Log in Search

Search Results for All Content (access may be restricted)

Search returned: 95 document(s).

  • Fighting Digital Ad Fraud Is Getting More Complicated

     ANA Magazine   September 21, 2022  

    Fraud in digital advertising remains an issue, and while the exact scale of the problem is a matter of dispute, there's widespread agreement that as the market grows, so will the need for brands to take an active role in protecting their investments.

    view

  • FTC Mid-Year Review

     Event Recaps   July 27, 2022  

    DLA Piper provides a review of the FTC’s updated guidelines and propositions applicable to advertisers.

    view

  • Fake Warranties and Marketing Offers Cloaked as Unpaid Invoices

     Ethics Issue Alerts   May 22, 2022  

    ANA’s Consumer Affairs department has seen an increase in fake car warranty offers and marketing offers cloaked as unpaid invoices. In response, the group has created this update, providing guidance and resources on the subject.

    view

  • How Marketers Bolster Their Brand Safety Efforts

     Champions of Growth   May 16, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Mary Engle, EVP of Policy at BBB National Programs, about how CMOs enhance their brand safety efforts.

    view

  • Section 230 and Social Media

     Event Recaps   April 27, 2022  

    Lawyer Robert Corn-Revere reviewed section 230 and challenges that have recently been raised to the regulation.

    view

  • The Russian Invasion of Ukraine Has Put a Spotlight on Brand Activism

     ANA Magazine   April 8, 2022  

    How brands have responded to the war in Ukraine provides valuable lessons for marketers navigating an increasingly unpredictable world. The crisis has reinforced the need to be nimble and responsive and ensure that every single part of a company’s operation is aligned on the brand’s values.

    view

  • When Cancel Culture Comes

     ANA Magazine   March 25, 2022  

    When consumers shame and/or boycott companies and organizations due to actions or statements they deem offensive or harmful, marketers at the center of the cancel-culture storm may want to wait until things blow over, a recent study says. At the same time, a brand could risk irrelevancy if it goes too long before responding to public concerns. How best, then, to respond?

    view

  • Are B2B Brands Ready for a Privacy-First World?

     B2B Marketer   March 23, 2022  

    The pending "cookiepocalypse" combined with new privacy regulations may be a blessing in disguise, as they force B2B marketers to prioritize the cultivation of first-party data. However, a new study suggests that a majority of marketers are not taking the necessary steps to adapt their data approaches and operations accordingly.

    view

  • Why Marketers Should Increase Their Investments in News

     Event Recaps   March 4, 2022  

    MMA Global explores the business case for marketers to increase their investment in advertising across reputable news platforms.

    view

  • Why Marketers Should Increase Their Investments in News

     Conference Sessions   March 4, 2022  

    In this video, MMA Global explores the business case for marketers to increase their investment in advertising across reputable news platforms.

    view

  • Federal Trade Commission Briefing on Social Media Scams

     Event Recaps   February 24, 2022  

    The FTC shared data on a developing trend in frauds perpetrated on social media.

    view

  • The Media Buying Risks and Safeguards Every Marketer Should Know

     Industry Insights   February 1, 2022  

    In 2022, U.S. marketers are expected to spend nearly $240 billion on digital advertising, up 57 percent since 2020. At the same time, a recent survey showed that 76 percent of advertising executives are dissatisfied with the level of transparency in the digital supply chain.

    view

  • Maryland Digital Tax Compliance

     Webinars   January 11, 2022  

    Regulations implementing the Maryland digital advertising gross revenues tax were recently finalized and adopted by the Maryland Comptroller. This webinar provides a review of the regulations and the compliance issues and burdens they raise for ANA members.

    view

  • The Race Is On for Retail Advertising

     ANA Magazine   December 24, 2021  

    Retail media advertising is helping major brands keep pace with consumers who have shifted a lot of their spending to e-commerce amid the pandemic. But the market may be in danger from oversaturation and issues with data privacy.

    view

  • Mobile Advertising: Are You Losing Millions to Fraud?

     Event Recaps   December 16, 2021  

    Uber explained how it uncovered evidence of ad fraud in a mobile campaign that it ran with ad networks.

    view

  • Fighting Disinformation and Ad Fraud

     Event Recaps   November 17, 2021  

    A panel of legal and marketing experts shared their thoughts on how advertisers should respond to online sources of disinformation.

    view

  • Fighting Disinformation and Ad Fraud

     Conference Sessions   November 17, 2021  

    In this video, a panel of legal and marketing experts shared their thoughts on how advertisers should respond to online sources of disinformation.

    view

  • Is Your Brand Loved?

     ANA Magazine   October 15, 2021  

    Knowing what consumers love is all well and good. But marketers also need a sixth sense for what makes their audiences tick — particularly during stressful and uncertain times — if they want to generate love in return.

    view

  • See and Respond to Win in the New Consumer Environment

     Conference Sessions   October 7, 2021  

    In this video, Greg Revelle shared how Kohl's transformed its marketing with a hyper-focus on personalization and loyalty.

    view

  • See and Respond to Win in the New Consumer Environment

     Conference Highlights   October 7, 2021  

    Kohl’s marketing shift during the pandemic has centered around the casualization of America.

    view

12345 >>