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  • Looking Into Marketing Futures

    Champions of Growth   January 17, 2023  

    In a special episode of Champions of Growth, host Matthew Schwartz sits down with his colleague Mike Berberich, host of the ANA’s Marketing Futures podcast, to talk about some of the major challenges facing CMOs and marketers in 2023 and beyond.

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  • Fostering a Safe Work Culture for LGBTQ+ Talent

    Event Recaps   January 12, 2023  

    Come Out to Work is raising awareness in the advertising, marketing, and communications industry by encouraging leaders to create work cultures where LGBTQ+ talent feel comfortable being out in the workplace.

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  • HRC: The Reality Flag for the LGBTQ+ Community

    Event Recaps   January 12, 2023  

    The HRC created “The Reality Flag,” an American flag with 29 stars stripped away — a stark symbol that exposes reality for LGBTQ+ Americans. Hear how this award-winning work came to be and lessons learned.

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  • Onboarding Strategies to Make a Lasting Impression

    Knowledge Partners   January 9, 2023  

    Customer onboarding is the process of introducing your customers to your brand, products, and values—all while reinforcing the benefits of engaging with your brand. It should demonstrate how the brand can help customers solve a problem, reach a goal, or enhance their life.

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  • The Rebirth of Marketing and the Role of Chief Marketing Officers

    CMO Content   January 4, 2023  

    In this paper, Yoram “Jerry” Wind (The Wharton School, University of Pennsylvania) and Nick Primola (ANA Global CMO Growth Council) propose a framework that makes the CMO directly responsible for the organization’s customer engagement and growth.

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  • Will CMOs Face New Pressure to Prove Their Worth?

    ANA Magazine   December 9, 2022  

    As companies began to double down on their online marketing efforts due to the pandemic, newly hired CMOs were able to command higher salaries. But the calculus for CMO pay may be changing, as companies face a possible recession.

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  • How a Lack of Assumptions Has Been Critical to this CMO’s Success

    Podcast Clips   November 21, 2022  

    Lynn Teo, who recently became CMO at Northwestern Mutual, explained how coming into her new role with a lack of assumptions was critical for getting up to speed on how to best market the business.

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  • Collaboration Between CMOs and CFOs Builds Lasting Brands

    Industry Insights   November 16, 2022  

    Today the C-suite has high expectations for CMOs, requiring them to demonstrate their value to a company's bottom line. Creativity and big ideas alone no longer suffice as senior marketers are expected to also bring data, analytics, and technical know-how to the leadership table.

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  • Unlocking Growth Through Empathy

    Event Recaps   November 4, 2022  

    Moët Hennessy shared how brands can use empathy as a strategic approach.

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  • The Scary Truth About Being a CMO

    Champions of Growth   October 26, 2022  

    In a special Halloween-themed episode of Champions of Growth, Jonathan Copulsky, senior lecturer at Northwestern University, and former CMO at Deloitte, discusses what's spooking CMOs these days, why things may be getting worse, and what chief marketers can do to ease their fears.

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  • Is the C-Suite Setting Up CMOs to Fail?

    Podcast Clips   October 26, 2022  

    Northwestern’s Jonathan Copulsky discusses the scary unknowns that exist for CMOs and marketers and why the future success of CMOs will be rooted in their ability to become risk management experts and to educate the C-suite and third-party partners on why certain behaviors or actions are enormously damaging to the brand.

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  • Major Growing Pains for Marketing Procurement

    Champions of Growth   October 17, 2022  

    Sherry Ulsh, director of indirect procurement at The Hershey Company, who oversees marketing procurement, provides several takeaways for how brand managers and procurement executives can bolster what can often be a complicated relationship.

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  • Social Media Marketing Calendar 2023

    Tools   October 15, 2022  

    Use this tool to organize and communicate all of your social media marketing activities.

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  • Employee Holiday Calendar 2023

    Tools   October 15, 2022  

    Use the Employee Holiday Calendar to keep track of employee vacation days, personal days, and sick days.

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  • How Upwork Showed Hiring Managers a Whole New World of Candidates

    In-House Excellence Awards   September 25, 2022  

    Against the backdrop of The Great Resignation, Upwork’s “The Perfect Fit” campaign let panicked hiring managers know that finding the perfect candidate for their openings was as easy as visiting the Upwork website.

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  • Reversing the Decline in CMO Tenure

    Champions of Growth   September 20, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Greg Welch, partner at executive search firm Spencer Stuart and founder of the company’s annual CMO Study, about how to reverse the downward trajectory in CMO tenure.

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  • These Are the Qualities Shared by Marketing’s Longest-Tenured CMOs

    Podcast Clips   September 20, 2022  

    What are some of the qualities shared by the industry’s most resilient and longest tenured CMOs? Greg Welch, partner at Spencer Stuart, reveals some of what he’s seen from a wealth of market research and during his many years working alongside these individuals.

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  • Chevron Redesigns Its Intranet to Be More Customized and Engaging

    In-House Excellence Awards   September 20, 2022  

    Chevron redesigned its intranet website to engage its workforce and create a better, more personalized web experience.

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  • Back to Basics for Agency-Client Relations?

    Champions of Growth   September 13, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Caroline Reed, founder and CEO of Creed Consulting, about how to improve agency-client relations and stem the growing tide of agency account reviews among brands and organizations of all stripes.

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  • Elevating Engagement Through Content

    Event Recaps   September 13, 2022  

    Valley Bank shared why companies should follow its lead and consider creating an in-house podcast to improve internal communications.

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