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  • Reaching People with Disabilities Authentically

     ANA Magazine   September 26, 2023  

    By ignoring people with disabilities, brands are not only potentially alienating a large swath of the population, they're also leaving money on the table. New research conducted by Morning Consult found that 84 percent of respondents had a more favorable impression of companies that are inclusive of people with disabilities in their marketing and advertising and 80 percent wanted to do more business with such companies.

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  • How CVS Supported Women’s Health

     In-House Excellence Awards   September 26, 2023  

    On October 11th, International Day of the Girl, CVS Health announced its new period parity initiative as part of its new enterprise platform – HERe, Healthier Happens Together – to provide easier access to services and products that help support women’s mental and physical well-being.

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  • Exploring the Value of Diversity & Inclusion in Advertising

     Knowledge Partners   September 22, 2023  

    System1 analyzed creative that showcases the experiences of typically underrepresented groups, including Black Americans, Asian Americans, people with disabilities, members of the LGBTQ+ community, Hispanics, women, and those who are 55 years and older.

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  • The Latest on Talent & Employee Trends

    Industry Insights   September 13, 2023  

    On behalf of Business for Social Responsibility (BSR), Morning Consult surveyed over 2,000 adults to glean insights on how state policies and organizational social advocacy impacts employee’s willingness to relocate for work or stay with their organization.

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  • ANA SeeHer Global Perceptions of Progress in Gender Equality

     Webinar Rewinds   September 13, 2023  

    SeeHer and denstu have refreshed a landmark study to understand consumers' attitudes around the progress being made toward achieving gender equality and expanded its scope to include global markets. This webinar offers an assessment of the progress media and brands have made in accurate representation.

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  • Creating Value by Doing Good

     Beyond Profit Podcast   September 12, 2023  

    In this episode of the Beyond Profit podcast, Phil White, cofounder at Grounded World, joins host Ken Beaulieu to discuss purpose, sustainability marketing, and driving social impact.

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  • Interview with Matt Brutocao, VP of Barbie Global Brand Marketing at Mattel

     Industry Insights   September 12, 2023  

    Matt Brutocao (pictured above) is Vice President, Barbie Global Brand Marketing at Mattel, Inc. He will be a speaker at the ANA Multicultural Marketing & Diversity Conference, October 10-12 in Las Vegas. ANA Director Multicultural and Diversity Initiatives Karim Amadeo recently sat down with Matt for a pre-conference interview in which they discussed the Barbie Evolution, from social impact to dolls who represent all walks of life to this summer’s record-breaking theatrical release.

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  • The B2B Companies Creating Better Energy Efficiency and Sustainability

     Industry Insights   September 11, 2023  

    Reducing energy consumption and promoting more sustainable business practices and production methods are just a few ways companies can fight climate change. While mitigating climate change can feel like a challenge and can’t be done quickly by one company or industry, it is important for companies to realize the influence and power they do hold — and make the changes they can.

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  • Hispanic Horizons: Transforming Brands and Empowering Growth

     B2 Awards   September 8, 2023  

    TelevisaUnivision's annual "Leading the Change" event, spanning over a decade, has empowered brands to embrace the Hispanic market with cutting-edge insights, inspiring narratives, and expert guidance, ultimately shaping TelevisaUnivision as a beacon of thought leadership in the realm of Hispanic marketing.

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  • Observing Hispanic Heritage Month

     Industry Insights   September 7, 2023  

    The period from September 15th to October 15th is Hispanic Heritage Month, a time for celebrating, with a special attentiveness, the achievements of Hispanics and for elevating the causes that are most important to their communities. Of course, this isn’t work that can be confined to a single month, and, in recognition of that fact, the 2022 Multicultural Excellence Awards honored marketing to and on behalf of the Hispanic community that took place across the year.

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  • Marketing to Hispanics

     ASK Answers   September 7, 2023  

    How can my brand effectively market to Hispanics?

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  • Hispanic Marketing and Language Preference

     ASK Answers   September 7, 2023  

    Do Hispanic consumers prefer what language they see advertising in?

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  • Understanding the U.S. Chinese Consumers Digital Habits

     Event Recaps   September 7, 2023  

    With more than 2.3 million users in the U.S., Chinese consumers have unique cultural preferences, speak different languages, and often have digital and shopping habits that are distinct from the general population.

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  • Guidelines for Getting Started When Investing with Diverse Media Companies

     Research Reports   September 6, 2023  

    The ANA and the 4A’s partnered on a new set of guidelines designed to help companies increase their investments in diverse media companies. The guidelines are intended to help those marketers who are interested in supporting diverse suppliers but are still sitting on the sidelines and not sure where to begin.

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  • Republic Services Makes a Boring Category More Exciting with Sustainability

     B2 Awards   September 5, 2023  

    To drive business growth in a B2B category that was often forgotten by decision makers, Republic Services executed its first-ever brand-to-demand campaign, focusing on making its customers the center of meaningful sustainability efforts.

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  • OHBM-NY Launched an OOH Campaign to Illustrate How It Opens Doors

     B2 Awards   September 5, 2023  

    One Hundred Black Men of New York created an OOH campaign illustrating how the organization opens doors for African Americans in New York.

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  • Sports Illustrated Swimsuit Edition Sells Ad Space to Brands Committed to Women’s Empowerment

     B2 Awards   September 5, 2023  

    Sports Illustrated leveraged ad space in its iconic Swimsuit edition to support women’s empowerment and encourage brands to invest in initiatives, policies, and causes supporting women.

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  • The Paper and Packaging Board Go Back to the Future to Inspire Sustainability

     B2 Awards   September 5, 2023  

    The Paper and Packaging Board recreated a life-sized model of the Back to the Future DeLorean to illustrate its vision for a sustainable future the packaging industry could manifest by participating in its Box to Nature program.

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  • How Mastercard Helped Black Female Small Business Owners

     B2 Awards   September 5, 2023  

    Mastercard’s campaign targeted U.S. card issuers and financial institutions that focus on small businesses and small business owners. Through proprietary research-driven insights, Mastercard solidified and grew its issuer partnerships and brought in fintech partners to strengthen perceptions among small business owners.

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  • How an Aerospace Company Is Promoting Sustainability

     B2 Awards   September 5, 2023  

    Embraer’s campaign focused on global decision makers in aerospace who feel motivated to inspire change for the better in global flight emissions.

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