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  • VinFast Leads Has Record-Breaking Pre-Sale Campaign on Vietnam’s First-Ever Electric Vehicle

    Smarties Awards   December 28, 2021  

    VinFast wanted to give the nation of Vietnam its first electric vehicle. With the launch of its VF e34 model, VinFast used organic social media buzz and a PR campaign to drive a pre-order campaign that was likely the most successful in the history of Vietnam.

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  • Brewing Change

    In-House Excellence Awards   December 21, 2021  

    The Black community is extremely underrepresented in the brewing industry. Only 0.6 percent of brewers are Black. As a leader in the beer industry, Budweiser set out to take a first step to make change toward a more inclusive future for brewers.

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  • Meeting the Sustainability Mandate: Equipping Marketers for Full Systems Change

    Webinars   December 1, 2021  

    Climate change necessitates a full-systems change. In this webinar, learn what this means for marketers and how can we equip brands to drive the adoption of sustainable consumption habits while also conferring a competitive advantage.

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  • Beyond Profit Podcast: GM’s Drive for an All-Electric Fleet

    Beyond Profit   November 30, 2021  

    In this episode of Beyond Profit, host Ken Beaulieu welcomes Sarah Schrode, head of entertainment and influencer marketing at GM, and Erin Schmidt, chief product placement officer at Branded Entertainment Network, to discuss GM’s path forward, the value of entertainment marketing, and more.

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  • B2B, Sustainability, and Brand Health: Key Considerations for Brand Marketers

    Webinars   November 11, 2021  

    Coinciding with COP26, where world leaders gathered to address the climate crisis, Bloomberg Media explored several questions about the climate through a business lens in this webinar.

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  • Marketers Join the Fight Against Climate Change

    ANA Magazine   October 25, 2021  

    The escalating threat posed by climate change has prompted some of the globe’s largest brands to take steps to dramatically reduce their greenhouse gas emissions. As they bolster their sustainability efforts, marketers must strike a delicate balance between communicating how they’re helping to improve the environment and keeping the focus on the benefits of their products and services.

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  • Accelerating Your Brand’s Sustainability Journey

    Event Recaps   October 8, 2021  

    Darren Beck from media thinktank Sustainable Brands offered case studies of the transformative journeys of Clorox, P&G, and other leading brands, providing insight into the best practices and tools available to help brands accelerate their journeys toward true sustainability.

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  • Accelerating Your Brand’s Sustainability Journey

    Public Videos   October 8, 2021  

    Building sustainable brands entails disrupting systems in order to create new business models.

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  • Accelerating Your Brand’s Sustainability Journey

    Session Videos   October 8, 2021  

    In this video, Darren Beck from media thinktank Sustainable Brands offered case studies of the transformative journeys of Clorox, P&G, and other leading brands, providing insight into the best practices and tools available to help brands accelerate their journeys toward true sustainability.

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  • How P&G Is Driving Growth While Doing Good

    Event Recaps   October 6, 2021  

    P&G shared its roadmap and discussed the importance of creating systemwide solutions that simultaneously drive growth and do good.

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  • How P&G Is Driving Growth While Doing Good

    Session Videos   October 6, 2021  

    In this video, P&G shared its roadmap and discussed the importance of creating systemwide solutions that simultaneously drive growth and do good.

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  • PepsiCo’s Journey at the Intersection of Marketing and Sustainability

    Webinars   August 25, 2021  

    In this webinar, Maddy Kulkarni, Global Marketing Director, Sustainability & Purpose at PepsiCo, shared the stage with four agencies that PepsiCo has been partnering with to advance its work in both environmental and societal issues.

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  • How Clorox Is Embedding Sustainability into the Heart of its Business

    Webinars   August 25, 2021  

    In this webinar, take a deep dive into what sustainability means to The Clorox Company and how it is activating its purpose and rallying every person and every brand to contribute toward an inclusive, sustainable world.

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  • Driving the Movement to Zero Emissions

    Session Videos   August 18, 2021  

    Global CMO Deborah Wahl is the driving force behind a radical repositioning of the iconic General Motor's brand. In this video, learn how Deborah and her team have been charged with helping bring everybody in on the journey to an all-electric future as the company prepares to roll out 30 new electric vehicles.

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  • Driving the Movement to Zero Emissions

    Event Recaps   August 18, 2021  

    Global CMO Deborah Wahl is the driving force behind a radical repositioning of the iconic General Motor's brand. As the company prepares to roll out 30 new electric vehicles, Deborah and her team have been charged with helping bring everybody in on the journey to an all-electric future.

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  • How to Measure and Optimize Sustainability-Focused Brand Messaging

    Webinars   August 18, 2021  

    In this webinar, explore how brands using their platforms and influence to drive behavior change toward more sustainable lifestyles can effectively measure and optimize their messaging for credibility, talkability, influence, and action.

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  • Promoting Aluminum’s Sustainability Through Sports

    B2 Awards   August 12, 2021  

    Capitalizing on a partnership with Kroenke Sports & Entertainment, Ball leveraged people’s interest in sports to promote awareness of aluminum’s contributions to environmental sustainability.

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  • Time to Get Personal with Purpose

    Event Recaps   August 4, 2021  

    Sarah Kauss, founder of and executive chairperson at S’well, joined Ad Age’s E.J. Schultz to discuss how her brand has been communicating purpose for more than a decade and how making sustainability personal through products, content, and partnerships can drive powerful change.

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  • Time to Get Personal with Purpose

    Session Videos   August 4, 2021  

    In this video, Sarah Kauss, founder of and executive chairperson at S’well, joined Ad Age’s E.J. Schultz to discuss how her brand has been communicating purpose for more than a decade and how making sustainability personal through products, content, and partnerships can drive powerful change.

    view
  • How Greenleaf Food Is Creating a More Sustainable Tomorrow

    Event Recaps   August 3, 2021  

    Greenleaf Foods’ COO Adam Grogan shared how the industry leader, through its brands Lightlife and Field Roast, built deeper, lasting connections with consumers by revamping and re-branding products to meet their unique health needs and making sustainability a key business principle.

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