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  • How to Improve Marketing’s Value Within the Organzation

     Podcast POVs   September 20, 2023  

    Champions of Growth host Matthew Schwartz key questions marketers need to answer if they want to get a handle on their myriad responsibilities and improving their standing in the eyes of other executives.

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  • How Marketers Foster Employee Relations

     Champions of Growth Podcast   September 13, 2023  

    Josh Ingram, founder and principal of MOST Wanted Co, joins host Matthew Schwartz to discuss why it’s crucial that employees feel that they can be themselves at work, how employers can tap into their workers’ side hustles, and the benefits of both mentoring and reverse-mentoring.

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  • The Latest on Talent & Employee Trends

    Industry Insights   September 13, 2023  

    On behalf of Business for Social Responsibility (BSR), Morning Consult surveyed over 2,000 adults to glean insights on how state policies and organizational social advocacy impacts employee’s willingness to relocate for work or stay with their organization.

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  • Three Ways Upper Management Can Build Stronger Employee Relationships

     Podcast Clips   September 13, 2023  

    Josh Ingram, founder of MOST Wanted Co, discusses some of the most effective ways managers can build relationships with the rank and file that go beyond more superficial things like pizza for lunch on Fridays.

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  • Dell Creates a Gamified Educational Platform to Train Its Salespeople

     B2 Awards   September 5, 2023  

    Dell Technology created a gamified, interactive training experience to educate the brand’s key salespeople in an engaging and memorable way.

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  • Blog Policy Template

     Tools   September 1, 2023  

    A policy to absolve your organization from litigation resulting from illegal or inappropriate content.

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  • Events Manager Job Description

     Tools   September 1, 2023  

    A template to quickly document the role and responsibilities for this position.

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  • Black Executive CMO Alliance (BECA) Plays a Crucial Role Spurring Diversity, Equity, and Inclusion

     Champions of Growth Podcast   August 30, 2023  

    BECA's Jerri DeVard joins host Matthew Schwartz to discuss the apparent backsliding within the marketing and ad industries when it comes to diversity, equity, and inclusion, the danger for companies that give diversity short shrift and how CMOs and marketers develop new business models to build a more equitable workplace.

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  • PepsiCo Hosts Annual Workshops to Help Spark Big Ideas

     In-House Excellence Awards   August 23, 2023  

    PepsiCo created two distinct programs that it hosts annually to help its marketers spark bigger creative ideas.

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  • #Airplanemode: How Advocacy and Influence Propel United Airlines

     Event Recaps   August 23, 2023  

    Speakers from United Airlines discussed the brand’s strategic approach to employee social media and influencer marketing across its global workforce.

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  • #Airplanemode: How Advocacy and Influence Propel United Airlines

     Conference Highlights   August 23, 2023  

    A key component of United Airlines' influencer marketing program is measuring the impact of employee brand advocates.

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  • Winning the War for Talent with Purpose

     Beyond Profit Podcast   August 15, 2023  

    The competitive race for talent has reached a seminal point in the U.S. In this episode of Beyond Profit host Ken Beaulieu discusses the critical talent issues at hand with Ashley Miles, founder and CEO of Franklyn West, and Marisa Thalberg, one of only 19 people to be inducted into the Forbes CMO Hall of Fame.

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  • Business Leaders Who Involve Employees in Decision Making Perform Better on Retention

     Podcast Clips   August 15, 2023  

    Ashley Miles, founder and CEO at Franklyn West, and Marisa Thalberg, one of only 19 people inducted into the Forbes Hall of Fame, discussed the psychology behind why business leaders who involve their staff in decision making will have an inside track on attracting and retaining top-end, diverse talent.

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  • How Nonprofits Are Building Loyal Fundraising Teams

     Greater Good   July 31, 2023  

    Retention of fundraising talent is a big problem for many nonprofits, but the situation is far from hopeless. Through everything from career development programs to involving staff more deeply in the organization's mission, some nonprofits are successfully attracting and retaining fundraisers, and creating an organizational culture that motivates them to stay.

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  • Marketing Graduates Need Jobs – This Tool Can Get Them There

     Industry Insights   July 10, 2023  

    The last few years have been anything but uneventful! Not even colleges and universities have been spared. Faced with declining enrollment, an uptick in trade school affinity, and students’ prioritization on quality of life – academia has (finally) been persuaded to provide a more in-depth answer to the question being routinely posed by nervous students.

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  • The 2023 Marketing Capabilities Framework

     CMO Content   June 19, 2023  

    The 2023 Marketing Capabilities Framework, a first-of-its-kind talent resource developed by the ANA and the ANA Global CMO Growth Council, provides marketing leaders with an industry-wide playbook to elevate modern marketing talent, ultimately driving growth for their organizations and our industry.

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  • The State of the Chief Marketing Officer: What It Means for Current and Aspiring B2B CMOs

     Conference Highlights   June 6, 2023  

    B2B marketing leaders are more likely to be internal hires and have longer tenures than their B2B counterparts.

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  • How to Create Stronger Relationships Within the C-Suite

     Event Recaps   June 6, 2023  

    A panel of B2B marketing executives from top brands came together to discuss how they forge stronger relationships with other members of the C-suite and how they effectively sell the merits of various marketing investments.

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  • How to Create Stronger Relationships Within the C-Suite

     Conference Session Videos   June 6, 2023  

    In this video, a panel of B2B marketing executives from top brands came together to discuss how they forge stronger relationships with other members of the C-suite and how they effectively sell the merits of various marketing investments.

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  • What Do CFOs Want from CMOs?

     ANA Magazine   June 2, 2023  

    As difficult as it may be when it comes to aligning marketing with financial outcomes, there is a path for CMOs and CFOs to have a more productive relationship.

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