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  • Sales and Marketing Alignment Benchmark Report

    Tools   January 31, 2023  

    Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.

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  • Retail Media Networks: A Forced Marriage or Perfect Partnership?

    Industry Insights   January 31, 2023  

    Love them or just live with them, there is no debate that retail media networks (RMNs) have had a spectacular rise to prominence. In a relatively short period of time, they have established themselves as the must-have marketing platform for retailers and the must-buy media platform for brands.

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  • A Movement to Reduce Online Hate

    Beyond Profit   January 31, 2023  

    In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Anita McGorty, who leads Engage Responsibly as executive vice president at the ANA, joins host Ken Beaulieu to discuss why humanity is under attack online and what we can do about it.

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  • Retail Media Networks: A Forced Marriage or Perfect Partnership?

    Research Reports   January 30, 2023  

    According to eMarketer 2022 was “the year of retail media networks." The ANA fielded a landmark survey of our members’ usage, attitudes, and future intentions regarding RMNs, followed by qualitative interviews with senior marketer members to gain additional learning, insights, and context.

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  • 7 Tips for Communicating Brand Purpose

    Industry Insights   January 30, 2023  

    In a previous installment of Industry Insights, I shared some tips for defining a company’s brand purpose that guests on the Beyond Profit podcast have offered. While that process can be mysterious and daunting, so too can be the process of conveying to the wider world one’s purpose and one’s efforts toward its fulfillment. Fortunately, Beyond Profit has insights to impart on this matter as well, and seven tips offered by guests of the podcast follow below.

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  • How Marketers Avoid Potholes in the Road Ahead

    ANA Magazine   January 27, 2023  

    The last year was a whirlwind for marketers and 2023 is expected to be no different. In addition to a potential recession — and consumers being more selective with their spending — brands will have to grapple with the ongoing chaos at Twitter following Elon Musk's $44 billion acquisition of the beleaguered social network and the political divide in the U.S. that shows few signs of letting up.

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  • Retailers Require New Resources for Success in the Privacy-Centric World

    Industry Insights   January 27, 2023  

    For the last 20 years, marketers and advertisers have reached their target audiences on terms set by third parties. Google’s vast display networks, enabled by cookies, defined what we knew as digital advertising. Facebook took it one step further maximizing user-submitted, deterministic data, harvesting it for hyper targeting on and off the platform. It was a gold rush of sorts, with entire segments of the industry born out of the indisputable dominance of the two.

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  • Marketers Are Scared of Retail Media

    Conference Sessions   January 26, 2023  

    Marketers fear missing out on retail media’s gold rush and fear retailers’ retaliation if they underspend. In this video, learn how marketers can reframe retail media to overcome these fears. Once they do, they can maximize retail media’s revenue impact.

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  • Making the Most of Retail Media Networks in the Highly Competitive CPG Landscape

    Conference Sessions   January 26, 2023  

    In this video, William Lee, Senior Manager, Retail Media at Henkel North America, shared how this leading CPG company unlocks the enormous promise and full potential of RMNs to create seamless omnichannel shopping experiences that fuel growth across three business divisions.

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  • RMNs Beyond CPGs

    Conference Sessions   January 26, 2023  

    In this video, Ian Freitas, Global Retail and Channel Marketing Director at Intel, an early adopter of RMNs, shared his experience navigating the ins and outs of this rapidly evolving new platform from the perspective of a marketer outside the confines of the CPG industry.

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  • Retail Media: The Power of Customer Insights

    Conference Sessions   January 26, 2023  

    In this video, Walmart Connect's Ernesto Henríquez discussed the deep customer insights that RMNs can offer, giving brands a greater understanding of the extraordinary shifts we’ve seen in consumer habits and how to best connect with customers along their shopping journey.

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  • Retail Media Networks: A Forced Marriage or Perfect Partnership?

    Conference Sessions   January 26, 2023  

    What’s all the fuss about Retail Media Networks? The ANA set out to find out, fielding a landmark survey of our members’ usage, attitudes, and future intentions regarding RMNs. Learn more with the ANA's John Paquin.

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  • Programmatic Trends and Best Practices

    Ask the Expert Answers   January 25, 2023  

    What are some trends and best practices in programmatic media buying?

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  • 9 Tips for Defining Brand Purpose

    Industry Insights   January 23, 2023  

    Brand purpose has become increasingly critical to how a company differentiates itself, appeals to consumers, and, perhaps most importantly of all, attains a goal loftier than simply making a profit. However, the process of defining a given organization’s unique purpose can be baffling for those undertaking it.

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  • It’s Time to Clean Up Purpose Washing

    Podcast POVs   January 20, 2023  

    Beyond Profit podcast host Ken Beaulieu offers tips for marketers on how to avoid getting pulled into the purpose-washing trap.

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  • The Metaverse Doesn’t Exist…Yet

    Podcast POVs   January 20, 2023  

    Marketing Futures podcast host Mike Berberich explains why the metaverse doesn’t exist yet and provides advice for marketers still grappling with the metaverse concept.

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  • Marketing Operations: From Misfits to Modernizers, Orchestrators, Psychologists, and Scientists

    Event Recaps   January 18, 2023  

    Milton Hwang provided an updated definition of the work of marketing operations professionals.

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  • ChatGPT: Effects on Search and Usefulness for Marketers

    Pulse   January 18, 2023  

    If your team has been looking for a way to use AI more to support creative strategy, ChatGPT may actually be helpful for you. While it may seem counterintuitive to have an AI chatbot enhance creativity, the technology can help gather data, research, use the dialogue to plan campaigns and meetings, headlines, key words, copy, and images.

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  • Technology Is Transforming Advertising: CES Just Showed Us How

    Industry Insights   January 18, 2023  

    Welcome to the future. The Consumer Electronics Show (CES) is this year’s most influential electronics and technology event. This event brought in over 100,000 attendees and 3,200 exhibitors, representing over 174 different countries.

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  • Operationalizing Marketing Innovation

    Event Recaps   January 18, 2023  

    Brendon Derr of Onward Imagine and Jennifer Krempa of LeapPoint offered some high-level advice to marketing operations professionals for how they can use their expertise to help drive innovation for their organizations.

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