Search Marketing Knowledge Center

Canada 100 2022

Knowledge Partners May 30, 2023

Brand Finance released its annual report on Canada’s most valuable and strongest brands.

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US 500 2022

Knowledge Partners May 25, 2023

Brand Finance released its annual report on the US’s most valuable and strongest brands.

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Global 500 2023

Knowledge Partners May 23, 2023

Brand Finance released its annual report on the world's most valuable and strongest brands.

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Creating a Data Analytics Mindset

Forward May 18, 2023

There are several considerations marketers must make to develop and refine their organization's data and process management strategy to unlock stronger, more accurate data analytics.

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An Update from the National LGBT Chamber of Commerce

Event Recaps May 18, 2023

Sabrina Kent, EVP of programs and external affairs, gave a brief overview of the National LGBT Chamber of Commerce and how it is working with businesses to improve representation of and engagement with the LGBTQ+ community.

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Tapping into the Liquid Talent Revolution to Drive Hypergrowth

Industry Insights May 9, 2023

2023 rolled in with a bang. FUD-heavy headlines are repeatedly underscoring “big tech layoffs at scale” and “market uncertainty” while prompting dramatic questions like, “Will AI replace people?” And while those concerns still loom large, there’s no denying that the workplace structure and the skills needed to succeed have shifted in short order.

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A New Leadership Style for Procurement

Event Recaps May 3, 2023

During a session of the ANA’s 2023 Advertising Management Conference, Kevin McCollum of The Hershey Company urged his fellow procurement professionals to adopt “a servant leadership style,” an approach that aims to attain influence rather than actual decision-making power, as a way of cultivating trust.

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Intel’s New Approach to Managing Events

Event Recaps May 3, 2023

Intel described how it revamped its model for managing events, an undertaking that required it to consolidate its agency roster and pursue greater data transparency.

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Overview of the 2023 ANA Advertising Financial Management Conference

Conference Highlights May 3, 2023

In this video, get a two-minute overview of the 2023 ANA Advertising Financial Management Conference.

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A New Leadership Style for Procurement

Conference Highlights May 3, 2023

Adopting a servant leadership style can improve working relationships in marketing procurement.

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Intel’s New Approach to Managing Events

Conference Highlights May 3, 2023

Data accountability is a key variable in the transformation of Intel’s experiential marketing sourcing.

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Target and Colle McVoy: ANA/4A’s Client-Agency Relationship Discussion

Event Recaps May 3, 2023

The ANA’s 2023 Advertising Financial Management Conference convened a panel comprised of representatives from Target, its agency Colle McVoy, and the 4A’s to share their perspectives on aspects of agency reviews that clients and agencies often disagree about.

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The Continued Rise of the In-House Agency: 2023 Edition

Research Reports May 2, 2023

Every five years since 2008, the ANA has surveyed our members on the topic of in-house agencies. Findings in 2023 show that eighty-two percent of ANA members now have an in-house agency — up from 78 percent in 2018, 58 percent in 2013, and 42 percent in 2008.

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Navigating the New Uncertainty

Knowledge Partners May 2, 2023

To thrive in transformational times, organizations must ramp up their market resilience and marketing focus. In these disruptive, transformative times, the advantage will go to marketing organizations structured for speed and agility, and with proven, ready-to-execute resiliency plans in place.

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How to Lead with Marketing Procurement

Event Recaps May 2, 2023

A panel consisting of two WFA Sourcing Board members and one long-time advocate shared highlights from the Board’s recent “Project Spring” report, including an overview of the phases of procurement maturity and recommendations under three of the Board’s procurement pillars.

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