Search Marketing Knowledge Center

CVS’s One Step Closer COVID-19 Vaccination Campaign

In-House Excellence Awards September 26, 2022

What will the COVID-19 vaccine bring you one step closer to? This is what CVS Health asked in an omni-channel campaign encouraging people to get vaccinated. The One Step Closer campaign directly resulted in 3.3 million Americans getting vaccinated at CVS Health.

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LIFEWTR Life Unseen

In-House Excellence Awards September 26, 2022

To expose and combat representational blind spots, LIFEWTR embarked on a multi-platform collaboration with 20 diverse creatives, including renowned designer, editor, and producer Issa Rae, to elevate underrepresented creatives, inspire artists and solidify the brand as an ally to the creative generation.

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How Pepsi Elevated Historically Black Colleges

In-House Excellence Awards September 24, 2022

When the Pepsi South Division marketing team was selected as the primary beverage sponsor of the Southwestern Athletic Conference (SWAC), a collegiate athletic conference comprised of 12 HBCUs in the Southwestern part of the United States, PepsiCo wanted to use the opportunity to make a spot that elevates and celebrates HBCU culture.

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The Future is Mainstream Green: Introducing a New Growth Strategy

Research Reports September 23, 2022

This report, part of the CMO Sustainability Accelerator, outlines a roadmap for how to achieve “Mainstream Green” — defined as driving sustainable choices by all consumers, not just those who are moved by sustainable claims.

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St. Jude’s Powerful Campaign Raised Millions

In-House Excellence Awards September 23, 2022

Inspiration4 had a $200 million fundraising goal for St. Jude, which was exceeded thanks to the generosity of Jared Isaacman, who commanded the spaceflight. This historic mission helped fund the Inspiration4 Advanced Research Center on the St. Jude campus in Memphis, Tennessee.

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Fighting Digital Ad Fraud Is Getting More Complicated

ANA Magazine September 21, 2022

Fraud in digital advertising remains an issue, and while the exact scale of the problem is a matter of dispute, there's widespread agreement that as the market grows, so will the need for brands to take an active role in protecting their investments.

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Patagonia Has Set a New Precedent

Industry Insights September 15, 2022

Patagonia embodies brand purpose. Now more than ever. The company’s founder made the rare decision to transfer the ownership of the company to a trust and nonprofit organization, rather than sell it for a profit, as reported by the New York Times.

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A Visa Case Study on Transparent Agency Relationships

Industry Insights September 14, 2022

Visa is one of the biggest and most successful brands in the world. We are the only brand that is a major sponsor of the Olympics, the Paralympics, FIFA, and the NFL.

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ANA Awards Live! Part 1 — Content that Starts a Dialogue

Conference Sessions September 13, 2022

In this video, the team at Deloitte shared the vision and message behind "Uncensored: Stories of Black Professionals at Deloitte," which won a B2 Award in the Brand Purpose category.

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AIMM Toolkit: Leveraging ERGs to Maximize Inclusion in the Marketplace

Knowledge Partners September 12, 2022

The Alliance for Inclusive & Multicultural Marketing (AIMM) teamed with Elevate to create the ERG MarketPlace Toolkit to enable organizations to create a strategy and roadmap that deepens transformational change to advance diversity representation, inclusion, equity, and a culture of appreciation and belonging.

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Brands Seek Secret Formula for Attracting Talent

ANA Magazine September 2, 2022

As a hot job market continues and the Great Resignation lingers, companies such as Denny's, Pearle Vision, and EOS Products are turning to DEI and other meaningful initiatives to lure and retain top talent.

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Digital Accessibility

Ask the Expert Answers September 1, 2022

How can brands make their websites and digital content more accessible?

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This Data-Driven Campaign by Walgreens Saved Thousands of Lives

Internationalist Innovation in Media August 29, 2022

In the face of a public health crisis, Walgreens created a tool that allowed the brand to identify individuals who were likely to want to receive a COVID-19 vaccine before they had even begun to seek out an appointment to receive one.

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How This Company Is Taking Action Against Air Pollution

Internationalist Innovation in Media August 27, 2022

Otrivin is the world leader in nasal decongestion, with strong nasal health expertise and consumer understanding. Otrivin has taken action to reduce the health impact of air pollution by providing easy-to-adopt actions that enable people to take control.

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This French Insurance Brand Created a Jersey That Made Rugby Safer to Play

Internationalist Innovation in Media August 26, 2022

GMF partnered with the French Rugby Federation (FRF) and scientists from Bordeaux University to develop a jersey that would reduce the potential for injuries and make the sport safer for everyone.

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Prioritizing the Digital Healthcare Experience

Industry Insights August 25, 2022

The Inflation Reduction Act, recently signed into law, will reshape many aspects of the healthcare industry, and should heighten the sector’s focus on access, innovation and virtual care.

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FootballCan 2041: A Technology Contest to Promote Inclusion, Sustainability, and Diversity

Internationalist Innovation in Media August 24, 2022

Banco Santander created an international innovation contest to reward tech ideas and solutions that make the football world better.

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Evolving Language Guides: Increasing Inclusivity in Digital

Event Recaps August 10, 2022

Save the Children and its agency partner MissionWired shared some examples of how the Save the Children language guide has been implemented in the organization’s communications and provided tips for how other nonprofit organizations can create and implement their own language guides.

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Evolving Language Guides: Increasing Inclusivity in Digital

Conference Sessions August 10, 2022

In this video, Save the Children and its agency partner MissionWired shared some examples of how the Save the Children language guide has been implemented in the organization’s communications and provided tips for how other nonprofit organizations can create and implement their own language guides.

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