All MKC Content
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Diversity & Representation: Focus on Media Planning & Buying
Knowledge Partners January 24, 2022This guide from the WFA helps advertisers build media plans that are representative of today's society, as well as play a role in building a media ecosystem where diverse voices thrive.
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How to Leverage Automation to Negate the Impact of the Great Resignation
Industry Insights January 24, 2022Today's employees are seeking positions that allow them to not only work remotely but also work efficiently. That is where automation comes into play.
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Meeting Consumers on Their Own Terms Has Seldom Been More Important
B2C January 24, 2022Diversity, equity, and inclusion is top of mind among a growing number of CMOs. In this interview, Esther Franklin, president of global strategy and cultural fluency at Spark Foundry, offers brand managers a roadmap.
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Agency Compensation Methods: An ANA Guidebook
ASK Answers January 21, 2022In this comprehensive resource, agency compensation expert Dave Beals provides detailed best practices and guidelines for establishing an effective agency compensation plan. The guide covers the basics of agency costs and cost accounting, offers an analysis of various compensation methods, and more.
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B2B Content Marketing Trends to Watch in 2022
Event Recaps January 21, 2022Ruth Stevens of eMarketing Strategy contended that B2B content marketing strategies need to adapt in response to changes in buyers, their businesses, and the environment, and she went on to provide examples of 10 developments necessitating such an adaptation.
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Content Creation in Crisis Culture
Event Recaps January 21, 2022Etienne White of Sustainable Brands considered how companies can promote sustainability during the many crises currently facing society.
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Keeping Things Real with Virtual Technologies
B2C January 21, 2022Consumers may think of augmented reality and similar platforms as just more digital accessories, but marketers who develop ad campaigns that combine the online and physical worlds must take care to not get carried away by the technology.
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The Future of Marketing Belongs to Consumers
Industry Insights January 21, 2022This is a pivotal moment in marketing. Today’s consumers have an increasingly sophisticated relationship with brands and digital content. They don’t take what companies say at face value, instead evaluating their behavior across multiple channels — and they have a nuanced understanding of the tradeoffs they face. For example, they may want personalized offers but may be loath to share their data unless they have complete control.
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AT&T and 100 Thieves Go Virtual
Event Recaps January 20, 2022AT&T’s Mario Artesiano shared insights and details on AT&T’s recent gaming activation which took the brand into the virtual space with partner and gaming organization 100 Thieves.
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How Brands Can Connect with Influencers
Soundbites January 20, 2022Jasmine Enberg from Insider Intelligence offers suggestions for brands that are connecting with nano- and micro-influencers.
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Speed and Agility: Marketing’s New Mandate and Its Impact on Planning
Webinar Rewinds January 20, 2022In this webinar, learn more about a topic very much on the mind of CMOs today — marketing agility. Marketing agility is the ability to shift priorities and re-allocate funds quickly and effectively to exploit market opportunities or meet rapidly changing customer expectations.
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The New World of Computer Vision
Industry Insights January 20, 2022Imagine watching the NBA Finals – Game 5. LeBron James is on the court driving to score mid-air with seconds left. He shoots and is fouled. Moments later, millions of eyes are on LeBron’s face as he stands on the line with a chance to score for the Lakers and win the game. Time slows to the pace of anticipation. His focus is our focus, his vision is our vision.
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Top Trends in Digital and Social for 2022
Event Recaps January 20, 2022Jasmine Enberg from Insider Intelligence predicted the biggest trends in social media in 2022 and what marketers should do to capitalize on the changes.
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20 Years of LGBTQ+ Marketing and Community Engagement with Target 10
Event Recaps January 19, 2022Founder and President Matt Tumminello and VP Matt Wagner shared learnings from Target 10's two decades of experience and best practices on how to engage with this vibrant, growing audience in 2022 and beyond.
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4 Privacy-Minded Predictions for Data-Based Marketing in 2022
Industry Insights January 19, 2022Financial analysts are hopeful the economy will reach near or full recovery by the end of this year. Such news is music to the ears of retail, restaurant, grocery and gasoline marketers, who will be looking to not only lift sales but also increasingly adapt to a privacy-led world.
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Aveeno Raises Visibility and Offers Solutions to the Underdiagnosis of Eczema in Black Skin
Event Recaps January 19, 2022Aveeno is on a mission to help people lead healthier lives. And this extends beyond the products they make. In 2021, the brand launched an initiative that focused on creating awareness of, education for, and access to solutions for eczema on Black skin.
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Road to Holistic Personalization: Customer-Centric Approach and Personas
Webinar Rewinds January 19, 2022When done right, personalization is about treating each customer differently by gently suggesting suitable products and offers based on collected data. In this webinar, learn how to react to your customers' needs immediately and expeditiously to achieve holistic personalization on a truly personal level.
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Using Comedy in Marketing and Advertising
Champions of Growth Podcast January 19, 2022Matthew Schwartz, host of ANA Champions of Growth podcast, talks to Jenna Lebel, CMO at Liberty Mutual Insurance, and Steve Cody, founder of PR and marketing agency Peppercomm (and a stand-up comedian) about using comedy in marketing and advertising and why finding the funny can be serious business.
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Your Ad Frequency Is Driving Me Insane
Industry Insights January 19, 2022With the pandemic cresting yet another wave, I spent the 2021 holiday season mostly at home in my Brooklyn apartment, avoiding people and resuming many of the habits that got me through the early days of COVID-19 when we were all locked down.
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Nostalgia Marketing in the Age of COVID-19
Partner Content January 18, 2022One of the ironies of the past two years is that while the pandemic accelerated the arrival of what were once thought to be future trends — including marketing automation, contactless retail, and virtual reality as a collaborative productivity tool — it's also triggered an increased fondness for the past.
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