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  • Meet the Future Majority

    Webinars   May 19, 2022  

    In this webinar, learn about the rising expectations younger multicultural consumers have when it comes to brands and a brand’s role in social justice movements, what is driving brand authenticity, and how can brands can be seen as credible accomplices.

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  • Guidelines for Buyers (Agencies and Marketers) When Doing Business with Diverse Media Suppliers

    Research Reports   May 17, 2022  

    Over the past year there has been an increased impetus from the ad industry to support diverse suppliers. The purpose of this guidance is to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together.

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  • How Marketers Bolster Their Brand Safety Efforts

    Champions of Growth   May 16, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Mary Engle, EVP of Policy at BBB National Programs, about how CMOs enhance their brand safety efforts.

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  • Marketing Sustainability in a High Inflation Economy

    Webinars   May 11, 2022  

    In this webinar, R3's Greg Paull reviewed the challenges of marketing sustainability and highlighted best practices in measuring the effectiveness and role of specialist partners.

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  • Email's Essential Role in Successful Marketing

    Industry Insights   May 4, 2022  

    Trovon C. Williams, Senior Vice President Marketing & Communications for the NAACP, is giving a keynote address entitled "Delivering Results Through Diversity" at the 2022 ANA Email Evolution Conference May 16–18, in Scottsdale, AZ. ANA's Director of Communications John Wolfe recently interviewed him for a pre-conference discussion.

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  • CMO Career Path: The AAPI Executive

    Webinars   May 4, 2022  

    To kick off Asian Heritage Month in May, four Asian American Pacific Islander (AAPI) marketing executives shared their career journeys. In this webinar, hear the stories of how these executives rose to a high level marketing role and what unique professional and personal challenges they faced.

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  • Diversity in Production and Postproduction

    Event Recaps   May 1, 2022  

    During a session at the ANA’s 2022 Advertising Financial Management Conference, the Association of Independent Commercial Producers (AICP) shared the work it is doing to promote diversity in the commercial filmmaking industry, especially through the work of groups such as the Mentorship and Access subcommittee and the Best Practices subcommittee.

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  • Corporate America’s Take on Supplier Diversity

    Event Recaps   May 1, 2022  

    A panel of supplier diversity leads hailing from Kellogg’s, PepsiCo, and Target offered their perspective on the benefits and challenges of championing supplier diversity and shared best practices.

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  • An Introduction to the National Association of Black-Owned Broadcasters and the U.S. Black Chambers

    Event Recaps   May 1, 2022  

    At the ANA’s 2022 Advertising Financial Management Conference, the National Association of Black Owned Broadcasters and the U.S. Black Chambers gave an overview of their organizations and the challenges they face in pursuing their work.

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  • Foursquare Insights: Sustainable Consumer Behavior

    Knowledge Partners   April 29, 2022  

    To better understand how Americans are approaching sustainable living, Foursquare examined foot traffic patterns alongside self-reported survey data to analyze the shifts in consumers’ efforts in becoming sustainable in various aspects of life — transportation, food consumption, and shopping habits.

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  • Your Customers Want ESG to Change the World

    Forward   April 28, 2022  

    In the past, purpose in marketing might have been seen as a lever to increase brand perception and consumer preference, or only pursued if it was natively part of the company’s mission. Now, a commitment to societal issues or putting accountability at the core of one’s brand are no longer a bonus or a nice-to-have, a new report from Bloomberg Media finds — they are an essential part of doing business.

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  • The Legal and Marketing Partnership

    Event Recaps   April 27, 2022  

    A panel of legal experts used some hypothetical examples to illustrate how legal advisors can assist marketers with valuable guidance.

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  • Section 230 and Social Media

    Event Recaps   April 27, 2022  

    Lawyer Robert Corn-Revere reviewed section 230 and challenges that have recently been raised to the regulation.

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  • The Ad Council’s COVID-19 Vaccine Education Initiative for the Black Community

    REGGIE Awards   April 21, 2022  

    The Ad Council strove to diminish vaccine hesitancy within the Black community, which COVID-19 had disproportionately affected.

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  • Adidas Swimmable Billboard: Inspiring Middle Eastern Women to Feel Confident Swimming in Public

    REGGIE Awards   April 21, 2022  

    Adidas created a swimmable billboard and leveraged everyday women to inspire Middle Eastern women to overcome the confidence gap associated with swimming in public, and launch its new swimwear line.

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  • Mobile Barbershop Brings Broadway to the Boroughs

    REGGIE Awards   April 21, 2022  

    Thoughts of a Colored Man, a Broadway show illustrating the lives of seven Black Brooklynites, created a mobile barbershop to engage African American’s in New York City to compel them to see the show.

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  • Evolution Reloaded

    REGGIE Awards   April 21, 2022  

    One of the most unmissable aspects of Dove's recent campaign was partnering with the brand’s first-ever mega celeb spokesperson, Lizzo – a superstar who has been working in parallel to Dove to build a more inclusive and accepting vision of beauty.

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  • Canfessional

    REGGIE Awards   April 21, 2022  

    Kimberly-Clark sought to find a new audience for Poise: women in the prime of their life, between the ages of 25 and 40, who are likely (but not exclusively) mothers. This demographic wants desperately to avoid the incontinence category due to younger age.

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  • Jack Daniel’s Tennessee Fire Presents Drag Queen Summer Glamp

    REGGIE Awards   April 21, 2022  

    To celebrate Gay Pride’s return to the great outdoors in 2021, Jack Daniel’s teamed up with RuPaul’s Drag Race stars to produce the brand’s first-ever reality series, Jack Daniel’s Tennessee Fire presents Drag Queen Summer Glamp.

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  • ANA Virtual Supplier Diversity Fair: Meet Diverse-Owned Production Companies

    Session Videos   April 20, 2022  

    April’s Virtual Supplier Diversity Fair highlights diverse-owned production companies. Representatives shared an overview of their company and the ways they can help grow your brand and drive business results.

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