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Search returned: 101 document(s).

  • A Movement to Reduce Online Hate

    Beyond Profit   January 31, 2023  

    In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Anita McGorty, who leads Engage Responsibly as executive vice president at the ANA, joins host Ken Beaulieu to discuss why humanity is under attack online and what we can do about it.

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  • Q&A: How to Develop Recession-Proof Marketing

    Knowledge Partners   January 26, 2023  

    ANA CEO Bob Liodice offers four ways that marketers can recession-proof their marketing strategies, along with other insights to help them prepare for challenging economic times.

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  • Measuring Brand Health

    Ask the Expert Answers   November 2, 2022  

    How can I track the health of my brand?

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  • Consumer Fraud — In Your Name or on Your Platform — Is at a Crisis Level: An Opportunity for Brands

    Ethics Issue Alerts   October 21, 2022  

    The scope of fraud on unsuspecting consumers is on the rise with a loss of billions and billions of dollars nationwide. There is a real opportunity for companies to take a greater leadership role by educating consumers, training employees, and taking preventative steps to protect their brand and support fraud victims.

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  • Brand Safety

    Ask the Expert Answers   October 19, 2022  

    How can I ensure my brand’s reputation is safe from risk online?

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  • A Data-Driven Approach to Concerns About the Risk of Content-Adjacent Ads

    Event Recaps   October 4, 2022  

    Meta’s Kumi Harischandra and Neurons’ Mike Storm walked through some of the research their organizations have partnered on to measure the effect that ads adjacent to risky content have on brand value and to provide brand partners with a deeper understanding of how content adjacency does or doesn’t affect their business.

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  • A Data-Driven Approach to Concerns Around the Risk of Content Adjacent Ads

    Conference Highlights   October 4, 2022  

    New research shows that ad adjacency to risky content on feed platforms doesn’t impact brand values.

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  • Fighting Digital Ad Fraud Is Getting More Complicated

    ANA Magazine   September 21, 2022  

    Fraud in digital advertising remains an issue, and while the exact scale of the problem is a matter of dispute, there's widespread agreement that as the market grows, so will the need for brands to take an active role in protecting their investments.

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  • FTC Mid-Year Review

    Event Recaps   July 27, 2022  

    DLA Piper provides a review of the FTC’s updated guidelines and propositions applicable to advertisers.

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  • Fake Warranties and Marketing Offers Cloaked as Unpaid Invoices

    Ethics Issue Alerts   May 22, 2022  

    ANA’s Consumer Affairs department has seen an increase in fake car warranty offers and marketing offers cloaked as unpaid invoices. In response, the group has created this update, providing guidance and resources on the subject.

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  • How Marketers Bolster Their Brand Safety Efforts

    Champions of Growth   May 16, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Mary Engle, EVP of Policy at BBB National Programs, about how CMOs enhance their brand safety efforts.

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  • Section 230 and Social Media

    Event Recaps   April 27, 2022  

    Lawyer Robert Corn-Revere reviewed section 230 and challenges that have recently been raised to the regulation.

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  • The Russian Invasion of Ukraine Has Put a Spotlight on Brand Activism

    ANA Magazine   April 8, 2022  

    How brands have responded to the war in Ukraine provides valuable lessons for marketers navigating an increasingly unpredictable world. The crisis has reinforced the need to be nimble and responsive and ensure that every single part of a company’s operation is aligned on the brand’s values.

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  • When Cancel Culture Comes

    ANA Magazine   March 25, 2022  

    When consumers shame and/or boycott companies and organizations due to actions or statements they deem offensive or harmful, marketers at the center of the cancel-culture storm may want to wait until things blow over, a recent study says. At the same time, a brand could risk irrelevancy if it goes too long before responding to public concerns. How best, then, to respond?

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  • Are B2B Brands Ready for a Privacy-First World?

    B2B Marketer   March 23, 2022  

    The pending "cookiepocalypse" combined with new privacy regulations may be a blessing in disguise, as they force B2B marketers to prioritize the cultivation of first-party data. However, a new study suggests that a majority of marketers are not taking the necessary steps to adapt their data approaches and operations accordingly.

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  • Why Marketers Should Increase Their Investments in News

    Event Recaps   March 4, 2022  

    MMA Global explores the business case for marketers to increase their investment in advertising across reputable news platforms.

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  • Why Marketers Should Increase Their Investments in News

    Conference Sessions   March 4, 2022  

    In this video, MMA Global explores the business case for marketers to increase their investment in advertising across reputable news platforms.

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  • Federal Trade Commission Briefing on Social Media Scams

    Event Recaps   February 24, 2022  

    The FTC shared data on a developing trend in frauds perpetrated on social media.

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  • The Media Buying Risks and Safeguards Every Marketer Should Know

    Industry Insights   February 1, 2022  

    In 2022, U.S. marketers are expected to spend nearly $240 billion on digital advertising, up 57 percent since 2020. At the same time, a recent survey showed that 76 percent of advertising executives are dissatisfied with the level of transparency in the digital supply chain.

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  • Maryland Digital Tax Compliance

    Webinars   January 11, 2022  

    Regulations implementing the Maryland digital advertising gross revenues tax were recently finalized and adopted by the Maryland Comptroller. This webinar provides a review of the regulations and the compliance issues and burdens they raise for ANA members.

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