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Search returned: 94 document(s).
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How Marketers Bolster Their Brand Safety Efforts
Champions of Growth May 16, 2022In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Mary Engle, EVP of Policy at BBB National Programs, about how CMOs enhance their brand safety efforts.
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Section 230 and Social Media
Event Recaps April 27, 2022Lawyer Robert Corn-Revere reviewed section 230 and challenges that have recently been raised to the regulation.
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The Russian Invasion of Ukraine Has Put a Spotlight on Brand Activism
ANA Magazine April 8, 2022How brands have responded to the war in Ukraine provides valuable lessons for marketers navigating an increasingly unpredictable world. The crisis has reinforced the need to be nimble and responsive and ensure that every single part of a company’s operation is aligned on the brand’s values.
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When Cancel Culture Comes
ANA Magazine March 25, 2022When consumers shame and/or boycott companies and organizations due to actions or statements they deem offensive or harmful, marketers at the center of the cancel-culture storm may want to wait until things blow over, a recent study says. At the same time, a brand could risk irrelevancy if it goes too long before responding to public concerns. How best, then, to respond?
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Are B2B Brands Ready for a Privacy-First World?
B2B Marketer March 23, 2022The pending "cookiepocalypse" combined with new privacy regulations may be a blessing in disguise, as they force B2B marketers to prioritize the cultivation of first-party data. However, a new study suggests that a majority of marketers are not taking the necessary steps to adapt their data approaches and operations accordingly.
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Why Marketers Should Increase Their Investments in News
Event Recaps March 4, 2022MMA Global explores the business case for marketers to increase their investment in advertising across reputable news platforms.
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Why Marketers Should Increase Their Investments in News
Session Videos March 4, 2022In this video, MMA Global explores the business case for marketers to increase their investment in advertising across reputable news platforms.
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Federal Trade Commission Briefing on Social Media Scams
Event Recaps February 24, 2022The FTC shared data on a developing trend in frauds perpetrated on social media.
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The Media Buying Risks and Safeguards Every Marketer Should Know
Industry Insights February 1, 2022In 2022, U.S. marketers are expected to spend nearly $240 billion on digital advertising, up 57 percent since 2020. At the same time, a recent survey showed that 76 percent of advertising executives are dissatisfied with the level of transparency in the digital supply chain.
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Maryland Digital Tax Compliance
Webinars January 11, 2022Regulations implementing the Maryland digital advertising gross revenues tax were recently finalized and adopted by the Maryland Comptroller. This webinar provides a review of the regulations and the compliance issues and burdens they raise for ANA members.
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The Race Is On for Retail Advertising
ANA Magazine December 24, 2021Retail media advertising is helping major brands keep pace with consumers who have shifted a lot of their spending to e-commerce amid the pandemic. But the market may be in danger from oversaturation and issues with data privacy.
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Mobile Advertising: Are You Losing Millions to Fraud?
Event Recaps December 16, 2021Uber explained how it uncovered evidence of ad fraud in a mobile campaign that it ran with ad networks.
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Fighting Disinformation and Ad Fraud
Event Recaps November 17, 2021A panel of legal and marketing experts shared their thoughts on how advertisers should respond to online sources of disinformation.
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Fighting Disinformation and Ad Fraud
Session Videos November 17, 2021In this video, a panel of legal and marketing experts shared their thoughts on how advertisers should respond to online sources of disinformation.
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Is Your Brand Loved?
ANA Magazine October 15, 2021Knowing what consumers love is all well and good. But marketers also need a sixth sense for what makes their audiences tick — particularly during stressful and uncertain times — if they want to generate love in return.
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See and Respond to Win in the New Consumer Environment
Session Videos October 7, 2021In this video, Greg Revelle shared how Kohl's transformed its marketing with a hyper-focus on personalization and loyalty.
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See and Respond to Win in the New Consumer Environment
Public Videos October 7, 2021Kohl’s marketing shift during the pandemic has centered around the casualization of America.
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Emerging Marketing Law and Trademark Issues in the Food and Beverage Industry
Event Recaps September 14, 2021A panel of experts from law firm Finnegan, Henderson, Farabow, Garrett & Dunner, LLP discussed emerging marketing law and trademark issues in the food and beverage industry, including risks associated with making certain claims about products.
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Marketers Must Join the Fight Against Cyberattacks
ANA Magazine September 3, 2021With cyberattacks on the rise, marketers must understand the scope of the threat and be proponents for consistently updating their companies’ online defenses. However, to have an effect, CMOs first have to make sure they have a seat at the table when cyber issues are discussed and strategies crafted.
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Protecting Your Brand from Online Disinformation through Contextual Intelligence
Webinars August 11, 2021In this webinar, presenters discussed the importance of tackling disinformation head on, use cases for leveraging such solutions, and what actionable steps brands and agencies can take to safeguard ad spend and help mitigate exposure to harmful disinformation risks on news sites globally.
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