Search Marketing Knowledge Center

Meet the Future Majority

Webinars May 19, 2022

In this webinar, learn about the rising expectations younger multicultural consumers have when it comes to brands and a brand’s role in social justice movements, what is driving brand authenticity, and how can brands can be seen as credible accomplices.

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Guidelines for Buyers (Agencies and Marketers) When Doing Business with Diverse Media Suppliers

Research Reports May 17, 2022

Over the past year there has been an increased impetus from the ad industry to support diverse suppliers. The purpose of this guidance is to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together.

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Email's Essential Role in Successful Marketing

Industry Insights May 4, 2022

Trovon C. Williams, Senior Vice President Marketing & Communications for the NAACP, is giving a keynote address entitled "Delivering Results Through Diversity" at the 2022 ANA Email Evolution Conference May 16–18, in Scottsdale, AZ. ANA's Director of Communications John Wolfe recently interviewed him for a pre-conference discussion.

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CMO Career Path: The AAPI Executive

Webinars May 4, 2022

To kick off Asian Heritage Month in May, four Asian American Pacific Islander (AAPI) marketing executives shared their career journeys. In this webinar, hear the stories of how these executives rose to a high level marketing role and what unique professional and personal challenges they faced.

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Diversity in Production and Postproduction

Event Recaps May 1, 2022

During a session at the ANA’s 2022 Advertising Financial Management Conference, the Association of Independent Commercial Producers (AICP) shared the work it is doing to promote diversity in the commercial filmmaking industry, especially through the work of groups such as the Mentorship and Access subcommittee and the Best Practices subcommittee.

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Corporate America’s Take on Supplier Diversity

Event Recaps May 1, 2022

A panel of supplier diversity leads hailing from Kellogg’s, PepsiCo, and Target offered their perspective on the benefits and challenges of championing supplier diversity and shared best practices.

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An Introduction to the National Association of Black-Owned Broadcasters and the U.S. Black Chambers

Event Recaps May 1, 2022

At the ANA’s 2022 Advertising Financial Management Conference, the National Association of Black Owned Broadcasters and the U.S. Black Chambers gave an overview of their organizations and the challenges they face in pursuing their work.

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Your Customers Want ESG to Change the World

Forward April 28, 2022

In the past, purpose in marketing might have been seen as a lever to increase brand perception and consumer preference, or only pursued if it was natively part of the company’s mission. Now, a commitment to societal issues or putting accountability at the core of one’s brand are no longer a bonus or a nice-to-have, a new report from Bloomberg Media finds — they are an essential part of doing business.

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The Legal and Marketing Partnership

Event Recaps April 27, 2022

A panel of legal experts used some hypothetical examples to illustrate how legal advisors can assist marketers with valuable guidance.

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The Ad Council’s COVID-19 Vaccine Education Initiative for the Black Community

REGGIE Awards April 21, 2022

The Ad Council strove to diminish vaccine hesitancy within the Black community, which COVID-19 had disproportionately affected.

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Adidas Swimmable Billboard: Inspiring Middle Eastern Women to Feel Confident Swimming in Public

REGGIE Awards April 21, 2022

Adidas created a swimmable billboard and leveraged everyday women to inspire Middle Eastern women to overcome the confidence gap associated with swimming in public, and launch its new swimwear line.

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Mobile Barbershop Brings Broadway to the Boroughs

REGGIE Awards April 21, 2022

Thoughts of a Colored Man, a Broadway show illustrating the lives of seven Black Brooklynites, created a mobile barbershop to engage African American’s in New York City to compel them to see the show.

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Evolution Reloaded

REGGIE Awards April 21, 2022

One of the most unmissable aspects of Dove's recent campaign was partnering with the brand’s first-ever mega celeb spokesperson, Lizzo – a superstar who has been working in parallel to Dove to build a more inclusive and accepting vision of beauty.

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Canfessional

REGGIE Awards April 21, 2022

Kimberly-Clark sought to find a new audience for Poise: women in the prime of their life, between the ages of 25 and 40, who are likely (but not exclusively) mothers. This demographic wants desperately to avoid the incontinence category due to younger age.

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Jack Daniel’s Tennessee Fire Presents Drag Queen Summer Glamp

REGGIE Awards April 21, 2022

To celebrate Gay Pride’s return to the great outdoors in 2021, Jack Daniel’s teamed up with RuPaul’s Drag Race stars to produce the brand’s first-ever reality series, Jack Daniel’s Tennessee Fire presents Drag Queen Summer Glamp.

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ANA Virtual Supplier Diversity Fair: Meet Diverse-Owned Production Companies

Session Videos April 20, 2022

April’s Virtual Supplier Diversity Fair highlights diverse-owned production companies. Representatives shared an overview of their company and the ways they can help grow your brand and drive business results.

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The Fourth Annual SeeHer SheFront

Session Videos April 19, 2022

In this video, hear from speakers at the fourth annual SeeHer SheFront including Oprah Winfrey, Marc Pritchard, and more.

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Why BROWN GIRL Jane Chooses Community Building First

Event Recaps April 13, 2022

BROWN GIRL Jane shared how it connects with Black and Brown beauty and wellness consumers through social content, email marketing, and events.

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Why BROWN GIRL Jane Chooses Community Building First

Session Videos April 13, 2022

In this video, BROWN GIRL Jane shared how it connects with Black and Brown beauty and wellness consumers through social content, email marketing, and events.

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