All MKC Content
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Empowering Engagement in 2024: Marketing Challenges and Strategic Solutions
Knowledge Partners March 28, 2024Combining its own insights with recent data from other sources, Inspira Marketing outlined the most common challenges marketers will see in 2024 and beyond.
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Fearlessly Curious Voices — Barbara Apple Sullivan and Amy McIntosh
Knowledge Partners March 28, 2024Barbara Apple Sullivan sits down with NYU School of Professional Studies Chief Marketing Officer, Amy McIntosh, to talk about taking career risks, leaning into new technologies, and balancing work and family.
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Hashtag Horizon: Social Media Marketing Trends of 2024
Knowledge Partners March 28, 2024From the authenticity revolution in influencer marketing to the pivotal role of AI, Inspira Marketing uncovers the latest developments in social media marketing in its new report.
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How e.l.f. Beauty Built a Powerful Loyalty Program
Event Recaps March 28, 2024Shannon Lewis, senior manager of CRM and loyalty at e.l.f. Beauty, provided an overview of her brand’s highly successful loyalty program, covering the four main principles that power the program and activations e.l.f. has launched to support those principles.
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Progressive Insurance: Advancing the Brand with Ninety6
Event Recaps March 28, 2024With a mission to out-create not outspend, Ninety6 has helped Progressive Insurance stand out in one of the fiercest, most competitive categories in the world. Learn how this team of 100 transformed into a nimble brand partner managing an annual media spend of more than $1 billion completely in-house.
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Scotiabank: Reinventing In-House Process at Lighthouse
Event Recaps March 28, 2024Lighthouse is the in-house agency for Scotiabank and the epicenter of its creative excellence. The team has experienced significant growth in the last three years, inviting some new and exciting changes.
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2024 ANA LGBTQ+ Marketing Inclusion Survey Unveils Transformative Insights
Research Reports March 27, 2024The 2024 ANA LGBTQ+ Marketing Inclusion Survey offers a comprehensive view into the state of LGBTQ+ inclusion in advertising. With 55 percent of advertisers engaging in LGBTQ+-inclusive marketing, the survey and report highlight a significant shift towards inclusivity.
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Inspiring and Measuring the Work of Creators
Event Recaps March 27, 2024At a March 2024 meeting of the ANA’s Influencer Marketing Committee, CreatorIQ’s Sasha Wallace detailed some approaches to measuring the work of creators, as well as some best practices for cultivating the kind of strong relationships with these partners that will yield the best results for your brand.
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Melanie Huet of Newell Brands on Leveraging AI
Industry Insights March 27, 2024Melanie Huet is president of brand management and innovation at Newell Brands. She will be a speaker at the ANA Brand Masters Conference, April 15 to17 in Carlsbad, California. ANA senior director of brand and media John Paquin recently sat down with Melanie for a pre-conference interview where they discussed the game-changing nature of artificial intelligence and the limitless possibilities AI presents for innovation-focused businesses.
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Social Commerce Revolution: Three Strategies to Transform Your Approach
Knowledge Partners March 27, 2024Social commerce has come a long way in a short time, evolving from a basic “link in bio” to seamlessly integrated, immersive cross-platform shopping experiences. From Pinterest Product Pins to TikTok Shop, there are endless opportunities for brands to entice consumers to “buy now.”
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Social How To: Boosted Posts versus Paid Ads
Knowledge Partners March 27, 2024Social media marketing is a game of experimentation, analysis, and adaptation. Often the most successful campaigns rely on the smallest of details to take off. Today, our social experts are explaining why and when you’d want to boost a post on your feed, or when a paid ad is the better decision.
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Staying Visible and Relevant: Social Media Algorithms by Platform
Knowledge Partners March 27, 2024Today we’re taking a look at the largest social platforms that our team utilizes daily, like Facebook, Instagram, and TikTok. We’re outlining why algorithms are valuable, how they change from platform to platform, and offering a few tips for how to please these fickle machines.
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Using Influencers to Amplify a UGC Campaign
Event Recaps March 27, 2024In this session, learn how Corteva Agriscience amplified a UGC campaign called #PlantPioneer by collaborating with agriculture influencers throughout the planting, growing, and harvest seasons.
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A Forecast for Total U.S Media Ad Spending 2024-2027
Money Slides March 26, 2024At the ANA’s 2024 Media Conference, ANA CEO Bob Liodice graphed figures from Insider Intelligence that project total U.S. media advertising spending in 2024, 2025, 2026, and 2027.
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Cookieless Readiness Checklist
Money Slides March 26, 2024Intel provides a checklist of steps that marketers should be taking to prepare for the advent of a cookieless internet.
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Defining Artificial Intelligence: Narrow, General, and Super AI
Money Slides March 26, 2024Nonprofit organization Save the Children defines “narrow,” “general,” and “super AI.”
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Examples of AI Use Cases
Money Slides March 26, 2024Nonprofit organization Save the Children provides a helpful table that shares some illustrative examples of applications for artificial intelligence (AI).
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Humor in Ads Needs a Revamp
Industry Insights March 26, 2024Heard that humor is hot in advertising right now? You must be having a laugh. Despite advertisers predicted to pick up the stand-up mic this year after seemingly taking itself a little too seriously – the ad industry has so far barely managed to register a titter.
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Marketing Attribution
ASK Answers March 26, 2024How are marketers handling attribution approaches?
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Monthly Change in U.S Ad Spend: January 2023 to January 2024
Money Slides March 26, 2024At the ANA’s 2024 Media Conference, ANA CEO Bob Liodice graphed figures from market intelligence firm Guideline that record the changes in U.S. ad spending from January 2023 to January 2024.
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