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  • Ignoring the Silver Economy is Getting Costly for Marketers

    Podcast POVs   January 30, 2023  

    Champions of Growth podcast host Matthew Schwartz explains why advertisers who ignore the silver economy do so at their own peril, leaving both revenue and growth potential on the table.

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  • Motherhood Matrix Study: Navigating High Anxiety

    Knowledge Partners   January 26, 2023  

    Moms are feeling more anxious and burned out than ever. Everyday Health Group Pregnancy & Parenting, home to BabyCenter and What to Expect, share how marketers can position themselves as true parenting allies.

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  • Best Practices for Portraying People with Disabilities in Advertising

    Ask the Expert Answers   January 24, 2023  

    How are brands depicting and including individuals with disabilities in their communications?

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  • Diversity in Ad Creative: Gender, Age, Race, and Ethnicity Benchmarks

    Webinars   January 19, 2023  

    In this webinar, learn about trends in the complexion of advertising (gender, age, race, ethnicity), trends in audio (gender of who we hear), and accessibility progress (captioning, video description).

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  • 6 Award-Winning Campaigns Promoting Gender Equality

    Industry Insights   January 18, 2023  

    Ads that connect people to each other, and themselves, set an example and standard for all brands to show an array of how different people live. Creating and fostering inclusivity, instead of showing sameness, is a brand strategy that isn’t just about business, but human progress.

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  • Diversity in Ad Creative: Gender, Age, Race, and Ethnicity Benchmarks

    Knowledge Partners   January 18, 2023  

    This report from Extreme Reach leverages AI and machine learning, supported by human quality check, to scan and analyze ads across a range of diversity categories. The results provide the marketing industry DEI benchmarks, enabling the ability to set goals and more easily adopt accessibility practices within advertising.

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  • Looking Into Marketing Futures

    Champions of Growth   January 17, 2023  

    In a special episode of Champions of Growth, host Matthew Schwartz sits down with his colleague Mike Berberich, host of the ANA’s Marketing Futures podcast, to talk about some of the major challenges facing CMOs and marketers in 2023 and beyond.

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  • 4 Award-Winning Campaigns That Spoke to People with Disabilities

    Industry Insights   January 13, 2023  

    Ads that connect people to each other, and themselves, set an example and standard for all brands to show an array of how different people live. Creating and fostering inclusivity, instead of showing sameness, is a brand strategy that isn’t just about business, but human progress.

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  • Fostering a Safe Work Culture for LGBTQ+ Talent

    Event Recaps   January 12, 2023  

    Come Out to Work is raising awareness in the advertising, marketing, and communications industry by encouraging leaders to create work cultures where LGBTQ+ talent feel comfortable being out in the workplace.

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  • Ponysaurus Brewing: Fund for the Fabulous

    Event Recaps   January 12, 2023  

    When the North Carolina Lt. Governor went on "an all-out assault" on the LGBTQ+ community, Ponysaurus Brewing Company and Baldwin& quickly worked with LGBTQ+ charities and influencers to create social posts, videos, and a website to launch the Lt. Governor's "Fund for the Fabulous."

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  • 3 Award-Winning LGBTQ+ Campaigns

    Industry Insights   January 12, 2023  

    The best ads are ones where people feel included, represented, and part of a larger community. For the LGBTQ+ community, who haven’t been historically included (and have faced discrimination), feeling seen in mainstream media is huge.

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  • HRC: The Reality Flag for the LGBTQ+ Community

    Event Recaps   January 12, 2023  

    The HRC created “The Reality Flag,” an American flag with 29 stars stripped away — a stark symbol that exposes reality for LGBTQ+ Americans. Hear how this award-winning work came to be and lessons learned.

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  • Beers and Queer History

    Knowledge Partners   January 11, 2023  

    Since the very beginning, America’s queer bars have played a critical role in the modern gay rights movement. But since 2007, 37 percent of them have closed — taking with them an important piece of LGBTQ+ history and depriving communities of vital, safe gathering spaces.

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  • Excellence in Marketing to the Asian Community

    Industry Insights   January 9, 2023  

    The 2022 Multicultural Excellence Awards shined a valuable spotlight on some of the excellent marketing being devoted to Asians, Asian Americans, and Pacific Islanders (AAPI). Below are some summaries of that trophy-hoisting work, with the full case studies accessible through the embedded hyperlinks.

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  • Excellence in Marketing to the Hispanic Community

    Industry Insights   January 9, 2023  

    The 2022 Multicultural Excellence Awards celebrated some of the excellent marketing being devoted to the Hispanic community. Below are some summaries of those blue-ribbon efforts, with the full case studies accessible through the embedded hyperlinks.

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  • HHS Promotes COVID-19 Vaccination Among Native Hawaiians and Pacific Islanders

    Multicultural Excellence Awards   December 23, 2022  

    The U.S. Department of Health and Human Services' “We Can Do This” campaign aimed to increase uptake of COVID-19 vaccines and boosters, with a focus on reaching Native Hawaiians and Pacific Islanders through trusted messengers and partnerships, creative development, paid advertising, PR/media relations, and events.

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  • P&G Elevates Emerging Black Directors

    Multicultural Excellence Awards   December 23, 2022  

    8:46 Films is a platform created to showcase up-and-coming Black filmmakers and to honor the legacy of George Floyd and reclaim the last eight minutes and 46 seconds of his life with stories of joy and love told by Black storytellers and filmmakers.

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  • Sports Illustrated Uses Its Swimsuit Issue to Achieve Progress for Women

    Multicultural Excellence Awards   December 22, 2022  

    With its “Pay with Change” campaign, Sports Illustrated used the popularity of its annual swimsuit addition to facilitate tangible positive change for women in society, requiring brands interested in advertising in the swimsuit issue to prove their commitment to women’s progress in some way.

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  • Sedano’s Honors Hispanic Customers with a Taste of Home

    Multicultural Excellence Awards   December 22, 2022  

    To celebrate its 60th anniversary and pay homage to the Hispanic customers who have made the brand’s success possible, Sedano’s produced a special edition of its Neustra Sazón magazine, complete with food and drink recipes meant to honor Hispanic heritage.

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  • Toyota Celebrates Paralympic Triumph

    Multicultural Excellence Awards   December 22, 2022  

    Toyota celebrated the story of Paralympian Brian McKeever and his brother, Robin, whose love and assistance helped make Brian’s athletic achievements possible despite his visual impairment.

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