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2023 ANA Policy Preview for Advertisers
Industry Insights January 25, 2023The year was 1864, and the Confederate harbor of Mobile Bay was heavily fortified with “torpedoes” (i.e., sea mines). Despite warnings from his crew, Union Admiral David Farragut charged ahead, issuing his famous order, “Damn the torpedoes; full speed ahead,” an act of courage that resulted in his victory. That about sums up what advertisers must do to succeed in the perilous policy waters of 2023.
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2023 Forecast: Legislative and Regulatory Outlook for Advertisers and Marketers
Webinars January 10, 2023In this webinar, learn what can advertisers and marketers expect on the policy and regulatory front as Washington and state legislatures come back to session at the start of the new year.
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Brand Activation Legal Committee: December 2022
Conference Sessions December 15, 2022For December's meeting, presenters from BakerHostetler provided updates on recent NAD decisions, class action and Lanham Act case updates, and updates on Privacy Law and FTC Enforcement Actions.
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Changes to California's Privacy Law Will Affect B2B Brands
B2B Marketer December 14, 2022Exemptions in the California Consumer Privacy Act (CCPA) related to B2B marketing expire in January 2023. Despite having more than two years to ready themselves, many companies are ill-prepared for the change.
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Data Shows Why a Recession is the Worst Time to Cut Your Marketing Budget
Podcast Clips December 8, 2022Bob Liodice, CEO at the ANA, joined the Champions of Growth podcast to discuss, among other things, why a recession is the absolute worst time for businesses and their decision makers to choose to cut marketing budgets, using a bevy of data to back up his claim.
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Brands Still Relying on Cookies This Holiday Season Are Lagging Behind
Industry Insights November 30, 2022Google keeps pushing back its date for the so-called “cookie apocalypse.” But if you’re a retailer hoping to prosper in the 2022 holiday season, that doesn’t matter one bit. If you’re still relying on third-party cookies, you might be as doomed from a long-term perspective as the cookie itself.
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Brand Activation Legal Committee: November 2022
Conference Sessions November 17, 2022For November's meeting, presenters from Katten Muchin Rosenman LLP provided updates on recent NAD decisions, class action and Lanham Act case updates, and updates on Privacy Law and FTC Enforcement Actions.
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Consumer Products and Mobile Apps: Reducing the Risk of FDA Regulatory Oversight of Ad Claims
Webinars November 15, 2022In this webinar, learn how consumer products and mobile apps can easily (and, often times, inadvertently) become FDA-regulated medical devices solely based on their advertising claims and get “tips and tricks” on how to word-smith claim language to help reduce the risk of FDA oversight.
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Overview of the 2022 ANA Masters of Advertising Law Conference
Conference Highlights November 10, 2022In this video, get a two-minute overview of the 2022 ANA Masters of Advertising Law Conference.
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Advertising Litigation Developments
Conference Highlights November 10, 20222022 was an active year for major developments in advertising litigation.
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First Chair Litigator's Perspective with Anna Naydonov
Conference Highlights November 10, 2022Web 3.0 will change the way brands litigate and mitigate legal risks.
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First Chair Litigator's Perspective with Kathryn Farrara
Conference Highlights November 10, 2022To successfully navigate metaverse activations, build agility and a dedication to co-elevation into your legal strategies.
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Navigating Legal Risks and the Effective Use of Outside Counsel
Event Recaps November 9, 2022A panel featuring in-house counsel for Whole Foods and Hertz and outside counsel discussed the struggle between successful marketing and the risk of class action lawsuits, providing real world examples of what their brands and law practices are doing to keep brands out of hot water.
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2023 Preview: Roundtable with the ANA Government Relations Team
Conference Highlights November 9, 202280% of all U.S. states have introduced legislation to regulate data use and privacy.
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Opening Remarks of the 2022 ANA Masters of Advertising Law Conference
Conference Highlights November 9, 2022Privacy and addressability are major areas of focus for the marketing industry.
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A Deep Dive into the Regulatory Challenges Marketers Face in 2022 and Beyond
Conference Highlights November 9, 2022Marketers should understand the nuances of regulators seeking remedies with Section 19 of the FTC Act.
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Vendor Risk: Essential in the Changing Vendor Compliance Landscape Session Presentation
Conference Highlights November 9, 2022Self-regulation may be the best way for businesses to comply with state consumer protection acts.
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Basics of Advertising
Event Recaps November 8, 2022Kelley Drye & Warren LLP and Kendra Scott explored basic issues in advertising law, including claims, puffery, substantiation, comparison, disclosures, endorsements, and reviews.
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Vendor Contracting: Preparing for CCPA Changes in Effect January 1, 2023 and Other Related Issues
Event Recaps November 8, 2022A panel of counselors from multiple brands and firms and a privacy expert shared information on looming changes to the California Consumer Privacy Act. They discussed some of the ways that brands and their advertising lawyers can prepare for them.
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Get Certified: Policy, Process, and Next Steps for Certifying Addressable Media Identifiers
Event Recaps November 8, 2022Representatives from the Digital Advertising Alliance and other experts shared information about the newly created certification process for Addressable Media Identifiers and the next steps for building consumer trust while safeguarding the core functionality of the advertising ecosystem.
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