All MKC Content | Marketing Knowledge Center | ANA

All MKC Content

  • The Digital Transformation of an Iconic Brand

    Event Recaps   July 21, 2021  

    In this session, hear why Little Caesars evolved from creating content to creating conversations, and how that has had a significant impact on the business over the last 18 months.

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  • Tips and Tricks: How to Prevent Your Emails Being Blocked

    Webinar Rewinds   July 21, 2021  

    In this webinar, learn about some of the most common causes for being added to an IP or domain Blocklist, myths about spamtraps, how to work with a blocklist provider, and the difference between a public and a private blocklist.

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  • What Next?

    Conference Session Videos   July 21, 2021  

    It has been over a quarter of a century since digital media and marketing began. In this video, industry veteran Rishad Tobaccowala shares some ideas on where things are going next.

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  • What Next?

    Event Recaps   July 21, 2021  

    It has been over a quarter of a century since digital media and marketing began. Industry veteran Rishad Tobaccowala shares some ideas on where things are going next.

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  • Building a Framework for Transformational Creativity

    Conference Session Videos   July 20, 2021  

    In this video, McCormick & Co.’s Alia Kemet shared a digital marketing framework used by her organization to ensure that its efforts are always poised for success by remaining flexible, capitalizing on online trends, and keeping consumer experiences at the center of everything they do.

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  • Building a Framework for Transformational Creativity

    Event Recaps   July 20, 2021  

    McCormick & Co.’s Alia Kemet shared a digital marketing framework used by her organization to ensure that its efforts are always poised for success by remaining flexible, capitalizing on online trends, and keeping consumer experiences at the center of everything they do.

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  • Digital Media Management: The Keys to Brand Growth

    Conference Session Videos   July 20, 2021  

    In this video, ANA CEO Bob Liodice, shares his thoughts on digitally focused media initiatives underway in the industry. He also shares what the ANA and advertisers are doing to embrace change, unlock pathways to growth, and shape the industry to the benefit of those who fund it, the advertisers.

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  • Digital Media Management: The Keys to Brand Growth

    Event Recaps   July 20, 2021  

    CEO of the ANA, Bob Liodice, shares his thoughts on digitally focused media initiatives underway in the industry. He also shares what the ANA and advertisers are doing to embrace change, unlock pathways to growth, and shape the industry to the benefit of those who fund it, the advertisers.

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  • Guy Fieri and King’s Hawaiian Make Everything Taste Better

    Conference Session Videos   July 20, 2021  

    Shocked to learn even its most loyal advocates weren’t aware that King’s Hawaiian sells things besides dinner rolls, the brand enlisted the help of celebrity chef Guy Fieri to launch a new campaign and introduce consumers to a side of King’s Hawaiian they hadn’t seen before.

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  • Guy Fieri and King’s Hawaiian Make Everything Taste Better

    Event Recaps   July 20, 2021  

    Shocked to learn even its most loyal advocates weren’t aware that King’s Hawaiian sells things besides dinner rolls, the brand enlisted the help of celebrity chef Guy Fieri to launch a new campaign and introduce consumers to a side of King’s Hawaiian they hadn’t seen before.

    view
  • How Hyundai Approaches Influencer Campaigns

    Conference Session Videos   July 20, 2021  

    In this video, Hyundai’s PR and marketing teams reviewed how they both approach influencer marketing, sharing the framework that ensures the two teams are always singing from the same sheet of music and some examples of how the brand has recently partnered with influencers.

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  • How Hyundai Approaches Influencer Campaigns

    Event Recaps   July 20, 2021  

    Hyundai’s PR and marketing teams reviewed how they both approach influencer marketing, sharing the framework that ensures the two teams are always singing from the same sheet of music and some examples of how the brand has recently partnered with influencers.

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  • How King’s Hawaiian Optimizes Segmentation on Digital

    Soundbites   July 20, 2021  

    Chad Donvito, CMO at King’s Hawaiian, outlines how his brand has modernized its approach to consumer segmentation and targeting in digital media channels.

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  • How Marketers Sharpen Their Personalization Playbook

    Partner Content   July 20, 2021  

    Adding personalization to marketing and advertising programs seems pretty straightforward (at least on paper). However, to generate the most value out of personalization, brands need to establish a framework that empowers teams across the enterprise, while maintaining governance regarding the company’s business processes.

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  • How to Create Shoppable Moments Everywhere

    Conference Highlights   July 20, 2021  

    With the rapid growth of digital commerce, marketers need to be better prepared to mine shoppable media opportunities.

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  • How to Create Shoppable Moments Everywhere

    Conference Session Videos   July 20, 2021  

    With consumer shopping habits rapidly changing, marketers must capitalize by building numerous shoppable moments into the buyer journey, ensuring that consumers can purchase with limited friction the moment they feel inspired to do so. In this video, the team at Blue Chip shared some tips.

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  • How to Create Shoppable Moments Everywhere

    Event Recaps   July 20, 2021  

    With consumer shopping habits rapidly changing, marketers must capitalize by building numerous shoppable moments into the buyer journey, ensuring that consumers can purchase with limited friction the moment they feel inspired to do so. In this session, the team at Blue Chip shared some tips.

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  • Innovation at the Speed of Culture

    Conference Highlights   July 20, 2021  

    Mattel’s opportunity in a pandemic marketplace has been to create consumer value through play.

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  • Innovation at the Speed of Culture

    Conference Session Videos   July 20, 2021  

    In this video, Mattel’s Jason Horowitz discussed the brand’s strategy for creating success out of uncertainty during 2020, navigating dynamic change via increased purpose, relevance, and bold action with iconic brands like Barbie, Hot Wheels, and Fisher-Price.

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  • Innovation at the Speed of Culture

    Event Recaps   July 20, 2021  

    Mattel’s Jason Horowitz discussed the brand’s strategy for creating success out of uncertainty during 2020, navigating dynamic change via increased purpose, relevance, and bold action with iconic brands like Barbie, Hot Wheels, and Fisher-Price.

    view