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  • Using Data Clean Rooms to Secure Consumer Privacy Among Marketing Partners

    Pulse   May 19, 2022  

    With the (slow) erasure of the third-party tracking cookie, zero, first, and second-party consumer data has emerged as one of the main ways to collect consumer information. But with this large stock of private customer data, marketers now need a secure way to share that data with their partners, while simultaneously maintaining their users’ privacy.

  • Marketing in a Cookie-Less World

    Ask the Expert Answers   May 19, 2022  

    What strategies are developing for marketers to deal with the cookie’s eventual demise?

  • Puffery 101

    Knowledge Partners   May 10, 2022  

    Better Business Bureau National Programs explained what “puffery” means, and how much of it brands are allowed to get away with.

  • Demystifying 3 Questions About Data Clean Rooms

    Industry Insights   May 9, 2022  

    Data clean rooms are the new kids in school. They have the cool backpack, are attracting attention, and incumbents are starting to question whether their appeal has staying power.

  • The Current Consent Model Is Broken — Let’s Give Consumers Something Better

    Industry Insights   May 6, 2022  

    They’re the latest scourge of the internet. No, we’re not talking about meme stonks, crypto bros, or fake news troll farms. We’re talking about the show-stopping, screen-blocking, consumer-hostile data privacy consent messages that are everywhere.

  • Endorsements and Testimonials

    Knowledge Partners   May 6, 2022  

    Better Business Bureau National Programs shared important considerations businesses should make before using endorsements and testimonials in advertising.

  • A Modern Marketer’s Guide to Identity and Privacy in a Post-Cookie World

    Knowledge Partners   May 4, 2022  

    This guide from Goodway Group seeks to assuage marketers’ fears and deliver answers to the most complex challenges they face in a post-cookie world.

  • Five Tips for Truthful and Transparent Influencer Marketing and Product Reviews

    Knowledge Partners   May 4, 2022  

    Better Business Bureau’s National Advertising Division offered tips for marketers looking to ensure truthfulness and transparency when working with influencers and leveraging product reviews.

  • Substantiating Advertising Claims in Three Steps: A How-To Checklist for Advertisers

    Knowledge Partners   May 2, 2022  

    The Better Business Bureau National Program’s National Advertising Division provided a comprehensive checklist for marketers looking to substantiate claims in their advertising.

  • Foundations for Building a Retail Media Network

    Event Recaps   April 27, 2022  

    Representatives from Albertsons Companies, Inc. and Reed Smith LLP shared key takeaways and learnings from their recent venture developing Albertsons Companies’ retail media network.

  • Brand Activation Legal Committee: April 2022

    Session Videos   April 21, 2022  

    For April’s meeting, attorneys from Davis+Gilbert discussed recent federal and state updates regarding free trials, subscriptions, and negative option programs; European privacy law updates; COVID-19 impacts on the production of commercials; and developments concerning arbitration clauses and class action waivers.

  • Pharma Marketing 101: Five Things Every Healthcare Marketer Should Know

    Knowledge Partners   April 14, 2022  

    The pharmaceutical industry is unique with its own set of regulations and considerations marketers must learn to navigate. With more than 20 years of healthcare agency experience, Carrie Craigmyle, DeepIntent’s SVP of Strategy, shares five things every healthcare marketer needs to know.

  • Google’s Advice for Respecting Privacy and Making the Most of First-Party Data

    Event Recaps   April 8, 2022  

    Google shared tips for how to prepare for the privacy-first, user-centric future.

  • Top Mobile Marketing Strategies for Success in 2022

    Industry Insights   April 4, 2022  

    The World Advertising Research Center (WARC) predicts that by 2025, 73 percent of people around the globe will rely solely on their smartphones to access the internet. With this forecast in mind, it’s clear that brands and businesses should be incorporating as many mobile touchpoints as possible into their digital marketing strategies.

  • Navigating the Maze of State and Federal Consumer Privacy, Regulatory, and Postal Issues

    Session Videos   March 30, 2022  

    In this video, Chris Oswald, the ANA’s new Group EVP, Head of Government Relations, provided an update on the current consumer privacy landscape and state and federal regulatory environments.

  • Managing Identifiers Panel Discussion

    Session Videos   March 29, 2022  

    In this video, get a real-time update on the changes taking place around consumer privacy and platform evolutions as well as recommendations on what you can do to stay informed and be prepared.

  • Responsible Marketing — For People and for Brands

    Event Recaps   March 28, 2022  

    Speakers from Kinesso and Acxiom discussed how people truly feel about data use and the value they get in return, what brands believe they need to thrive in today's environment, and the intersection of the two.

  • Responsible Marketing — For People and for Brands

    Session Videos   March 28, 2022  

    In this video, speakers from Kinesso and Acxiom discussed how people truly feel about data use and the value they get in return, what brands believe they need to thrive in today's environment, and the intersection of the two.

  • Consumers Seek Greater Control Over How Marketing Offers are Communicated

    Ethics Issue Alerts   March 17, 2022  

    As we move toward a new normal, there are shifts in behaviors and trends in how and where we work and live and do business. Part of the consumers’ focus on data and privacy issues includes seeking greater control on how marketing offers are being communicated in promotional mail and online display ads.

  • Brand Activation Legal Committee: March 2022

    Session Videos   March 17, 2022  

    For March’s meeting, attorneys from Reed Smith provided updates on recent FTC and NAD activity, false advertising cases, and related developments in privacy law.