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Search returned: 1052 document(s).
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How Pepsi Elevated Historically Black Colleges
In-House Excellence Awards September 24, 2022When the Pepsi South Division marketing team was selected as the primary beverage sponsor of the Southwestern Athletic Conference (SWAC), a collegiate athletic conference comprised of 12 HBCUs in the Southwestern part of the United States, PepsiCo wanted to use the opportunity to make a spot that elevates and celebrates HBCU culture.
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A Visa Case Study on Transparent Agency Relationships
Industry Insights September 14, 2022Visa is one of the biggest and most successful brands in the world. We are the only brand that is a major sponsor of the Olympics, the Paralympics, FIFA, and the NFL.
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ANA Awards Live! Part 1 — Content that Starts a Dialogue
Conference Sessions September 13, 2022In this video, the team at Deloitte shared the vision and message behind "Uncensored: Stories of Black Professionals at Deloitte," which won a B2 Award in the Brand Purpose category.
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AIMM Toolkit: Leveraging ERGs to Maximize Inclusion in the Marketplace
Knowledge Partners September 12, 2022The Alliance for Inclusive & Multicultural Marketing (AIMM) teamed with Elevate to create the ERG MarketPlace Toolkit to enable organizations to create a strategy and roadmap that deepens transformational change to advance diversity representation, inclusion, equity, and a culture of appreciation and belonging.
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Brands Seek Secret Formula for Attracting Talent
ANA Magazine September 2, 2022As a hot job market continues and the Great Resignation lingers, companies such as Denny's, Pearle Vision, and EOS Products are turning to DEI and other meaningful initiatives to lure and retain top talent.
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Digital Accessibility
Ask the Expert Answers September 1, 2022How can brands make their websites and digital content more accessible?
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This French Insurance Brand Created a Jersey That Made Rugby Safer to Play
Internationalist Innovation in Media August 26, 2022GMF partnered with the French Rugby Federation (FRF) and scientists from Bordeaux University to develop a jersey that would reduce the potential for injuries and make the sport safer for everyone.
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FootballCan 2041: A Technology Contest to Promote Inclusion, Sustainability, and Diversity
Internationalist Innovation in Media August 24, 2022Banco Santander created an international innovation contest to reward tech ideas and solutions that make the football world better.
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Evolving Language Guides: Increasing Inclusivity in Digital
Event Recaps August 10, 2022Save the Children and its agency partner MissionWired shared some examples of how the Save the Children language guide has been implemented in the organization’s communications and provided tips for how other nonprofit organizations can create and implement their own language guides.
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Evolving Language Guides: Increasing Inclusivity in Digital
Conference Sessions August 10, 2022In this video, Save the Children and its agency partner MissionWired shared some examples of how the Save the Children language guide has been implemented in the organization’s communications and provided tips for how other nonprofit organizations can create and implement their own language guides.
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Evolving Language Guides: Increasing Inclusivity in Digital
Conference Highlights August 10, 2022Open lines of internal communication are essential to implementing a social justice language across digital programs.
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We Can’t Wait: How an App Can Build a Movement
Event Recaps August 9, 2022In this presentation about the “We Can’t Wait” restroom locator app, the Crohn’s & Colitis Foundation shared how it tackled some of the challenges that arose during app development, how it leveraged key partnerships, and the overall app marketing strategy.
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Multicultural Marketing: Unleashing Your Organization’s Purpose Through a More Diverse, Equitable Approach
Event Recaps August 9, 2022Erika Watson from Easterseals explains how the organization builds a multicultural marketing framework that authentically represents its purpose, shares its DEI&A vision, and resonates with target audiences.
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We Can’t Wait: How an App Can Build a Movement
Conference Sessions August 9, 2022In this video about the “We Can’t Wait” restroom locator app, the Crohn’s & Colitis Foundation shared how it tackled some of the challenges that arose during app development, how it leveraged key partnerships, and the overall app marketing strategy.
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We Can’t Wait: How an App Can Build a Movement
Conference Highlights August 9, 2022Its restroom access app has bolstered both the mission and fundraising goals of the Crohn's & Colitis Foundation.
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Multicultural Marketing: Unleashing Your Organization’s Purpose Through a More Diverse, Equitable Approach
Conference Sessions August 9, 2022In this video, Erika Watson from Easterseals explains how the organization builds a multicultural marketing framework that authentically represents its purpose, shares its DEI&A vision, and resonates with target audiences.
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Multicultural Marketing: Unleashing Your Organization’s Purpose Through a More Diverse, Equitable Approach
Conference Highlights August 9, 2022Building a multicultural marketing framework requires having organic conversations about DEI within nonprofit organizations.
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How to Design with Inclusivity in Mind
Knowledge Partners August 8, 2022Actionable advice for brands on representing DE&I in marketing imagery across 8 dimensions—race & ethnicity, skin tone, gender, disabilities, LGBTQ+, age, body type and socioeconomic status—and building successfully inclusive creative teams.
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Diversity in Travel: What Research on Emerging Multicultural Travelers Reveals for Consumer Brands
Webinars August 3, 2022In this webinar, Danny Guerrero, Principal and Founder of The Culturist Group, revealed key insights on how emerging and diverse travelers including Asian, Black, Hispanic, and LGBTQ+ perceive representation, the travel experience, and the opportunities that exist for brands in the consumer space.
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Integrating Accessibility into Marketing & Tech
Industry Insights July 28, 2022Despite recent progress, there is a long way to go in integrating accessibility into the fabric of the marketing and technology ecosystem. The more we understand about the barriers that come between people with various disabilities and online content, the stronger the moral imperative becomes to intentionally build sites and digital tools that are truly accessible.
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