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Search returned: 466 document(s).

  • Social Commerce Revolution: Three Strategies to Transform Your Approach

    Knowledge Partners   March 27, 2024  

    Social commerce has come a long way in a short time, evolving from a basic “link in bio” to seamlessly integrated, immersive cross-platform shopping experiences. From Pinterest Product Pins to TikTok Shop, there are endless opportunities for brands to entice consumers to “buy now.”

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  • Staying Visible and Relevant: Social Media Algorithms by Platform

    Knowledge Partners   March 27, 2024  

    Today we’re taking a look at the largest social platforms that our team utilizes daily, like Facebook, Instagram, and TikTok. We’re outlining why algorithms are valuable, how they change from platform to platform, and offering a few tips for how to please these fickle machines.

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  • The Growth in Retail Media Versus Search and Social Media Advertising

    Money Slides   March 26, 2024  

    Henkel and the Mars Agency share a graph from Insider Intelligence that charts the length of time it took retail media’s advertising market to reach $30 billion in value compared to social media and search advertising.

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  • How Retail Media Plays Offense and Defense for Monster Energy

    Event Recaps   March 19, 2024  

    Monster Energy’s Brea Keating and Acadia’s Kiri Masters covered sophisticated audience segmentation strategies and how to develop a clear KPI framework with retail media.

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  • E-commerce Quick Win Package

    Quick Wins   March 13, 2024  

    ANA's E-commerce Quick Win package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of the way when activating and growing ecommerce at your company.

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  • E-commerce Checklist

    Tools   March 7, 2024  

    Use this checklist to help you take a systematic approach to activating and growing e-commerce at your company.

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  • E-commerce Cheat Sheet

    Tools   March 7, 2024  

    Use this cheat sheet to learn about marketing's role in e-commerce and how to overcome common pitfalls.

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  • Approaches to Social Commerce

    Event Recaps   March 6, 2024  

    At a March 2024 meeting of the ANA’s Commerce Marketing Committee, audience members learned about platform integrations; product carting; live-stream shopping; giveaways and sweepstake; sampling, ratings, and reviews; and retailer creators from Keith Bendes, VP of brand strategy at Linqia.

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  • Brand Activation Playbook

    Playbooks   March 1, 2024  

    Use this set of 30 premium tools and templates to deepen your understanding of brand activation.

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  • Shopper Marketing Playbook

    Playbooks   March 1, 2024  

    Follow this simple, step-by-step playbook to develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.

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  • The Leading Retail Media Networks: A Detailed Comparison

    Money Slides   February 26, 2024  

    The MARS Agency assesses the targeting capabilities, media opportunities, and innovations of a long slate of retail media networks, along with their criteria for partnership and measurement and reporting — all in a series of easily digestible charts.

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  • How General Mills Leverages Retail Media to Drive Growth

    Event Recaps   February 22, 2024  

    Lisa Roebuck, media director at General Mills, shared her organization’s core beliefs and guiding principles for leveraging retail media networks (RMNs) and reviewed some existing challenges in the space that still need to be overcome.

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  • Evaluating Retail Media Networks to Build a Connected Commerce Plan

    Event Recaps   February 22, 2024  

    If it feels like you’re reading about a new retail media network every month, you’re not alone. We’ve seen tremendous growth in this space this past year, but why? Presenters from MARS Agency dug into the factors around the significant scale and growth and why not all networks are the same.

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  • The RMN Era: Re-Introducing Welch’s in the Time of RMNs

    Event Recaps   February 22, 2024  

    Welch's shared how it leveraged the retail media landscape to refresh its brand and drive relevance.

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  • The RMN Era: Re-Introducing Welch’s in the Time of RMNs

    Conference Session Videos   February 22, 2024  

    In this video, Welch's shared how it leveraged the retail media landscape to refresh its brand and drive relevance.

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  • How General Mills Leverages Retail Media to Drive Growth

    Conference Session Videos   February 22, 2024  

    In this video, Lisa Roebuck, media director at General Mills, shared her organization’s core beliefs and guiding principles for leveraging retail media networks (RMNs) and reviewed some existing challenges in the space that still need to be overcome.

    view
  • Evaluating Retail Media Networks to Build a Connected Commerce Plan

    Conference Session Videos   February 22, 2024  

    If it feels like you’re reading about a new retail media network every month, you’re not alone. We’ve seen tremendous growth in this space this past year, but why? In this video, presenters from MARS Agency dug into the factors around the significant scale and growth and why not all networks are the same.

    view
  • ANA’s Second Annual Member Survey on Retail Media Networks: Key Findings and Take-Aways

    Conference Session Videos   February 22, 2024  

    To stay ahead of trends in retail media networks (RMNs), the ANA surveyed its members in 2022 to gauge usage, attitudes, and intentions, resulting in one of the ANA’s most downloaded reports ever. With Round Two nearing completion, John Paquin provided an overview of trends in this important area.

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  • Loyalty: What Customers Really Want

    Knowledge Partners   February 16, 2024  

    TMS shares the results of a proprietary study on loyalty that used qualitative and quantitative research in the U.S. and U.K. to find out from customers what they thought about loyalty programs and what they want and expect out of loyalty programs. The study spoke to 978 consumers in the U.S. and U.K.

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  • What to Expect at Retail in 2024

    Conference Session Videos   January 30, 2024  

    In this video, CMO Jake Berry shared The Mars Agency's unique predictions for the coming year, which are based on the perspective of in-the-field practitioners who live and breathe shopper engagement on a daily basis.

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