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Search returned: 38 document(s).

  • DEI in Marketing

    ASK Answers   June 1, 2023  

    ANA’s Ask the Expert research service answers the question, “How can I make sure my brand is inclusive and represents diverse audiences?"

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  • DEI Internally

    ASK Answers   June 1, 2023  

    ANA’s Ask the Expert research service answers the question, “How can I ensure my organization embraces diverse and inclusive talent?"

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  • Ramping Up College Recruitment Efforts

    ANA Magazine   March 31, 2023  

    As the marketing industry continues its digitalization, universities and colleges offer pools of talent steeped in digital communication that show little interest in marketing. What can brands do to avoid being the odd man out on campus?

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  • SeeHer Education: Addressing Gender Bias from the Outset Through an Open-Access Certificate Blending Gender and Marketing Studies

    Conference Session Videos   February 22, 2023  

    In this video, learn how an initiative to help fight gender bias and establish more gender equality through marketing and advertising came about and what tools will be available at the university level.

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  • Accelerating Diverse Talent into Our Industry: Building Our Next Generation Pipeline

    Conference Session Videos   February 22, 2023  

    In this video, a panel of industry experts discussed diversity programs and what they are doing individually and collectively to drive talent change in the industry.

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  • Democratizing Access to Job Opportunity: Minting Future Leaders Through MADE

    Conference Session Videos   February 22, 2023  

    The ANA Educational Foundation launched the Marketing and Advertising Education (MADE) program in 2017 as a way to democratize access to opportunity to summer internships. Hear how these companies have leveraged this program to find incredible entry-level talent for their organizations.

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  • Driving Diverse Marketing Talent Through HBCU Partnerships

    Webinar Rewinds   November 9, 2022  

    In this webinar, ALSAC/St. Jude Children's Research Hospital shared how they are driving diverse early talent in their organization through their participation in the ANA Educational Foundation’s Give the Gift of ANA University Membership Program.

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  • The Latest Trends When It Comes to Hybrid and Remote Work

    Industry Insights   August 30, 2022  

    Paul Flaharty, executive director of the marketing and creative practice area at Robert Half, spoke to ANA recently about the latest hiring and retention trends. The company released finding from a recent survey it conducted (How Remote Work Is Impacting Productivity: 5 Trends For Dispersed Teams - Jul 6, 2022 (roberthalf.com).

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  • Rising Tides: How MOCEAN Cultivates Creative Talent

    Knowledge Partners   July 8, 2022  

    MOCEAN’s chief creative officer shared insights and recommendations for developing new talent and keeping them in the long term.

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  • How Ad Agencies Can Better Source and Nurture Talent

    Industry Insights   July 5, 2022  

    The Great Resignation has challenged businesses across industries, and the media vertical is no exception. Agencies and holding companies are struggling to source and retain talent, leading some to question whether there are enough skilled candidates to go around.

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  • Don't Let Turnover Damage Your Brand’s Data Strategy

    Industry Insights   June 2, 2022  

    Brands are aware of the need to be first-party data-driven, yet many of their data strategies have not progressed far enough in this direction. Google’s plans to end third-party cookie support have put brands on the clock. The larger privacy trend, of which cookie deprecation is just one component, should have brands exploring solutions that will allow them to maintain and evolve their marketing data strategies with the changing times.

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  • Marketing with Purpose

    Greater Good   February 28, 2022  

    Brands and organizations can appeal to much more diverse and wider audiences, thanks to a new online platform offered by Microsoft Advertising. The program consists of nearly 40 business attributes based on research showing what is most important to people in building trust with brands.

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  • Leading a Changing Workforce in the 21st Century

    Webinar Rewinds   February 23, 2022  

    This is the first time in history that we have five generations in the workforce. In this webinar, you'll gain insights all sides of the generational divide and learn how you can work together to build your industry. Ignoring the past and scoffing at the future aren't options.

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  • Diversity in Marketing Research and Consumer Insights

    ASK Answers   February 9, 2022  

    ANA’s Ask the Expert research service answers the question, “How can I make sure my consumer research reflects diverse audiences and doesn’t just represent the general population?"

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  • Blending Purpose and Marketing Strategy

    Event Recaps   November 12, 2021  

    Heather Freeland, VP of marketing at Lyft, shared her insights on how to find the balance between brand and performance marketing, effective approaches to brand purpose, how her brand leverages data in decision making, and things every young marketer can do to advance his or her career.

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  • Hiring Trends Marketers Need to Know for 2022

    Industry Insights   October 5, 2021  

    According to Robert Half's latest Salary Guide, 49 percent of employees feel underpaid; this fact does not necessarily bode well for organizations who want to retain top talent.

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  • Mobilizing the Industry to Attract the Best Talent from Historically Black Colleges and Universities

    Webinar Rewinds   July 28, 2021  

    In this webinar, learn how the ANA Educational Foundation is collaborating with Historically Black Colleges and Universities (HBCUs) and listen in on a roundtable discussion with HBCU alums who talk about how to engage this very special community.

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  • Diversifying Graduate Programs to Diversify the Workplace

    Event Recaps   July 13, 2021  

    Sandi Edgar, formerly of the Temerlin Advertising Institute at Southern Methodist University, discusses how diversifying graduate programs will ultimately diversify those working in advertising and marketing, at agencies and brands alike.

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  • Leveraging a Strategic Marketing Mindset for Recruitment of University Students

    Webinar Rewinds   March 31, 2021  

    In this webinar, L'Oréal's Kathy Cuevas shared how applying key marketing principles to the practice of university recruitment is more important today than ever before to attract diverse student talent for careers in Marketing.

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  • Recruiting Diverse Candidates

    CMO Content   March 25, 2021  

    The ANA CMO Growth Council Talent Working Team discussed how to implement systems and processes that enable the successful recruiting of diverse entry-level candidates; as well as how to circumvent internal barriers or challenges.

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