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  • Data: Seeing the Big Picture

    Industry Insights   September 27, 2022  

    Effectively gathering and quantifying consumer data is no longer a luxury, but a necessity in today’s market. Huge quantities of data can be amassed at dizzying speeds, and the amount of campaign information accessible to marketers has grown at an exponential rate. Between 2010 and 2020, the amount of data utilized by marketers increased from 1.2 trillion gigabytes to 59 trillion gigabytes, according to Forbes. However this statistic does not take into account the ways in which that data was communicated.

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  • Reducing Customer Acquisition Costs Comes Down to Zero-Party Data

    Industry Insights   September 26, 2022  

    Customer acquisition costs are growing. Some have estimated that it costs five times more to acquire a new customer than it does to retain an existing one, as reported by Forbes. With big changes on the horizon such as the deprecation of third-party cookies and a possible economic slowdown, marketers are trying to determine smarter and more efficient ways to acquire and keep customers.

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  • B2B Customer Experience

    Ask the Expert Answers   September 21, 2022  

    How can I create an effective B2B customer experience?

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  • Navigating Media Investments in a Fast-Paced World

    Industry Insights   September 21, 2022  

    Advertising hangs in a delicate ecosystem, and recently, it’s at the mercy of environmental shifts beyond its control. The call for more trust, privacy, and transparency has led to the impending sunset of third-party cookies. Technology proliferation and increasingly complex digital landscapes has contributed to leaky media budgets and confusion about where media dollars are really going. Unlocking the right data around existing media spend can help restore balance between value, ROI, and spend transparency.

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  • Challenger Brands

    Ask the Expert Answers   September 20, 2022  

    How do challenger brands succeed in becoming competitive leaders?

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  • Avocados from Mexico and its Approach to Super Bowl Advertising

    Conference Highlights   September 16, 2022  

    KPIs should take precedence over ideas when building marketing strategies.

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  • Leveraging Cultural Authenticity and Inclusion Measurements to Optimize Relevance and Sales

    Conference Highlights   September 16, 2022  

    The quality of targeted insights is crucial to successfully instilling culture in brand marketing.

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  • From Data to Decisions

    Conference Highlights   September 16, 2022  

    To earn a seat at the table, consumer insights practices have to understand their internal clients and partners as humans.

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  • A Framework for Success: Pharmavite’s Measurement-Driven Approach

    Conference Highlights   September 16, 2022  

    For metrics to work, marketers need a media strategy and a framework connecting business and media metrics.

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  • Overview of the 2022 ANA Measurement and Accountability Conference

    Conference Highlights   September 16, 2022  

    In this video, get a two-minute overview of the 2022 ANA Measurement and Accountability Conference.

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  • Consumer Spending Is Shifting — Here’s How to Adapt

    Industry Insights   September 15, 2022  

    Economists and accountants might be undecided about whether we’re in a slowdown, a temporary downturn or a full-blown recession, but consumers are sure of one thing: They’re ready to see the world again. After two-plus years of being grounded during the pandemic, consumers are voting with their credit cards and ready to spend. On certain things, that is.

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  • Building a Composable Enterprise, with Eric Feige of VShift

    Marketing Futures Podcast   September 15, 2022  

    On the ANA Marketing Futures Podcast, Eric Feige, Managing Director at VShift, spoke to us about building a “composable enterprise” by decoupling the marketing tech stack and leveraging the exploding marketplace of APIs to create a leaner, more agile marketing machine.

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  • Foursquare Insights: The Gen Z Report

    Knowledge Partners   September 15, 2022  

    Research analysis that takes a closer look at foot traffic patterns of the elder Gen Z population (18-24) based on various life stages, lifestyles and geographies, aimed at helping brands and marketers identify and distinguish these unique and digitally savvy consumers.

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  • Brand Activation Legal Committee: September 2022

    Conference Sessions   September 15, 2022  

    For September’s meeting, presenters from Dorsey & Whitney LLP, Tamara Carmichael, Sarah Robertson, Fara Sunderji, and Austin Chambers provided an update on FTC developments, NAD decisions, and privacy.

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  • Achieving Agile Marketing in the Era of Data Deprecation

    Event Recaps   September 15, 2022  

    Neustar and USIM examined some of the challenges currently facing marketers, including data deprecation, and provided some guidance on how to respond to them.

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  • Groundbreaking Outcomes, Data Quality, and Attribution Standard

    Conference Highlights   September 15, 2022  

    An outcomes standard is being introduced to ensure consistent media measurement and audit framework.

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  • How to Forecast and Measure Organic Marketing Channels

    Conference Highlights   September 15, 2022  

    Have an experimentation mindset when using and measuring the impact of organic marketing channels.

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  • Powering Chipotle with Insights and Analytics

    Conference Highlights   September 15, 2022  

    The success of an internal marketing insights and analytics team hinges on it becoming a trusted, plugged-in team player.

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  • The Next Generation of Measurement: Integrating Customer and Experience Measurement and Analytics Throughout Your Organization

    Event Recaps   September 15, 2022  

    MetLife's Michelle Froah outlined how her brand has embraced an “outcomes mindset” and updated its approach to marketing measurement to more closely link brand and business outcomes, which has earned the marketing team more trust throughout the organization.

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  • Choosing Customer Data Platforms (CDPs)

    Ask the Expert Answers   September 14, 2022  

    How do I select the right CDP for my business?

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