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Search returned: 38 document(s).
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DEI in Marketing
ASK Answers June 1, 2023ANA’s Ask the Expert research service answers the question, “How can I make sure my brand is inclusive and represents diverse audiences?"
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DEI Internally
ASK Answers June 1, 2023ANA’s Ask the Expert research service answers the question, “How can I ensure my organization embraces diverse and inclusive talent?"
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Ramping Up College Recruitment Efforts
ANA Magazine March 31, 2023As the marketing industry continues its digitalization, universities and colleges offer pools of talent steeped in digital communication that show little interest in marketing. What can brands do to avoid being the odd man out on campus?
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SeeHer Education: Addressing Gender Bias from the Outset Through an Open-Access Certificate Blending Gender and Marketing Studies
Conference Session Videos February 22, 2023In this video, learn how an initiative to help fight gender bias and establish more gender equality through marketing and advertising came about and what tools will be available at the university level.
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Accelerating Diverse Talent into Our Industry: Building Our Next Generation Pipeline
Conference Session Videos February 22, 2023In this video, a panel of industry experts discussed diversity programs and what they are doing individually and collectively to drive talent change in the industry.
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Democratizing Access to Job Opportunity: Minting Future Leaders Through MADE
Conference Session Videos February 22, 2023The ANA Educational Foundation launched the Marketing and Advertising Education (MADE) program in 2017 as a way to democratize access to opportunity to summer internships. Hear how these companies have leveraged this program to find incredible entry-level talent for their organizations.
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Driving Diverse Marketing Talent Through HBCU Partnerships
Webinar Rewinds November 9, 2022In this webinar, ALSAC/St. Jude Children's Research Hospital shared how they are driving diverse early talent in their organization through their participation in the ANA Educational Foundation’s Give the Gift of ANA University Membership Program.
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The Latest Trends When It Comes to Hybrid and Remote Work
Industry Insights August 30, 2022Paul Flaharty, executive director of the marketing and creative practice area at Robert Half, spoke to ANA recently about the latest hiring and retention trends. The company released finding from a recent survey it conducted (How Remote Work Is Impacting Productivity: 5 Trends For Dispersed Teams - Jul 6, 2022 (roberthalf.com).
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Rising Tides: How MOCEAN Cultivates Creative Talent
Knowledge Partners July 8, 2022MOCEAN’s chief creative officer shared insights and recommendations for developing new talent and keeping them in the long term.
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How Ad Agencies Can Better Source and Nurture Talent
Industry Insights July 5, 2022The Great Resignation has challenged businesses across industries, and the media vertical is no exception. Agencies and holding companies are struggling to source and retain talent, leading some to question whether there are enough skilled candidates to go around.
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Don't Let Turnover Damage Your Brand’s Data Strategy
Industry Insights June 2, 2022Brands are aware of the need to be first-party data-driven, yet many of their data strategies have not progressed far enough in this direction. Google’s plans to end third-party cookie support have put brands on the clock. The larger privacy trend, of which cookie deprecation is just one component, should have brands exploring solutions that will allow them to maintain and evolve their marketing data strategies with the changing times.
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Marketing with Purpose
Greater Good February 28, 2022Brands and organizations can appeal to much more diverse and wider audiences, thanks to a new online platform offered by Microsoft Advertising. The program consists of nearly 40 business attributes based on research showing what is most important to people in building trust with brands.
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Leading a Changing Workforce in the 21st Century
Webinar Rewinds February 23, 2022This is the first time in history that we have five generations in the workforce. In this webinar, you'll gain insights all sides of the generational divide and learn how you can work together to build your industry. Ignoring the past and scoffing at the future aren't options.
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Diversity in Marketing Research and Consumer Insights
ASK Answers February 9, 2022ANA’s Ask the Expert research service answers the question, “How can I make sure my consumer research reflects diverse audiences and doesn’t just represent the general population?"
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Blending Purpose and Marketing Strategy
Event Recaps November 12, 2021Heather Freeland, VP of marketing at Lyft, shared her insights on how to find the balance between brand and performance marketing, effective approaches to brand purpose, how her brand leverages data in decision making, and things every young marketer can do to advance his or her career.
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Hiring Trends Marketers Need to Know for 2022
Industry Insights October 5, 2021According to Robert Half's latest Salary Guide, 49 percent of employees feel underpaid; this fact does not necessarily bode well for organizations who want to retain top talent.
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Mobilizing the Industry to Attract the Best Talent from Historically Black Colleges and Universities
Webinar Rewinds July 28, 2021In this webinar, learn how the ANA Educational Foundation is collaborating with Historically Black Colleges and Universities (HBCUs) and listen in on a roundtable discussion with HBCU alums who talk about how to engage this very special community.
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Diversifying Graduate Programs to Diversify the Workplace
Event Recaps July 13, 2021Sandi Edgar, formerly of the Temerlin Advertising Institute at Southern Methodist University, discusses how diversifying graduate programs will ultimately diversify those working in advertising and marketing, at agencies and brands alike.
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Leveraging a Strategic Marketing Mindset for Recruitment of University Students
Webinar Rewinds March 31, 2021In this webinar, L'Oréal's Kathy Cuevas shared how applying key marketing principles to the practice of university recruitment is more important today than ever before to attract diverse student talent for careers in Marketing.
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Recruiting Diverse Candidates
CMO Content March 25, 2021The ANA CMO Growth Council Talent Working Team discussed how to implement systems and processes that enable the successful recruiting of diverse entry-level candidates; as well as how to circumvent internal barriers or challenges.
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