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  • What Do CFOs Want from CMOs?

    ANA Magazine   June 2, 2023  

    As difficult as it may be when it comes to aligning marketing with financial outcomes, there is a path for CMOs and CFOs to have a more productive relationship.

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  • Six Conclusions About In-House Agencies

    Industry Insights   June 2, 2023  

    ANA’s Bill Duggan provides six key conclusions from a new report, The Continued Rise of the In-House Agency: 2023 Edition.

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  • DEI in Marketing

    ASK Answers   June 1, 2023  

    ANA’s Ask the Expert research service answers the question, “How can I make sure my brand is inclusive and represents diverse audiences?"

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  • DEI Internally

    ASK Answers   June 1, 2023  

    ANA’s Ask the Expert research service answers the question, “How can I ensure my organization embraces diverse and inclusive talent?"

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  • CMO Executive Brief

    CMO Content   June 1, 2023  

    Download this Executive Briefing to learn about the progress the ANA Global CMO Growth Council is making, and how you can align Growth Council Resources to achieve your strategic goals for 2023 and beyond.

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  • Canada 100 2022

    Knowledge Partners   May 30, 2023  

    Brand Finance released its annual report on Canada’s most valuable and strongest brands.

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  • US 500 2022

    Knowledge Partners   May 25, 2023  

    Brand Finance released its annual report on the US’s most valuable and strongest brands.

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  • Global 500 2023

    Knowledge Partners   May 23, 2023  

    Brand Finance released its annual report on the world's most valuable and strongest brands.

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  • Creating a Data Analytics Mindset

    Forward   May 18, 2023  

    There are several considerations marketers must make to develop and refine their organization's data and process management strategy to unlock stronger, more accurate data analytics.

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  • An Update from the National LGBT Chamber of Commerce

    Event Recaps   May 18, 2023  

    Sabrina Kent, EVP of programs and external affairs, gave a brief overview of the National LGBT Chamber of Commerce and how it is working with businesses to improve representation of and engagement with the LGBTQ+ community.

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  • The Top 5 Can’t-Miss Sessions at the 2023 In-House Agency Conference

    Industry Insights   May 17, 2023  

    In four weeks, from June 12 to 14, in-house agency leaders will meet in Orlando, Florida for the annual In-House Agency Conference. Industry leaders will take the stage to discuss a wide spectrum of in-house capabilities, emblematic of the growing and evolving skillsets being developed inside many of today’s most successful marketing teams.

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  • Tapping into the Liquid Talent Revolution to Drive Hypergrowth

    Industry Insights   May 9, 2023  

    2023 rolled in with a bang. FUD-heavy headlines are repeatedly underscoring “big tech layoffs at scale” and “market uncertainty” while prompting dramatic questions like, “Will AI replace people?” And while those concerns still loom large, there’s no denying that the workplace structure and the skills needed to succeed have shifted in short order.

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  • A New Leadership Style for Procurement

    Event Recaps   May 3, 2023  

    During a session of the ANA’s 2023 Advertising Management Conference, Kevin McCollum of The Hershey Company urged his fellow procurement professionals to adopt “a servant leadership style,” an approach that aims to attain influence rather than actual decision-making power, as a way of cultivating trust.

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  • Intel’s New Approach to Managing Events

    Event Recaps   May 3, 2023  

    Intel described how it revamped its model for managing events, an undertaking that required it to consolidate its agency roster and pursue greater data transparency.

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  • Overview of the 2023 ANA Advertising Financial Management Conference

    Conference Highlights   May 3, 2023  

    In this video, get a two-minute overview of the 2023 ANA Advertising Financial Management Conference.

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  • A New Leadership Style for Procurement

    Conference Highlights   May 3, 2023  

    Adopting a servant leadership style can improve working relationships in marketing procurement.

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  • Intel’s New Approach to Managing Events

    Conference Highlights   May 3, 2023  

    Data accountability is a key variable in the transformation of Intel’s experiential marketing sourcing.

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  • Target and Colle McVoy: ANA/4A’s Client-Agency Relationship Discussion

    Event Recaps   May 3, 2023  

    The ANA’s 2023 Advertising Financial Management Conference convened a panel comprised of representatives from Target, its agency Colle McVoy, and the 4A’s to share their perspectives on aspects of agency reviews that clients and agencies often disagree about.

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  • The Continued Rise of the In-House Agency: 2023 Edition

    Research Reports   May 2, 2023  

    Every five years since 2008, the ANA has surveyed our members on the topic of in-house agencies. Findings in 2023 show that eighty-two percent of ANA members now have an in-house agency — up from 78 percent in 2018, 58 percent in 2013, and 42 percent in 2008.

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  • Navigating the New Uncertainty

    Knowledge Partners   May 2, 2023  

    To thrive in transformational times, organizations must ramp up their market resilience and marketing focus. In these disruptive, transformative times, the advantage will go to marketing organizations structured for speed and agility, and with proven, ready-to-execute resiliency plans in place.

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