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  • Programmatic Trends and Best Practices

    Ask the Expert Answers   January 25, 2023  

    What are some trends and best practices in programmatic media buying?

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  • The Hurdles Facing MRC Outcomes and Data Quality Standards

    Industry Insights   January 3, 2023  

    When we think about media metrics, the industry has created a measurement buffet. For example, it wasn’t long ago that Nielsen was the standard delivery measurement for TV. Today we have Comscore, TVision, and iSpot, among others. Media agencies and brands can choose delivery metrics with ratings or impressions; consumer metrics via attention or engagement. This environment of non-standardized media metrics leads to a lot of choice – and a lot of confusion.

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  • U.S. Commercial Production Tax Incentives

    Industry Insights   December 27, 2022  

    Tax incentive programs started to appear about 30 years ago in the film and television industries to keep U.S. productions from going offshore for lower costs. The purpose of this paper is to provide an overview of these incentives, outline the process for participating, and make advertisers aware of these incentives.

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  • The Future of Privacy: Predictions for 2023

    Industry Insights   December 21, 2022  

    The hot-button issue of consumer privacy has been building, with more consumers aware than ever of targeted advertising practices. With a new year on the horizon, the industry will begin to see regulatory changes as early as January 2023. But what will these new privacy regulations mean for digital advertisers, and how can they ensure their businesses’ success in its midst?

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  • Lack of Transparency Limits Trust

    Industry Insights   December 7, 2022  

    The question often asked of senior marketers by their C-suite peers and in turn by marketers of their agency partners is: “Are we getting optimal value in return for our marketing investment?” This is a simple question, but one that is not easily answered given the breadth and intricacies of an advertisers marketing communications investment.

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  • How Haleon is Protecting Media Value and Driving Growth

    Event Recaps   December 7, 2022  

    Haleon described how it refocused its media strategy on effectiveness.

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  • Advertising Winners and Losers: Predictions for 2023

    Event Recaps   December 7, 2022  

    Laura Martin of Needham & Company projected future winners and losers in the world of advertising.

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  • Can't Find What You're Looking For? Try the ASK Research Service.

    Ask the Expert Answers   December 6, 2022  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • Media Procurement in an "Unboss" Culture

    Event Recaps   November 30, 2022  

    Representatives from Novartis reviewed the organization’s “unboss” culture — which aims to empower employees to be more innovative and collaborative — and explained how this culture has been applied across its complex procurement function.

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  • The Myers Report: Upfront Inflation

    Knowledge Partners   November 23, 2022  

    Following the 2022/23 Upfront, The Myers Report polled senior buying executives across multiple agency organizations to gather its annual survey of upfront inflation rates. This report details their aggregate responses across various marketplaces.

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  • The Great Unification of Converged TV

    Knowledge Partners   November 18, 2022  

    To better understand today’s “converged TV” market, Innovid worked with a third-party firm to survey more than 250 brand and agency advertisers in September 2022.

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  • What Marketers Should Look for in Ad-Supported Streaming Services

    Event Recaps   November 2, 2022  

    At a November 2022 ANA Members-Only Conference, Roku identified key traits that ad-supported streaming services should offer if marketers are hoping to optimize their advertising with them.

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  • What Marketers Should Look for in Ad-Supported Streaming Services

    Conference Sessions   November 2, 2022  

    In this video, Roku identified key traits that ad-supported streaming services should offer if marketers are hoping to optimize their advertising with them.

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  • Aligning on Agency Search

    Industry Insights   October 17, 2022  

    During the pandemic there were various reports of bad business practices in the agency search and pitch process. The bad practices were found on both the client and agency side of the process. Many of the bad practices cited in the trade press stemmed from inconsistencies in the agency search and selection process. These bad practices leave both client and agency yearning for opportunities to simplify the process and in turn, benefit the business – and the industry as a whole.

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  • Blog Post Syndication Calendar 2023

    Tools   October 15, 2022  

    A report to track editorial calendar opportunities and their associated deadlines.

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  • Editorial Calendar Template 2023

    Tools   October 15, 2022  

    A report to track editorial calendar opportunities and their associated deadlines.

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  • Marketing Calendar Template 2023

    Tools   October 15, 2022  

    A professionally designed calendar to organize, summarize, and communicate all of your marketing activities.

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  • Events Database 2023

    Tools   October 15, 2022  

    A professionally designed database and calendar to organize, summarize, and communicate all of your marketing events.

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  • Marketing Communications Calendar 2023

    Tools   October 15, 2022  

    Use this professionally designed calendar to organize and communicate all of your marketing activities.

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  • Social Media Marketing Calendar 2023

    Tools   October 15, 2022  

    Use this tool to organize and communicate all of your social media marketing activities.

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