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  • Sales and Marketing Alignment Benchmark Report

    Tools   January 31, 2023  

    Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.

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  • Retail Media Networks: A Forced Marriage or Perfect Partnership?

    Research Reports   January 30, 2023  

    According to eMarketer 2022 was “the year of retail media networks." The ANA fielded a landmark survey of our members’ usage, attitudes, and future intentions regarding RMNs, followed by qualitative interviews with senior marketer members to gain additional learning, insights, and context.

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  • Marketers Are Scared of Retail Media

    Conference Sessions   January 26, 2023  

    Marketers fear missing out on retail media’s gold rush and fear retailers’ retaliation if they underspend. In this video, learn how marketers can reframe retail media to overcome these fears. Once they do, they can maximize retail media’s revenue impact.

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  • Making the Most of Retail Media Networks in the Highly Competitive CPG Landscape

    Conference Sessions   January 26, 2023  

    In this video, William Lee, Senior Manager, Retail Media at Henkel North America, shared how this leading CPG company unlocks the enormous promise and full potential of RMNs to create seamless omnichannel shopping experiences that fuel growth across three business divisions.

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  • RMNs Beyond CPGs

    Conference Sessions   January 26, 2023  

    In this video, Ian Freitas, Global Retail and Channel Marketing Director at Intel, an early adopter of RMNs, shared his experience navigating the ins and outs of this rapidly evolving new platform from the perspective of a marketer outside the confines of the CPG industry.

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  • Retail Media: The Power of Customer Insights

    Conference Sessions   January 26, 2023  

    In this video, Walmart Connect's Ernesto Henríquez discussed the deep customer insights that RMNs can offer, giving brands a greater understanding of the extraordinary shifts we’ve seen in consumer habits and how to best connect with customers along their shopping journey.

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  • Retail Media Networks: A Forced Marriage or Perfect Partnership?

    Conference Sessions   January 26, 2023  

    What’s all the fuss about Retail Media Networks? The ANA set out to find out, fielding a landmark survey of our members’ usage, attitudes, and future intentions regarding RMNs. Learn more with the ANA's John Paquin.

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  • The Metaverse Doesn’t Exist…Yet

    Podcast POVs   January 20, 2023  

    Marketing Futures podcast host Mike Berberich explains why the metaverse doesn’t exist yet and provides advice for marketers still grappling with the metaverse concept.

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  • Marketing Operations: From Misfits to Modernizers, Orchestrators, Psychologists, and Scientists

    Event Recaps   January 18, 2023  

    Milton Hwang provided an updated definition of the work of marketing operations professionals.

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  • ChatGPT: Effects on Search and Usefulness for Marketers

    Pulse   January 18, 2023  

    If your team has been looking for a way to use AI more to support creative strategy, ChatGPT may actually be helpful for you. While it may seem counterintuitive to have an AI chatbot enhance creativity, the technology can help gather data, research, use the dialogue to plan campaigns and meetings, headlines, key words, copy, and images.

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  • Technology Is Transforming Advertising: CES Just Showed Us How

    Industry Insights   January 18, 2023  

    Welcome to the future. The Consumer Electronics Show (CES) is this year’s most influential electronics and technology event. This event brought in over 100,000 attendees and 3,200 exhibitors, representing over 174 different countries.

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  • Operationalizing Marketing Innovation

    Event Recaps   January 18, 2023  

    Brendon Derr of Onward Imagine and Jennifer Krempa of LeapPoint offered some high-level advice to marketing operations professionals for how they can use their expertise to help drive innovation for their organizations.

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  • Email Marketing Best Practices: A Guide to Creating and Implementing Successful Email Campaigns

    Knowledge Partners   January 17, 2023  

    The agency ICF Next offered an array of best practices for tackling each phase of email marketing.

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  • Pivoting for Growth: As Uncertainty Looms, Brands Find Footing in Personalization

    Knowledge Partners   January 12, 2023  

    To find a footing in this multi-generational, multicultural, and multi-socioeconomic world, brands must be prepared to change course in driving engagement, participation, and, ultimately, sales.

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  • Breakthrough Strategies for the Metaverse

    Webinars   January 11, 2023  

    More than 20 retail brands launched into the gaming metaverse in 2022. Join executives from SuperAwesome (part of Epic Games) and PMG in this session to explore how leading retail brands are blurring the lines between virtual and real-life worlds — and how others can do the same.

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  • New Stage for B2B Advertising?

    Champions of Growth   January 9, 2023  

    Jim Habig, VP of Marketing at Linkedin Marketing Solutions, joins host Matthew Schwartz to talk about how B2B ad creative is changing, why there is less and less daylight between B2B and B2C marketing playbooks, and the kind of content B2B buyers are looking for when they go into purchasing mode.

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  • How to Foster Brand Love During Economic Uncertainty

    Knowledge Partners   January 6, 2023  

    Coming off a global pandemic and moving into historically high inflation and a possible global recession, with market highs in between, consumers are feeling the pressure. And with prices rising across the supply chain, brands too are feeling the pinch as wallets tighten while consumer expectations rise simultaneously.

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  • Online Travel Trends: Search and Social — An R3 Category Report

    Knowledge Partners   January 4, 2023  

    R3 shares insights on travel trends impacting the decision-making process of travelers, and strategies travel brands are leveraging to accommodate them.

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  • Happy New Year! 2023 B2B Digital Marketing Predictions and Resolutions with Professor Lou Cohen

    Webinars   January 4, 2023  

    A new year brings new opportunities, new fears, and new hope. Lou Cohen shared some of his own predictions about what’s to come, his views on concerns throughout the industry, and resolutions we can take with us to ensure a successful 2023.

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  • More Women Are Listening to Podcasts

    Forward   January 3, 2023  

    Recent studies reveal an increasing number of women are becoming loyal podcasts listeners. The trend may sound a new opportunity for brands that want to reach an important demographic.

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