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  • Designing Your App with Experience in Mind

     Knowledge Partners   May 23, 2022  

    ICF, a global advisory and digital services provider, highlighted numerous considerations to have in mind as you approach the task of designing an app.

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  • The Future of Marketing: A Roadmap to Hypergrowth

     Marketing Futures   May 18, 2022  

    Marketing Futures conducted a primary research study that explored how marketers plan to leverage emerging trends and innovative marketing tactics in 2022 and beyond. Analysis of this study’s data revealed two very different groups of marketers heading in divergent directions: the “laggards” and “hypergrowth” marketers.

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  • The Growing Innovation Gap Is Costing B2B Brands

    B2B Marketer   May 18, 2022  

    There is a serious gap between perception and reality when it comes to B2B marketing innovation, a recent study finds, with many marketers believing they are more competent marketing innovators than the evidence shows.

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  • 3 Ways to Enter the Future of Digital Marketing & Interactivity

     Industry Insights   May 18, 2022  

    Over the past decade, we’ve seen advertising and marketing trends evolve at a frequent and fast pace. Now that tech and commerce have become inexorably intertwined, brands must be able to swiftly adapt their strategies to meet the ever-changing needs of the modern consumer.

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  • Why More Marketing Teams Are Turning to Audio Streaming to Boost ROI

    Industry Insights   May 18, 2022  

    As consumer behaviors continue to evolve in the wake of the pandemic, brands and businesses must remain responsive to rapidly changing trends. Omnichannel marketing has become essential to achieve adequate reach, and more and more channels — from apps and social media to the burgeoning metaverse — are vying for audience’s attention.

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  • The Role of Digital Out-of-Home Advertising in the Endemic Era

     Industry Insights   May 18, 2022  

    Out of home (OOH) advertising has been around for centuries in its simplest forms, from the early days of the printing press to the advent of billboards in the 1800s. It’s remained a viable form of media for so many years because it has continuously adapted to changing trends, new ad formats, and emerging technologies.

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  • 10 D2C Marketing Strategies to Dazzle Consumers Right Where They Are

     Industry Insights   May 18, 2022  

    As technology makes it easier for today’s consumers to discover new products, the prospects you’re seeking to attract are more distracted than ever before. The key to capturing their attention? Meet them where they are with enticing offers that compel them to engage with your D2C brand.

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  • A Roadmap to Hypergrowth: ANA’s Recommended Action Plan

     Industry Insights   May 17, 2022  

    Excerpted from the ANA Future of Marketing Report, this four-step action plan was designed to empower marketers to drive business growth regardless of their current situation and future orientation.

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  • How Marketers Bolster Their Brand Safety Efforts

     Champions of Growth   May 16, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Mary Engle, EVP of Policy at BBB National Programs, about how CMOs enhance their brand safety efforts.

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  • That's So Meta, with Jason Velliquette of R3

     Marketing Futures   May 13, 2022  

    The metaverse is the talk of the marketing industry, yet technically it doesn't even exist yet. Today we talk to Jason Velliquette, Head of Digital at R3, about what the real metaverse will look like in the future, and how brands can prepare today for a virtualized tomorrow.

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  • More Than Just a Content Buy — How Brands Can Get More from Their Sponsorships

     Session Videos   May 13, 2022  

    The typical “insert show title” sponsored by “insert brand sponsor” only goes so far in the eyes of the viewer. In this video, hear how brands are embracing Roku Original content to better reach their consumers and to better engage their own brand.

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  • Don’t Be Seduced by the Mystery Box: Creativity in Ads Matters More Than Ever

     Knowledge Partners   May 12, 2022  

    Brands are relying on technology for their marketing decisions, but must remember that a good idea and well-executed creative can generate performance and lead to a successful campaign.

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  • Previously Cast Aside, QR Codes Are Making a Comeback

     ANA Magazine   May 6, 2022  

    Quick Response (QR) codes were all the rage in the early 2000s but soon fell out of a favor among most brands. But they have come back to life, spurred by the pandemic and the growing imperative among marketers to thread their message between the physical and digital worlds. And, unlike the first time around, QR codes now seem to have much more staying power when it comes to engaging consumers and driving revenue.

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  • 5 Marketing Leaders on the Future of Marketing

     Industry Insights   May 5, 2022  

    ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.

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  • Mastercard — MLB Home Team Advantage Program

     Event Recaps   May 5, 2022  

    For the 2021 MLB season, Mastercard worked with its partners at MLB, and the Boston Red Sox, Los Angeles Dodgers, and Atlanta Braves, to create a small business contest to give these businesses a chance to win e-commerce support, money, and a lot of exposure.

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  • B2B Brands Deploy 'Always-on' Marketing Strategy to Keep Up with Buyers

     B2B Marketer   May 4, 2022  

    There are several reasons B2B buyers seek out new vendors, ranging from a problem with an existing solution to relocating the business. But the reality is that buyers could be on the hunt for new vendors at just about any time. That's why marketers need an "always-on" approach to providing relevant content, according to a recent study, making sure they get on the short list of potential suppliers.

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  • 3 Steps Toward a Powerful Web3 Marketing Strategy

     Industry Insights   May 4, 2022  

    The arrival of Web3 promises to radically change how marketers reach, identify, and build relationships with consumers. While most marketers anticipate that the metaverse, cryptocurrency, NFTs, and related technologies will become key parts of marketing, understanding where to begin to craft a Web3 marketing strategy at this early stage can overwhelm even the most advanced technologists.

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  • Retail Media Networks 2022

     Ask the Expert Answers   May 4, 2022  

    What are the latest trends and best practices in the Retail Media Networks space?

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  • Growth IQ: Getting on the Path to Growth

     Webinars   May 4, 2022  

    In this webinar, author and global growth evangelist at Salesforce, Tiffani Bova, shared her insights and advice on how the full customer experience process is being altered by today’s buyer expectations and what that means to sales and marketing functions.

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  • 2022 Digital Marketing Trends

     Knowledge Partners   May 2, 2022  

    Whether you’re forging ahead on your marketing plans or looking for the right way to pivot, it’s important to remain agile in our ever-changing digital world. In this comprehensive ebook, marketers looking to innovate and set themselves apart will find B2B and B2C recommendations to help them stay ahead of the curve.

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