Search Marketing Knowledge Center

The Roadmap to an Ideal Future

Beyond Profit May 30, 2023

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, leading sustainability strategist Justin Bean joins host Ken Beaulieu to discuss key aspects of his book, including how business can drive exponential, purposeful change.

view

An Artful Approach to Activism

Greater Good May 22, 2023

An "artivist" in residence at the purpose agency Grounded World, Savon Bartley documents the human experience as an act of activism. His work in multiple facets is designed to engage, inspire, and change people's hearts.

view

Group Incentive Travel for Good

Beyond Profit May 22, 2023

In this episode of Beyond Profit, host Ken Beaulieu catches up with Kate Cardoso, director of strategic services at HMI, and her colleague Nora Finnerty, a marketing content specialist, to learn more about HMI’s purposeful approach to incentive travel.

view

Northwell Health Takes on Gun Violence with a Purpose-Driven Campaign

REGGIE Awards May 20, 2023

Northwell Health’s “Doesn’t Kill to Ask” gun-violence-prevention campaign urged parents to ask other parents whether they kept an unlocked gun in the house by comparing firearms to a pet tiger.

view

Five Ways to Power Brand Purpose with Nonprofit Partnerships

Podcast POVs May 19, 2023

Beyond Profit host Ken Beaulieu provides five tips for how brands can initiate and maximize nonprofit partnerships that ensure their purpose feels authentic and meaningful to consumers.

view

Influencer Marketing for Nonprofits

Event Recaps May 17, 2023

MissionWired and its client the nonprofit Project HOPE gave an overview of how fellow nonprofits can benefit from influencer marketing.

view

Marketing to Veterans

ASK Answers May 16, 2023

How can my brand effectively market to the veteran community?

view

HP REGEN at Coachella

REGGIE Awards May 15, 2023

HP debuted an artistic masterpiece at Coachella to educate millennials and generation Z on sustainability.

view

Hellmann’s Tackles Food Waste During Super Bowl

REGGIE Awards May 13, 2023

Hellmann’s created a Super Bowl campaign to promote the brand as an ingredient for leftovers, helping to reduce food waste.

view

Dove Combats Toxic Beauty Standards on Social Media

REGGIE Awards May 12, 2023

Research revealed to Dove that nearly half of girls follow someone on social media that makes them question their self-worth, igniting the movement to #DetoxYourFeed, which encouraged teens to unfollow these accounts and armed parents with the tools to combat toxic beauty standards through the Dove Self-Esteem Project.

view

How Gopuff Used Its Delivery Service to Enhance the Live Festival Experience

REGGIE Awards May 11, 2023

Gopuff partnered with the Electric Daisy Carnival to introduce the first-ever campground delivery service and drive downloads of its app.

view

SWOT Analysis: What Nonprofits Should Expect in Philanthropy

Knowledge Partners May 11, 2023

BDI CEO and President Michael “MT” Tomlinson shares important insights in this SWOT analysis on what nonprofits should expect in philanthropy.

view

Driving Customer Loyalty — Your Most Valuable Asset

Event Recaps May 10, 2023

Lauren Ackerman from creative and branding agency J.Schmid shared data insights related to customer loyalty and translated them to marketing tactics.

view

4 Inspiring Quotes on Brand Growth

Industry Insights May 9, 2023

ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.

view

Giving Life to Imaginations

Greater Good May 8, 2023

The Sing Me a Story organization brings together patients and musicians from around the world to create unique, long-format music videos.

view

Turning Hate into Charity

REGGIE Awards May 7, 2023

As a way of denouncing hurtful comments about the LGBTQ+ community from North Carolina Lt. Governor Mark Robinson, Ponysaurus Brewing created a fund in his name and a specialty beer, donating proceeds to LGBTQ+ charities, supported by a cross-media campaign.

view

France Isn’t So Far Away

REGGIE Awards May 4, 2023

La Madeleine created an omnichannel campaign to attract guest and inspire them to experience a closer and delicious alternative to traveling to France.

view

Finding the Middle Ground for CTV Supply Path Optimization

Industry Insights April 28, 2023

A riff has emerged within the industry when it comes to the reality of connected TV (CTV) inventory. On one side, we’re hearing many of the industry’s ad tech providers — the ones that sit between CTV publishers and advertisers — tout the growing fragmentation and complexity of the space as a demonstration of the need for their services to connect brands and agencies to disparate supply.

view

Brand Purpose Should Be the Focus of Influencer Programs

Industry Insights April 27, 2023

Coming on the heels of the social media uproar that followed Bud Light’s partnership with a trans influencer, marketers everywhere are taking stock of the role that brand ambassador programs play within their broader branding strategies — and understandably so. As with so many elements of marketing and advertising, a brand ambassador program isn’t just an outreach tool anymore. It’s a statement of values — and brands need to ensure theirs match up with their actions.

view