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  • How and Why Brands Need to Up Their Influencer Game

    Industry Insights   September 29, 2022  

    Influencer marketing is no longer in its infancy. Globally, it now feels like it’s going through its messy teenage years but is quickly moving towards maturity. One sign is the shift from campaign-based influencer interactions to fully-fledged always-on influencer programs.

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  • HP Notebooks. Work Better.

    In-House Excellence Awards   September 29, 2022  

    HP created a hero film featuring Markus — a change reluctant protagonist that mirrors the unique elements of German business culture, mindset, and values — to show tech decision makers how HP Notebooks enable more flexibility in the new hybrid environment.

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  • Data: Seeing the Big Picture

    Industry Insights   September 27, 2022  

    Effectively gathering and quantifying consumer data is no longer a luxury, but a necessity in today’s market. Huge quantities of data can be amassed at dizzying speeds, and the amount of campaign information accessible to marketers has grown at an exponential rate. Between 2010 and 2020, the amount of data utilized by marketers increased from 1.2 trillion gigabytes to 59 trillion gigabytes, according to Forbes. However this statistic does not take into account the ways in which that data was communicated.

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  • Prioritizing Trust Drivers for a Winning Brand Strategy

    Event Recaps   September 23, 2022  

    Robert Levy and Scott Boyer from BrandSpark International offered a framework for an effective brand trust strategy that considers a brand’s competitive context.

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  • Building a Composable Enterprise, with Eric Feige of VShift

    Marketing Futures Podcast   September 15, 2022  

    On the ANA Marketing Futures Podcast, Eric Feige, Managing Director at VShift, spoke to us about building a “composable enterprise” by decoupling the marketing tech stack and leveraging the exploding marketplace of APIs to create a leaner, more agile marketing machine.

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  • Foursquare Insights: The Gen Z Report

    Knowledge Partners   September 15, 2022  

    Research analysis that takes a closer look at foot traffic patterns of the elder Gen Z population (18-24) based on various life stages, lifestyles and geographies, aimed at helping brands and marketers identify and distinguish these unique and digitally savvy consumers.

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  • Achieving Agile Marketing in the Era of Data Deprecation

    Event Recaps   September 15, 2022  

    Neustar and USIM examined some of the challenges currently facing marketers, including data deprecation, and provided some guidance on how to respond to them.

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  • The Next Generation of Measurement: Integrating Customer and Experience Measurement and Analytics Throughout Your Organization

    Event Recaps   September 15, 2022  

    MetLife's Michelle Froah outlined how her brand has embraced an “outcomes mindset” and updated its approach to marketing measurement to more closely link brand and business outcomes, which has earned the marketing team more trust throughout the organization.

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  • Customer-Centric Data and Analytics-Readiness

    Webinars   September 14, 2022  

    In this webinar, learn why in the age of holistic personalization, Customer Data Platform (CDP) featuring Customer 360 View is a common goal for many marketing organizations.

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  • How Marketing Agencies Can Develop Partnerships with AI Companies

    Industry Insights   September 12, 2022  

    For marketing agencies interested in using the latest technology to drive growth, empower the workforce, and expand capabilities for clients, artificial intelligence (AI) offers the opportunity for greater executional efficiency, better distribution of valued resources, and more insightful data to deliver desired outcomes.

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  • Making Cross-Platform Planning a Reality with Data and Technology

    Industry Insights   September 12, 2022  

    Like most industries, the national broadcasting sector has had to adapt to tremendous change in recent years. Since the start of the COVID-19 pandemic, we have seen the rise of streaming giants, seismic shifts in how media is being consumed, including an upheaval around measurement, privacy, and identity. This is not to mention additional factors such as platform fatigue, audience saturation, and inventory scarcity. In order to keep up with this rapidly evolving media ecosystem, broadcasters need to figure out how to make significant changes to stay relevant.

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  • The Misunderstanding of ROI In Attribution

    Knowledge Partners   September 12, 2022  

    To ensure that marketers approach decisions in the right way, they need to understand how ROI is being calculated, the influences of ROI, the level of impact attribution modelling captures, and explore whether a channel or lever is truly incremental within a measurement framework.

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  • Pursuing First-Party Data and Capitalizing on the Value of Direct Mail

    Event Recaps   September 9, 2022  

    McCann offered marketers guidance on how to adopt a first-party data strategy, while capitalizing on the power of direct mail in the process.

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  • Pursuing First-Party Data and Capitalizing on the Value of Direct Mail

    Conference Sessions   September 9, 2022  

    In this video, McCann offered marketers guidance on how to adopt a first-party data strategy, while capitalizing on the power of direct mail in the process.

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  • How Mediacom and Walgreens Leveraged Data to Build Vaccine Trust

    Event Recaps   September 9, 2022  

    Walgreens described the proprietary COVID-19 vaccination readiness model it developed with Mediacom to drive vaccination appointments.

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  • 5 Reasons to Pause Before Cutting Marketing Spend in a Downturn

    Industry Insights   September 8, 2022  

    It is common practice for marketers and business leaders to slash marketing spend during a recession. With customer spending and revenue likely to dip, organizations rush to cut expenses to preserve margins. Marketing is often the first budget to tighten, something many organizations will consider if a recession strikes in the coming months.

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  • What B2B Companies Will Need to Do to Ensure They’re Still Invited to the 1st Party’s Data (and Other Data Puns)

    Webinars   September 7, 2022  

    B2B companies have been gathering data about their audiences for years, some better than others. In this webinar, join EY’s Lou Cohen and Verizon Business’s Ben Pollack as they discuss the future of demand generation for B2B companies.

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  • B2B Commerce Benchmarking Report

    Knowledge Partners   August 29, 2022  

    An analysis of digital commerce data from one hundred leading companies across industries and business models.

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  • Prioritizing the Digital Healthcare Experience

    Knowledge Partners   August 26, 2022  

    Infrastructure investment, technology advances and the pandemic are transforming expectations for digital health.

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  • Five Proven Tactics for Leveraging Big Data

    Industry Insights   August 24, 2022  

    It's not how much data you have, it's how you use it. Marketers all know what a cliche that is, but we can also agree that the first-party data we collect has the potential to create great omnichannel experiences for your current and future customers that improve your business’s bottom line.

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