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  • Gender and Age Diversity in Global Ad Creative

     Knowledge Partners   May 24, 2023  

    Extreme Reach released a report to provide the industry at large with evolving benchmark tracking that is robust in scale to ensure data integrity. But the real power of benchmarks plays out at the marketer level, enabling each unique business to set goals and understand their specific efforts in this area.

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  • The Over-Representation of Men and Those Under 40 in Advertising

     Money Slides   May 23, 2023  

    Digital marketing agency Extreme Reach shares data illuminating the genders and ages of those represented in advertising, both visually and in audio, and how those figures over- or under-represent the actual makeup of society.

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  • The Secret to Authentically Supporting Your Brand’s Target Audience

    Industry Insights   May 22, 2023  

    TLDR: The secret is in the title of this blog post. “Authentically.” Be authentic: In your actions, in your words, in your financial support, and in your campaigns. Above all, don’t be hypocritical.

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  • Dove Combats Hair Discrimination

     REGGIE Awards   May 20, 2023  

    Hair discrimination is prevalent and has a lasting impact on Black girls. Dove believes that no one should be denied employment or an education because of their hair. Through the “As Early as Five” campaign, Dove is urging everyone to take a stand to make race-based hair discrimination illegal.

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  • Will Brands Abandon DEI When the Going Gets Tough?

     ANA Magazine   May 19, 2023  

    While there are an ample number of diversity, equity, and inclusion (DEI) success stories, business leaders' short-term concerns about the economy and their companies' financial health could stall their commitment to DEI — even as industry observers warn against putting such initiatives on hold.

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  • How Unilever and Walgreens Reshaped Beauty by Elevating Marginalized Voices

     REGGIE Awards   May 19, 2023  

    To improve the beauty and personal care (BPC) product experience for multicultural shoppers, Unilever partnered with Walgreens to share previously unheard beauty stories with a campaign that elevated the voices of multicultural shoppers and achieved a lift in brand sentiment and sales.

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  • How Unilever Connected with Tweens by Creating a More Inclusive Deodorant Campaign

     REGGIE Awards   May 19, 2023  

    Targeting tweens using deodorant for the first time, Unilever created “Scents of Confidence” — a platform that reimagined the shopping experience, helping parents explore deodorant by their tweens’ personalities and passions rather than their genders.

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  • SeeHer Research and Member Report — May 2023

     Research Reports   May 19, 2023  

    SeeHer provided an update on the progress the organization is making to drive accurate representation of women and girls in media through the integration of the GEM suite of measurement solutions into the full creative development and media planning and buying cycle.

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  • How to Talk About and Lend Visibility to the LGBTQ+ Community

     Event Recaps   May 18, 2023  

    In a session held during a May 2023 meeting of the ANA’s LGBTQ+ Forum Committee, the Gay and Lesbian Alliance Against Defamation (GLAAD) shared terminological guidance, as well as illuminating data on the LGBTQ+ community and recommendations for marketers seeking to act as its ally.

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  • Marketing to the LGBTQ+ Community

     ASK Answers   May 17, 2023  

    How can I reach the LGBTQ+ community in a meaningful way?

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  • Marketing to Asian Americans

     ASK Answers   May 16, 2023  

    How can my brand authentically connect with the AAPI community?

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  • Gender Breakdown by Marketing Job Level

     Money Slides   May 16, 2023  

    The ANA’s Alliance for Inclusive and Multicultural Marketing shared a report’s findings that illuminate what share of jobs are held by women in the marketing industry. The findings drill down further to examine the gender divide up and down the corporate ladder.

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  • Rate of New Entrepreneurs by Race and Ethnicity

     Money Slides   May 16, 2023  

    The National Association of Hispanic Real Estate Professionals examines the percentage of new entrepreneurs of different races and ethnicities who have entered the U.S. economy over the last two and a half decades.

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  • Home Ownership Gap by Race and Ethnicity

     Money Slides   May 16, 2023  

    The National Association of Hispanic Real Estate Professionals shares census data that illuminates the gap in home ownership experienced by different races and ethnicities in the U.S.

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  • How eos Appealed to Gen Z

     REGGIE Awards   May 14, 2023  

    Is the moment "shave worthy"? Showcasing highly relatable life moments — like that first real job interview, or a special date with a not-so-special person — eos’ campaign featured gen Z women, with real bodies, in funny yet relatable situations, shaving all different body parts (as women do).

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  • MasterCard’s Touch Card Exemplifies Inclusivity Done Right

     REGGIE Awards   May 13, 2023  

    As part of its ongoing efforts to create a more inclusive world, Mastercard created Touch Card: an accessible system of cards with cut-out notches that allow anyone, regardless of sight, to identify different payment cards from one another.

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  • Ally Promotes Equity in Women’s Sports

     REGGIE Awards   May 12, 2023  

    On the fiftieth anniversary of Title IX, Ally launched a landmark campaign to promote equity in Women’s sports through its “50/50” media commitment, spurring national conversation, supercharging brand growth, and ultimately “Primetime-ifying” the National Women's Soccer League Championship.

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  • Clif Bar & Company Fights for Equitable Access to the Outdoors and Sports

     REGGIE Awards   May 12, 2023  

    Clif leveraged its longstanding commitment to community impact to increase equitable access to the outdoors and sports. Through ongoing athlete and nonprofit partnerships, Clif used existing platforms to drive attention to a critical issue, inspire positive energy, and build a more equitable future.

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  • Encouraging Women to Prioritize Real Self-Care

     REGGIE Awards   May 11, 2023  

    More Less was Merrell’s integrated campaign encouraging more women to embrace the simplicity of the outdoors for their well-being.

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  • How This Organization Created Community Again

     REGGIE Awards   May 9, 2023  

    Nothing displays COTA’s commitment to the Columbus community quite like the On the Line video series. In 2022, COTA released 19 episodes showing customers how to ride COTA to different businesses and organizations “on the line,” helping to reintroduce and reinvigorate community culture and support network after the pandemic.

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