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  • Marketers Need to Have a Frank Discussion About Chatbots

     ANA Magazine   September 29, 2023  

    While the cost savings and marketing efficiencies chatbots offer are real, they come with potentially severe and growing risks, ranging from copyright infringement to misinformation. Whether marketers deploy generative AI chatbots for advertising campaigns or to improve workflow in-house, they need to understand the legal and ethical sand traps and proceed with a plan.

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  • In-Depth Interview Guide

     Tools   September 27, 2023  

    Use this template to create a plan and guidelines for conducting in-depth interviews to gain insight into a market research problem.

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  • The Five Stages of Generative AI Marketing Maturity

     Money Slides   September 27, 2023  

    AI consulting firm CognitivePath describes the five stages that marketers should embark upon as they strive to incorporate generative AI into their work — stages that proceed from “Ad Hoc” all the way to “Pioneering,” the highest level of maturity.

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  • First-, Second-, Third-, and Zero-Party Data Explained

     Money Slides   September 27, 2023  

    Porch Media Group Breaks down the distinguishing features of the different forms of data that marketers can avail themselves of and identifies their pros and cons.

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  • Giving Email Marketers the Best of CDPs and ESPs

     Money Slides   September 27, 2023  

    Email technology consultancy Email Connect identifies the technologies that best integrate the capabilities of a CDP (customer data platform) and an ESP (email service provider) for the purposes of email marketing.

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  • Understanding the CTV Opportunity and Measuring Campaign Performance

     Event Recaps   September 21, 2023  

    Tristan Webster, chief product officer at TVision shared highlights from his company’s bi-annual State of CTV report, looking at important connected TV data from the first half of 2023.

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  • Marketers Need to Be More Selective With the Data They Use

     ANA Magazine   September 20, 2023  

    Marketers continue to be overwhelmed by the amount of data they collect. A big part of the problem is that companies tend to acquire technology without thinking about the specific marketing goals and objectives for which the resulting data will be used. To tame the tech stack, CMOs and their teams need to do a better job of planning and figure out what the end game for the data is well before executing.

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  • B2B Data & Analytics

     ASK Answers   September 20, 2023  

    How are B2B marketers leveraging data and analytics in their marketing efforts?

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  • Deepfakes and Disasters: The Potential Nightmares of Hyper-Realistic Marketing

     Podcast POVs   September 20, 2023  

    Marketing Futures podcast host Mike Berberich gives marketers a rundown on what a deepfake is, how this new technology can affect marketing, and how to respond if and when a deepfake crisis arises for your brand.

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  • The State of Marketing Analytics — A Roundtable Discussion

     Webinar Rewinds   September 20, 2023  

    In an era where economic downturns loom and financial allocations undergo rigorous assessments, marketing analytics teams are under pressure to demonstrate tangible value. In this webinar, a panel of industry experts discussed marketing analytics teams’ biggest challenges — and opportunities — in 2023.

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  • Worried About the End of the Cookie? Turn to Your Own Data

    Industry Insights   September 18, 2023  

    As we countdown to our last year with browser cookies, many marketers are still concerned about achieving marketing performance in a post-cookie world.

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  • From Likes to Loyalty: Cultivating an Engaged Social Media Community

     Industry Insights   September 15, 2023  

    In a recent Hubspot survey, 90 percent of social media marketers said that an active, online community was critical to brands in 2023. Ninety-percent! You can’t get 90 percent of marketers to agree on a pizza order.

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  • A Major Shift Is Coming to the Digital Ad Industry: Are You Prepared?

     Industry Insights   September 13, 2023  

    The foundational business model of the ad-supported internet, which revolves around offering free content in exchange for behavioral tracking, is undergoing a dramatic transformation. Over the past two decades, the focus of digital advertising has been on targeting individuals to deliver increasingly personalized and relevant ads. This has created a vast and intricate infrastructure for tracking people's online behavior.

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  • Examining the Success of ABM Strategies

     Event Recaps   September 13, 2023  

    In the evolving landscape of B2B marketing, account-based marketing (ABM) has long emerged as a go-to strategy for targeting high-value accounts and driving personalized engagements. Anteriad’s Chris Blohm offered results-driven ABM strategies, providing insights that can transform a brand’s marketing endeavors.

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  • Will Your Next ESP Be a CDP?

     Event Recaps   September 13, 2023  

    The convergence and overlap between Customer Data Platforms (CDP) and Email Service Providers (ESP) has added further complexity to the decision process for brands looking to add a CDP or change their ESP (or doing both at the same time).

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  • Why Brands Need a Culture Stack

     Industry Insights   September 12, 2023  

    Today, great brands are built through experiences people love at the speed people live. Brands must penetrate culture and harness data through marketing technology to create an amazing omnichannel experience.

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  • Marketing Attribution and the AI Illusion

     Knowledge Partners   September 12, 2023  

    Marketing analytics consultancy Marketscience casts doubt on some of the ways in which artificial intelligence purports to be able to assist with marketing analytics.

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  • How Panera Bread Leveraged AI to Supercharge Its Loyalty Program

     Event Recaps   September 12, 2023  

    Catherine Thacker, senior director of customer engagement at Panera Bread, shared how she and her team have leveraged AI-powered personalization to drive higher frequency and improved retention among members of the brand’s loyalty program.

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  • What Retail Media Networks Have in Store for Marketers

     ANA Magazine   September 8, 2023  

    Two-thirds of companies viewed retail media as a sales driver, but only 12 percent used it to build their brand, according to a new survey. Only 31 percent said it was a valuable marketing tool right now. The lack of consistent and industrywide measurement on the effectiveness of retail media investments is one reason brands remain cool to the market.

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  • Exploratory Data Analysis: Uncover the Value in Data to Grow Your Business

     Webinar Rewinds   September 7, 2023  

    In this webinar, learn about Audience Learning Labs, which provide brands a unique privacy compliant, scalable solution to identify prospective clients, enhance personalization and engage people with relevant customer experiences that are consistent with the brand.

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