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  • A Movement to Reduce Online Hate

    Beyond Profit   January 31, 2023  

    In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Anita McGorty, who leads Engage Responsibly as executive vice president at the ANA, joins host Ken Beaulieu to discuss why humanity is under attack online and what we can do about it.

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  • 7 Tips for Communicating Brand Purpose

    Industry Insights   January 30, 2023  

    In a previous installment of Industry Insights, I shared some tips for defining a company’s brand purpose that guests on the Beyond Profit podcast have offered. While that process can be mysterious and daunting, so too can be the process of conveying to the wider world one’s purpose and one’s efforts toward its fulfillment. Fortunately, Beyond Profit has insights to impart on this matter as well, and seven tips offered by guests of the podcast follow below.

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  • How Marketers Avoid Potholes in the Road Ahead

    ANA Magazine   January 27, 2023  

    The last year was a whirlwind for marketers and 2023 is expected to be no different. In addition to a potential recession — and consumers being more selective with their spending — brands will have to grapple with the ongoing chaos at Twitter following Elon Musk's $44 billion acquisition of the beleaguered social network and the political divide in the U.S. that shows few signs of letting up.

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  • 9 Tips for Defining Brand Purpose

    Industry Insights   January 23, 2023  

    Brand purpose has become increasingly critical to how a company differentiates itself, appeals to consumers, and, perhaps most importantly of all, attains a goal loftier than simply making a profit. However, the process of defining a given organization’s unique purpose can be baffling for those undertaking it.

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  • It’s Time to Clean Up Purpose Washing

    Podcast POVs   January 20, 2023  

    Beyond Profit podcast host Ken Beaulieu offers tips for marketers on how to avoid getting pulled into the purpose-washing trap.

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  • 5 Inspiring Quotes for Marketers on Disruption

    Industry Insights   January 10, 2023  

    ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts. Naturally, when ANA members and other top marketers get together, the potential for a great soundbite or two is very high. For this reason, we’ll be collecting and sharing the top quotes from ANA events during each month throughout 2022.

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  • Surfing Legend on Riding the Purpose Wave

    Beyond Profit   January 9, 2023  

    In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, former world surfing champion Shaun Tomson joins host Ken Beaulieu to discuss his new book, the Code Method, his work with brands, and the importance of having a personal purpose.

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  • World Champion Surfer Explains How Riding Waves Has Taught Him About Purpose and Perseverance

    Podcast Clips   January 9, 2023  

    Former world surfing champion and purpose-focused author Shaun Tomson discusses how the fundamental lessons he’s learned from surfing have taught him about perseverance and never losing sight of hope, which is critical to adhering to one’s purpose.

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  • How Ponysaurus Brewing Leveraged a Governor’s Hate to Drive Support for the LGBTQ+ Community

    Multicultural Excellence Awards   December 28, 2022  

    Ponysaurus Brewing created a fund in Lt. Governor Mark Robinson’s name supporting LGBTQ+ rights after he made offensive remarks about the community.

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  • DoorDash Launches “Antojo,” Its First-Ever Hispanic Marketing Campaign

    Multicultural Excellence Awards   December 27, 2022  

    DoorDash incorporated the “antojo” superstition into its first-ever bilingual marketing campaign to capture preference and loyalty from the Hispanic audience.

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  • Google Pixel Addresses Image Equity

    Multicultural Excellence Awards   December 27, 2022  

    Google used the key differentiator of its Pixel 6 phone, Real Tone, to inspire a larger conversation about image equity in respect to people with darker skin.

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  • How Degree Drove Inclusivity for the Differently-Abled People Across the Fitness Industry

    Multicultural Excellence Awards   December 26, 2022  

    Degree created its Trainers for Hire program, a database of differently-abled trainers, to foster inclusivity and representation for disabled people across the fitness space.

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  • Corona Broadcasts Soccer in Native Mexican Languages

    Multicultural Excellence Awards   December 23, 2022  

    Thanks to beer brand Corona, Mexico´s soccer matches were, for the first time, narrated over the radio by natives in their own languages.

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  • Spotlighting Forced Labor in the Fashion Industry

    Multicultural Excellence Awards   December 23, 2022  

    This campaign undertaken by The Human Rights Foundation informed consumers that their fashion purchases could be unknowingly funding forced labor practices in China. Additionally, it provided shoppers with tools that would help them avoid buying such clothing in the future.

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  • What Distinguishes a True Purpose Brand

    Beyond Profit   December 22, 2022  

    In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Mitch Duckler, founder and managing partner at FullSurge, joins host Ken Beaulieu to discuss the characteristics of a purpose brand, the evolution of the purpose movement, the benefits of being purposeful in inflationary times, and much more.

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  • Activating Purpose in the Metaverse

    Beyond Profit   December 12, 2022  

    In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu catches up with Devra Prywes, global head of marketing and insights at SuperAwesome, to discuss the potential of engaging young audiences in gaming environments and advancing a brand’s do-good work.

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  • There Is No Escape Like Home

    Multicultural Excellence Awards   December 10, 2022  

    A Ford Escape ad campaign promoted the vehicle to South Asian audiences in the Greater Toronto Area during the Diwali season.

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  • Transforming B2B Marketing into B2H Marketing

    Event Recaps   December 7, 2022  

    Shell’s Dean Aragon explained the importance of being Brands for Humans.

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  • 4 Inspiring Quotes for Marketers on Finding Purpose

    Industry Insights   December 5, 2022  

    ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.

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  • Marketers Take a Perpetual View of Women's History Month

    ANA Magazine   November 25, 2022  

    As brands and organizations gear up for Women's History Month in March, marketers are viewing the celebration though a long lens and delivering ad campaigns showing women succeeding in roles traditionally associated with men.

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