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Sales and Marketing Alignment Benchmark Report
Tools January 31, 2023Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.
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Marketing and Product Development Alignment Tool
Tools January 31, 2023This self-assessment tool will help you understand how aligned your marketing and product development departments are.
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R3’s 7 Types of Modern Marketing Organizations
Knowledge Partners January 26, 2023R3 shared seven different types of marketing organizations for modern brands.
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ANA In-House Agency Fact Book — 2023
Research Reports January 25, 2023The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.
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Growth of Influencer Marketing Brings New Rewards, Raises Tough Questions
ANA Magazine January 20, 2023Spending on influencer marketing is expected to grow to $6.1 billion in 2023 and $7.1 billion in 2024, per Insider Intelligence. But as the market expands, brand managers are starting to ask tougher questions about the advantages — and drawbacks — of using influencers to help boost engagement efforts and land new customers.
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Looking Back at 2022: Trends, News, and Future Thinking — And How They Will Impact 2023
Knowledge Partners January 19, 2023It’s now time to review the many profound changes that impacted advertising, how we produce it and how it’s impacting the way brands and agencies come together and collaborate to create outstanding work. Our regular industry updates are meant to summarize, synthesize, organize vast amounts of information.
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A Happy Medium in the Agency Search Process Is Still Hard to Find
ANA Magazine January 18, 2023While there were many points of agreement between clients and agency prospects, sharply different views emerged in multiple areas including IP ownership, budget size, and establishing a timeline for success, according to a recent ANA/4A's survey. Industry observers say the solution to many of the issues that pit agencies against their clients often comes down to overcoming the lack of clarity in communication between the two parties.
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The Top 15 Agencies in the World by 2021 Revenue
Knowledge Partners December 22, 2022Every year, Agency Mania Solutions presents a visual of the top 15 agencies in the world by revenue.
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Marketing Organization: Teams and Structures
Ask the Expert Answers December 21, 2022How are modern marketing teams structured?
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The Ultimate Article Archive
Knowledge Partners December 21, 2022Agency Mania Solutions presents its annual “Ultimate Article Archive,” the company’s thought leadership content organized by key topics/challenges across the agency continuum.
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Globally Recognized Collection of Advertising and Marketing Awards
Knowledge Partners December 20, 2022Agency Mania Solutions presents its top picks of global awards in the advertising and marketing category.
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Industry Update from Agency Mania Solutions: December 2022
Knowledge Partners December 20, 2022Agency Mania Solutions presents volume 67 of its Industry Updates series, A summary of newsworthy client/agency relationship developments and relevant marketing or agency management trends from December 2022.
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Avoiding One of the Biggest In-House Agency Mistakes
Knowledge Partners December 13, 2022Aquent’s Corey O’Brien and Susie Hall caution in-house agencies to avoid saying “yes” to everything, and provide tips for saying “no” without ruining relationships.
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Combating the Never-Ending Demand for Creative Content
Knowledge Partners December 13, 2022Aquent’s Corey O’Brien shares how in-house agencies can stay ahead of the increasing demand for creative content.
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How Mastercard Foundry Has Successfully Systematized Business Innovation
Podcast Clips December 9, 2022Mastercard’s Cindy Chastain explains how Mastercard Foundry drives innovation for the Mastercard brand by relying on a collective of experts that is tasked with focusing on the future and determining areas rife with innovation opportunities across the company and the market at large.
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Build a Rock Star Marketing Team That Gets Results and Crushes Your Employee Engagement Scores
Event Recaps December 7, 2022Trane Technologies’ Portia Mount shared how she was able to reinvent marketing at the company, highlighting the key business partnerships she needed to forge, her process for evaluating where there were talent gaps, and her tips for developing stronger relationships with senior executives.
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Why Mapping Demand Drivers is Critical to a Successful Marketing Reorg
Soundbites December 7, 2022Portia Mount, VP of marketing at Trane Technologies, outlined how mapping demand drivers was a critical step in reorganizing her brand’s marketing function and creating more efficiency.
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Can't Find What You're Looking For? Try the ASK Research Service.
Ask the Expert Answers December 6, 2022ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.
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How to Avoid In-Housing Purgatory
Industry Insights December 6, 2022What is in-housing purgatory? It’s when companies are stuck half-way between building media technology and buying it. Many organizations have only accomplished a middle state where they have hired a few employees to become power-users of certain platforms, and where they have perhaps added a superficial layer of UX on top of those platforms and technologies.
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What’s New in Agency Compensation
Event Recaps November 30, 2022Dave Beals, CEO at JLB + Partners, provided a summary of the key insights and takeaways from the 18th edition of the Trends in Agency Compensation research report.
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