Search Marketing Knowledge Center

Leveling Up the Media Landscape: The Rise of Gaming IP

Webinar Rewinds June 7, 2023

Amidst a cultural revolution of gaming, we endeavor to explore the evolving transmedia landscape, the power and halo effect of premium game IP, and how brands can capitalize on this ever-emerging channel to realize the true power of gaming and further inform the future of marketing and media consumption.

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Tackling Responsible Media

Knowledge Partners May 18, 2023

Ebiquity's report, "Tackling Responsible Media" focuses on various concerns surrounding responsible media practices in advertising.

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Deloitte Presents the 2023 Global Marketing Trends: Resilient Seeds for Growth

Webinar Rewinds May 10, 2023

The threat of economic instability forces difficult decisions — but these same difficulties also present CMOs with an opportunity to drive growth. This webinar offers insight into which investments CMOs are prioritizing not only to recession-proof their companies, but to drive growth above and beyond recession.

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Driving Data Ethics to Build Consumer Trust

Conference Highlights April 14, 2023

Active monitoring of media strategies and partnerships is critical to brand safety and data ethics.

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Is Your Influencer Marketing Program Compliant?

Industry Insights April 7, 2023

In 2022, advertisers spent over $16 billion globally on influencer marketing, an 18.8 percent increase over the prior year. Fueling the growth of this sector is the purported return on investment, which claims an average of $5.20 for every $1.00 invested, according to Influencer Marketing Hub.

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Crisis Communications

ASK Answers April 4, 2023

How can my brand successfully navigate through a PR crisis?

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FUNdamentals of Ethical Marketing: Ethical Dilemmas — What Would You Do?

Webinar Rewinds March 30, 2023

In this webinar, senior staff from ANA’s Center for Ethical Marketing provided recent cases of potentially unethical marketing practices. Get insights and tips to avoid ethical pitfalls and improve your marketing campaigns' ethical practices.

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Brands’ Role in Preventing Common Scams to Protect Consumers

Event Recaps March 22, 2023

AARP outlined the dramatic impact of consumer fraud, why scams succeed, and what role brands can play in protecting their customers and other consumers from this real and present danger.

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Brands’ Role in Preventing Common Scams to Protect Consumers

Conference Session Videos March 22, 2023

In this video, AARP outlined the dramatic impact of consumer fraud, why scams succeed, and what role brands can play in protecting their customers and other consumers from this real and present danger.

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Navigating an Increasingly Complicated Social Media Terrain

ANA Magazine March 17, 2023

Nearly 20 years after social media channels emerged amid gleeful predictions that they would help to tackle societal problems and bring people together, parts of the market have turned into toxic stews of conspiracy mongering, name calling, and mean-spiritedness — not the best adjacencies for brand advertisers.

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Artificial Intelligence (AI) and Marketing Ethics

Ethics Issue Alerts March 16, 2023

With the advent of AI and synthetic media across the marketing ecosystem, ethics may not always be factored in and may instead become an afterthought. This can lead to risk for brands.

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A Movement to Reduce Online Hate

Beyond Profit January 31, 2023

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Anita McGorty, who leads Engage Responsibly as executive vice president at the ANA, joins host Ken Beaulieu to discuss why humanity is under attack online and what we can do about it.

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Q&A: How to Develop Recession-Proof Marketing

Knowledge Partners January 26, 2023

ANA CEO Bob Liodice offers four ways that marketers can recession-proof their marketing strategies, along with other insights to help them prepare for challenging economic times.

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Deepfakes, Real Threat: Understanding Synthetic Media, Disinformation, and Brand Risk in the New Era of AI

Conference Session Videos December 8, 2022

In this video, hear about how YouTubers, TikTokers and everyday consumers will have the power to create incredibly realistic content that puts brands in the absolute worst of imaginary contexts as AI democratizes content creation.

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Deepfakes, Real Threat: Understanding Synthetic Media, Disinformation, and Brand Risk in the New Era of AI

Conference Highlights December 8, 2022

Authentication of digital content is critical to ensuring the credibility of B2B brand marketing.

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NFTs and Luxury Brands/Goods

Conference Session Videos November 9, 2022

What are NFTs? Why should we care about them? And how can we use them to protect luxury brands and goods? In this video, explore current trends in NFT usage and popularity, brand trademark registration strategies, and the use of blockchain to authenticate legitimate luxury goods.

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Measuring Brand Health

ASK Answers November 2, 2022

How can I track the health of my brand?

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FUNdamentals of Ethical Marketing: Join our Interactive Game — Is It Ethical?

Webinar Rewinds October 26, 2022

In this webinar we continue the conversation with the second webinar in our series on the world of marketing and ethics. Using a game show model, we look at several recent examples of marketing and ask the pivotal question — is it “ethical”?

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Consumer Fraud — In Your Name or on Your Platform — Is at a Crisis Level: An Opportunity for Brands

Ethics Issue Alerts October 21, 2022

The scope of fraud on unsuspecting consumers is on the rise with a loss of billions and billions of dollars nationwide. There is a real opportunity for companies to take a greater leadership role by educating consumers, training employees, and taking preventative steps to protect their brand and support fraud victims.

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