All MKC Content
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FedEx’s Appeal to B2B SMB
REGGIE Awards April 22, 2024FedEx Office had seen success with enterprise business owners, but to drive incremental revenue, they needed to attract a new segment: small and medium business owners (SMBs).
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How OREO Leveraged Milk Cartons to Drive Cookie Sales
REGGIE Awards April 22, 2024OREO needed to find a solution to increase traffic to its product and remind shoppers of the great taste of OREO would be the best way to reverse these brand and category declines.
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Jackpot Jingle: Reinventing Radio to Attract a Younger Audience
REGGIE Awards April 22, 2024The Ohio Lottery is ranked sixth in the nation for sales, but with the current lottery-playing population aging, the organization had to look to younger audiences as a means of sustaining and enlarging the lottery’s audience.
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Lysol’s Big Brand Activation Included Music
REGGIE Awards April 22, 2024In 2023, Lysol launched a new product unlike anything else in the air-care category: Lysol Air Sanitizer.
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The Projected Growth of the AI Market in the U.S.
Money Slides April 22, 2024At the ANA’s 2024 AI for Marketers Conference, ANA CEO Bob Liodice shared data from Statista that projects how the AI market will grow over the course of the decade, measured in billions of dollars.
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The Rise of Predictive Analytics in Marketing Strategy
POVs April 22, 2024Marketing Futures podcast host Mike Berberich examines how businesses can leverage AI to predict trends, customer behaviors, and market shifts and use these insights to develop more personalized and powerful marketing campaigns.
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Marketing News Quiz for April 20, 2024
Marketing News Quiz April 20, 2024In this week's marketing news quiz: A quirky collaboration from Crocs and Pringles, high-tech solutions for influencers to connect with fans, a chocolate maker utilizing artificial intelligence, and more.
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Dove Combats Toxic Beauty Standards Online and Fights for Passage of the Kids Online Safety Act
REGGIE Awards April 20, 2024The Dove Self-Esteem Project released Cost of Beauty, a powerful film illustrating the impact that toxic beauty content on social media can have on youth mental health.
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Intel Highlights PCs’ Role in Joyful, Human Experiences
REGGIE Awards April 20, 2024PC sales surged during the pandemic, then plummeted 28 percent. To reverse this, the industry tried advanced tech specs to woo shoppers — but this just confused them. Intel changed the conversation to focus on real world experiences, showing shoppers that whatever their passions, Intel Core processors were there to support them.
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This AR Experience Let Fans Learn More About Bruce Lee and Chinese Culture
REGGIE Awards April 20, 2024To celebrate the season three premier of its Bruce Lee-inspired original series, Warrior, Max created a series of interactive murals that allowed viewers to enter an augmented reality experience and learn more about Chinese culture and the life of the late martial artist.
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This Cereal Promoted Itself to Gen Z with a New Spokes-Monster
REGGIE Awards April 20, 2024General Mills promoted its Monster Mash cereal with a new cartoon spokes-monster, the zombie DJ Carmella.
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True Authenticity: How Unilever Relied on Real People to Promote Its Multicultural Beauty Products
REGGIE Awards April 20, 2024In a time when brands are relying on influencers, Unilever enlisted regular people of diverse backgrounds to tell their stories of exclusion in the beauty space and promote the company’s many multicultural beauty products.
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Unilever’s “Ugly Sundaes” Campaign Delivered Beautiful Business Results
REGGIE Awards April 20, 2024With its “Ugly Sundaes” campaign, Unilever gave consumers permission to break free from the constraints of their holiday dessert traditions and opt for a lower-stress option that could still create lasting memories with friends and family.
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A Definitive Guide for CEOs and CMOs to Jointly Unlock Growth from Marketing
CMO Content April 19, 2024This study, developed in partnership with McKinsey, provides a new perspective for unlocking marketing-driven growth - and has implications for CEOs, executive committees, C-Suites, and chief marketers.
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Leveraging AI for Publisher Revenue Enhancement
Industry Insights April 19, 2024The capacity of AI to sift through expansive datasets and enact decisions in real-time renders it an indispensable asset for publishers. This technology is pivotal in refining revenue strategies, bolstering brand safety, and upholding content excellence.
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Sparking an Emotional Connection in B2B Marketing
B2B April 19, 2024A convergence of factors, including the rise of digital media, continue to alter B2B marketing. Ruth Stevens, a close observer of the sector, shares advice for driving leads, cultivating branded advertising, and inserting more of an emotional hook in B2B messaging.
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Virtual Diversity Fair: Black-Owned Media Companies
Event Recaps April 19, 2024The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. This virtual fair featured an in-depth chat with a Black-Owned agency, followed by presentations from Black-Owned media companies.
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AI For All: Driving Intelligent Transformation
Event Recaps April 18, 2024In this session, learn how Lenovo embarks on a journey from pocket to cloud, from individual to enterprise, within the context of its AI for All vision. Lenovo's Solutions & Services Group's Global Marketing Communications lead, Holly Zhang, explored the tangible impact of AI through real customer stories.
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AI-Powered Marketing: The Economist's Journey Towards Personalized Engagement
Event Recaps April 18, 2024In this session, learn about The Economist's innovative use of Artificial Intelligence (AI) in marketing. Discover how AI technologies are revolutionizing its approach to personalized engagement, driving impactful results, and enhancing the overall customer experience.
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Artificial Intelligence: Its Advantages and Challenges
Event Recaps April 18, 2024During a session at an April 2024 meeting of the ANA’s Customer Experience Committee, West McDonald, founder of GoWest.ai, shared his thoughts on the potential perils of artificial intelligence (AI) and on the promise of the technology that outweighs those dangers, urging marketers to adopt and experiment with platforms such as ChatGPT.
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