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Search returned: 493 document(s).

  • Avocados from Mexico and its Approach to Super Bowl Advertising

    Conference Highlights   September 16, 2022  

    KPIs should take precedence over ideas when building marketing strategies.

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  • Groundbreaking Outcomes, Data Quality, and Attribution Standard

    Conference Highlights   September 15, 2022  

    An outcomes standard is being introduced to ensure consistent media measurement and audit framework.

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  • Advanced Applications of Attention Metrics with Coca-Cola

    Conference Highlights   September 14, 2022  

    Coca-Cola is proving that the adoption of attention metrics can drive more effective media outcomes.

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  • Marketing Measurement and Optimization: In-Housed, Outsourced, or Hybrid?

    Knowledge Partners   September 13, 2022  

    Ekimetrics shares key considerations for scaling business by building marketing, measurement, and optimization (MMO) programs in-house.

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  • What Advertisers Can Learn from Financial Marketers in Uncertain Economic Times

    Industry Insights   September 12, 2022  

    During uncertain economic times, the financial and banking industry can provide important information to marketers. How the financial industry adapts their advertising and addresses a recessionary economy can supply helpful strategies and tools for general marketers across categories.

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  • Embracing the Role of a Servant Leader: A Hershey Case Study

    Industry Insights   August 24, 2022  

    A job change from direct procurement at TE Connectivity to marketing procurement at The Hershey Company has been one of the steepest learning curves of my career. I had fantastic mentors and teachers in David Donnelly (still at Hershey), Tracy Allery (now at Nestlé), and the staff at Cortex Media, who were all instrumental in helping me to learn media, but more importantly, to navigate the paradigm shift from being a direct budget owner to an indirect influencer.

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  • Spend for Your Goals, Not Your Budget

    Industry Insights   August 19, 2022  

    Marketing budgets have always been difficult to receive and maintain, but it may be time for marketers to take a closer look into how they are actually being spent. Common practice dictates that media budgets are both granted and spent around the beginning of the year.

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  • Why Are Marketers Losing Influence in the Modern Business World?

    Soundbites   August 16, 2022  

    Raja Rajamannar, chief marketing and communications officer and president of the healthcare business at Mastercard, joined the Champions of Growth podcast to discuss why it is that marketing teams are losing influence with C-suite decision makers and getting left behind in the modern business world.

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  • Five Ways to Beat the Effects of Inflation and Recessionary Giving Patterns

    Event Recaps   August 10, 2022  

    Michael Gorriarán, president at Arjuna Solutions, made five recommendations for how nonprofits can overcome the challenges of rising inflation.

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  • Five Ways to Beat the Effects of Inflation and Recessionary Giving Patterns

    Conference Sessions   August 10, 2022  

    In this video, Michael Gorriarán, president at Arjuna Solutions, made five recommendations for how nonprofits can overcome the challenges of rising inflation.

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  • A Global Marketing Executive's Perspective on Brand Versus Performance Metrics

    Industry Insights   August 9, 2022  

    Emily Culp, a global marketing executive, former CMO of Keds, and Board Member at Mizzen + Main and Stio & Cordial, recently sat down with the ANA’s Michael Berberich, Senior Director of Content & Marketing, to discuss her views on brand vs. performance metrics and how marketers can make the right decisions for their brand.

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  • Evolving Trends in Acquisition: Case Studies in List Growth

    Event Recaps   August 9, 2022  

    Trista Murphy, vice president of integrated fundraising at Make-A-Wish America, joined Maureen McNally and Sarah Newhall from MissionWired to talk about the trends they’ve seen in nonprofit fundraising over the past few years.

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  • Evolving Trends in Acquisition: Case Studies in List Growth

    Conference Sessions   August 9, 2022  

    In this video, Trista Murphy, vice president of integrated fundraising at Make-A-Wish America, joined Maureen McNally and Sarah Newhall from MissionWired to talk about the trends they’ve seen in nonprofit fundraising over the past few years.

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  • The Rise of Programmatic Attention Metrics

    Knowledge Partners   August 3, 2022  

    Adelaide released a report on how to use attention metrics in programmatic media buying, how to improve attention measurement through DSPs, and more.

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  • Getting Eyes On Your Digital Advertising

    Forward   July 21, 2022  

    Better visibility of digital advertising can provide real-time insights that help organizations cut campaigns with low return on investment (ROI) and focus ad spend on the channels with the highest returns. Reducing waste and rooting out fraud will only increase savings.

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  • How the ANA’s Marketer-Led Initiative Is Progressing

    Industry Insights   July 21, 2022  

    The ANA’s Cross Media Measurement (CMM) Initiative has made extensive progress over the past year, entering a pivotal – and exciting – stage. In 2021, the ANA began building the framework to answer a critical marketer knowledge gap. Now, with the foundation and planning complete, the ANA’s marketer-led initiative is focused on testing, developing, and optimizing.

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  • ANA's Influencer Marketing Measurement Guidelines

    Conference Sessions   July 20, 2022  

    This session previewed the ANA’s newly-released organic Influencer Marketing Measurement Guidelines.

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  • Modernize Your MMM with Attention Metrics

    Knowledge Partners   July 8, 2022  

    Attention metrics are the key to modernizing MMM and arming advertisers with better planning recommendations and more accurate predictions of outcomes. By incorporating meaningful quality differentiation between placements, attention metrics help models reduce noise and become more parsimonious.

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  • How Do Marketers Get a Better Grip on Martech?

    Champions of Growth   July 7, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Jason Cerok, partner at McKinsey & Co., about how CMOs and marketers can get a better handle on martech and provide more adequate returns for the C-suite.

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  • The ARF’s Perspective on Attention Metrics

    Event Recaps   June 29, 2022  

    Paul Donato from the Advertising Research Foundation (ARF) explores both sides of the debate on the effectiveness of attention metrics, including whether it can serve as a primary or secondary currency, as well as connecting attention metrics to outcomes.

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