with insights into current industry practices from the perspectives of advertisers, agencies, and production companies.

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  • AI and Creative Production

    Knowledge Partners   July 27, 2023  

    This report from R3 closely examines AI’s effect on creative production, and shares what marketers should consider before they deploy AI systems.

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  • Improving the Scoping Process at PepsiCo

    Event Recaps   June 27, 2023  

    Damian Branch, director of agency partnerships at PepsiCo, explained how he improved the organization’s approach to preparing scopes of work to improve communication between marketers and agencies.

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