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Gender and Age Diversity in Global Ad Creative
Knowledge Partners May 24, 2023Extreme Reach released a report to provide the industry at large with evolving benchmark tracking that is robust in scale to ensure data integrity. But the real power of benchmarks plays out at the marketer level, enabling each unique business to set goals and understand their specific efforts in this area.
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The Over-Representation of Men and Those Under 40 in Advertising
Money Slides May 23, 2023Digital marketing agency Extreme Reach shares data illuminating the genders and ages of those represented in advertising, both visually and in audio, and how those figures over- or under-represent the actual makeup of society.
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The Secret to Authentically Supporting Your Brand’s Target Audience
Industry Insights May 22, 2023TLDR: The secret is in the title of this blog post. “Authentically.” Be authentic: In your actions, in your words, in your financial support, and in your campaigns. Above all, don’t be hypocritical.
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Dove Combats Hair Discrimination
REGGIE Awards May 20, 2023Hair discrimination is prevalent and has a lasting impact on Black girls. Dove believes that no one should be denied employment or an education because of their hair. Through the “As Early as Five” campaign, Dove is urging everyone to take a stand to make race-based hair discrimination illegal.
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Will Brands Abandon DEI When the Going Gets Tough?
ANA Magazine May 19, 2023While there are an ample number of diversity, equity, and inclusion (DEI) success stories, business leaders' short-term concerns about the economy and their companies' financial health could stall their commitment to DEI — even as industry observers warn against putting such initiatives on hold.
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How Unilever and Walgreens Reshaped Beauty by Elevating Marginalized Voices
REGGIE Awards May 19, 2023To improve the beauty and personal care (BPC) product experience for multicultural shoppers, Unilever partnered with Walgreens to share previously unheard beauty stories with a campaign that elevated the voices of multicultural shoppers and achieved a lift in brand sentiment and sales.
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How Unilever Connected with Tweens by Creating a More Inclusive Deodorant Campaign
REGGIE Awards May 19, 2023Targeting tweens using deodorant for the first time, Unilever created “Scents of Confidence” — a platform that reimagined the shopping experience, helping parents explore deodorant by their tweens’ personalities and passions rather than their genders.
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SeeHer Research and Member Report — May 2023
Research Reports May 19, 2023SeeHer provided an update on the progress the organization is making to drive accurate representation of women and girls in media through the integration of the GEM suite of measurement solutions into the full creative development and media planning and buying cycle.
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How to Talk About and Lend Visibility to the LGBTQ+ Community
Event Recaps May 18, 2023In a session held during a May 2023 meeting of the ANA’s LGBTQ+ Forum Committee, the Gay and Lesbian Alliance Against Defamation (GLAAD) shared terminological guidance, as well as illuminating data on the LGBTQ+ community and recommendations for marketers seeking to act as its ally.
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Marketing to the LGBTQ+ Community
ASK Answers May 17, 2023How can I reach the LGBTQ+ community in a meaningful way?
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Marketing to Asian Americans
ASK Answers May 16, 2023How can my brand authentically connect with the AAPI community?
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Gender Breakdown by Marketing Job Level
Money Slides May 16, 2023The ANA’s Alliance for Inclusive and Multicultural Marketing shared a report’s findings that illuminate what share of jobs are held by women in the marketing industry. The findings drill down further to examine the gender divide up and down the corporate ladder.
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Rate of New Entrepreneurs by Race and Ethnicity
Money Slides May 16, 2023The National Association of Hispanic Real Estate Professionals examines the percentage of new entrepreneurs of different races and ethnicities who have entered the U.S. economy over the last two and a half decades.
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Home Ownership Gap by Race and Ethnicity
Money Slides May 16, 2023The National Association of Hispanic Real Estate Professionals shares census data that illuminates the gap in home ownership experienced by different races and ethnicities in the U.S.
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How eos Appealed to Gen Z
REGGIE Awards May 14, 2023Is the moment "shave worthy"? Showcasing highly relatable life moments — like that first real job interview, or a special date with a not-so-special person — eos’ campaign featured gen Z women, with real bodies, in funny yet relatable situations, shaving all different body parts (as women do).
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MasterCard’s Touch Card Exemplifies Inclusivity Done Right
REGGIE Awards May 13, 2023As part of its ongoing efforts to create a more inclusive world, Mastercard created Touch Card: an accessible system of cards with cut-out notches that allow anyone, regardless of sight, to identify different payment cards from one another.
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Ally Promotes Equity in Women’s Sports
REGGIE Awards May 12, 2023On the fiftieth anniversary of Title IX, Ally launched a landmark campaign to promote equity in Women’s sports through its “50/50” media commitment, spurring national conversation, supercharging brand growth, and ultimately “Primetime-ifying” the National Women's Soccer League Championship.
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Clif Bar & Company Fights for Equitable Access to the Outdoors and Sports
REGGIE Awards May 12, 2023Clif leveraged its longstanding commitment to community impact to increase equitable access to the outdoors and sports. Through ongoing athlete and nonprofit partnerships, Clif used existing platforms to drive attention to a critical issue, inspire positive energy, and build a more equitable future.
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Encouraging Women to Prioritize Real Self-Care
REGGIE Awards May 11, 2023More Less was Merrell’s integrated campaign encouraging more women to embrace the simplicity of the outdoors for their well-being.
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How This Organization Created Community Again
REGGIE Awards May 9, 2023Nothing displays COTA’s commitment to the Columbus community quite like the On the Line video series. In 2022, COTA released 19 episodes showing customers how to ride COTA to different businesses and organizations “on the line,” helping to reintroduce and reinvigorate community culture and support network after the pandemic.
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