Search Marketing Knowledge Center

How Eaton Turned IT Heroes Into Comic-Book Heroes

REGGIE Awards April 17, 2024

Eaton's innovative campaign, "Tales from The Next Frontier," captivated IT professionals by transforming real-world business outcomes into illustrated tales, positioning them as heroes in the battle against technological challenges, thus enhancing brand engagement and reinforcing the value of outcome-focused messaging.

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How Paramount Global Resurrected an Iconic Franchise

REGGIE Awards April 17, 2024

Paramount Global's Teenage Mutant Ninja Turtles (TMNT) campaign strategically leveraged the theatrical release of <em>Teenage Mutant Ninja Turtles: Mutant Mayhem</em> to reignite consumer interest, securing significant incremental features and retailer support, thereby reestablishing the iconic franchise as an evergreen property.

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eBay’s Met Gala Debut

REGGIE Awards April 17, 2024

eBay sought to engage with gen Z and turn a general e-commerce marketplace into a go-to fashion destination. Further, the company also wanted to change the conversation around fashion and get people to buy circular.

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This Ice Cream Brand Remixed Video Games to Achieve Stellar Business Results

REGGIE Awards April 17, 2024

Keying in on Singaporeans’ passion for gaming and winning, ice cream brand Magnum developed a series of remixed video games, available online and in a customized arcade, to promote its 2023 flavor remixes and recapture the hearts and minds of customers.

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Product Launches

ASK Answers April 11, 2024

How are marketers handling their product launches?

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Marketing News Quiz for April 6, 2024

Marketing News Quiz April 6, 2024

In this week's marketing news quiz: new Chase benefits for advertisers, new Facebook features, the Target Lady returns, and more.

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The Return of Live Events

B2B April 5, 2024

Attendance at B2B in-person events has returned to pre-pandemic levels, but marketers face a significantly changed landscape for live events and conferences.

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An Olympic-Sized Opportunity for Brands

B2C March 29, 2024

While not all brands have the ad budgets to be global sponsors of the Summer Olympics, companies of all sizes can get involved with this year's Games as well as peripheral events.

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The Power of Brand Experiences at Festivals

Knowledge Partners March 23, 2024

After years of leaning into performance marketing, the landscape is once again shifting to in-person experiences. Here, we look at how consumers feel about events and the impact that participation has on brands.

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Five Considerations for Sports Sponsorships

Event Recaps March 20, 2024

During a session at an ANA Advertising Law 1-Day Conference, veteran lawyers drew listeners’ attention to some factors that demand consideration when evaluating sports sponsorship agreements.

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The Growth in Local Sports Sponsorships, by the Numbers

Money Slides March 20, 2024

Sports and Entertainment Platform SponsorUnited shares data that highlights a growth in sponsorships for local professional sports teams, indicating that sponsorships of leagues as a whole aren’t the only game in town.

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The Growth in Niche Sports Sponsorships, by the Numbers

Money Slides March 20, 2024

Sports and Entertainment Platform SponsorUnited shares data that highlights a growth in sponsorships for sports outside the big five of football, baseball, basketball, hockey, and soccer — niche sports that include mixed martial arts, pickleball, rugby, and skiing and snowboarding.

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Stanley Black & Decker Bets Big on Experiential

Conference Highlights March 19, 2024

Cultural relevance and timing were instrumental in a groundbreaking media experience for DEWALT.

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Stanley Black & Decker Bets Big on Experiential

Event Recaps March 19, 2024

Pat Petschel, global VP of brand strategy and studio at Stanley Black & Decker, discussed the decision-making behind the brand’s big bet on experiential, and how they are creatively activating with media during the World of Concrete Trade Show in Las Vegas.

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Navigating Innovations and Opportunities in Sponsorship

Event Recaps March 12, 2024

Mary Sever, VP of client solutions at SponsorUnited, used some of her organization’s data to discuss key trends occurring within the sponsorship marketing space right now.

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This Experiential Activation Celebrated Pepsi’s 125th Birthday

Event Recaps March 12, 2024

To celebrate its 125th birthday, Pepsi launched The Pepsi 125 Diner, a unique and immersive restaurant experience designed to deepen the brand’s connection with its biggest fans.

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Event Marketing Plan Playbook

Playbooks March 1, 2024

Use this step-by-step playbook and set of 21 premium tools and templates to create a comprehensive event marketing plan.

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Brand Activation Playbook

Playbooks March 1, 2024

Use this set of 30 premium tools and templates to deepen your understanding of brand activation.

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How to Make Money Podcasting

Knowledge Partners January 25, 2024

Can podcasters earn income from their podcasts? They can if they want, but it’s not necessary. In this video, Dave Jackson, Libsyn’s Head of Podcast Education, introduces ways to make money podcasting including sponsorship, membership/subscriptions, and merchandise.

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