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  • How Upwork Showed Hiring Managers a Whole New World of Candidates

    In-House Excellence Awards   September 25, 2022  

    Against the backdrop of The Great Resignation, Upwork’s “The Perfect Fit” campaign let panicked hiring managers know that finding the perfect candidate for their openings was as easy as visiting the Upwork website.

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  • Reversing the Decline in CMO Tenure

    Champions of Growth   September 20, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Greg Welch, partner at executive search firm Spencer Stuart and founder of the company’s annual CMO Study, about how to reverse the downward trajectory in CMO tenure.

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  • These Are the Qualities Shared by Marketing’s Longest-Tenured CMOs

    Podcast Shorts   September 20, 2022  

    What are some of the qualities shared by the industry’s most resilient and longest tenured CMOs? Greg Welch, partner at Spencer Stuart, reveals some of what he’s seen from a wealth of market research and during his many years working alongside these individuals.

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  • Chevron Redesigns Its Intranet to Be More Customized and Engaging

    In-House Excellence Awards   September 20, 2022  

    Chevron redesigned its intranet website to engage its workforce and create a better, more personalized web experience.

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  • Back to Basics for Agency-Client Relations?

    Champions of Growth   September 13, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Caroline Reed, founder and CEO of Creed Consulting, about how to improve agency-client relations and stem the growing tide of agency account reviews among brands and organizations of all stripes.

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  • This is How Square is Creating Valuable Content for Gen Z on YouTube

    Podcast Shorts   September 9, 2022  

    Mallory Russell discusses the types of educational and informational content her brand is producing on YouTube to help create better connections with the prized gen Z audience.

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  • Brands Seek Secret Formula for Attracting Talent

    ANA Magazine   September 2, 2022  

    As a hot job market continues and the Great Resignation lingers, companies such as Denny's, Pearle Vision, and EOS Products are turning to DEI and other meaningful initiatives to lure and retain top talent.

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  • The Latest Trends When It Comes to Hybrid and Remote Work

    Industry Insights   August 30, 2022  

    Paul Flaharty, executive director of the marketing and creative practice area at Robert Half, spoke to ANA recently about the latest hiring and retention trends. The company released finding from a recent survey it conducted (How Remote Work Is Impacting Productivity: 5 Trends For Dispersed Teams - Jul 6, 2022 (roberthalf.com).

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  • Tips To Attract and Retain the Best Agency Talent

    Industry Insights   August 25, 2022  

    No doubt we’ve all grown weary from reading endless articles about the current talent drain in agencies. It is tiring, and quite frankly, depressing to constantly read about broken agency models. Staff turnover. The great resignation.

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  • What Talent Want: 2022 Creative, Marketing, and Digital Talent Report

    Knowledge Partners   August 23, 2022  

    Based on a survey of over 350 respondents, Cella was able to draw a variety of conclusions about workers and job-seekers.

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  • The Right CMO for the Right Job

    Podcast Shorts   August 19, 2022  

    Katie Klumper, founder and CEO of Black Glass Consulting, joined the Marketing Futures Podcast to discuss why if you asked 30 CMOs what they do, you’d get 30 different job descriptions.

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  • Do Marketers Need to Know How to Code?

    ANA Magazine   July 29, 2022  

    Amid a dizzying amount of change, CMOs who collaborate effectively with their CTOs are likely to generate better returns. Establishing strategic alliances with chief technology officers is fast becoming a cost of entry for marketers who want to ascend in their organization.

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  • How Agency-Client Relations Can Spur Diversity, Equity, and Inclusion

    Champions of Growth   July 15, 2022  

    While some brands recognize that they need to change their marketing strategies to cater to profound changes in demographics, identities, and communities, Laura Korchinski at Visual Latina says that other companies continue to traffic in stereotypes and fail to acknowledge that no culture is a monolith.

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  • Rising Tides: How MOCEAN Cultivates Creative Talent

    Knowledge Partners   July 8, 2022  

    MOCEAN’s chief creative officer shared insights and recommendations for developing new talent and keeping them in the long term.

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  • How Ad Agencies Can Better Source and Nurture Talent

    Industry Insights   July 5, 2022  

    The Great Resignation has challenged businesses across industries, and the media vertical is no exception. Agencies and holding companies are struggling to source and retain talent, leading some to question whether there are enough skilled candidates to go around.

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  • The New CMO Toolkit, with Katie Klumper of Black Glass Consulting

    Marketing Futures Podcast   June 27, 2022  

    Katie Klumper of Black Glass Consulting discussed the most common challenges CMOs face, explained why they and other members of the C-suite don’t always see eye to eye, and shared the new skill set every marketing leader needs to master.

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  • Trends in the Data Science Job Market and What Employers Want

    Event Recaps   June 16, 2022  

    Speakers from St. Jude Children’s Research Hospital and Smith Hanley Associates discussed trends in data science and the analytics job market, and what employers are seeking.

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  • Trends in the Data Science Job Market and What Employers Want

    Conference Sessions   June 16, 2022  

    In this video, speakers from St. Jude Children’s Research Hospital and Smith Hanley Associates discussed trends in data science and the analytics job market, and what employers are seeking.

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  • Mental Health and the Marketing Industry

    Ask the Expert Answers   June 15, 2022  

    How can marketers cope with burnout and stress?

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  • Why Advertising Talent Is Resigning and How Agencies Can Buck the Trend

    Industry Insights   June 13, 2022  

    WorkReduce, which helps connect advertising talent with open roles, has heard this often over the past year. Many agencies and holding companies have seen staff leaving in droves and many have been unable to keep up with talent demands to sustain business growth.

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