Log in Search

Search Results for All Content (access may be restricted)

Search returned: 6454 document(s).

Result display is limited to 1000 documents. Continue to refine your search.

  • Can Ad Buyers Trust the Numbers They’re Given?

     Industry Insights   October 2, 2023  

    Ad buyers — large or small — rarely have the time to do in-depth audits on the numbers they’re given. Whether you’re spending $50,000 per year on advertising or $5 million — how many resources can you spare to ensure that your ads are running in the best places — let alone that they’re even running where you thought they would?

    view

  • The Art of Emotion: Turning Trackable Data into Customer Connection

     Industry Insights   October 2, 2023  

    Customer data is the heart of marketing, and probably always will be. Demographics, consumer profiles, buying trends, regional preferences, and past performance are all part of this the stew (and it's invaluable to marketers). But without hard data on how customers feel about our ads and our experiences, we’re only getting half the picture.

    view

  • Brand Purpose Checklist

     Tools   September 30, 2023  

    Use this checklist to help you implement a purpose-led initiative at your company.

    view

  • Implementing a Purpose-Led Culture Cheat Sheet

     Tools   September 30, 2023  

    Use this cheat sheet to learn about best practices for implementing a purpose-led culture at your organization.

    view

  • Influencer Marketing Campaign Plan and Timeline

     Tools   September 29, 2023  

    Use this tool to ensure the successful execution of an influencer marketing campaign.

    view

  • Agile Content Marketing Calendar 2024

     Tools   September 29, 2023  

    Use this calendar template to keep track of your content marketing efforts through an agile approach.

    view

  • Blog Post Syndication Calendar 2024

     Tools   September 29, 2023  

    A report to track editorial calendar opportunities and their associated deadlines.

    view

  • Content Marketing Editorial Calendar 2024

     Tools   September 29, 2023  

    Use this calendar template to keep track of your content marketing and distribution efforts.

    view

  • Editorial Calendar Template 2024

     Tools   September 29, 2023  

    A report to track editorial calendar opportunities and their associated deadlines.

    view

  • Marketing Calendar Template 2024

     Tools   September 29, 2023  

    A professionally designed calendar to organize, summarize, and communicate all of your marketing activities.

    view

  • Events Database 2024

     Tools   September 29, 2023  

    A professionally designed database and calendar to organize, summarize, and communicate all of your marketing events.

    view

  • Marketing Communications Calendar 2024

     Tools   September 29, 2023  

    Use this professionally designed calendar to organize and communicate all of your marketing activities.

    view

  • Social Media Marketing Calendar 2024

     Tools   September 29, 2023  

    Use this tool to organize and communicate all of your social media marketing activities.

    view

  • Video Marketing Posting Calendar 2024

     Tools   September 29, 2023  

    Use this calendar to organize the dates of distribution for your video marketing program.

    view

  • Webinar Promotions Calendar 2024

     Tools   September 29, 2023  

    Use this tool to create a webinar promotions calendar that will allow you to plan and monitor your promotional activities throughout the year.

    view

  • ABM Account Plan Canvas

     Tools   September 29, 2023  

    Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.

    view

  • 5 Concerns AI Developers Need to Prevent from Materializing

     Industry Insights   September 29, 2023  

    From machine learning algorithms to ChatGPT, artificial intelligence (AI) has been invaluable for companies looking to streamline operations and amplify work output, sales, and overall business success. AI-powered home products like cleaning robots and security systems have also helped make life easier and better for consumers. However, while the AI industry has brought forth innumerable benefits, it has also been found to pose some critical concerns.

    view

  • Marketers Need to Have a Frank Discussion About Chatbots

     ANA Magazine   September 29, 2023  

    While the cost savings and marketing efficiencies chatbots offer are real, they come with potentially severe and growing risks, ranging from copyright infringement to misinformation. Whether marketers deploy generative AI chatbots for advertising campaigns or to improve workflow in-house, they need to understand the legal and ethical sand traps and proceed with a plan.

    view

  • State of the Whole Brand

     Knowledge Partners   September 29, 2023  

    Barkley examines the dynamic capabilities and market performance of brands that see their entire organization as a holistic system.

    view

  • Agency Creativity Is Essential for Best Client Outcomes

     Industry Insights   September 28, 2023  

    Consultant Michael Farmer caused a bit of a stir recently in an industry Q&A. Farmer recently documented the transformation of Huge by CEO Mat Baxter in a book entitled Madison Avenue Makeover. On the heels of this, in a Q&A published by Contagious, he echoes themes from his book that takes the agency world to task for worrying more about awards than delivering performance and creating thoughtful business models.

    view

1234567 >>  Last (50)