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  • Dedicated to Life-Changing Work

     Greater Good   May 23, 2022  

    Easterseals’ Tyler Hall, recipient of the 2022 ANA Nonprofit Federation Rising Leader Award, is highly regarded for his good trouble, generosity, and grit, as well as for his data-driven fundraising practices. In this Q&A, Hall shares his professional journey and the lessons learned along the way.

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  • To Spur Change, CMOs Need More Managerial Discretion

     Industry Insights   May 19, 2022  

    CMOs cite a lack authority when their companies enter foreign markets, and they feel frustrated by the experience, according to a recent study. But chief marketers can play an instrumental role for brands that are expanding their global footprint — if senior management has the will to provide more managerial discretion.

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  • Black Glass Issue 002: Real Marketing Teams

     Knowledge Partners   May 10, 2022  

    Hiring and retaining top talent has been a focus of CMOs for years, but far less attention has been paid to how that talent is organized into an optimal team structure. Clay Jones and Stephanie Eaddy of Black Glass explored the challenges marketing teams face and provided steps leaders can take to optimize their teams.

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  • How Marketers Sharpen Their Account-Based Marketing Efforts

     Champions of Growth   May 3, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Danny Nail, director of global ABM and Center of Excellence Leader at Salesforce, and Gemma Davies, head of global ABM and executive engagement at ServiceNow, about how CMOs sharpen their account-based marketing (ABM) strategies.

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  • The Value Equation: How to Get the Most Value from Your Agency

     Event Recaps   May 3, 2022  

    In this session, learn why Fig Agency CFO and Partner Richard Tan believes the approach to agency engagements needs to evolve for today's world. He outlined several ways for both brands and agencies to adjust their approach to their partnerships that will be mutually beneficial and generate more value.

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  • Lessons from a Healthcare Marketing Leader

     Event Recaps   May 3, 2022  

    Dana Maiman, CEO at IPG Health, shared how her organization strives to embody the principles of EDIBA (equity, diversity, inclusion, belonging, and accessibility) across its four key business pillars.

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  • Key Learnings from Redesigning Our Creative Services Model

     Event Recaps   May 3, 2022  

    Jennifer Halloran, CMO at MassMutual, and Lindsey Slaby, founder of Sunday Dinner, shared highlights and key learnings from MassMutual’s ongoing effort to develop an optimized creative services model to reduce inefficiencies, remove overlap, clean up scopes, and introduce new technology.

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  • Maximizing the Client-Agency Relationship

     Event Recaps   May 3, 2022  

    Client+Agency SYNC Co-Founders and ANA Enterprise Curriculum Facilitators Anne Murray and Dan Wald discussed the existing challenges to fostering a healthy client-agency relationship and offered insights for how to overcome those challenges, optimize the relationship, and maximize marketing and busines success.

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  • Retaining Top Agency Talent During the Great Resignation

     Event Recaps   May 3, 2022  

    Nicole Apple, head of global strategic agency management at Kimberly-Clark, and Kerry Kielb, director of agency strategy and operations at AT&T, shared their unique perspective on what client-side marketers can do to improve agency relations and the retention rate for agency talent.

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  • Seven Building Blocks of Strategic Agency Rosters

     Event Recaps   May 2, 2022  

    At the ANA’s 2022 Advertising Financial management Conference, Decideware shared numerous considerations that companies should attend to in developing agency rosters.

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  • 65 Percent of Marketers Go Beyond Traditional Agency Partnerships to Include Specialists and Media Platforms

     Knowledge Partners   April 29, 2022  

    A new report from R3 on marketing integration and client-agency partnerships reveals how the success of these relationships hinges on the ability of marketers to regularly apply fundamentals of the marketing practice in new ways.

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  • Bringing the B2B Customer Experience to Life

     Forward   April 26, 2022  

    Understanding which type of customer experience (CX) resonates most effectively with B2B customers is important, but it’s only part of the equation. Once a business knows what type of experience it wants to deliver, it must address the practicality of how to bring that experience to life. Based on Merkle’s research, here’s where B2B organizations can start.

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  • The Secret to Successful Internal Initiatives? Treat Them Like Marketing Campaigns

     Industry Insights   April 25, 2022  

    These days, the need for business leaders to break down silos doesn’t just apply to traditional and digital marketing departments or cross-channel attribution initiatives. Rather, today’s brands need to be fundamentally rethinking how they define, position and message against their purpose — both externally and internally.

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  • Why Chief Executives Run Out of Patience with Their CMOs

     ANA Magazine   April 22, 2022  

    A recent survey paints an ominous picture of the level of confidence chief executives have in their CMOs, with most thinking that CMOs put their own interest above that of the organization. At the same time, about a third of CEOs have great confidence in their CMOs. That presents an opportunity for chief marketers to change the dynamic and demonstrate their business acumen.

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  • Media Career Paths in the AI Era: Insights on the Future of Work

     Session Videos   April 19, 2022  

    Moderated by SeeHer executives, Subject Matter Experts from the world’s top media brands discussed skillsets required in a changing talent marketplace, opportunities for reskilling, the potential for AI in building talent strategies, and how media professionals can navigate the changing workforce.

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  • Agency Partnerships for a Metaverse World

     Event Recaps   April 13, 2022  

    Jason Velliquette, EVP of digital at R3, outlined some key information for brand marketers looking to partner with an external or in-house agency on a Web 3.0 activation, providing guidance on how to approach working with NFTs, e-sports, and the metaverse.

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  • Building a More Human Brand

     Event Recaps   April 12, 2022  

    John Hancock CMO Kate Ardini shared how her brand strives for customer-obsession and a human-centric approach that is led by purpose and a continuous effort to overhaul old models and eschew the status quo.

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  • Building a More Human Brand

     Session Videos   April 12, 2022  

    In this video, John Hancock CMO Kate Ardini shared how her brand strives for customer-obsession and a human-centric approach that is led by purpose and a continuous effort to overhaul old models and eschew the status quo.

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  • Building a More Human Brand

     Public Videos   April 12, 2022  

    Being a trusted brand gives marketers permission to innovate.

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  • Culture That Cultivates Passion, Creativity, and Technology

     Session Videos   March 30, 2022  

    In this video, Santander US CMO Jennifer Mathissen discussed the intricacies of the role of marketers and CMOs and explained how to properly build a marketing culture that cultivates passion, creativity, and technology.

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