All MKC Content
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How to Win Back Lapsed Donors
Social Impact October 20, 2021From communicating more frequently to using marketing tactics that inform and connect to getting back to basics, it takes an all-out effort to prevent valuable donors from lapsing.
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Lionsgate In-House Marketing’s Martech Hollywood Story
Event Recaps October 20, 2021Lionsgate shared insights on how it successfully migrated legacy data and project management systems into a new, singular hub that took all of the film studio’s disparate data sources and project management tools and housed them on a cloud accessible to any team member at any time.
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On the Front Lines of Change
Social Impact October 20, 2021Philanthropy plays a key role in the fight for gender equality and bringing an end to structural racism. But more than ever, with challenges at every corner of society, these organizations are taking broader actions to step up their game.
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Setting a Strong Foundation for In-Housing Success
Event Recaps October 20, 2021Using lessons learned during a successful in-housing partnership with Sprint, Media.Monks shared its “in-housing” framework for brands, outlining key questions featured within the framework and actions brands can take to ensure in-housing improves overall marketing efforts.
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Stepping Up
Social Impact October 20, 2021The COVID-19 pandemic has given nonprofits an opportunity to think creatively about how they can engage donors. Fundraisers share the challenges they faced, the strategies used to overcome them, and the lessons they learned.
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Walking a Mile in Nisolo’s Shoes: Adapting to Supply Chain Delays and Other Speed Bumps Using DM
Webinar Rewinds October 20, 2021In this webinar, learn how hand-made shoe brand Nisolo met the challenges of 2020 by testing and adapting with direct mail retargeting and how they are applying their lessons learned in 2021.
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3 Day Blinds Takes Influencer Marketing In-House with Tagger Media
Event Recaps October 19, 2021With influencer marketing on the rise and the world of social media constantly changing, 3 Day Blinds needed to adjust their influencer strategy. Learn why the company decided to create their own in-house influencer marketing agency and turned to the influencer marketing platform Tagger Media for help.
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Agency Management As a Risk-Management Advantage
Partner Content October 19, 2021When brands implement agency-management initiatives, there are usually two drivers or goals. One is to rationalize and optimize agency relationships for more effective marketing programs, another is to achieve cost efficiencies in the form of savings or spend optimization. But such initiatives can help companies address and mitigate business risk as well.
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Doritos Builds Brand Partnerships with Diverse Creators
Event Recaps October 19, 2021Doritos described its “Gaming While Black” content program.
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Implications from the Rapid Growth of Social Purpose in the Corporate Sector
Event Recaps October 19, 2021Geof Rochester, founder of GRC Advising, outlined factors that have caused consumers to turn away from government and toward big businesses to lead positive change. He also provided tips for how nonprofits can best approach forging a partnership with these corporations to maximize the impact of their altruistic and charitable efforts.
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The Future of Branding: Flexibility in a Framework
Event Recaps October 19, 2021Hayley Berlent of The Additive Agency shared four key market shifts that nonprofit brand builders must be aware of to have success within a more competitive space. Berlent also shared action steps nonprofit marketers should take as a result of these shifts.
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Beauty and the Social Media Beast
Knowledge Partners October 18, 2021Tubular’s 2021 beauty report provides insights gleaned from more than 20 million videos from beauty creators, with recommendations for how industry brands can accelerate innovation and stay relevant.
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A Recipe for Employment
Social Impact October 18, 2021Determined to put the company's unique hiring model on the map and increase job opportunities for people facing employment barriers, Greyston Bakery CEO Joseph Kenner is breaking down barriers and driving change.
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Privacy and the Consumer: A Market Research Overview
Research Reports October 18, 2021This paper is an informative summary of the most relevant recent global research on consumer sentiment related to privacy and the use of identity. It provides actionable steps for advertisers to consider as they adjust and plan to do business in today’s more privacy-responsible marketplace.
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Why Does Marketing Ops Need a Playbook?
Knowledge Partners October 18, 2021Having a marketing playbook can fuel operational excellence and prevent poor marketing execution.
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Is Your Brand Loved?
B2C October 15, 2021Knowing what consumers love is all well and good. But marketers also need a sixth sense for what makes their audiences tick — particularly during stressful and uncertain times — if they want to generate love in return.
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Living the Pivot Part II, with Joseph Jaffe
Marketing Futures Podcast October 15, 2021In the conclusion of our two-part Marketing Futures Podcast with Joseph Jaffe, we discuss cryptocurrency, the new brand/customer relationship, and the role of diversity, equity, and inclusion in the future of marketing.
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New Meal Plan for Marketers
Partner Content October 14, 2021Third-party cookies, which provide brands with consumer data to create targeted advertising campaigns, are starting to get phased out already, with Google’s Chrome apps going to pasture in 2023. But CMOs can’t wait to prepare for a cookieless world. Marketers and their teams will need time to understand new tools and technologies and incorporate them into their workflows.
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Brand Decisions Matter in FinTech Mergers and Acquisitions
Knowledge Partners October 14, 2021The agency Sullivan shared four keys to success for marketers managing a merger or acquisition.
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Email Marketing Execution: Don’t Just Get in Any Inbox, Get in the Right Inbox
Knowledge Partners October 14, 2021In this episode of The Why Behind The Buy (now The Marketing Insider), host Monique Ruiz talks email marketing best practices with Claritas’ Jeff Bickel and discusses email marketing wins with Mark King of Conversion Alliance and Bob Smolik of Tribune Publishing.
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