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Search returned: 1118 document(s).
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The Roadmap to an Ideal Future
Beyond Profit May 30, 2023In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, leading sustainability strategist Justin Bean joins host Ken Beaulieu to discuss key aspects of his book, including how business can drive exponential, purposeful change.
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An Artful Approach to Activism
Greater Good May 22, 2023An "artivist" in residence at the purpose agency Grounded World, Savon Bartley documents the human experience as an act of activism. His work in multiple facets is designed to engage, inspire, and change people's hearts.
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Group Incentive Travel for Good
Beyond Profit May 22, 2023In this episode of Beyond Profit, host Ken Beaulieu catches up with Kate Cardoso, director of strategic services at HMI, and her colleague Nora Finnerty, a marketing content specialist, to learn more about HMI’s purposeful approach to incentive travel.
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Northwell Health Takes on Gun Violence with a Purpose-Driven Campaign
REGGIE Awards May 20, 2023Northwell Health’s “Doesn’t Kill to Ask” gun-violence-prevention campaign urged parents to ask other parents whether they kept an unlocked gun in the house by comparing firearms to a pet tiger.
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Five Ways to Power Brand Purpose with Nonprofit Partnerships
Podcast POVs May 19, 2023Beyond Profit host Ken Beaulieu provides five tips for how brands can initiate and maximize nonprofit partnerships that ensure their purpose feels authentic and meaningful to consumers.
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Influencer Marketing for Nonprofits
Event Recaps May 17, 2023MissionWired and its client the nonprofit Project HOPE gave an overview of how fellow nonprofits can benefit from influencer marketing.
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Marketing to Veterans
ASK Answers May 16, 2023How can my brand effectively market to the veteran community?
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HP REGEN at Coachella
REGGIE Awards May 15, 2023HP debuted an artistic masterpiece at Coachella to educate millennials and generation Z on sustainability.
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Hellmann’s Tackles Food Waste During Super Bowl
REGGIE Awards May 13, 2023Hellmann’s created a Super Bowl campaign to promote the brand as an ingredient for leftovers, helping to reduce food waste.
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Dove Combats Toxic Beauty Standards on Social Media
REGGIE Awards May 12, 2023Research revealed to Dove that nearly half of girls follow someone on social media that makes them question their self-worth, igniting the movement to #DetoxYourFeed, which encouraged teens to unfollow these accounts and armed parents with the tools to combat toxic beauty standards through the Dove Self-Esteem Project.
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How Gopuff Used Its Delivery Service to Enhance the Live Festival Experience
REGGIE Awards May 11, 2023Gopuff partnered with the Electric Daisy Carnival to introduce the first-ever campground delivery service and drive downloads of its app.
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SWOT Analysis: What Nonprofits Should Expect in Philanthropy
Knowledge Partners May 11, 2023BDI CEO and President Michael “MT” Tomlinson shares important insights in this SWOT analysis on what nonprofits should expect in philanthropy.
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Driving Customer Loyalty — Your Most Valuable Asset
Event Recaps May 10, 2023Lauren Ackerman from creative and branding agency J.Schmid shared data insights related to customer loyalty and translated them to marketing tactics.
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4 Inspiring Quotes on Brand Growth
Industry Insights May 9, 2023ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.
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Giving Life to Imaginations
Greater Good May 8, 2023The Sing Me a Story organization brings together patients and musicians from around the world to create unique, long-format music videos.
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Turning Hate into Charity
REGGIE Awards May 7, 2023As a way of denouncing hurtful comments about the LGBTQ+ community from North Carolina Lt. Governor Mark Robinson, Ponysaurus Brewing created a fund in his name and a specialty beer, donating proceeds to LGBTQ+ charities, supported by a cross-media campaign.
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France Isn’t So Far Away
REGGIE Awards May 4, 2023La Madeleine created an omnichannel campaign to attract guest and inspire them to experience a closer and delicious alternative to traveling to France.
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Finding the Middle Ground for CTV Supply Path Optimization
Industry Insights April 28, 2023A riff has emerged within the industry when it comes to the reality of connected TV (CTV) inventory. On one side, we’re hearing many of the industry’s ad tech providers — the ones that sit between CTV publishers and advertisers — tout the growing fragmentation and complexity of the space as a demonstration of the need for their services to connect brands and agencies to disparate supply.
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Brand Purpose Should Be the Focus of Influencer Programs
Industry Insights April 27, 2023Coming on the heels of the social media uproar that followed Bud Light’s partnership with a trans influencer, marketers everywhere are taking stock of the role that brand ambassador programs play within their broader branding strategies — and understandably so. As with so many elements of marketing and advertising, a brand ambassador program isn’t just an outreach tool anymore. It’s a statement of values — and brands need to ensure theirs match up with their actions.
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A Support Group in the Metaverse
Internationalist Digital Solutions April 27, 2023Narcotics Anonymous created the first Narcotics Anonymous meeting in the metaverse.
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