All MKC Content
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How Emerging Digital Capabilities are Reshaping Marketing
Event Recaps February 5, 2020Marketing as we know it is being re-invented, due in large part to digital innovations. Companies need to embrace modern approaches to engaging consumers and adjust their business models to accommodate the digital consumer.
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How to Gauge True ROI from E-Commerce
Event Recaps February 5, 2020The shift from brick-and-mortar to e-commerce provides marketers with unprecedented access to consumer data, which if leveraged properly can generate sales growth. Using aggregated data, marketers can create more customized advertisements and promotions that drive conversions.
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How Waze Empowers a Community to Change the Way the World Moves
Event Recaps February 5, 2020Waze puts people at the center of its marketing strategy, leveraging its marketing platform to engage and transform its customer base into a community of connected drivers that improves commutes, creates real-world impact, and offers unique opportunities to advertisers.
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Mastercard: Latest Consumer Trends, the Future of Marketing, and Evolution of the Brand
Webinar Rewinds February 5, 2020Mastercard' Cheryl Guerin shared an outlook on the latest consumer behaviors, desires/aspirations, and key trends, discussed the impact of an increasingly connected world on marketing, and shared how Mastercard is evolving its iconic brand and Priceless as a platform.
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Using Thought Leadership to Influence Buyers and Drive Purchasing Behaviors
Webinar Rewinds February 5, 2020In this webinar, the presenters covered the results of a LinkedIn/Edelman Thought Leadership Report and explored the strategies and tactics companies can implement to bolster their approach to thought leadership and product content that reaches the right audiences and generates commercial results.
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How Traditional CPG Companies Adopt a Challenger Brand Mindset
Partner Content February 4, 2020With direct-to-consumer (DTC) brands nipping at their heels, traditional CPG companies are scrambling to implement marketing initiatives so they can be more like challenger brands.
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CTV Overview
Event Recaps February 4, 2020In this session, we will review and discuss the current emerging video landscape and will especially highlight the OTT players to understand the current visibility. We will also facilitate an interactive working session to highlight the key areas within video that the ANA Media Leadership Committee would like to tackle as an industry body to lead future proof measures both short and long term around topics such as: visibility, frequency management, and third party verification/measurement.
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The Emerging Trends in Video You Need to Know
Event Recaps February 4, 2020Experts discussed the current emerging video landscape and around topics such as visibility, frequency management, and third-party verification/measurement.
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The Privacy for America Framework for Federal Privacy Legislation
Webinar Rewinds February 4, 2020In this webinar, learn why the ANA has been leading the effort to pass a federal law that will protect consumers nationwide while preserving the responsible use of data.
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Transforming Video in a Connected World
Event Recaps February 4, 2020In this session, we will review and discuss the current emerging video landscape and will especially highlight the OTT players to understand the current visibility. We will also facilitate an interactive working session to highlight the key areas within video that the ANA Media Leadership Committee would like to tackle as an industry body to lead future proof measures both short and long term around topics such as: visibility, frequency management, and third party verification/measurement.
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What You Need to Know About Gen Z
Event Recaps February 4, 2020The ANA Educational Foundation (AEF) shared insights on how it is addressing talent from an overall marketing industry perspective.
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The Digital Helix, with author Chris Aarons
Marketing Futures Podcast February 3, 2020If you're still struggling with digital transformation, you're not alone. That's why we invited today's guest, author of The Digital Helix Chris Ahrons, explains what brands can do to imbue "Digital DNA" into their organization.
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2 Women in Marketing Share Their Tips on How to Create Diversity
Industry Insights January 31, 2020A world that is inclusive, values varying perspectives, and prioritizes the growth of all is a world all marketers should foster.
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Shooting for Brand Relevance
B2C January 31, 2020Looking to make a bigger-than-life impression on consumers, some brands are tapping big-name directors to produce ad spots with a cinematic flair. While the end result can be a scene stealer, it requires more than just a large budget. Marketers must be willing to cede some creative control to let the director’s vision — and the brand — shine through.
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Building a Performance Digital Media Engine that Drives Business Goals
Event Recaps January 30, 2020A combination of performance marketing and brand building have helped Visible make a name for itself in the cell service provider market.
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Creating a Marketing Performance Story that Matters
Event Recaps January 30, 2020How do you tell your marketing organization’s performance story in a way that matters to your CEO?
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Creative That Works
Event Recaps January 30, 2020The Home Depot drove awareness and attention to its modern products, services, and sensibilities by updating its creative presence in the marketplace.
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Georgia-Pacific’s Application of Rapid Experimentation to Marketing Innovation
Event Recaps January 30, 2020Georgia-Pacific employs small-scale rapid experimentation to fuel the brand’s innovation initiatives.
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Illumina and Genomics for Good
Event Recaps January 30, 2020Illumina shared its approach to promoting the message of Genomics for Good.
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Marketing Consulting for Financial Advisors
Event Recaps January 30, 2020LPL explained how its marketing consulting has benefitted the financial advisors operating under its umbrella.
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