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  • Reducing Customer Acquisition Costs Comes Down to Zero-Party Data

    Industry Insights   September 26, 2022  

    Customer acquisition costs are growing. Some have estimated that it costs five times more to acquire a new customer than it does to retain an existing one, as reported by Forbes. With big changes on the horizon such as the deprecation of third-party cookies and a possible economic slowdown, marketers are trying to determine smarter and more efficient ways to acquire and keep customers.

  • Brand Activation Legal Committee: September 2022

    Conference Sessions   September 15, 2022  

    For September’s meeting, presenters from Dorsey & Whitney LLP, Tamara Carmichael, Sarah Robertson, Fara Sunderji, and Austin Chambers provided an update on FTC developments, NAD decisions, and privacy.

  • Could Moments Be the Answer for Cookies?

    Industry Insights   September 14, 2022  

    Google delayed its third-party cookie deprecation — again. If you’re breathing a sigh of relief, please don’t. There’s still a gaping hole in today’s marketing plans. It’s getting deeper, and as companies look to shore up their financials against a tidal wave of economic uncertainty, the need for a plan to fill that hole has never been more urgent.

  • Environmental Claims: Latest Legal Developments

    Webinars   September 13, 2022  

    In this webinar, learn why it is essential for advertising lawyers to stay up to date on legal issues surrounding environmental claims, as this topic grows increasingly important to consumers and marketers.

  • You’re Not Ready for CPRA If Your Vendors Aren’t

    Industry Insights   September 7, 2022  

    Say you dutifully got your organization in good compliance with the GDPR, and then did the same for CCPA, and perhaps even for the state laws that followed from Virginia, Nevada, Colorado, Connecticut, and Utah. Great.

  • The CMO's Guide to Programmatic Transparency with Jose Diaz

    Conference Highlights   August 31, 2022  

    In this video, Jose Diaz, Aetna‘s Executive Director, Paid Media Strategy, reveals the challenges, solutions, and steps forward for a more transparent digital media ecosystem.

  • To Be or Not to Be — Is it Truly Anonymized Data?

    Ethics Issue Alerts   August 31, 2022  

    In recent years, consumer privacy has garnered a lot of attention and scrutiny from legislators and regulators. The latest alarm has been sounded by the Federal Trade Commission (FTC) regarding business practices involving anonymized data.

  • A Practical Approach to the Cookieless Future of Marketing Effectiveness

    Knowledge Partners   August 22, 2022  

    Marketers across the world have been facing a rapidly changing digital tracking landscape as leading advertisers and publishers take a stance on privacy matters. Increasingly, access is being blocked to the digital footprints that have driven both our targeting and understanding of digital marketing performance.

  • Brand Activation Legal Committee: August 2022

    Conference Sessions   August 18, 2022  

    For August’s meeting, presenters from Moses & Singer LLP, Elizabeth A. Corradino, and David Rabinowitz, Esq., provided an update on FTC developments, NAD decisions, false advertising cases, and intellectual property issues impacting social media.

  • ANA Washington Office Nonprofit Legislative Outlook — Tax Exempt but Not Privacy Exempt!

    Conference Sessions   August 10, 2022  

    In this video, get an overview of which privacy laws you need to be aware of and what is looming ahead, including United States Postal Service issues and other key nonprofit issues.

  • Dark Patterns: Regulators Implore Businesses to Avoid the Dark Side

    Webinars   August 9, 2022  

    Presenters from Davis+Gilbert discussed state and federal efforts focused on combating so-called “dark patterns” — in essence, deceptive practices or formats that manipulate or mislead consumers into taking actions they would not otherwise take or want to take.

  • Future of Omnichannel Marketing in a Privacy-Centric World

    Conference Sessions   August 9, 2022  

    In this video, industry experts shared insights into how nonprofits should plan for the cookie-less future, what they can expect, and what tools they need to succeed in this brave new world.

  • Future of Omnichannel Marketing in a Privacy-Centric World

    Conference Highlights   August 9, 2022  

    Nonprofit marketers are leveraging partnerships to target donors as data privacy gains momentum.

  • California Online Platform Fundraising — Changes Ahead

    Event Recaps   July 28, 2022  

    The law firm Copilevitz, Lam & Raney examined the changes to online fundraising that will take place once a new California law goes into effect in January of 2023.

  • Key Updates in False Advertising Litigation

    Event Recaps   July 27, 2022  

    At an ANA Law Virtual One-Day Conference in July of 2022, Seyfarth Shaw LLP offered numerous observations on the ways that different false advertising claims have been litigated recently, providing citations for relevant cases, some of them ongoing.

  • Brand Activation Legal Committee: July 2022

    Conference Sessions   July 21, 2022  

    For June’s meeting, presenters from Seyfarth provided updates on FTC, litigation, and privacy matters. Presenting were Joe Orzano and Jeremy Schachter.

  • The Latest on Federal Privacy Legislation

    Event Recaps   July 20, 2022  

    There are now dueling privacy bills in Congress — one from Senate Commerce Chair Maria Cantwell (D-WA) and the other from Senate Commerce Ranking Member Roger Wicker (R-MS) and House Energy and Commerce Chair Frank Pallone (D-NJ) and Ranking Member Cathy McMorris Rogers (R-WA).

  • Navigating the Sea of Consumer Privacy and Digital Ad Tax Issues

    Conference Sessions   July 20, 2022  

    In this session, hear how the ANA is engaging with the current administration as Congress and state legislatures head toward mid-term elections and the hot issues impacting marketers from data privacy to digital advertising taxes and beyond.

  • CCPA and the Fortune 100: Widespread Ad Compliance Challenges

    Conference Sessions   July 14, 2022  

    Consumers' right to control data sharing is one of the key principles of privacy regulation, from GDPR to CPRA. In this video, hear about research on privacy compliance among the Fortune 100, including root causes and ways to remediate, and regulatory implications for affected firms.

  • NIL Rights and Advertising: Opportunities and Challenges

    Webinars   July 12, 2022  

    Name, image, and likeness (NIL) rights are a growing area for advertisers and marketers. In this webinar, Reed Smith's Jason Gordon and Toam Rubinstein explored the current state of play, the opportunities for brands to engage, and the legal pitfalls that advertisers and marketers need to know about.