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Search returned: 101 document(s).
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A Movement to Reduce Online Hate
Beyond Profit January 31, 2023In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Anita McGorty, who leads Engage Responsibly as executive vice president at the ANA, joins host Ken Beaulieu to discuss why humanity is under attack online and what we can do about it.
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Q&A: How to Develop Recession-Proof Marketing
Knowledge Partners January 26, 2023ANA CEO Bob Liodice offers four ways that marketers can recession-proof their marketing strategies, along with other insights to help them prepare for challenging economic times.
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Measuring Brand Health
Ask the Expert Answers November 2, 2022How can I track the health of my brand?
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Consumer Fraud — In Your Name or on Your Platform — Is at a Crisis Level: An Opportunity for Brands
Ethics Issue Alerts October 21, 2022The scope of fraud on unsuspecting consumers is on the rise with a loss of billions and billions of dollars nationwide. There is a real opportunity for companies to take a greater leadership role by educating consumers, training employees, and taking preventative steps to protect their brand and support fraud victims.
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Brand Safety
Ask the Expert Answers October 19, 2022How can I ensure my brand’s reputation is safe from risk online?
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A Data-Driven Approach to Concerns About the Risk of Content-Adjacent Ads
Event Recaps October 4, 2022Meta’s Kumi Harischandra and Neurons’ Mike Storm walked through some of the research their organizations have partnered on to measure the effect that ads adjacent to risky content have on brand value and to provide brand partners with a deeper understanding of how content adjacency does or doesn’t affect their business.
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A Data-Driven Approach to Concerns Around the Risk of Content Adjacent Ads
Conference Highlights October 4, 2022New research shows that ad adjacency to risky content on feed platforms doesn’t impact brand values.
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Fighting Digital Ad Fraud Is Getting More Complicated
ANA Magazine September 21, 2022Fraud in digital advertising remains an issue, and while the exact scale of the problem is a matter of dispute, there's widespread agreement that as the market grows, so will the need for brands to take an active role in protecting their investments.
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FTC Mid-Year Review
Event Recaps July 27, 2022DLA Piper provides a review of the FTC’s updated guidelines and propositions applicable to advertisers.
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Fake Warranties and Marketing Offers Cloaked as Unpaid Invoices
Ethics Issue Alerts May 22, 2022ANA’s Consumer Affairs department has seen an increase in fake car warranty offers and marketing offers cloaked as unpaid invoices. In response, the group has created this update, providing guidance and resources on the subject.
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How Marketers Bolster Their Brand Safety Efforts
Champions of Growth May 16, 2022In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Mary Engle, EVP of Policy at BBB National Programs, about how CMOs enhance their brand safety efforts.
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Section 230 and Social Media
Event Recaps April 27, 2022Lawyer Robert Corn-Revere reviewed section 230 and challenges that have recently been raised to the regulation.
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The Russian Invasion of Ukraine Has Put a Spotlight on Brand Activism
ANA Magazine April 8, 2022How brands have responded to the war in Ukraine provides valuable lessons for marketers navigating an increasingly unpredictable world. The crisis has reinforced the need to be nimble and responsive and ensure that every single part of a company’s operation is aligned on the brand’s values.
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When Cancel Culture Comes
ANA Magazine March 25, 2022When consumers shame and/or boycott companies and organizations due to actions or statements they deem offensive or harmful, marketers at the center of the cancel-culture storm may want to wait until things blow over, a recent study says. At the same time, a brand could risk irrelevancy if it goes too long before responding to public concerns. How best, then, to respond?
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Are B2B Brands Ready for a Privacy-First World?
B2B Marketer March 23, 2022The pending "cookiepocalypse" combined with new privacy regulations may be a blessing in disguise, as they force B2B marketers to prioritize the cultivation of first-party data. However, a new study suggests that a majority of marketers are not taking the necessary steps to adapt their data approaches and operations accordingly.
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Why Marketers Should Increase Their Investments in News
Event Recaps March 4, 2022MMA Global explores the business case for marketers to increase their investment in advertising across reputable news platforms.
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Why Marketers Should Increase Their Investments in News
Conference Sessions March 4, 2022In this video, MMA Global explores the business case for marketers to increase their investment in advertising across reputable news platforms.
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Federal Trade Commission Briefing on Social Media Scams
Event Recaps February 24, 2022The FTC shared data on a developing trend in frauds perpetrated on social media.
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The Media Buying Risks and Safeguards Every Marketer Should Know
Industry Insights February 1, 2022In 2022, U.S. marketers are expected to spend nearly $240 billion on digital advertising, up 57 percent since 2020. At the same time, a recent survey showed that 76 percent of advertising executives are dissatisfied with the level of transparency in the digital supply chain.
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Maryland Digital Tax Compliance
Webinars January 11, 2022Regulations implementing the Maryland digital advertising gross revenues tax were recently finalized and adopted by the Maryland Comptroller. This webinar provides a review of the regulations and the compliance issues and burdens they raise for ANA members.
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