Cornetto, a Unilever ice cream brand, launched a unique mobile campaign in Turkey that utilized SMS messaging, location-based targeting, and social media to drive sales.
CouponCabin.com developed a mobile app in order to reach on-the-go shoppers and provide mobile website visitors with a better experience.
Safeway’s Chicago-area grocery chain subsidiary created a mobile app to provide customizable discounts, make grocery lists, and support its loyalty program.
Sears had experienced 10 years of downward momentum at back-to-school. To reverse that trend we embodied the Tween values of collaboration, participation and sharing. Within the first 2 months of the program, we reversed negative trends and got 1.6 million hits to the website.
Coca-Cola launched an integrated awareness campaign with a text-to-win element in Angola.
A Dallas-based dentist used location-based mobile advertising on Pandora Internet radio to target and engage nearby prospects.
To promote tourism of Greece in a period of slow economic recovery, the Greek National Tourism Organization created a travel guide mobile app that enabled the planning and booking of travel from mobile devices.
After decades of being the category leader, Extra found itself in a losing battle with new, formidable competition. By establishing Extra as a weight management tool, we were able to freshen the brand by establishing new relevancy and connect with women in a meaningful way. As a result, Extra was able to grow sales and share for the first time in years.
Yellow Pages Canada ran a mobile campaign to promote a cash giveaway and generate user engagement.
French Connection, a clothing retailer, launched a mobile-optimized site to reach consumers on smartphones.
Condé Nast created a personal shopper companion app for Glamour that allowed users to receive style recommendations and save and share photographs from issues of the print magazine.
Google set out to modernize the way people shopped through the launch of their tap-to-pay mobile payment technology Google Wallet.
People's City Mission, a non-profit homeless shelter, formed the Mission Bean Coffee Company, a for-profit entity whose proceeds would be used to help fund the operations of the Mission. Compelling advertising and design, built around the promise – buy one bag, feed one homeless person - generated tens of thousands in proceeds to feed the homeless.
Hotels.com used sophisticated tracking and segmentation strategies to successfully launch its Android and iOS app in 42 countries in 2011.
HP worked with its retailers to create a push notification campaign for deals on its printers and ink.
To simplify booking and customize travel for its customers, Hyatt Hotels launched a free iPhone app.
Adcentricity developed a mobile campaign to drive customers to Canadian convenience stores.
Capitalizing on a spike in mobile website traffic, Krispy Kreme created a responsive website and an app to alert consumers when the Hot Light at the local store comes on.
MilkPEP launched an integrated campaign that featured social media, promotions, QR codes, and in-store advertising to encourage consumers to make lattes at home.
Michaels Crafts created a scratch-off mobile coupon similar to a lottery ticket to drive sales during the holiday season.