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  • ANA In-House Agency Fact Book — 2023

    Research Reports   January 25, 2023  

    The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

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  • Growth of Influencer Marketing Brings New Rewards, Raises Tough Questions

    ANA Magazine   January 20, 2023  

    Spending on influencer marketing is expected to grow to $6.1 billion in 2023 and $7.1 billion in 2024, per Insider Intelligence. But as the market expands, brand managers are starting to ask tougher questions about the advantages — and drawbacks — of using influencers to help boost engagement efforts and land new customers.

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  • Looking Back at 2022: Trends, News, and Future Thinking — And How They Will Impact 2023

    Knowledge Partners   January 19, 2023  

    It’s now time to review the many profound changes that impacted advertising, how we produce it and how it’s impacting the way brands and agencies come together and collaborate to create outstanding work. Our regular industry updates are meant to summarize, synthesize, organize vast amounts of information.

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  • A Happy Medium in the Agency Search Process Is Still Hard to Find

    ANA Magazine   January 18, 2023  

    While there were many points of agreement between clients and agency prospects, sharply different views emerged in multiple areas including IP ownership, budget size, and establishing a timeline for success, according to a recent ANA/4A's survey. Industry observers say the solution to many of the issues that pit agencies against their clients often comes down to overcoming the lack of clarity in communication between the two parties.

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  • Looking Into Marketing Futures

    Champions of Growth   January 17, 2023  

    In a special episode of Champions of Growth, host Matthew Schwartz sits down with his colleague Mike Berberich, host of the ANA’s Marketing Futures podcast, to talk about some of the major challenges facing CMOs and marketers in 2023 and beyond.

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  • Fostering a Safe Work Culture for LGBTQ+ Talent

    Event Recaps   January 12, 2023  

    Come Out to Work is raising awareness in the advertising, marketing, and communications industry by encouraging leaders to create work cultures where LGBTQ+ talent feel comfortable being out in the workplace.

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  • HRC: The Reality Flag for the LGBTQ+ Community

    Event Recaps   January 12, 2023  

    The HRC created “The Reality Flag,” an American flag with 29 stars stripped away — a stark symbol that exposes reality for LGBTQ+ Americans. Hear how this award-winning work came to be and lessons learned.

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  • Marketers Need Better Vision Amid Foggy Economy

    B2B Marketer   January 11, 2023  

    Facing an ailing economy, marketers' major priority this year must be creating a "customer health" score, according to a recent Forrester report. But as some companies look to bolster relations with existing customers, others are continuing to pursue net-new leads. Will it backfire?

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  • Onboarding Strategies to Make a Lasting Impression

    Knowledge Partners   January 9, 2023  

    Customer onboarding is the process of introducing your customers to your brand, products, and values—all while reinforcing the benefits of engaging with your brand. It should demonstrate how the brand can help customers solve a problem, reach a goal, or enhance their life.

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  • The Rebirth of Marketing and the Role of Chief Marketing Officers

    CMO Content   January 4, 2023  

    In this paper, Yoram “Jerry” Wind (The Wharton School, University of Pennsylvania) and Nick Primola (ANA Global CMO Growth Council) propose a framework that makes the CMO directly responsible for the organization’s customer engagement and growth.

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  • The Top 15 Agencies in the World by 2021 Revenue

    Knowledge Partners   December 22, 2022  

    Every year, Agency Mania Solutions presents a visual of the top 15 agencies in the world by revenue.

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  • Marketing Organization: Teams and Structures

    Ask the Expert Answers   December 21, 2022  

    How are modern marketing teams structured?

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  • The Ultimate Article Archive

    Knowledge Partners   December 21, 2022  

    Agency Mania Solutions presents its annual “Ultimate Article Archive,” the company’s thought leadership content organized by key topics/challenges across the agency continuum.

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  • Globally Recognized Collection of Advertising and Marketing Awards

    Knowledge Partners   December 20, 2022  

    Agency Mania Solutions presents its top picks of global awards in the advertising and marketing category.

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  • Industry Update from Agency Mania Solutions: December 2022

    Knowledge Partners   December 20, 2022  

    Agency Mania Solutions presents volume 67 of its Industry Updates series, A summary of newsworthy client/agency relationship developments and relevant marketing or agency management trends from December 2022.

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  • Avoiding One of the Biggest In-House Agency Mistakes

    Knowledge Partners   December 13, 2022  

    Aquent’s Corey O’Brien and Susie Hall caution in-house agencies to avoid saying “yes” to everything, and provide tips for saying “no” without ruining relationships.

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  • Combating the Never-Ending Demand for Creative Content

    Knowledge Partners   December 13, 2022  

    Aquent’s Corey O’Brien shares how in-house agencies can stay ahead of the increasing demand for creative content.

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  • Will CMOs Face New Pressure to Prove Their Worth?

    ANA Magazine   December 9, 2022  

    As companies began to double down on their online marketing efforts due to the pandemic, newly hired CMOs were able to command higher salaries. But the calculus for CMO pay may be changing, as companies face a possible recession.

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  • How Mastercard Foundry Has Successfully Systematized Business Innovation

    Podcast Clips   December 9, 2022  

    Mastercard’s Cindy Chastain explains how Mastercard Foundry drives innovation for the Mastercard brand by relying on a collective of experts that is tasked with focusing on the future and determining areas rife with innovation opportunities across the company and the market at large.

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  • Build a Rock Star Marketing Team That Gets Results and Crushes Your Employee Engagement Scores

    Event Recaps   December 7, 2022  

    Trane Technologies’ Portia Mount shared how she was able to reinvent marketing at the company, highlighting the key business partnerships she needed to forge, her process for evaluating where there were talent gaps, and her tips for developing stronger relationships with senior executives.

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