Log in Search

Search Results for All Content (access may be restricted)

Search returned: 1495 document(s).

Result display is limited to 1000 documents. Continue to refine your search.

  • Instead of Spying on Customers, Talk to Them Instead

     Industry Insights   May 31, 2023  

    On the heels of policy changes from Apple and an increasingly hands-on approach from regulators, more consumers are taking back control over how their personal data is collected and utilized. Not only do consumers have more tools to restrict access to their digital footprint, but they’re also using those tools to shape the consumer experience and transform data-based marketing.

    view

  • Brands Are Unaware Their Data Is Commoditized

    Industry Insights   May 30, 2023  

    Data-driven marketing is all about harnessing what we as marketers know about our audiences to deliver unique, tailored campaigns and experiences that resonate beyond mass market messages. However, those campaigns and experiences can only be as unique and tailored as the insights that power them — and for many brands, therein lies a problem.

    view

  • How to Collect First-Party Data: Popular Tactics

     Money Slides   May 27, 2023  

    LinkedIn shares the results of a survey that reveal the methods and sources most favored by marketers for collecting first-party data.

    view

  • A Chat with ChatGPT and Craig Stein of R3, pt II

     Marketing Futures Podcast   May 23, 2023  

    In part two of our interview with Craig Stein of R3 and the ChatGPT platform, we discuss real-life threats of AI, who “owns” ChatGPT’s answers, and whether there are things AI will never be able to do.

    view

  • The Boom in Generative AI

     Money Slides   May 23, 2023  

    Insider Intelligence shares data demonstrating the dramatic rise in investment in Generative AI since 2017.

    view

  • Data: Who Needs It?

     Knowledge Partners   May 23, 2023  

    The amount of customer data available is extensive and it can be challenging to identify and leverage all of the data in the most valuable way if you don’t have a plan, strategy, or proper technology in place.

    view

  • The Future of Digital Experience: Insights and Innovations from Adobe Summit 2023

     Event Recaps   May 23, 2023  

    Alan Schulman, managing partner and chief experience officer at MarTech advisory firm UpperRight, provided an overview of major highlights and takeaways from Adobe Summit 2023.

    view

  • How Walmart Used Roblox to Spice up Its Relationship with Gen Z

     REGGIE Awards   May 20, 2023  

    When economic uncertainties made Walmart’s relationship with young people more vulnerable, the brand responded by transforming itself from a supplier of things to a supplier of experiences by launching “Walmart Land” on Roblox.

    view

  • The Current State of 3rd Party Cookies

     Knowledge Partners   May 19, 2023  

    Ebiquity teamed with Usercentrics to create an infographic that highlights areas of concern such as third-party marketing cookies being fired before consent is given and large-scale international data transfers.

    view

  • Are NFTs the Future of Customer Loyalty Programs?

     Podcast POVs   May 18, 2023  

    Though they seemed to disappear as quickly as they emerged in the public eye, NFTs — and the technology that they're built on — still offer brands an enticing opportunity to deepen customer relationships and drive brand loyalty.

    view

  • Getting Ahead of the Audience Measurement Curve in a Streaming First Landscape

     Knowledge Partners   May 18, 2023  

    Nielsen explores the tools, solutions, and metrics marketers should consider to obtain their long-term media objectives.

    view

  • What Could a Customer Data Platform (CDP) Do for Your Brand?

     Industry Insights   May 17, 2023  

    Customer data has a near-infinite number of uses in today’s organizations. As a result, so does a Customer Data Platform (CDP). This excerpt from ANA’s CDP Playbook enumerates the various ways marketers can leverage CDPs and shares a use case from BARK and Simon Media.

    view

  • As Media Options Proliferate, Quality Audience Data Is the Key to Delivering Marketing Impact

     Knowledge Partners   May 17, 2023  

    Results from Nielsen’s 2023 Annual Marketing Report revealed that marketers continue increasing their spending across digital channels, but without quality audience data, many will lack insight into whether they’re reaching the right audiences.

    view

  • The Future of CTV in Nonprofit Fundraising: Opportunities and Challenges

     Event Recaps   May 17, 2023  

    DAV and Direct Donor TV explored the opportunities and challenges of using connected TV (CTV) as a medium for nonprofit fundraising campaigns.

    view

  • Midlevel Fundraising 101

     Event Recaps   May 17, 2023  

    This session explored the trajectory of midlevel philanthropy, spotlighted opportunities and challenges, and offered concrete strategic and tactical suggestions for success. In addition, Mark Rovner of Sea Change Strategies shared trends and findings based on a decade of research.

    view

  • Charting the Path Toward Analytics Maturity

     Money Slides   May 16, 2023  

    AB InBev offers a visualization of the standard path toward analytics maturity, which progresses from a focus on descriptive analytics, which only illuminates the rearview mirror, to prescriptive analytics, which provides true foresight.

    view

  • Selecting a CDP Vendor for Email Marketing

     Money Slides   May 16, 2023  

    Email Connect's Chris Marriott catalogs the CDPs (customer data platforms) available to email marketers and, along x/y axes, visualizes each one’s relative advantages and disadvantages (i.e., the ability to support bare messaging versus supplying a full stack and the ability to provide only technology or services).

    view

  • What Are Data Clean Rooms and How Do They Work

     Money Slides   May 16, 2023  

    Reckitt clearly and succinctly defines data clean rooms and explains how they can help marketers reach their audiences as efficiently as possible.

    view

  • Marketing Attribution Quick Win Video

     Quick Wins   May 16, 2023  

    ANA’s Marketing Attribution Quick Wins package is a combination of videos, cheat sheets, and checklists to help you understand how to leverage marketing attribution and develop a process to help you identify which marketing channels and tactics are driving the customer behaviors you want.

    view

  • An Analytics Maturity Model from Winterberry Group

     Money Slides   May 16, 2023  

    Winterberry Group breaks down the five levels of analytics maturity, ranging from laggards, who primarily leverage simple descriptive analytics, to leaders, who leverage the latest technologies, such as AI, to automate the delivery and activation of marketing analytics.

    view

1234567 >>  Last (50)