Search Results for All Content (access may be restricted)
Search returned: 6860 document(s).
-
Bridging the Gap Between Linear and Addressable TV
Forward September 27, 2022Did General Motors sell vehicles based on TV ads delivered to the right audiences at levels that indicate a positive ROI? An audit of its campaign efforts on linear TV and addressable TV formats reveals the answer.
view -
Molson Coors Brewing Company
In-House Excellence Awards September 27, 2022To celebrate its partnership with Team Penske and the unveiling of The Blue Deuce, the smoothest car in NASCAR, Keystone Light designed the smoothest grill in the world and awarded it to one lucky fan during the biggest grilling weekend of the year.
view -
Valley Bank Does an Internal Podcast
In-House Excellence Awards September 27, 2022Valley Bank created an in-house podcast, amplifying the voices of staff members across the organization, from C-suite executives to interns.
view -
Pepsi Promotes Itself as the Best Drink for Burgers
In-House Excellence Awards September 27, 2022Pepsi sought to promote awareness of how well it pairs with food.
view -
Pepsi Promotes an Alexa-Accessed Sampling Opportunity
In-House Excellence Awards September 27, 2022Pepsi promoted a sampling program for a cocktail mixer that was operated through voice-activated devices like Alexa.
view -
Marketing to Veterans
Ask the Expert Answers September 27, 2022How can my brand effectively market to the veteran community?
view -
Customer Loyalty
Ask the Expert Answers September 27, 2022How can I encourage loyalty within my customer base?
view -
Campaigns That Drive Connections
Knowledge Partners September 27, 2022What if you could tie all your marketing efforts together with a “Big Idea” that stood out from the competition? People will notice, remember, and consider your brand.
view -
The CPG Guide to CTV
Knowledge Partners September 27, 2022Consumer behavior is changing at an unprecedented speed. And this velocity creates new challenges for CPG brands. Notably, brand loyalty is shifting, reach is disaggregated across channels, consumers are preferring ecommerce shopping, and their ROI is growing increasingly difficult to quantify.
view -
Splash Blast TikTok Campaign and #TheSplashdance Challenge
In-House Excellence Awards September 26, 2022The Splash Blast flavored bottled water beverage launched on a new platform, targeting a new audience with the #TheSplashDance Challenge on TikTok.
view -
This Brand Dialed Up the Nostalgia to Connect with Generation X on Social Media
In-House Excellence Awards September 26, 2022To connect with the very brand-resistant generation X audience, Klondike turned back the clock and dialed up the nostalgia, turning its social feeds into a celebration of ’80s and ’90s culture and engaging 40-to-55-year-olds with content that hearkened back to their childhoods.
view -
Upwork Created a Coffee Line with Packaging That Doubled as a Portfolio for Freelancers
In-House Excellence Awards September 26, 2022To celebrate International Coffee Day, Upwork created a signature coffee line with packaging that doubled as a portfolio for freelancers available for hire on its platform.
view -
This Brand Faked 15 Years of Memes to Make a Splash with Its Twitter Launch
In-House Excellence Awards September 25, 2022After spending a decade and a half avoiding the platform, Keurig Dr Pepper brought its popular Original Donut Shop Coffee flavor to Twitter with a stunt that made it seem like the brand had been tweeting all along.
view -
How Molson Coors Inserted Itself into a Cultural Moment Without Buying a Sponsorship
In-House Excellence Awards September 25, 2022When Molson Coors recognized that its Coors Banquet brand had become a key part of a hit TV show, the company sprang into action, inserting itself into the cultural moment while never actually paying for sponsorship or product placement.
view -
With Its Beach Coupon Campaign, Swoop Put a New Spin on the Classic Limited-Time Offer
In-House Excellence Awards September 25, 2022With limited-time offers no longer creating the urgency they once did, Canadian Airline Swoop got clever, sculpting a “coupon” into a Mexican beach and running an offer that expired when the tide washed the coupon away.
view -
Barefoot Cellars Partners with OREO
In-House Excellence Awards September 24, 2022Barefoot Cellars and OREO Thins partnered to create an adult version of a favorite childhood food and beverage combination.
view -
L’Oréal Leverages YouTube and CTV
In-House Excellence Awards September 24, 2022L’Oréal promoted Maybelline products with a media plan focused exclusively on YouTube on connected TVs.
view -
B2B Marketers Look to Unlock Gated Content
B2B Marketer September 23, 2022While some B2B firms continue to put their content behind a firewall because that's how they like generating leads, a rising number of companies think that providing free content is a better way of courting prospects and turning them into customers.
view -
This Exhibit Aimed to Inspire — And It Succeeded
In-House Excellence Awards September 23, 2022Spin Master used Kinetic Sand to make a multi-sensory exhibit people could touch, play, and co-create. To help gain traction for Kinetic Sand in Q4, Spin Master created an ever-changing, ever-flowing, interactive experience, putting creative joy into the public's’ hands, letting their creativity flow freely.
view -
Fostering Advertising with Greater Integrity
Industry Insights September 22, 2022Contextual advertising is enjoying a resurgence as advertisers seek a way to tailor ads to customers without relying on behavioral or demographic data that is disappearing from the market due to privacy changes. But contextual advertising isn’t just a highly effective alternative to cookie- or mobile ID-driven targeting — it offers a broader path to advertising with integrity.
view