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  • To Spur Change, CMOs Need More Managerial Discretion

    Industry Insights   May 19, 2022  

    CMOs cite a lack authority when their companies enter foreign markets, and they feel frustrated by the experience, according to a recent study. But chief marketers can play an instrumental role for brands that are expanding their global footprint — if senior management has the will to provide more managerial discretion.

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  • Black Glass Issue 002: Real Marketing Teams

    Knowledge Partners   May 10, 2022  

    Hiring and retaining top talent has been a focus of CMOs for years, but far less attention has been paid to how that talent is organized into an optimal team structure. Clay Jones and Stephanie Eaddy of Black Glass explored the challenges marketing teams face and provided steps leaders can take to optimize their teams.

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  • The Value Equation: How to Get the Most Value from Your Agency

    Event Recaps   May 3, 2022  

    In this session, learn why Fig Agency CFO and Partner Richard Tan believes the approach to agency engagements needs to evolve for today's world. He outlined several ways for both brands and agencies to adjust their approach to their partnerships that will be mutually beneficial and generate more value.

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  • Key Learnings from Redesigning Our Creative Services Model

    Event Recaps   May 3, 2022  

    Jennifer Halloran, CMO at MassMutual, and Lindsey Slaby, founder of Sunday Dinner, shared highlights and key learnings from MassMutual’s ongoing effort to develop an optimized creative services model to reduce inefficiencies, remove overlap, clean up scopes, and introduce new technology.

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  • Maximizing the Client-Agency Relationship

    Event Recaps   May 3, 2022  

    Client+Agency SYNC Co-Founders and ANA Enterprise Curriculum Facilitators Anne Murray and Dan Wald discussed the existing challenges to fostering a healthy client-agency relationship and offered insights for how to overcome those challenges, optimize the relationship, and maximize marketing and busines success.

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  • Seven Building Blocks of Strategic Agency Rosters

    Event Recaps   May 2, 2022  

    At the ANA’s 2022 Advertising Financial management Conference, Decideware shared numerous considerations that companies should attend to in developing agency rosters.

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  • 65 Percent of Marketers Go Beyond Traditional Agency Partnerships to Include Specialists and Media Platforms

    Knowledge Partners   April 29, 2022  

    A new report from R3 on marketing integration and client-agency partnerships reveals how the success of these relationships hinges on the ability of marketers to regularly apply fundamentals of the marketing practice in new ways.

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  • Bringing the B2B Customer Experience to Life

    Forward   April 26, 2022  

    Understanding which type of customer experience (CX) resonates most effectively with B2B customers is important, but it’s only part of the equation. Once a business knows what type of experience it wants to deliver, it must address the practicality of how to bring that experience to life. Based on Merkle’s research, here’s where B2B organizations can start.

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  • The Secret to Successful Internal Initiatives? Treat Them Like Marketing Campaigns

    Industry Insights   April 25, 2022  

    These days, the need for business leaders to break down silos doesn’t just apply to traditional and digital marketing departments or cross-channel attribution initiatives. Rather, today’s brands need to be fundamentally rethinking how they define, position and message against their purpose — both externally and internally.

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  • Agency Partnerships for a Metaverse World

    Event Recaps   April 13, 2022  

    Jason Velliquette, EVP of digital at R3, outlined some key information for brand marketers looking to partner with an external or in-house agency on a Web 3.0 activation, providing guidance on how to approach working with NFTs, e-sports, and the metaverse.

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  • Building a More Human Brand

    Event Recaps   April 12, 2022  

    John Hancock CMO Kate Ardini shared how her brand strives for customer-obsession and a human-centric approach that is led by purpose and a continuous effort to overhaul old models and eschew the status quo.

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  • Building a More Human Brand

    Session Videos   April 12, 2022  

    In this video, John Hancock CMO Kate Ardini shared how her brand strives for customer-obsession and a human-centric approach that is led by purpose and a continuous effort to overhaul old models and eschew the status quo.

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  • Building a More Human Brand

    Public Videos   April 12, 2022  

    Being a trusted brand gives marketers permission to innovate.

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  • The Merits of Developing Agency Guidelines for Video Production

    Event Recaps   March 29, 2022  

    Leaders from Haynes-Vozza reviewed a five-part framework for creating a standard set of guidelines that can be applied across all video production projects and stakeholders, creating much more efficiency and ultimately supercharging any business’s video production efforts.

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  • 10 Issues

    Public Videos   March 17, 2022  

    In-house agencies need to be agents of change within their organizations and strive for continuous improvement.

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  • What a Clear Vision Means for Your In-House Agency

    Public Videos   March 17, 2022  

    Crocs’ mandate to its external agency partners is to amplify, not recreate, its brand strategy.

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  • Overview of the 2022 ANA In-House Agency Conference

    Public Videos   March 17, 2022  

    In this video, get a two-minute overview of the 2022 ANA In-House Agency Conference.

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  • 10 Issues

    Session Videos   March 17, 2022  

    In this video, hear from a panel comprised of ANA in-house agency members on key issues discussed at the 2022 In-House Agency Conference including talent, new capabilities, evolving in-house agency models, diversity, building more collaborative relationships, and more.

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  • Opening Remarks of the 2022 ANA In-House Agency Conference

    Session Videos   March 16, 2022  

    ANA Group Executive Vice President Bill Duggan delivered the opening remarks of the 2022 ANA In-House Agency Conference.

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  • Creating High Value, High Return Between Your In-House Agency and Your Agency Partners

    Public Videos   March 16, 2022  

    Defining roles and responsibilities is essential to on boarding external agency partners.

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