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  • Bridging the Gap Between Linear and Addressable TV

    Forward   September 27, 2022  

    Did General Motors sell vehicles based on TV ads delivered to the right audiences at levels that indicate a positive ROI? An audit of its campaign efforts on linear TV and addressable TV formats reveals the answer.

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  • Molson Coors Brewing Company

    In-House Excellence Awards   September 27, 2022  

    To celebrate its partnership with Team Penske and the unveiling of The Blue Deuce, the smoothest car in NASCAR, Keystone Light designed the smoothest grill in the world and awarded it to one lucky fan during the biggest grilling weekend of the year.

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  • Valley Bank Does an Internal Podcast

    In-House Excellence Awards   September 27, 2022  

    Valley Bank created an in-house podcast, amplifying the voices of staff members across the organization, from C-suite executives to interns.

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  • Pepsi Promotes Itself as the Best Drink for Burgers

    In-House Excellence Awards   September 27, 2022  

    Pepsi sought to promote awareness of how well it pairs with food.

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  • Pepsi Promotes an Alexa-Accessed Sampling Opportunity

    In-House Excellence Awards   September 27, 2022  

    Pepsi promoted a sampling program for a cocktail mixer that was operated through voice-activated devices like Alexa.

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  • Campaigns That Drive Connections

    Knowledge Partners   September 27, 2022  

    What if you could tie all your marketing efforts together with a “Big Idea” that stood out from the competition? People will notice, remember, and consider your brand.

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  • The CPG Guide to CTV

    Knowledge Partners   September 27, 2022  

    Consumer behavior is changing at an unprecedented speed. And this velocity creates new challenges for CPG brands. Notably, brand loyalty is shifting, reach is disaggregated across channels, consumers are preferring ecommerce shopping, and their ROI is growing increasingly difficult to quantify.

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  • Splash Blast TikTok Campaign and #TheSplashdance Challenge

    In-House Excellence Awards   September 26, 2022  

    The Splash Blast flavored bottled water beverage launched on a new platform, targeting a new audience with the #TheSplashDance Challenge on TikTok.

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  • This Brand Dialed Up the Nostalgia to Connect with Generation X on Social Media

    In-House Excellence Awards   September 26, 2022  

    To connect with the very brand-resistant generation X audience, Klondike turned back the clock and dialed up the nostalgia, turning its social feeds into a celebration of ’80s and ’90s culture and engaging 40-to-55-year-olds with content that hearkened back to their childhoods.

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  • This Brand Faked 15 Years of Memes to Make a Splash with Its Twitter Launch

    In-House Excellence Awards   September 25, 2022  

    After spending a decade and a half avoiding the platform, Keurig Dr Pepper brought its popular Original Donut Shop Coffee flavor to Twitter with a stunt that made it seem like the brand had been tweeting all along.

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  • How Molson Coors Inserted Itself into a Cultural Moment Without Buying a Sponsorship

    In-House Excellence Awards   September 25, 2022  

    When Molson Coors recognized that its Coors Banquet brand had become a key part of a hit TV show, the company sprang into action, inserting itself into the cultural moment while never actually paying for sponsorship or product placement.

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  • With Its Beach Coupon Campaign, Swoop Put a New Spin on the Classic Limited-Time Offer

    In-House Excellence Awards   September 25, 2022  

    With limited-time offers no longer creating the urgency they once did, Canadian Airline Swoop got clever, sculpting a “coupon” into a Mexican beach and running an offer that expired when the tide washed the coupon away.

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  • Barefoot Cellars Partners with OREO

    In-House Excellence Awards   September 24, 2022  

    Barefoot Cellars and OREO Thins partnered to create an adult version of a favorite childhood food and beverage combination.

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  • B2B Marketers Look to Unlock Gated Content

    B2B Marketer   September 23, 2022  

    While some B2B firms continue to put their content behind a firewall because that's how they like generating leads, a rising number of companies think that providing free content is a better way of courting prospects and turning them into customers.

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  • Deloitte’s “Move on What Matters”

    In-House Excellence Awards   September 22, 2022  

    “Move on what matters” training turned into a rally cry that Deloitte values are bigger than sales. The company wanted to build better relationships with clients. To do this, four veteran leaders who are known for nurturing client relationships told stories of how they did it.

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  • Logitech Makes Sure Play Never Ends for Gamers

    In-House Excellence Awards   September 21, 2022  

    To celebrate gaming culture and the launch of its new G435 wireless gaming headset, Logitech collaborated with creative studio ManvsMachine on an animated music video, which was used in an integrated campaign.

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  • Tabitha Brown Sunshine Seasoning

    In-House Excellence Awards   September 21, 2022  

    McCormick partnered with social media personality Tabitha Brown on the creation of a new seasoning, then promoted and sold the product online.

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  • Bolster Your Mission by Leveraging CTV

    Webinars   September 21, 2022  

    In this webinar, learn from two leading nonprofit organizations as they share how their organizations utilized the emotional connection of television to track and improve ROI to support their missions.

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  • Unlocking ABM Success: How to Use Insights and Personalization to Drive

    Conference Sessions   September 20, 2022  

    In this session, learn how ZS evolved to an ABM approach that works, makes sales more effective with insights and enablement tools, delivers an ABM program that’s recognized by executives as driving results for the firm, and more.

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  • How Merrell Brought Joy to the Outdoors

    In-House Excellence Awards   September 20, 2022  

    Merrell drove brand awareness among younger consumers through transformational design changes and integrating more joy into its marketing imagery and messaging.

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