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Search returned: 32 document(s).

  • Marketing with Purpose

    Greater Good   February 28, 2022  

    Brands and organizations can appeal to much more diverse and wider audiences, thanks to a new online platform offered by Microsoft Advertising. The program consists of nearly 40 business attributes based on research showing what is most important to people in building trust with brands.

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  • Leading a Changing Workforce in the 21st Century

    Webinars   February 23, 2022  

    This is the first time in history that we have five generations in the workforce. In this webinar, you'll gain insights all sides of the generational divide and learn how you can work together to build your industry. Ignoring the past and scoffing at the future aren't options.

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  • Diversity in Marketing Research and Consumer Insights

    Ask the Expert Answers   February 9, 2022  

    ANA’s Ask the Expert research service answers the question, “How can I make sure my consumer research reflects diverse audiences and doesn’t just represent the general population?"

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  • Blending Purpose and Marketing Strategy

    Event Recaps   November 12, 2021  

    Heather Freeland, VP of marketing at Lyft, shared her insights on how to find the balance between brand and performance marketing, effective approaches to brand purpose, how her brand leverages data in decision making, and things every young marketer can do to advance his or her career.

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  • Hiring Trends Marketers Need to Know for 2022

    Industry Insights   October 5, 2021  

    According to Robert Half's latest Salary Guide, 49 percent of employees feel underpaid; this fact does not necessarily bode well for organizations who want to retain top talent.

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  • Mobilizing the Industry to Attract the Best Talent from Historically Black Colleges and Universities

    Webinars   July 28, 2021  

    In this webinar, learn how the ANA Educational Foundation is collaborating with Historically Black Colleges and Universities (HBCUs) and listen in on a roundtable discussion with HBCU alums who talk about how to engage this very special community.

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  • Diversifying Graduate Programs to Diversify the Workplace

    Event Recaps   July 13, 2021  

    Sandi Edgar, formerly of the Temerlin Advertising Institute at Southern Methodist University, discusses how diversifying graduate programs will ultimately diversify those working in advertising and marketing, at agencies and brands alike.

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  • Diversity in Marketing

    Ask the Expert Answers   April 20, 2021  

    ANA’s Ask the Expert research service answers the question, “How can I make sure my brand is inclusive and represents diverse audiences?"

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  • Diversity Inside the Organization

    Ask the Expert Answers   April 14, 2021  

    ANA’s Ask the Expert research service answers the question, “How can I ensure my organization embraces diverse and inclusive talent?"

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  • Leveraging a Strategic Marketing Mindset for Recruitment of University Students

    Webinars   March 31, 2021  

    In this webinar, L'Oréal's Kathy Cuevas shared how applying key marketing principles to the practice of university recruitment is more important today than ever before to attract diverse student talent for careers in Marketing.

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  • Recruiting Diverse Candidates

    CMO Content   March 25, 2021  

    The ANA CMO Growth Council Talent Working Team discussed how to implement systems and processes that enable the successful recruiting of diverse entry-level candidates; as well as how to circumvent internal barriers or challenges.

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  • Key Action Steps to Improve Diversity in the Marketing Department

    CMO Content   March 19, 2021  

    The Global CMO Growth Council held a joint session of the Talent and Marketing Organization and the Society and Sustainability working teams. They focused on how to source and hire diverse entry-level candidates and key action steps to improve diversity in your marketing department.

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  • Recruiting Entry-Level Diverse Talent: What You Can Learn from Brands, Agencies, and Publishers

    Webinars   March 10, 2021  

    In this webinar, learn about a new study that called on advertising trade associations to work together to ensure a healthy inflow of diverse talent in the industry as well as best practices to retain this talent.

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  • The Recruitment Race Resumes

    ANA Magazine   December 4, 2020  

    Creative, wide-ranging internships from brands like IBM and Verizon must become the rule rather than the exception if marketing is going to win an increasingly fierce battle for entry-level talent.

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  • Elevate Your Personal Brand by Giving Back to Academia

    Webinars   December 2, 2020  

    In this webinar, Elliot Lum, SVP of talent strategy at the ANA Educational Foundation (AEF), shared how brands can take advantage of what the AEF has to offer as they provide a conduit back to academia.

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  • The Keys to Attracting Young Marketing Talent

    ANA Magazine   June 5, 2020  

    The expectations of millennial and generation Z workers mesh nicely with the underlying need for marketers to be perpetually innovative, flexible, and digitally savvy.

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  • How the Industry Can Upskill the Next Generation of Marketers

    Forward   May 12, 2020  

    Uncertainty in the economy and tighter budgets mean marketers must make sure any talent hired is effectively skilled. Agencies and brands that find themselves in the position to hire can afford to be discerning, but that doesn’t mean all the skills they desire in recent grads will be available. Marketing organizations will need to ensure that they give their people the skills they need to thrive.

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  • Why You Need to (Re)Assess Your Team

    Forward   April 9, 2020  

    By and large, advertising professionals at all levels are especially interested in professional development and often want to make upward and lateral career moves. And they’re looking to their companies to provide them with the opportunity to do that. Moreover, in a rapidly changing field, marketers need ongoing skill development to keep apace. Are marketing organizations doing enough to keep their teams competitive?

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  • Marketing’s Call to Action

    The Nonprofit Journal   February 11, 2020  

    Research conducted by the ANA Educational Foundation found that outstanding entry-level professionals simply don’t find the idea of marketing very sexy. It’s a challenge of growing importance at nonprofit organizations.

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  • Solving the Talent Conundrum

    The Nonprofit Journal   February 9, 2020  

    When it comes to recruiting new employees, retaining existing ones, and succession planning, nonprofits need to step up their game. Here’s how Boys Town, the Deborah Hospital Foundation, and the Association of the Miraculous Medal are doing just that.

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