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  • Marketers Channel a New Approach to Streaming TV

     ANA Magazine   June 9, 2023  

    Streaming programming is fast evolving and recently surpassed cable for the first time in the percentage of TV viewers. Media companies are responding in kind. Lydia Daly, SVP of audience impact and intelligence at Paramount, says the explosion of streaming services is changing the way people consume entertainment and constantly raising expectations that marketers must meet head-on.

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  • Data Privacy and Personalization: Is Your Marketing Future Proof?

     Industry Insights   June 7, 2023  

    Northwestern University’s Kelly Cutler explains why marketers looking to stay ahead of the curve must continue the education process around data privacy while also embracing new technologies and adopting fresh approaches to marketing and advertising.

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  • How AI Is Helping Marketers

     Knowledge Partners   June 6, 2023  

    Think with Google’s Brendon Kraham answers marketers’ most pressing questions about artificial intelligence and its potential effects on the marketing practice.

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  • Next-Gen Attention Metrics for B2B Marketers

     Knowledge Partners   June 2, 2023  

    Attention metrics offer a powerful solution to the biggest challenge B2B marketers face today: the absence of effective media metrics.

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  • CMO Executive Brief

     CMO Content   June 1, 2023  

    Download this Executive Briefing to learn about the progress the ANA Global CMO Growth Council is making, and how you can align Growth Council Resources to achieve your strategic goals for 2023 and beyond.

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  • Instead of Spying on Customers, Talk to Them Instead

     Industry Insights   May 31, 2023  

    On the heels of policy changes from Apple and an increasingly hands-on approach from regulators, more consumers are taking back control over how their personal data is collected and utilized. Not only do consumers have more tools to restrict access to their digital footprint, but they’re also using those tools to shape the consumer experience and transform data-based marketing.

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  • Brand Safety is Job One for The Guardian

     Champions of Growth   May 31, 2023  

    Luis Romero, SVP of Advertising for North America at The Guardian U.S., joins host Matthew Schwartz, to talk about a recent deal which will enable advertisers an unfiltered and fully transparent view of users.

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  • How The Guardian’s Sales and Marketing Teams Enhance Ad Performance Reporting

     Podcast Clips   May 31, 2023  

    Luis Romero, SVP of advertising for North America at the sponsorship-funded publication The Guardian, explains how he and his team go above and beyond to ensure their advertisers have a firm understanding of the value they’re getting when they purchase media with the publication.

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  • Privacy Sandbox: What Marketers Need to Know About Maximizing Ad Relevance Without Third Party Cookies

     Webinar Rewinds   May 31, 2023  

    In this webinar, Google Privacy Sandbox provided an overview of progress around testing to date and discussed the major milestones that advertisers should be aware of in 2023.

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  • Brands Are Unaware Their Data Is Commoditized

    Industry Insights   May 30, 2023  

    Data-driven marketing is all about harnessing what we as marketers know about our audiences to deliver unique, tailored campaigns and experiences that resonate beyond mass market messages. However, those campaigns and experiences can only be as unique and tailored as the insights that power them — and for many brands, therein lies a problem.

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  • How to Collect First-Party Data: Popular Tactics

     Money Slides   May 27, 2023  

    LinkedIn shares the results of a survey that reveal the methods and sources most favored by marketers for collecting first-party data.

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  • The Stipulations of Each State's Data Privacy Laws Compared

     Money Slides   May 27, 2023  

    The ANA succinctly breaks down the specific privacy rights that each state’s laws give residents over their online data.

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  • Nielsen’s Commitment to Advancing Measurement for All Audiences

     Event Recaps   May 24, 2023  

    Nielsen’s Matt Devitt shared how his brand’s new Nielsen ONE product is positioned to solve digital measurement challenges and provide a more comprehensive view of how media campaigns perform across multiple channels.

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  • Equitable AI: How to Create an AI Ethics Practice at Your Organization

     Event Recaps   May 24, 2023  

    Trey Causey, head of AI ethics and director of data science at Indeed, reviewed how his organization approaches AI ethics and provided practical advice for how your organization can launch its own responsible AI practice.

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  • The Rise of Programmatic Attention Metrics

     Knowledge Partners   May 23, 2023  

    Adelaide released a report on how to use attention metrics in programmatic media buying, how to improve attention measurement through DSPs, and more.

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  • CTV Isn't Ready for Performance Marketing Yet

    Industry Insights   May 23, 2023  

    I believe it’s important for marketers to test emerging channels, particularly ones delivered through such an advertising-critical device as the TV. It’s also necessary to provide the players in the CTV space with feedback while testing this channel. That’s why we’ve run multiple CTV campaigns across a range of platforms for our clients.

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  • A Chat with ChatGPT and Craig Stein of R3, pt II

     Marketing Futures Podcast   May 23, 2023  

    In part two of our interview with Craig Stein of R3 and the ChatGPT platform, we discuss real-life threats of AI, who “owns” ChatGPT’s answers, and whether there are things AI will never be able to do.

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  • The Boom in Generative AI

     Money Slides   May 23, 2023  

    Insider Intelligence shares data demonstrating the dramatic rise in investment in Generative AI since 2017.

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  • Data: Who Needs It?

     Knowledge Partners   May 23, 2023  

    The amount of customer data available is extensive and it can be challenging to identify and leverage all of the data in the most valuable way if you don’t have a plan, strategy, or proper technology in place.

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  • The Future of Digital Experience: Insights and Innovations from Adobe Summit 2023

     Event Recaps   May 23, 2023  

    Alan Schulman, managing partner and chief experience officer at MarTech advisory firm UpperRight, provided an overview of major highlights and takeaways from Adobe Summit 2023.

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