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Search returned: 2457 document(s).
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The CTV Landscape: The Platforms and Their Offerings
Money Slides May 27, 2023Media buying platform Direct Donor TV shares a breakdown of the different platforms that populate the CTV landscape and the types of content they provide.
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Streaming TV’s Rise and the Diversification of Its Audience, by the Numbers
Money Slides May 27, 2023Media buying platform Direct Donor TV shares recent Nielsen and ComScore data that illuminates the increased use of streaming, compares the watch-time it accounts for with broadcast and cable TV, and calculates the growing diversity of its audience.
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Influencer Marketing’s ROI
Money Slides May 24, 2023AT&T and social media marketing agency The Social Standard report on data that demonstrates the growth in spending on influencer marketing and the ROI generated by that investment.
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Marketers' 10 Favorite Retail Media Networks
Money Slides May 17, 2023The ANA shares data detailing which retail media networks are most used by marketers and to what extent.
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Projected Spending on Search Advertising in 2023
Money Slides May 17, 2023Fashion company LTK shares data from WARC that projects how much will be spent on search advertising on traditional platforms as well as on retail media networks in 2023.
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Media Contract Guidance for Advertisers: Global Best Practice
Knowledge Partners May 17, 2023Ebiquity's report, "Media Contract Guidance for Advertisers: Global Best Practice" strives to promote transparency and fair compensation in contracts between advertisers and their agency partners.
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Direct Marketing ROI by Media Type
Money Slides May 16, 2023Findings from the 2022 ANA Response Rate Report illuminate the ROI that direct marketers achieve with different media, specifically email, social media, direct mail, paid search, digital display, and SMS.
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Radio’s Advertising ROI and Reach
Money Slides May 16, 2023Cumulus Media shares Nielsen data on the effectiveness of radio as a marketing channel, demonstrating impressive results across categories.
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How and How Much Do Younger Fans Engage with Sports? And What’s Social Media’s Influence?
Money Slides May 16, 2023Dentsu and Overtime share data explaining how age and social media affect engagement with sports by generation X, millennials, and generation Z.
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Audiences' Responses to Podcast Advertising Versus Other Media Types, by the Numbers
Money Slides May 16, 2023Media company Sounds Profitable shares the results of research that reveal what proportion of different media audiences report that ads hold their attention and prompt consideration and purchases. The media types examined include podcasts, radio, TV, social media, and YouTube.
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Podcasting's Audience Versus Radio and TV
Money Slides May 16, 2023Media company Sounds Profitable shares the results of research that illuminates what age groups most listen to podcasts and how the medium’s audience compares to that of radio and TV.
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Advanced TV — The Questions to Ask
Knowledge Partners May 16, 2023Ebiquity created a guide designed to help marketers traverse the rapidly changing TV market, including what questions they should be asking publishers.
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2023 Media Budgets Flash Survey Results
Knowledge Partners May 15, 2023The WFA and Ebiquity partnered on a flash survey to generate insights into the 2023 media budgeting cycles and expected impact of recessionary market conditions.
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Global CTV and Creative Insights
Knowledge Partners May 11, 2023Innovid analyzed more than 330 billion video advertising impressions from advertisers across verticals to compile a snapshot of global video advertising insights and a view into how advertisers are adapting media and creative strategies for a market in flux.
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Identity 2023: How We Got Here and Where We’re Going with The Trade Desk
Webinar Rewinds May 11, 2023As the industry continues to solve for fragmented identity signals across devices, ecosystems, and media outputs, The Trade Desk’s Gabe Richman presented the current state of identity and how new solutions are solving — and improving — addressability in digital advertising.
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Content Shines in a Cookieless World
Industry Insights May 3, 2023According to Bombora Company Surge, during the last 90 days there have been over 17,000 spikes in research about content across business services companies. Content falls in the middle of the pack above demand generation in marketing interests, showing where B2B marketers’ priorities lie.
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How Haleon Created a Media Model That Protects Value and Drives Growth
Event Recaps May 2, 2023Haleon and MediaSense shared how they worked together to develop a model that intelligently and responsibly protected media efficiency while also enabling business growth.
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The Win/Win/Win of Media Procurement
Conference Highlights May 2, 2023Media procurement should partner with agencies to build a cleaner digital media ecosystem.
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Smarter Marketing in the Wake of New Privacy Laws
Industry Insights May 1, 2023Over the past few years, governments around the world passed sweeping new laws to protect consumer privacy online. These laws, adopted in response to widespread consumer concern with marketers’ collection and use of third-party data to serve targeted online advertisements, gave consumers new rights to be informed about marketers’ data collection practices, to delete and correct their data, and to block advertisements that relied on internet “cookies” and related advertising technologies.
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Retail Media: The $100 Billion Opportunity
Event Recaps May 1, 2023Boston Consulting Group examined why CPG companies are finding retail media networks attractive, the capabilities that CPGs want the see these networks develop going forward, and key measures that companies should take to optimize their work with these networks.
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