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Search returned: 1495 document(s).
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Instead of Spying on Customers, Talk to Them Instead
Industry Insights May 31, 2023On the heels of policy changes from Apple and an increasingly hands-on approach from regulators, more consumers are taking back control over how their personal data is collected and utilized. Not only do consumers have more tools to restrict access to their digital footprint, but they’re also using those tools to shape the consumer experience and transform data-based marketing.
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Brands Are Unaware Their Data Is Commoditized
Industry Insights May 30, 2023Data-driven marketing is all about harnessing what we as marketers know about our audiences to deliver unique, tailored campaigns and experiences that resonate beyond mass market messages. However, those campaigns and experiences can only be as unique and tailored as the insights that power them — and for many brands, therein lies a problem.
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How to Collect First-Party Data: Popular Tactics
Money Slides May 27, 2023LinkedIn shares the results of a survey that reveal the methods and sources most favored by marketers for collecting first-party data.
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A Chat with ChatGPT and Craig Stein of R3, pt II
Marketing Futures Podcast May 23, 2023In part two of our interview with Craig Stein of R3 and the ChatGPT platform, we discuss real-life threats of AI, who “owns” ChatGPT’s answers, and whether there are things AI will never be able to do.
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The Boom in Generative AI
Money Slides May 23, 2023Insider Intelligence shares data demonstrating the dramatic rise in investment in Generative AI since 2017.
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Data: Who Needs It?
Knowledge Partners May 23, 2023The amount of customer data available is extensive and it can be challenging to identify and leverage all of the data in the most valuable way if you don’t have a plan, strategy, or proper technology in place.
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The Future of Digital Experience: Insights and Innovations from Adobe Summit 2023
Event Recaps May 23, 2023Alan Schulman, managing partner and chief experience officer at MarTech advisory firm UpperRight, provided an overview of major highlights and takeaways from Adobe Summit 2023.
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How Walmart Used Roblox to Spice up Its Relationship with Gen Z
REGGIE Awards May 20, 2023When economic uncertainties made Walmart’s relationship with young people more vulnerable, the brand responded by transforming itself from a supplier of things to a supplier of experiences by launching “Walmart Land” on Roblox.
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The Current State of 3rd Party Cookies
Knowledge Partners May 19, 2023Ebiquity teamed with Usercentrics to create an infographic that highlights areas of concern such as third-party marketing cookies being fired before consent is given and large-scale international data transfers.
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Are NFTs the Future of Customer Loyalty Programs?
Podcast POVs May 18, 2023Though they seemed to disappear as quickly as they emerged in the public eye, NFTs — and the technology that they're built on — still offer brands an enticing opportunity to deepen customer relationships and drive brand loyalty.
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Getting Ahead of the Audience Measurement Curve in a Streaming First Landscape
Knowledge Partners May 18, 2023Nielsen explores the tools, solutions, and metrics marketers should consider to obtain their long-term media objectives.
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What Could a Customer Data Platform (CDP) Do for Your Brand?
Industry Insights May 17, 2023Customer data has a near-infinite number of uses in today’s organizations. As a result, so does a Customer Data Platform (CDP). This excerpt from ANA’s CDP Playbook enumerates the various ways marketers can leverage CDPs and shares a use case from BARK and Simon Media.
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As Media Options Proliferate, Quality Audience Data Is the Key to Delivering Marketing Impact
Knowledge Partners May 17, 2023Results from Nielsen’s 2023 Annual Marketing Report revealed that marketers continue increasing their spending across digital channels, but without quality audience data, many will lack insight into whether they’re reaching the right audiences.
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The Future of CTV in Nonprofit Fundraising: Opportunities and Challenges
Event Recaps May 17, 2023DAV and Direct Donor TV explored the opportunities and challenges of using connected TV (CTV) as a medium for nonprofit fundraising campaigns.
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Midlevel Fundraising 101
Event Recaps May 17, 2023This session explored the trajectory of midlevel philanthropy, spotlighted opportunities and challenges, and offered concrete strategic and tactical suggestions for success. In addition, Mark Rovner of Sea Change Strategies shared trends and findings based on a decade of research.
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Charting the Path Toward Analytics Maturity
Money Slides May 16, 2023AB InBev offers a visualization of the standard path toward analytics maturity, which progresses from a focus on descriptive analytics, which only illuminates the rearview mirror, to prescriptive analytics, which provides true foresight.
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Selecting a CDP Vendor for Email Marketing
Money Slides May 16, 2023Email Connect's Chris Marriott catalogs the CDPs (customer data platforms) available to email marketers and, along x/y axes, visualizes each one’s relative advantages and disadvantages (i.e., the ability to support bare messaging versus supplying a full stack and the ability to provide only technology or services).
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What Are Data Clean Rooms and How Do They Work
Money Slides May 16, 2023Reckitt clearly and succinctly defines data clean rooms and explains how they can help marketers reach their audiences as efficiently as possible.
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Marketing Attribution Quick Win Video
Quick Wins May 16, 2023ANA’s Marketing Attribution Quick Wins package is a combination of videos, cheat sheets, and checklists to help you understand how to leverage marketing attribution and develop a process to help you identify which marketing channels and tactics are driving the customer behaviors you want.
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An Analytics Maturity Model from Winterberry Group
Money Slides May 16, 2023Winterberry Group breaks down the five levels of analytics maturity, ranging from laggards, who primarily leverage simple descriptive analytics, to leaders, who leverage the latest technologies, such as AI, to automate the delivery and activation of marketing analytics.
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