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  • Why Marketers Need Real-Time Insights to Stay Ahead

    Industry Insights   May 25, 2022  

    For brands, customer data is everything. Established brands that have been collecting data for years have traditionally had the upper hand over their competitors — largely due to a goldmine of rich customer insights that help inform future business decisions. But times are changing, and historical insights aren’t quite as valuable as they once were.

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  • CTV Takes Center Stage: Global Benchmarks Report

    Knowledge Partners   May 20, 2022  

    Innovid shares insights and best practices for marketers looking to integrate connected TV (CTV) into their video advertising strategies.

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  • Using Data Clean Rooms to Secure Consumer Privacy Among Marketing Partners

    Pulse   May 19, 2022  

    With the (slow) erasure of the third-party tracking cookie, zero, first, and second-party consumer data has emerged as one of the main ways to collect consumer information. But with this large stock of private customer data, marketers now need a secure way to share that data with their partners, while simultaneously maintaining their users’ privacy.

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  • Marketing in a Cookie-Less World

    Ask the Expert Answers   May 19, 2022  

    What strategies are developing for marketers to deal with the cookie’s eventual demise?

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  • Leveraging Cross-Channel TV to Find New Audiences and Challenge Rivals

    Session Videos   May 13, 2022  

    In this video, Simulmedia’s Chief Revenue Officer, Lauren Fry, explains how the company’s unique TV+® platform for automated cross-channel planning and buying guarantees national reach across linear and CTV, without wasteful and costly audience duplication.

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  • The Art (and Science) of Advertising and Audience in the Age of Converged TV

    Session Videos   May 13, 2022  

    In this video, Innovid's Ahed Jendza and Cadillac's Marcie M. Pérez discussed how brands are leveraging data and technology to get a unified view of advertising and audiences.

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  • Data-Driven Success in an Environment of Rapid Consumer Behavior Change

    Session Videos   May 12, 2022  

    Setting the stage with observations of changes in consumer behavior during COVID, Oracle's Joe Frick talked about emerging opportunities to evolve data-driven strategies to fuel personalized marketing plans.

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  • Scaling Business through Data Driven Relationship Deepening

    Session Videos   May 12, 2022  

    In this video, learn why relationship deepening is so important at Ally, how they use immense amounts of data to drive conversations with customers, and what the results of those efforts are in terms of loyalty and value.

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  • Puffery 101

    Knowledge Partners   May 10, 2022  

    Better Business Bureau National Programs explained what “puffery” means, and how much of it brands are allowed to get away with.

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  • Demystifying 3 Questions About Data Clean Rooms

    Industry Insights   May 9, 2022  

    Data clean rooms are the new kids in school. They have the cool backpack, are attracting attention, and incumbents are starting to question whether their appeal has staying power.

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  • The Current Consent Model Is Broken — Let’s Give Consumers Something Better

    Industry Insights   May 6, 2022  

    They’re the latest scourge of the internet. No, we’re not talking about meme stonks, crypto bros, or fake news troll farms. We’re talking about the show-stopping, screen-blocking, consumer-hostile data privacy consent messages that are everywhere.

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  • Endorsements and Testimonials

    Knowledge Partners   May 6, 2022  

    Better Business Bureau National Programs shared important considerations businesses should make before using endorsements and testimonials in advertising.

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  • 'What They Said' at the ANA Advertising Financial Management Conference

    Industry Insights   May 5, 2022  

    ANA just wrapped up our Advertising Financial Management Conference, our annual event for client-side procurement, agency finance, and other interested parties. The following provides great quotes and insights from some of the conference speakers (in order of appearance).

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  • A Modern Marketer’s Guide to Identity and Privacy in a Post-Cookie World

    Knowledge Partners   May 4, 2022  

    This guide from Goodway Group seeks to assuage marketers’ fears and deliver answers to the most complex challenges they face in a post-cookie world.

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  • Five Tips for Truthful and Transparent Influencer Marketing and Product Reviews

    Knowledge Partners   May 4, 2022  

    Better Business Bureau’s National Advertising Division offered tips for marketers looking to ensure truthfulness and transparency when working with influencers and leveraging product reviews.

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  • Substantiating Advertising Claims in Three Steps: A How-To Checklist for Advertisers

    Knowledge Partners   May 2, 2022  

    The Better Business Bureau National Program’s National Advertising Division provided a comprehensive checklist for marketers looking to substantiate claims in their advertising.

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  • How Your Brand Can Leverage Automation

    Industry Insights   April 29, 2022  

    Creative automation unlocks scale and flexibility for brands that need a variety of different creative variations — or need to easily change different elements within creative assets. A fashion retailer could have thousands of products that they want to show to different audiences. Travel companies need to update destinations and promotions across various locations.

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  • Forecasting the Future, with Sheri Bachstein, CEO of the Weather Company

    Marketing Futures   April 29, 2022  

    Grab your raincoat, because on today’s pod, we welcome Sheri Bachstein, CEO of the Weather Company, and General Manager of IBM Watson. Sheri explained the concept of “Selfless Innovation,” gave tips on how brands can connect to their purpose, and shared stories from her time as a storm chaser.

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  • Creating Digital Content from Consumer Data

    Event Recaps   April 28, 2022  

    Mary Rodgers, head of marketing communications at Cuisinart, discussed how her brand approaches collecting data and using it to guide the creation of content that connects with consumers and drives interactive campaigns that ultimately lead to business success.

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  • Targeting Doesn’t Work...Except When it Does

    Webinars   April 28, 2022  

    In this webinar, find out how to think through the challenges and opportunities targeting offers based on your marketing strategy and get insights into the key recommendations and questions every brand should be asking to get it right.

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