All MKC Content

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A Prankster and Marketer’s Perspective on Advertising Insights

This webinar provided a rare perspective on what stirs emotion and provokes behavior.

Married to the Mob: Using Crowdsourced Data as Substantiation

This session explored when, and how, can you use crowdsourced data to create and substantiate advertising claims.

Social Media 2.0

This session offered an overview of key legal issues to be aware of with regard to advertising with a focus on basic advertising rules, common advertising techniques and intellectual property issues.

Update from Washington

ANA's Dan Jaffe covered what you can expect in Washington and the states as we head into the second half of 2015 and the upcoming Presidential nominating marathon.

Overview of the 2015 ANA Digital & Social Media Conference

In this video, get an overview of the Overview of the 2015 ANA Digital & Social Media Conference.

Are You Covered? Understanding Vendor Endorsements

This webinar will provide an overview of the Additional Insured endorsement (also known as vendor endorsement) in a standard Commercial General Liability (“CGL”) insurance policy.

Are You Covered? Understanding Vendor Endorsements

This webinar will provide an overview of the Additional Insured endorsement (also known as vendor endorsement) in a standard Commercial General Liability (“CGL”) insurance policy.

Operating in Today’s Media Marketplace

Research from Active International shows that media companies are concerned about their ability to deliver audience through new media channels.

Top Agency Management Trends for Marketers

In this webinar, attendees learned what the future holds for Madison Avenue and the implications for brand advertisers who rely on their agencies to successfully compete in the marketplace.

Top Agency Management Trends for Marketers

In this webinar, attendees learned what the future holds for Madison Avenue and the implications for brand advertisers who rely on their agencies to successfully compete in the marketplace.

How Millennials Respond to Radio Messaging

Research on Millennials and radio messaging tactics, including commercials and contests.

Opening "Sponsorship" Happiness: Six Flags & Coca-Cola Sponsorship Case Study

Six Flags Entertainment, the world's largest regional theme park brand, has partnered with Coca-Cola® the World's largest beverage company for decades leading the industry with unique sponsorship innovation both in and outside its theme park properties.

Experiential Marketing: The Value of Brand Experiences

In this webinar video, attendees discovered through case studies from brands such as Live Nation, New Balance and Vodafone, how experiential initiatives are used by marketers to begin or extend customer interactions in previously unimagined ways.

Experiential Marketing: The Value of Brand Experiences

In this webinar, attendees discovered through case studies from brands such as Live Nation, New Balance and Vodafone, how experiential initiatives are used by marketers to begin or extend customer interactions in previously unimagined ways.

Big Heart Pet Brands: Taking a Walk in Our Agency's Shoes

In this session, attendees learned how Big Heart Pet Brands leveraged the partnership with their advertising agency to develop creative evaluation skills and effective ways for their marketing team to deliver creative feedback.

Cisco: 15 Years of Making It Work and the Lessons Learned

After 15-years working together across three different companies Julia Mee, Sr. Director of Advertising, Media & Sponsorships – Cisco Systems, and John Coyne, Global Group Account Director – Goodby, Silverstein & Partners, have learned a handful of lessons that are fundamental to building an enduring partnership.

ConAgra Transforms their Online Advertising to Improve ROI

In this session attendees heard from Heather Dumford, Global Marketing Director of Media – ConAgra Foods, Cynthia Neumann, Director of Corporate Alliances – ConAgra Foods, and Scott Joslin, Vice President of Marketing Solutions – comScore on how ConAgra, one of North America's largest packaged food companies, worked with their advertising partners to transform its approach to online advertising, resulting in improved campaign performance and ROI.

Kimberly-Clark: Bringing the Human Back into Marketing

In this session, Mayur Gupta, Global Head of Marketing and Innovation – Kimberly-Clark, shared how to frame your marketing technology leadership around the consumer, measuring the business impact and ROI as well as balancing the different kinds of human needs within your organization and in the market, across different segments and different geographical regions of the world.

The State of the Art on Agency Integration

In this session, Greg Paull, Principal – R3, showcased agency integration working examples from Coca-Cola, Lego, Unilever, AB InBev and others to help answer the question – "What is Best Practice?"

Marketing Automation: How to Make the Right Buying Decision

An overview of a survey conducted across marketing automation users and vendors.

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