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AI Campaigns and Case Studies
Below are case studies and campaigns that successfully utilized AI.
B2C
An Olympic-Sized Opportunity for Brands
While not all brands have the ad budgets to be global sponsors of the Summer Olympics, companies of all sizes can get involved with this year's Games as well as peripheral events.
Industry Insights
Are Protected Audiences the Future?
Despite Protected Audiences having the potential to deliver ad performance and targeting capabilities that maintain consumer privacy, the question remains: Is the industry ready to embrace this new solution (and is the solution ready to be embraced); or will it be a temporary solution that never gets off the ground?
B2B Email Marketing
How does the B2B sector approach email marketing, and how best is it handled?
Marketing to Moms
How can my brand effectively connect with mothers?
Principal Financial Group Promotes Employee Benefits with Positive Female Portrayals
Principal Financial Group promoted the business advantages of employee benefits.
Ajinomoto Invites Gwyneth Paltrow to Dinner to Dispel MSG Myths
Ajinomoto wanted to change the misinformed perception of monosodium glutamate (MSG) within the “clean eating” community. To do that, the brand needed to get the world’s most influential clean eater on board: Gwyneth Paltrow. The only problem? She didn’t answer the brand’s calls. So, Ajinomoto made her the face of its campaign — without actually hiring her.
An Amazon Series Marketed to the Autistic Community
Amazon undertook to attract the autistic community to dramedy series featuring themes and experiences they would be familiar with.
IRG Impact Study Findings: Driving More Humanized Growth
In 2023, the Global CMO Growth undertook an important research initiative with Oxford University and the Institute for Real Growth to help elevate how the business community understands and values marketing, brand building, and creativity in driving growth.
2023 ANA Global CMO Growth Summit Recap
The ANA Global CMO Growth Summit provided opportunities for CMO delegates to incorporate best practices into their individual company’s growth strategies and, importantly, to gain consensus on leadership initiatives that will strengthen the marketing ecosystem.
The ANA Global CMO Growth Council Generative AI Pulse Check
Generative AI has captured outsized attention from investors and enterprise leaders. To help CMOs ensure their GenAI investments produce measurable gains, the ANA Global CMO Growth Council surveyed its delegates to understand how they are approaching GenAI.
Beyond Payment: Ensuring Equitable Creator Compensation
Building an impactful influencer marketing program begins with establishing sustainable relationships with creators. There's no factor in that process as important — or as misunderstood — as establishing equitable compensation.
Using Influencers to Amplify a UGC Campaign
In this session, learn how Corteva Agriscience amplified a UGC campaign called #PlantPioneer by collaborating with agriculture influencers throughout the planting, growing, and harvest seasons.
Unlocking the Power of Women: Strategies for Reaching Hearts and Minds
In today’s consumer landscape, women wield significant influence over purchasing decisions. Wendy Steele, Impact100 Founder and Chief Executive shared how one woman’s idea launched in Cincinnati, Ohio has grown into a global philanthropic force and how your brand can align with this powerful network.
Social Commerce Revolution: Three Strategies to Transform Your Approach
Social commerce has come a long way in a short time, evolving from a basic “link in bio” to seamlessly integrated, immersive cross-platform shopping experiences. From Pinterest Product Pins to TikTok Shop, there are endless opportunities for brands to entice consumers to “buy now.”
Social How To: Boosted Posts versus Paid Ads
Social media marketing is a game of experimentation, analysis, and adaptation. Often the most successful campaigns rely on the smallest of details to take off. Today, our social experts are explaining why and when you’d want to boost a post on your feed, or when a paid ad is the better decision.
Staying Visible and Relevant: Social Media Algorithms by Platform
Today we’re taking a look at the largest social platforms that our team utilizes daily, like Facebook, Instagram, and TikTok. We’re outlining why algorithms are valuable, how they change from platform to platform, and offering a few tips for how to please these fickle machines.
A Forecast for Total U.S Media Ad Spending 2024-2027
At the ANA’s 2024 Media Conference, ANA CEO Bob Liodice graphed figures from Insider Intelligence that project total U.S. media advertising spending in 2024, 2025, 2026, and 2027.
Cookieless Readiness Checklist
Intel provides a checklist of steps that marketers should be taking to prepare for the advent of a cookieless internet.
Defining Artificial Intelligence: Narrow, General, and Super AI
Nonprofit organization Save the Children defines “narrow,” “general,” and “super AI.”
E-commerce Quick Win Package
ANA's E-commerce Quick Win package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of the way when activating and growing ecommerce at your company.
E-commerce Cheat Sheet
Use this cheat sheet to learn about marketing's role in e-commerce and how to overcome common pitfalls.
E-commerce Checklist
Use this checklist to help you take a systematic approach to activating and growing e-commerce at your company.
ABM Strategy Playbook
Follow this simple step-by-step guide to develop an account-based marketing (ABM) approach and strategy.
2024 ANA LGBTQ+ Marketing Inclusion Survey Unveils Transformative Insights
The 2024 ANA LGBTQ+ Marketing Inclusion Survey offers a comprehensive view into the state of LGBTQ+ inclusion in advertising. With 55 percent of advertisers engaging in LGBTQ+-inclusive marketing, the survey and report highlight a significant shift towards inclusivity.
ANA Response Rate Report, 2023
The 2023 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and benchmarking studies its members need to plan and optimize their marketing mix while forecasting future marketing impact and driving long-term sustainable growth.
A Diversity Report for the Advertising/Marketing Industry (2023)
This report from ANA was done in partnership with ANA divisions AIMM and SeeHer. The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. Meanwhile, representation of women in the industry overall and in leadership positions continues to be strong.
Training Takeaways
Get smarter at a glance with career-critical insights drawn from expert-led trainings.
Aligning the Customer Journey to Goals: Lead Gen Versus Retention
The USPS offers examples of how you can tailor your customer journey to either lead generation or retention.
Four Tips for Finding Your Most Valuable Direct Mail Audience
To make direct mail more effective with segmentation, you have to know how to categorize your audience. Finer, more granular audience targeting will focus your message on those who will be the most receptive to it. To achieve just this, consider four tips drawn from the ANA’s Affiliate Training Program, The USPS Advanced Marketing Certificate Program.
Three Advantages of Direct Mail Retargeting Technology
Direct mail retargeting delivers multiple touchpoint opportunities for customers who have engaged with your brand. This technology provides consistency across touchpoints as customers consider and evaluate decisions while navigating their path to purchase. Adopting this approach offers marketers three key advantages as “front-end” activity triggers valuable responses on the back end of the technology.
Videos
A library of ANA on-demand conference sessions and highlights, webinars, podcasts, and original video content.
Explore ANA Content Channels
Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
ANA Magazine
Find coverage specific to B2B, B2C, and social impact; get expert insights from content partners; and have fun with our weekly marketing news quiz.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.