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Data Privacy and Personalization: Is Your Marketing Future Proof?
Industry Insights June 7, 2023Northwestern University’s Kelly Cutler explains why marketers looking to stay ahead of the curve must continue the education process around data privacy while also embracing new technologies and adopting fresh approaches to marketing and advertising.
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Brand Safety is Job One for The Guardian
Champions of Growth May 31, 2023Luis Romero, SVP of Advertising for North America at The Guardian U.S., joins host Matthew Schwartz, to talk about a recent deal which will enable advertisers an unfiltered and fully transparent view of users.
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Privacy Sandbox: What Marketers Need to Know About Maximizing Ad Relevance Without Third Party Cookies
Webinar Rewinds May 31, 2023In this webinar, Google Privacy Sandbox provided an overview of progress around testing to date and discussed the major milestones that advertisers should be aware of in 2023.
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The Stipulations of Each State's Data Privacy Laws Compared
Money Slides May 27, 2023The ANA succinctly breaks down the specific privacy rights that each state’s laws give residents over their online data.
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A TikTok Shut Down Reminds Advertisers Why a Good Identity Strategy Is a Must
Industry Insights May 22, 2023There is a chance that at some point in the future, TikTok will no longer be available in the U.S. This latest news should serve as (yet another) wake-up call for executives who have yet to create a future-proof identity strategy. Few brands use first party data to understand which sites and channels their audience visits at a granular level. If TikTok were to go away, this would leave many brands in the dark about how to find their TikTok audience. As cookie erosion continues, creating a smarter audience framework is a must.
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It’s Time to Debunk the Affiliate Marketing Misconceptions
Industry Insights May 10, 2023The popularity of this marketing format is on the rise again. In fact, recent data suggests that as many as 88 percent of consumers have been inspired to buy a product based upon an influencer recommendation. However, many marketers face trepidation when considering if adopting affiliate marketing is right for their brand.
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Using Lean Methodology for MarTech and AdTech Forecasting for Cybersecurity Adherence
Knowledge Partners May 9, 2023Learn how marketers and advertisers can use forecasting to improve their security posture and implement lean methodology to minimize waste and maximize efficiency.
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What Every Marketer Needs to Know About AI
Webinar Rewinds May 9, 2023This month's ANA Legal webinar with Frankfurt Kurnit's Brian Murphy and Hannah Taylor serves as a primer on AI: what every marketer needs to know.
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Clean Rooms 101
Webinar Rewinds May 3, 2023Clean rooms are a hot topic of discussion today, and it’s not about making your bed. Ron Pinelli and George Ivie from MRC provided background on types of clean room structures, what you need to know about these structures, and how advertisers should navigate these to get what they need.
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The People v. Sephora: How the First California Consumer Privacy Act Enforcement Decision Could Influence Your Advertising Activities
Event Recaps April 26, 2023The California Office of the Attorney General (OAG) entered into a settlement agreement with Sephora following an investigation into Sephora's consumer privacy practices, including its collection, use, and sale of consumers' online activities and other personal information.
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AI Platforms: Understanding and Navigating Legal Risks in Creating Advertising and Entertainment
Conference Session Videos April 26, 2023In this video, learn how to identify potential legal issues, develop strategies to mitigate risk, and gain insight into the latest developments in the legal landscape surrounding AI platforms.
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Immersive, Connected, Decentralized: The Promise and Disruption of Web3
Conference Session Videos April 26, 2023In this video, learn about various promises and challenges presented by the immersive experiences made possible by Web3 (like the metaverse), including privacy and data collection considerations, intellectual property ownership and licensing, and advertising and regulatory developments.
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The People v. Sephora: How the First California Consumer Privacy Act Enforcement Decision Could Influence Your Advertising Activities
Conference Session Videos April 26, 2023In this video, get an overview of lessons learned from the California Office of the Attorney General (OAG) enforcement action against Sephora and an understanding of how your company may need to adapt its marketing methods to comply with the CCPA and avoid the OAG’s scrutiny.
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Social Justice Claims in Marketing
Soundbites April 26, 2023David Mallen from Loeb & Loeb LLP talked about social justice claims in marketing and cited an example company reviewed by the National Advertising Division (NAD).
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FTC’s Stance on Artificial Intelligence
Soundbites April 26, 2023Daniel Kaufman, partner at law firm BakerHostetler, discusses the FTC’s position on artificial intelligence.
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Driving Data Ethics to Build Consumer Trust
Event Recaps April 14, 2023Mark Proulx, head of media responsibility at Johnson & Johnson Consumer Health, shared some of the ways in which having a robust data ethics policy can benefit brands.
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Driving Data Ethics to Build Consumer Trust
Conference Highlights April 14, 2023Active monitoring of media strategies and partnerships is critical to brand safety and data ethics.
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Privacy and Personalization in the Gaming Space
Event Recaps April 14, 2023Cary Tilds, chief strategy officer at Frameplay, discussed the consumer risks of privacy and personalization in the gaming space, and advertising opportunities (targeting, content, measurement) that respect gamers' privacy while enhancing the gaming experience.
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Privacy and Personalization in the Gaming Space
Conference Session Videos April 14, 2023In this video, Cary Tilds, chief strategy officer at Frameplay, discussed the consumer risks of privacy and personalization in the gaming space, and advertising opportunities (targeting, content, measurement) that respect gamers' privacy while enhancing the gaming experience.
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Driving Data Ethics to Build Consumer Trust
Conference Session Videos April 14, 2023In this video, Mark Proulx, head of media responsibility at Johnson & Johnson Consumer Health, shared some of the ways in which having a robust data ethics policy can benefit brands.
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