Research

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Advertising Effectiveness: Understanding the Value of Social Media Impressions

Nielsen provides insights to marketers on building a Facebook fan base to increase the effectiveness of paid media through social advocacy, as well as how the social context influences the value of earned and paid impressions.

Mainstream Green: Moving Sustainability from Niche to Normal

This study from OgilvyEarth discusses the importance of closing the Green Gap in order to make a business case for the green movement.

The Winds of Change: Market Research

Simon Chadwick, founding partner, and Ian Lewis, director, research impact consulting, Cambiar, discussed six recent and future trends in market research.

The Winds of Change: Market Research

Simon Chadwick, founding partner, and Ian Lewis, director, research impact consulting, Cambiar, discussed six recent and future trends in market research.

The Winds of Change: Market Research

Simon Chadwick, founding partner, and Ian Lewis, director, research impact consulting, Cambiar, discussed six recent and future trends in market research.

The Hershey Company: Pause to Support a Cause

Ed Martin, director, Marketing Excellence and Corporate Social Responsibility Insights at The Hershey Company, discussed the evolution of the Pause to Support a Cause program and how this innovative method of compensating research participants helps decrease research costs, shorten fielding times, heighten response rates, and encourage more active year-round participation in market feedback, engagement, and listening programs.

The Hershey Company: Pause to Support a Cause

Ed Martin, director, marketing excellence and corporate social responsibility insights at The Hershey Company, discussed the evolution of the Pause to Support a Cause program and how this innovative method of compensating research participants helps decrease research costs, shorten fielding times, heighten response rates, and encourage more active year-round participation in market feedback, engagement, and listening programs.

Mommy Like/Daddy Like

Minivans have always gotten a bad rap, but with the redesigned Sienna, Toyota is changing that perception. The challenge was to make the Sienna stand out from the pack and, if possible, become the minivan of choice because parents actually like it.

10 Things Agencies Want Clients to Change

Five agency executives each contributed two ideas on things they would like clients to change. They offered constructive suggestions on everything from agency compensation to digital marketing.

10 Things Agencies Want Clients to Change

Five agency executives each contributed two ideas on things they would like clients to change. They offered constructive suggestions on everything from agency compensation to digital marketing.

Marketing to Vacation Travel Influencers: Attitudes & Motivations of Hospitality’s Most Influential Guests

In this white paper, GfK MRI provides an insightful look into the psychographics that drive purchase decisions for vacation travel influencers, including consumer perspectives that will help marketers create improved service experiences, partnerships, promotions, and communications strategies.

The Secret Sauce of Marketing to Frequent QSR Patrons: Insight for Marketers

GfK MRI provided insights to marketers about frequent patrons to five types of quick serve restaurants in this white paper. Study results regarding frequent patron preferences, habits, life cycle, and actions are all examined in relation to dining, overall health and nutrition, transparency, environmental responsibility, and mobile device activities.

Power of Relevancy: The Biometric Impact of Online Advertising

A recent Yahoo! study shows how biometric monitoring of participants helps marketers understand the importance of employing relevant tactics in online advertising to connect with consumers.

GfK MRI Survey Results

See survey results from GfK MRI's consumer reserach on a variety of media channels, including magazines, TV, social media, and gaming.

Increase Your Market Share

Activating a consumer segmentation study can pay big dividends — if you go about it the right way.

Cultureography, a New Dimension in Consumer Insight

John Krubski, chairman of the International Thought Leadership Council, discussed how research and cultureography can help brands gain consumer insights.

Cultureography, a New Dimension in Consumer Insight

Mark Wolf, director, market research at Guardian Life and chair of the ANA Research Committee, and John Krubski, chairman of the International Thought Leadership Council, discussed how research and cultureography can help brands gain consumer insights.

Interview with Susan Whiting, Vice Chair and Chief Diversity Officer, Nielsen

Nielsen’s vice chair addresses pressing questions from ANA TV & Video Committee members. Topics include rating systems, cross-media/multiplatform research analysis, and econometric tools.

Marketing Research: Helping You Connect with Consumers

This compilation of resources on marketing research contains information on improving qualitative research efforts, web analytics, and social media research tools, as well as ANA member case studies.

Quaker Instant Oatmeal: Measuring the Offline Sales Impact of Google’s Content Network and YouTube

In order to boost slumping oatmeal sales, Quaker Oatmeal launched the “Awaken Your Senses” challenge on YouTube and the Google Content Network as a 15 week branded entertainment experience featuring new oatmeal creations from 12 of the web’s top food bloggers.

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