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  • The Four Stages of Relationship Marketing

    Knowledge Partners   January 18, 2023  

    Cheetah Digital explores the four stages of establishing a relationship marketing strategy.

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  • Colony’s IMS Product Selection Model Uses Machine Learning for a Winning Strategy

    Webinars   January 18, 2023  

    Which products should a brand keep in the assortment next year? Which metric(s) lead to the best outcomes? In this session, Colony's IMS introduced its own Product Score, a product selection model that uses Machine Learning to optimize decision-making.

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  • Democratizing Measurement Calls for Quality Data and Transparency: Six Questions to Ask Potential Measurement Partners

    Knowledge Partners   January 17, 2023  

    Democratizing measurement is a trending topic in the advertising industry, but as DeepIntent’s SVP of Analytics John Mangano notes, it requires quality data, quality analysis, and transparency. If you’re using digital health data to power your campaigns, these are six questions you should ask your measurement partner.

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  • The Patient POV: Pharma Advertising on Linear TV Versus Connected TV

    Knowledge Partners   January 9, 2023  

    Following up on an earlier study on patient attitudes toward pharmaceutical advertising, DeepIntent surveyed patients to see if they find ads more relevant on linear TV or connected TV.

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  • 5 Things That Should Guide Your 2023 Brand Strategy

    Industry Insights   January 5, 2023  

    The pandemic forced brands and business leaders to acknowledge just how little control they have over the direction and rate at which their enterprises evolve. Representing the single greatest impetus for forced evolution in modern times, COVID-19 pulled the tablecloth out from under all of us. Some shattered. Some tipped over. And some stayed standing, thanks to a surer footing and better position than their counterparts.

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  • The Top 5 Marketing Trends for 2023

    Industry Insights   January 5, 2023  

    It’s that time of year when we look into the crystal ball to get insight into trends that will impact the way business is done in the year ahead. From my perspective, I see an exciting trove of classics that when combined with newer iterations of AI and chatbots tech will really drive consumer connection. Let’s take a look.

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  • Four Strategies for Connecting with Your Customers Through Zero-Party Data

    Knowledge Partners   January 3, 2023  

    Transactional data, like purchase history, and behavioral data, like pages viewed, tell marketers the what, the how, and the where. But it’s only zero-party data, also known as declared data, that tells marketers the why.

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  • Account-Based Marketing Is On the Rise

    B2B Marketer   December 28, 2022  

    Account-based marketing (ABM) is no longer the domain of giant tech companies with the resources to deploy bespoke programs targeting accounts that are likely to have the most profitable impact in the long run. According to a recent survey, most B2B organizations that have not yet adopted an ABM strategy plan to do so within the next 12 months.

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  • Let’s Extend the Season of Togetherness into 2023 Planning

    Industry Insights   December 20, 2022  

    According to Bombora Company Surge, during the past 90 days, interest in marketing strategy and digital strategy increased more than any single marketing topic across business services, construction, and manufacturing.

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  • Click and Mortar: The Future of Retail Shopping Experiences

    Industry Insights   December 16, 2022  

    Hybrid shopping experiences intertwining in-store and digital experiences are the key to differentiating your brand in the modern, overcrowded commerce landscape. It’s become a non-negotiable for retailers to have an online presence, but brands can enhance their customer experience and stand out from competition by integrating these shopping experiences.

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  • Year End Roundup, with Matthew Schwartz of the ANA Champions of Growth Podcast

    Marketing Futures Podcast   December 16, 2022  

    Matthew Schwartz, host of ANA's Champions of Growth Podcast, joins the Marketing Futures Podcast to review the year that was.

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  • Is BeReal a Lucrative Platform for Brands?

    Pulse   December 15, 2022  

    Besides the fact that the app is more ideologically similar to gen Z's wants, the app has reached "3.3 million downloads globally in Q1 of this year, a 390 percent jump from Q4 of 2021, according to data.ai. It sits in the No. 1 spot for free apps in Apple's App Store," as reported by Marketing Brew. These numbers are telling an important story: Gen Z is tired of promoting stilted selves.

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  • Creative Distinction: B2B’s New Competitive Advantage

    Conference Sessions   December 14, 2022  

    This session explores how, in a world awash with brands seeking to push their data and digital credentials, ZS developed a powerful creative approach by using AI to achieve brand distinction above and beyond category convention.

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  • There’s No More Excuses to Not Buy In-App Ads

    Industry Insights   December 9, 2022  

    “Nomophobia,” or fear of being without a mobile device or beyond contact, is a real thing: more than half (53 percent) of mobile phone users are “anxious” when they cannot locate their phone, run out of battery or credit, or have no network coverage.

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  • The Roadmap for Data Transformation and Creativity

    Event Recaps   December 8, 2022  

    According to Invesco's Emily Pachuta, modern marketing means knowing your client from a data perspective, then framing your message and creativity around emotional connectivity. To make that happen you need a roadmap that outlines the people, process, and technology and brings all three together.

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  • Deepfakes, Real Threat: Understanding Synthetic Media, Disinformation, and Brand Risk in the New Era of AI

    Event Recaps   December 8, 2022  

    As AI democratizes content creation, YouTubers, TikTokers and everyday consumers will have the power to create incredibly realistic content that puts brands in the absolute worst of imaginary contexts.

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  • TMA Super Poll Reveals Keys to Super Bowl Success

    Industry Insights   December 8, 2022  

    The Big Game is big business. The audience size alone might justify the $7 million price tag for a 30-second spot in the Super Bowl, but this audience is also uniquely eager to watch ads. As many people tune in primarily for the commercials as for the game, the TMA Super Poll found.

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  • With a Potential Recession Looming, Brands Want More Data

    Industry Insights   December 7, 2022  

    The economy has been flirting with a full-blown recession for months, a fear that continues to influence business decision-makers. While the obvious signs, such as hiring freezes and employment stats, get splashed across the media, other indicators are more subtle, and potentially more helpful.

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  • Casual Dining Restaurant Loyalty Index Report

    Knowledge Partners   November 29, 2022  

    In this report, Foursquare unpacks the nuances of casual dining visitation over the past year to provide the most accurate assessment of casual dining loyalty in America.

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  • Direct Mail: Signed, Sealed, and Still Delivering Results

    Knowledge Partners   November 23, 2022  

    This direct mail benchmark report from SeQuel Reponse illuminates key insights of direct mail performance, volume, digital integration, opportunities, and challenges.

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