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  • L’Oréal Leverages YouTube and CTV

     In-House Excellence Awards   September 24, 2022  

    L’Oréal promoted Maybelline products with a media plan focused exclusively on YouTube on connected TVs.

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  • Fighting Digital Ad Fraud Is Getting More Complicated

     ANA Magazine   September 21, 2022  

    Fraud in digital advertising remains an issue, and while the exact scale of the problem is a matter of dispute, there's widespread agreement that as the market grows, so will the need for brands to take an active role in protecting their investments.

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  • You’re Not Ready for CPRA If Your Vendors Aren’t

     Industry Insights   September 7, 2022  

    Say you dutifully got your organization in good compliance with the GDPR, and then did the same for CCPA, and perhaps even for the state laws that followed from Virginia, Nevada, Colorado, Connecticut, and Utah. Great.

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  • The CMO's Guide to Programmatic Transparency with Brad Moranchek

     Conference Highlights   August 31, 2022  

    In this video, Brad Moranchek, Kimberly-Clark’s Head of Global Media, dives deep into inefficient programmatic processes that drive costs up.

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  • 3 Key Takeaways from Jebbit’s 2022 Consumer Data Trust Index

     Industry Insights   August 25, 2022  

    The Consumer Data Trust Index issued by Jebbit for the first half of 2022 highlights several factors that are contributing to upheavals in how consumers allocate their trust among businesses. These factors included the following:

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  • Conducting the Media Mix Orchestra to Build Brand Success

     Knowledge Partners   August 23, 2022  

    In this short report, Ekimetrics sheds new light on the marketing mix modelling approach, providing the firm’s take on past and future marketing trends.

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  • Trade Groups Collaborate on Guidelines to Help Buyers and Diverse Media Suppliers Strengthen Partnerships

     Industry Insights   August 18, 2022  

    Over the past six months I've had the pleasure of working with industry colleagues on guidelines to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together.

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  • The Procurement Opportunity: Process Improvements

     Industry Insights   August 17, 2022  

    ANA recently released the report, “Procurement 2022: The Good, the Bad, and the Ugly.” The work measures the perception of marketing procurement among three constituents: procurement, marketing, and agencies. While procurement has a positive perception of itself, agencies generally do not. Marketing, meanwhile, has a better perception than agencies yet it’s clear they believe there is much room for procurement’s improvement.

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  • Consumer Data Trust Index: H1, 2022

     Knowledge Partners   August 15, 2022  

    Jebbit shared data on how data-collection practices and other trends are influencing consumers trust in different business sectors, as well as in specific brands.

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  • A True and Open Partnership: A Warner Bros. Discovery Case Study

     Industry Insights   August 10, 2022  

    In July ANA released the report, “Procurement 2022: The Good, the Bad, and the Ugly.” In that report, Sebastien Slek, executive director, global sourcing marketing at Warner Bros. Discovery contributed the following case study.

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  • Procurement’s Definition of Value Must Be Maximum Growth and Impact

     Industry Insights   August 3, 2022  

    Last week ANA released the report, “Procurement 2022: The Good, the Bad, and the Ugly.” One of the most fundamental debates about procurement is their definition of value. Is it lowest cost or maximum growth and impact? In the new report we asked procurement, as well as marketing and agencies, “Please indicate where on the continuum below the marketing procurement group stands in terms of its definition of what constitutes value.”

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  • Now Is the Time for Brands to Clean Up Their Ad Supply Chain

     Industry Insights   August 3, 2022  

    More than halfway through 2022, the world is still feeling the effects of global supply chain issues. These woes are impacting the production of everything from planes to cars to Halloween candy. Every time an industry is hit with supply chain slowdowns, there is a trickle-down effect in ad spend.

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  • Inflation and the Advertising Industry

     Ask the Expert Answers   August 3, 2022  

    How is inflation affecting the ad industry and media spend?

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  • Procurement 2022: The Good, the Bad, and the Ugly

     Industry Insights   July 29, 2022  

    In 2010, the ANA published a landmark report, “Procure¬ment: The Good, the Bad, and the Ugly.” The work took the pulse of the industry on the state of marketing procurement at that time, and measured practices and perceptions among professionals in three functional areas: procurement/sourcing, marketing/marketing services, and agencies. In 2022, we repeated and built upon that prior research to track progress (or lack thereof). Results were just released!

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  • The State of CTV Advertising Mid-Year 2022 Report

     Knowledge Partners   July 27, 2022  

    TVision’s state of CTV advertising report provides statistics on major CTV platforms and discusses what companies like Netflix and Disney+ adding ad-supported tiers of service could mean for advertisers.

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  • Media Inflation Outlook: 2022 and 2023

     Knowledge Partners   July 25, 2022  

    AuditStar and Cortex Media created a media inflation forecast that covers the Americas, Europe, and Asia Pacific.

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  • The Latest on Federal Privacy Legislation

     Event Recaps   July 20, 2022  

    There are now dueling privacy bills in Congress — one from Senate Commerce Chair Maria Cantwell (D-WA) and the other from Senate Commerce Ranking Member Roger Wicker (R-MS) and House Energy and Commerce Chair Frank Pallone (D-NJ) and Ranking Member Cathy McMorris Rogers (R-WA).

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  • Opening Remarks of the 2022 ANA Digital & Social Media Conference

     Conference Sessions   July 19, 2022  

    In this session, ANA CEO Bob Liodice walked through what the ANA is doing to create greater measurability, transparency, accountability, and safety for marketers and drive meaningful industry change.

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  • Get Certified: DAA and Industry Participants Explain Policy, Process, and Next Steps for Certifying Addressable Media Identifiers (AMIs)

     Conference Sessions   July 14, 2022  

    In this video, DAA and business leaders shared more about the certification process it recently launched to ensure responsible deployment of such identifiers in the marketplace and next steps in building consumer trust while safeguarding the core functionality of our advertising ecosystem.

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  • The Secret Benefit to Personalization

     Industry Insights   July 6, 2022  

    Businesses no longer just need to capture markets, they also have to capture moments - the exact points in time when a customer is searching for a product and is ready to buy. This means brands need to be right there when those crucial high-intent moments occur. Brands also need to be able to anticipate those moments using data and analytics—and then capture those essential moments by quickly connecting customers with whatever they want.

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