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Search returned: 363 document(s).
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Dedicated to Life-Changing Work
Greater Good May 23, 2022Easterseals’ Tyler Hall, recipient of the 2022 ANA Nonprofit Federation Rising Leader Award, is highly regarded for his good trouble, generosity, and grit, as well as for his data-driven fundraising practices. In this Q&A, Hall shares his professional journey and the lessons learned along the way.
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To Spur Change, CMOs Need More Managerial Discretion
Industry Insights May 19, 2022CMOs cite a lack authority when their companies enter foreign markets, and they feel frustrated by the experience, according to a recent study. But chief marketers can play an instrumental role for brands that are expanding their global footprint — if senior management has the will to provide more managerial discretion.
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Black Glass Issue 002: Real Marketing Teams
Knowledge Partners May 10, 2022Hiring and retaining top talent has been a focus of CMOs for years, but far less attention has been paid to how that talent is organized into an optimal team structure. Clay Jones and Stephanie Eaddy of Black Glass explored the challenges marketing teams face and provided steps leaders can take to optimize their teams.
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How Marketers Sharpen Their Account-Based Marketing Efforts
Champions of Growth May 3, 2022In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Danny Nail, director of global ABM and Center of Excellence Leader at Salesforce, and Gemma Davies, head of global ABM and executive engagement at ServiceNow, about how CMOs sharpen their account-based marketing (ABM) strategies.
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Lessons from a Healthcare Marketing Leader
Event Recaps May 3, 2022Dana Maiman, CEO at IPG Health, shared how her organization strives to embody the principles of EDIBA (equity, diversity, inclusion, belonging, and accessibility) across its four key business pillars.
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Retaining Top Agency Talent During the Great Resignation
Event Recaps May 3, 2022Nicole Apple, head of global strategic agency management at Kimberly-Clark, and Kerry Kielb, director of agency strategy and operations at AT&T, shared their unique perspective on what client-side marketers can do to improve agency relations and the retention rate for agency talent.
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The Secret to Successful Internal Initiatives? Treat Them Like Marketing Campaigns
Industry Insights April 25, 2022These days, the need for business leaders to break down silos doesn’t just apply to traditional and digital marketing departments or cross-channel attribution initiatives. Rather, today’s brands need to be fundamentally rethinking how they define, position and message against their purpose — both externally and internally.
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Why Chief Executives Run Out of Patience with Their CMOs
ANA Magazine April 22, 2022A recent survey paints an ominous picture of the level of confidence chief executives have in their CMOs, with most thinking that CMOs put their own interest above that of the organization. At the same time, about a third of CEOs have great confidence in their CMOs. That presents an opportunity for chief marketers to change the dynamic and demonstrate their business acumen.
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Media Career Paths in the AI Era: Insights on the Future of Work
Session Videos April 19, 2022Moderated by SeeHer executives, Subject Matter Experts from the world’s top media brands discussed skillsets required in a changing talent marketplace, opportunities for reskilling, the potential for AI in building talent strategies, and how media professionals can navigate the changing workforce.
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Culture That Cultivates Passion, Creativity, and Technology
Session Videos March 30, 2022In this video, Santander US CMO Jennifer Mathissen discussed the intricacies of the role of marketers and CMOs and explained how to properly build a marketing culture that cultivates passion, creativity, and technology.
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How CMOs Can Play More of a Leadership Role
Champions of Growth March 22, 2022In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Matthew Lieberman, CMO of PwC U.S. and Mexico, about how CMOs can reverse the decline in CMO tenure, take on more of a leadership role throughout the enterprise, and learn to become businesspeople first and marketers second.
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How Can CMOs Rebuild Trust with CEOs?
Industry Insights March 8, 2022Over the past decade, chief marketing officers have experienced a regression of trust, appreciation, and longevity. With average tenure of CMOs falling below 40 months and the median tenure at 25.5 months, corporate marketing leaders are searching for answers as the value and recognition of their work is minimized and marginalized.
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The Media Industry Talent Crisis
Public Videos March 4, 2022Training, defining career paths, and heightened awareness of opportunities are key to growing the media talent pool.
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The Media Industry Talent Crisis
Session Videos March 4, 2022There is a talent crisis in our industry. In this video, hear from a panel of agency and client representatives on how we got here, what effect it is having on business, and what can be done to attract, motivate, and retain great talent and full and effective teams.
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The Media Industry Talent Crisis
Event Recaps March 4, 2022What is it that is keeping young talent from entering into and veteran talent from remaining in the media industry, and what are some potential solutions to this problem? A panel of leaders from various disciplines within media convened to discuss these questions and more.
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Media at the Speed of 5G — A Fireside Chat with Tony Wells
Public Videos March 3, 2022Demystifying what they do is a critical mission for media professionals.
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Media at the Speed of 5G — A Fireside Chat with Tony Wells
Session Videos March 3, 2022Tony Wells is Senior Vice President and Chief Media Officer for Verizon, one of the industry’s largest and most innovative marketers. In this video, Tony shared his unique view of the industry in a quickly changing, highly competitive, and increasingly digital world.
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New Recipe for the B2B Marketing Table?
B2B Marketer February 23, 2022A recent study reveals that priorities among B2B buyers have shifted dramatically amid the pandemic. No longer satisfied with companies that simply save them time or boost their productivity, decision-makers are now looking for companies that can help them stay on top of the marketplace and deliver their products and services quickly.
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Closing the Technical Gap in Your Marketing Team Without Hiring
Industry Insights February 17, 2022Modern marketing is built on two rocks: data and technology. No one will argue against that. The challenge is teams are lacking the fuel — technical marketers — to run these two rocks properly. Technical marketers are mythical creatures that only appear once in a blue moon. The race to hire can seem impossible to companies.
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Meeting Consumers on Their Own Terms Has Seldom Been More Important
ANA Magazine January 24, 2022Diversity, equity, and inclusion is top of mind among a growing number of CMOs. In this interview, Esther Franklin, president of global strategy and cultural fluency at Spark Foundry, offers brand managers a roadmap.
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