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  • A Movement to Reduce Online Hate

    Beyond Profit   January 31, 2023  

    In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Anita McGorty, who leads Engage Responsibly as executive vice president at the ANA, joins host Ken Beaulieu to discuss why humanity is under attack online and what we can do about it.

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  • Ignoring the Silver Economy is Getting Costly for Marketers

    Podcast POVs   January 30, 2023  

    Champions of Growth podcast host Matthew Schwartz explains why advertisers who ignore the silver economy do so at their own peril, leaving both revenue and growth potential on the table.

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  • Q&A: How to Develop Recession-Proof Marketing

    Knowledge Partners   January 26, 2023  

    ANA CEO Bob Liodice offers four ways that marketers can recession-proof their marketing strategies, along with other insights to help them prepare for challenging economic times.

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  • Motherhood Matrix Study: Navigating High Anxiety

    Knowledge Partners   January 26, 2023  

    Moms are feeling more anxious and burned out than ever. Everyday Health Group Pregnancy & Parenting, home to BabyCenter and What to Expect, share how marketers can position themselves as true parenting allies.

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  • 2023 ANA Policy Preview for Advertisers

    Industry Insights   January 25, 2023  

    The year was 1864, and the Confederate harbor of Mobile Bay was heavily fortified with “torpedoes” (i.e., sea mines). Despite warnings from his crew, Union Admiral David Farragut charged ahead, issuing his famous order, “Damn the torpedoes; full speed ahead,” an act of courage that resulted in his victory. That about sums up what advertisers must do to succeed in the perilous policy waters of 2023.

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  • Best Practices for Portraying People with Disabilities in Advertising

    Ask the Expert Answers   January 24, 2023  

    How are brands depicting and including individuals with disabilities in their communications?

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  • The FTC’s Updates to the Green Guides

    Event Recaps   January 19, 2023  

    Designed by the FTC to offer guidance on the use of environmental marketing claims, the “Green Guides” are shortly set to be revised, and the FTC is seeking public comments. Law firm Reed Smith’s John Feldman provided an overview of some of the areas on which the FTC is seeking those comments.

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  • Diversity in Ad Creative: Gender, Age, Race, and Ethnicity Benchmarks

    Webinars   January 19, 2023  

    In this webinar, learn about trends in the complexion of advertising (gender, age, race, ethnicity), trends in audio (gender of who we hear), and accessibility progress (captioning, video description).

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  • 6 Award-Winning Campaigns Promoting Gender Equality

    Industry Insights   January 18, 2023  

    Ads that connect people to each other, and themselves, set an example and standard for all brands to show an array of how different people live. Creating and fostering inclusivity, instead of showing sameness, is a brand strategy that isn’t just about business, but human progress.

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  • Diversity in Ad Creative: Gender, Age, Race, and Ethnicity Benchmarks

    Knowledge Partners   January 18, 2023  

    This report from Extreme Reach leverages AI and machine learning, supported by human quality check, to scan and analyze ads across a range of diversity categories. The results provide the marketing industry DEI benchmarks, enabling the ability to set goals and more easily adopt accessibility practices within advertising.

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  • Looking Into Marketing Futures

    Champions of Growth   January 17, 2023  

    In a special episode of Champions of Growth, host Matthew Schwartz sits down with his colleague Mike Berberich, host of the ANA’s Marketing Futures podcast, to talk about some of the major challenges facing CMOs and marketers in 2023 and beyond.

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  • The Award-Winning Campaigns Highlighting Sustainable Practices

    Industry Insights   January 17, 2023  

    The 2022 Multicultural Excellence Awards showcase and highlight campaigns that do just this. Below are some award-winning campaigns that shine a light on sustainability practices.

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  • Three Things Healthcare Agencies Need to Understand About Digital Advertising

    Knowledge Partners   January 17, 2023  

    The digital advertising landscape continues to evolve at a rapid pace, and a holistic approach to executing campaigns is a must. DeepIntent’s Chief Strategy Officer Jennifer Werther shares three tips marketers at healthcare agencies can keep in mind for the future.

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  • 4 Award-Winning Campaigns That Spoke to People with Disabilities

    Industry Insights   January 13, 2023  

    Ads that connect people to each other, and themselves, set an example and standard for all brands to show an array of how different people live. Creating and fostering inclusivity, instead of showing sameness, is a brand strategy that isn’t just about business, but human progress.

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  • Fostering a Safe Work Culture for LGBTQ+ Talent

    Event Recaps   January 12, 2023  

    Come Out to Work is raising awareness in the advertising, marketing, and communications industry by encouraging leaders to create work cultures where LGBTQ+ talent feel comfortable being out in the workplace.

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  • Ponysaurus Brewing: Fund for the Fabulous

    Event Recaps   January 12, 2023  

    When the North Carolina Lt. Governor went on "an all-out assault" on the LGBTQ+ community, Ponysaurus Brewing Company and Baldwin& quickly worked with LGBTQ+ charities and influencers to create social posts, videos, and a website to launch the Lt. Governor's "Fund for the Fabulous."

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  • 3 Award-Winning LGBTQ+ Campaigns

    Industry Insights   January 12, 2023  

    The best ads are ones where people feel included, represented, and part of a larger community. For the LGBTQ+ community, who haven’t been historically included (and have faced discrimination), feeling seen in mainstream media is huge.

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  • HRC: The Reality Flag for the LGBTQ+ Community

    Event Recaps   January 12, 2023  

    The HRC created “The Reality Flag,” an American flag with 29 stars stripped away — a stark symbol that exposes reality for LGBTQ+ Americans. Hear how this award-winning work came to be and lessons learned.

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  • Marketers Need Better Vision Amid Foggy Economy

    B2B Marketer   January 11, 2023  

    Facing an ailing economy, marketers' major priority this year must be creating a "customer health" score, according to a recent Forrester report. But as some companies look to bolster relations with existing customers, others are continuing to pursue net-new leads. Will it backfire?

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  • Beers and Queer History

    Knowledge Partners   January 11, 2023  

    Since the very beginning, America’s queer bars have played a critical role in the modern gay rights movement. But since 2007, 37 percent of them have closed — taking with them an important piece of LGBTQ+ history and depriving communities of vital, safe gathering spaces.

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