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Search returned: 1271 document(s).
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CTV Takes Center Stage: Global Benchmarks Report
Knowledge Partners May 20, 2022Innovid shares insights and best practices for marketers looking to integrate connected TV (CTV) into their video advertising strategies.
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Data-Driven Success in an Environment of Rapid Consumer Behavior Change
Session Videos May 12, 2022Setting the stage with observations of changes in consumer behavior during COVID, Oracle's Joe Frick talked about emerging opportunities to evolve data-driven strategies to fuel personalized marketing plans.
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Scaling Business through Data Driven Relationship Deepening
Session Videos May 12, 2022In this video, learn why relationship deepening is so important at Ally, how they use immense amounts of data to drive conversations with customers, and what the results of those efforts are in terms of loyalty and value.
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How Your Brand Can Leverage Automation
Industry Insights April 29, 2022Creative automation unlocks scale and flexibility for brands that need a variety of different creative variations — or need to easily change different elements within creative assets. A fashion retailer could have thousands of products that they want to show to different audiences. Travel companies need to update destinations and promotions across various locations.
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Forecasting the Future, with Sheri Bachstein, CEO of the Weather Company
Marketing Futures April 29, 2022Grab your raincoat, because on today’s pod, we welcome Sheri Bachstein, CEO of the Weather Company, and General Manager of IBM Watson. Sheri explained the concept of “Selfless Innovation,” gave tips on how brands can connect to their purpose, and shared stories from her time as a storm chaser.
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Creating Digital Content from Consumer Data
Event Recaps April 28, 2022Mary Rodgers, head of marketing communications at Cuisinart, discussed how her brand approaches collecting data and using it to guide the creation of content that connects with consumers and drives interactive campaigns that ultimately lead to business success.
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Targeting Doesn’t Work...Except When it Does
Webinars April 28, 2022In this webinar, find out how to think through the challenges and opportunities targeting offers based on your marketing strategy and get insights into the key recommendations and questions every brand should be asking to get it right.
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Innovations in Marketing Mix Modeling
Event Recaps April 21, 2022In recent years, marketing mix modeling (MMM) had come to be seen as slow and backwards; recent innovations, however, are allowing the approach to yield clearer insights, operate more quickly, and illuminate the long-term effects of advertising on brands as well as on sales.
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Machine Learning Applications
Event Recaps April 21, 2022Deloitte data scientist John Friedmann reviewed some machine learning techniques, including feature engineering, classification models, and deep learning.
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Innovations in Marketing Mix Modeling
Session Videos April 21, 2022In recent years, marketing mix modeling (MMM) had come to be seen as slow and backwards. Learn how recent innovations are allowing the approach to yield clearer insights, operate more quickly, and illuminate the long-term effects of advertising on brands as well as on sales.
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Machine Learning Applications
Session Videos April 21, 2022In this video, Deloitte data scientist John Friedmann reviewed some machine learning techniques, including feature engineering, classification models, and deep learning.
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How eBay Made Payments Easier
REGGIE Awards April 21, 2022eBay’s recent campaign to manage payments targeted all of eBay’s business and consumer sellers globally. Its diverse demographic includes business sellers and casual sellers from around the world, so the company localized its content to reflect all regional profiles and mindsets.
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Creativity and Analytics
Session Videos April 19, 2022This session was designed to facilitate the discovery and dissemination of insights through the power of analytical and creative thinking.
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Key Concepts to Prepare for the Cookieless Future
Session Videos April 19, 2022In this brief overview, learn what the state of the cookieless world is at the moment and what you can do to get ready now for all the changes ahead in measurement and first-party data management.
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Defining Measurable Units Can Solve the CTV Identity Crisis
Industry Insights April 15, 2022This year, the TV industry has an opportunity to unlock the identity crisis, writing a new story based on data transparency and proving value for both the buy and sell sides.
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Why B2B Brands Need to Embrace Buyer Intent
Industry Insights April 14, 2022Throughout my 25 years of working in sales and marketing, I’ve seen significant growth in new technologies to help sellers and marketers do their jobs more effectively. Digital engagement tools are why the lines between field sales and inside sales have been blurring over the last several years — a development that has been only heightened by post-pandemic realities. And those tools are why the lines continue to be blurred between B2B and B2C marketing.
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Personalization Ideas for Promotion-Addicted DTC Retailers
Industry Insights April 13, 2022New research from Sailthru and Coresight Research indicates that retailers, specifically DTC brands, lean on targeted promotions 20 percent more than other retailers. With wild success using promotion-driven display advertising on sites like Instagram, it’s no surprise that DTC marketers favor the same concept on channels like email and SMS.
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Twitter Trends: From Insights to Activation
Event Recaps April 12, 2022After analyzing billions of tweets over a two-year period, speakers from Twitter broke down three must-know trends and what it means for brands across industries.
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Twitter Trends: From Insights to Activation
Session Videos April 12, 2022In this video, speakers from Twitter broke down three must-know trends and what they mean for brands across industries. These trends are based on analyzing billions of tweets over a two-year period.
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As TV’s Ecosystem Complexity Increases, It’s OK to Demand Simplicity
Industry Insights April 8, 2022Without a doubt, the media marketplace has fragmented, platform choice has skyrocketed, viewing hours have soared, and the capabilities that underpin today’s TV advertising ecosystem have never been more robust. And yet, advertisers’ goals and needs remain fundamentally the same. They want to build awareness among the right audiences for their brands, and they want that awareness to translate into sales.
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