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Intel Highlights PCs’ Role in Joyful, Human Experiences
REGGIE Awards April 20, 2024PC sales surged during the pandemic, then plummeted 28 percent. To reverse this, the industry tried advanced tech specs to woo shoppers — but this just confused them. Intel changed the conversation to focus on real world experiences, showing shoppers that whatever their passions, Intel Core processors were there to support them.
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Unilever’s “Ugly Sundaes” Campaign Delivered Beautiful Business Results
REGGIE Awards April 20, 2024With its “Ugly Sundaes” campaign, Unilever gave consumers permission to break free from the constraints of their holiday dessert traditions and opt for a lower-stress option that could still create lasting memories with friends and family.
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Anytime Fitness Generated Big-Game-Size Buzz Without a Super Bowl Ad
REGGIE Awards April 17, 2024Anytime Fitness couldn’t afford to buy a $7 million Super Bowl ad, so the brand subverted conventions by hijacking the Super Bowl without an ad, turning the Big Game into a big game of bingo. The effort significantly surpassed all internal goals, tangibly built the brand, and contributed to increased revenue.
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ZzzQuil Reframes the Benefits of a Good Night’s Sleep
REGGIE Awards April 17, 2024ZzzQuil flipped the sleep category on its head, shifting the message to reach younger active Walmart shoppers suffering sleepless nights in life’s most wakeful moments. The breakthrough omnichannel campaign focused not just on the discomfort of nights spent tossing and turning, but on the benefits of a restful night to one’s daytime experiences, leading “Better Sleep for Better Days” to deliver results for the brand, retailer, and shopper.
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How Frito-Lay Dominated Halloween with Scary Good Snacks
REGGIE Awards April 17, 2024During a candy-dominated time frame, Frito-Lay kept the momentum of salty-snack enjoyment throughout the Halloween season by tapping into the scary movie watching occasion.
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How Paramount Global Resurrected an Iconic Franchise
REGGIE Awards April 17, 2024Paramount Global's Teenage Mutant Ninja Turtles (TMNT) campaign strategically leveraged the theatrical release of <em>Teenage Mutant Ninja Turtles: Mutant Mayhem</em> to reignite consumer interest, securing significant incremental features and retailer support, thereby reestablishing the iconic franchise as an evergreen property.
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This Group Hit the Jackpot by Leveraging New Jersey’s Passion for Debate
REGGIE Awards April 17, 2024With campaign creative that centered around one of New Jersey’s most popular debates, the Northstar New Jersey Lottery Group was able to flip the script and turn a typically slow summer season into a business jackpot.
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Blaze Pizza Leverages Data to Shape Loyalty Offers
REGGIE Awards April 17, 2024Blaze Pizza needed to boost August sales by 8 to 10 percent. The solution involved a segmented "month of offers" for loyalty members, leveraging the loyalty management platform’s segments and communicating via email and push. The effort’s data-driven strategies led to a 15 percent sales lift, surpassing the goal.
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Deepening the Relationship: The Loyalty Experience Program’s Role at The Fresh Market
Event Recaps March 28, 2024Jeff Snyder, director of loyalty and email marketing at The Fresh Market, provided an overview of the brand’s loyalty program, including its background and how the brand is leveraging customer data.
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How e.l.f. Beauty Built a Powerful Loyalty Program
Event Recaps March 28, 2024Shannon Lewis, senior manager of CRM and loyalty at e.l.f. Beauty, provided an overview of her brand’s highly successful loyalty program, covering the four main principles that power the program and activations e.l.f. has launched to support those principles.
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Social Commerce Revolution: Three Strategies to Transform Your Approach
Knowledge Partners March 27, 2024Social commerce has come a long way in a short time, evolving from a basic “link in bio” to seamlessly integrated, immersive cross-platform shopping experiences. From Pinterest Product Pins to TikTok Shop, there are endless opportunities for brands to entice consumers to “buy now.”
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Staying Visible and Relevant: Social Media Algorithms by Platform
Knowledge Partners March 27, 2024Today we’re taking a look at the largest social platforms that our team utilizes daily, like Facebook, Instagram, and TikTok. We’re outlining why algorithms are valuable, how they change from platform to platform, and offering a few tips for how to please these fickle machines.
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The Growth in Retail Media Versus Search and Social Media Advertising
Money Slides March 26, 2024Henkel and the Mars Agency share a graph from Insider Intelligence that charts the length of time it took retail media’s advertising market to reach $30 billion in value compared to social media and search advertising.
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How Retail Media Plays Offense and Defense for Monster Energy
Event Recaps March 19, 2024Monster Energy’s Brea Keating and Acadia’s Kiri Masters covered sophisticated audience segmentation strategies and how to develop a clear KPI framework with retail media.
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How Retail Media Plays Offense and Defense for Monster Energy
Conference Session Videos March 19, 2024In this video, Monster Energy’s Brea Keating and Acadia’s Kiri Masters covered sophisticated audience segmentation strategies and how to develop a clear KPI framework with retail media.
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E-commerce Quick Win Package
Quick Wins March 13, 2024ANA's E-commerce Quick Win package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of the way when activating and growing ecommerce at your company.
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E-commerce Checklist
Tools March 7, 2024Use this checklist to help you take a systematic approach to activating and growing e-commerce at your company.
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E-commerce Cheat Sheet
Tools March 7, 2024Use this cheat sheet to learn about marketing's role in e-commerce and how to overcome common pitfalls.
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Approaches to Social Commerce
Event Recaps March 6, 2024At a March 2024 meeting of the ANA’s Commerce Marketing Committee, audience members learned about platform integrations; product carting; live-stream shopping; giveaways and sweepstake; sampling, ratings, and reviews; and retailer creators from Keith Bendes, VP of brand strategy at Linqia.
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Brand Activation Playbook
Playbooks March 1, 2024Use this set of 30 premium tools and templates to deepen your understanding of brand activation.
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