Search Marketing Knowledge Center

Why Marketers Need Real-Time Insights to Stay Ahead

Industry Insights May 25, 2022

For brands, customer data is everything. Established brands that have been collecting data for years have traditionally had the upper hand over their competitors — largely due to a goldmine of rich customer insights that help inform future business decisions. But times are changing, and historical insights aren’t quite as valuable as they once were.

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Leveraging Cross-Channel TV to Find New Audiences and Challenge Rivals

Session Videos May 13, 2022

In this video, Simulmedia’s Chief Revenue Officer, Lauren Fry, explains how the company’s unique TV+® platform for automated cross-channel planning and buying guarantees national reach across linear and CTV, without wasteful and costly audience duplication.

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The Art (and Science) of Advertising and Audience in the Age of Converged TV

Session Videos May 13, 2022

In this video, Innovid's Ahed Jendza and Cadillac's Marcie M. Pérez discussed how brands are leveraging data and technology to get a unified view of advertising and audiences.

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2022 Travel Trends

Knowledge Partners April 27, 2022

In this report, Foursquare takes a closer look at travelers’ behavior and foot traffic patterns from November 1st through December 31st, 2021 compared to the same months in 2020 to help identify and capitalize on key learnings and trends.

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Getting Attention? Why Attention Metrics Can Help Brands Win Today and Plan for Tomorrow

Session Videos April 19, 2022

In this video, learn how brands can both measure and earn attention to maximize the impact of their media buys across channels.

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Key Learnings from the MediaSense Media 2025 Study

Session Videos April 19, 2022

MediaSense’s Media 20:20 program, now in it’s 7th year has become a barometer for the global media industry and essential reading for Marketing Directors, Procurement, Digital, and Media Teams. This latest wave of research includes inputs from 100+ senior marketers.

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Are You Paying Competitive Rates for Agency Studio Services?

Industry Insights April 12, 2022

Over the last several years, many agencies have expanded their resource offering as the demand for content development, repurposing and sizing has increased in the multi-billion-dollar production sector. Today, agency capabilities include traditional studio services, broadcast production, video, and digital editing. No one can argue the convenience of being able to tap an agency partner to assist in this important area.

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2022 Food and Beverage Trends

Knowledge Partners April 4, 2022

Quench Agency provides a report on trends in the food and beverage industry, to help brands remain competitive within their categories.

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Everything You Want to Know About Converged TV Advertising

Webinars March 31, 2022

In this webinar, Bob Ivins, Chief Strategy Officer at TVSquared, and Jessica Hogue, GM Measurement at Innovid, looked at the findings of a new report on converged TV advertising, covering industry needs, challenges, priorities for the year ahead, and critical growth factors.

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How Bank of Montreal Used Data and Influencers to Engage a Stubborn Audience

ECHO Awards March 29, 2022

To better engage Canadian millennials, Bank of Montreal (BOM) turned to data and used it as the driving force to power its “Reward the Day” campaign. Partnering with a fleet of influencers, the activation sought to show millennials that BOM understood them well and, for this reason, could add value to their lives.

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2022 Media Trends

Knowledge Partners March 28, 2022

In this report Dentsu looks at three megatrends that are helping to define marketers’ recovery from the COVID-19 pandemic, each with smaller manifestations or sub-trends, with major implications for brands.

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Finding Truth in Data

Event Recaps March 28, 2022

Nielsen and Wharton Customer Analytics discussed some approaches marketers can take to ensure truth in data. Using big data associated with TV, the pair gave examples of how biases can appear in all data sets and how big data can sometimes leave out key context, which makes useful analysis more difficult.

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Finding Truth in Data

Session Videos March 28, 2022

In this video, Nielsen and Wharton Customer Analytics discussed approaches marketers can take to ensure truth in data. Using big data associated with TV, the pair gave examples of how biases can appear in all data sets and how big data can sometimes leave out key context.

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The Dentsu Global Ad Spend Forecast — January 2022

Knowledge Partners March 21, 2022

The Dentsu Ad Spend Forecast is a twice-yearly report that combines data from over 50 global markets to accurately predict trends in ad spending across the globe.

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Back to School and College 2021

Knowledge Partners March 16, 2022

According to TVB’s 2021 back-to-school shopping analysis, whether consumers will be shopping online or in stores, retailers can drive purchases by using local broadcast TV to target all shoppers based on their geographic location and needs.

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TVB Thought Leader Podcast Series: Bob Liodice, CEO of ANA

Knowledge Partners March 10, 2022

Bob Liodice, CEO of ANA and Steve Lanzano, President and CEO of TVB discussed the local broadcast TV landscape and how it can benefit marketers, including hot topics like TV measurement, media usage, CTV and Next Gen TV.

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Programmatic Media Transparency — Leveling the Playing Field

Event Recaps March 4, 2022

The ANA, PwC, and TAG Trustnet discussed the continuation of an in-depth study into the programmatic media supply chain with the objective of supporting brands in optimizing their investment into their own supply chains.

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Buyer Beware: Understand Your ADUs and Their Effect on Inflation

Event Recaps March 4, 2022

Cortex Media offered advertiser recommendation on how to manage Audience Deficiency Units (ADUs).

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Programmatic Media Transparency — Leveling the Playing Field

Session Videos March 4, 2022

In this video, the ANA, PwC, and TAG Trustnet discussed the continuation of an in-depth study into the programmatic media supply chain with the objective of supporting brands in optimizing their investment into their own supply chains.

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