Search Marketing Knowledge Center

The Rise of Programmatic Attention Metrics

Knowledge Partners May 23, 2023

Adelaide released a report on how to use attention metrics in programmatic media buying, how to improve attention measurement through DSPs, and more.

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All Media Should Become Performance Media

Industry Insights May 17, 2023

The digital media landscape and its associated advertising models are being shaken to their core by the move to a cookieless landscape and increasing privacy restrictions.

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Marketers' Favorite KPIs for Retail Media Networks

Money Slides May 16, 2023

The ANA shares data detailing which KPIs marketers most prefer to use when evaluating the performance of retail media networks.

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Marketing Attribution Checklist

Tools May 16, 2023

This checklist provides step-by-step instructions to help you implement marketing attribution.

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Marketing Attribution Cheat Sheet

Tools May 16, 2023

Use this cheat sheet to learn about marketing attribution and how to leverage it at your company.

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Marketing Attribution Quick Win Video

Quick Wins May 16, 2023

ANA’s Marketing Attribution Quick Wins package is a combination of videos, cheat sheets, and checklists to help you understand how to leverage marketing attribution and develop a process to help you identify which marketing channels and tactics are driving the customer behaviors you want.

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Defining the Difference Between "Measurement" and "Currency" in Advertising

Money Slides May 16, 2023

Deloitte Consulting succinctly differentiates the meanings of “measurement” and “currency” and elaborates on the significance of the distinction by citing the perspectives of industry insiders.

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How to View B2B Customers Through a More Nuanced Lens

B2B Marketer May 10, 2023

Peter Fader, a marketing professor at the Wharton School at the University of Pennsylvania, says B2B companies tend to lump too many customers and prospects together and fail to see those buyers who are the most serious about establishing long-term relationships. Changing the equation requires marketers to get a better read on the definition of customer lifetime value.

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Transformations Changing the Game for Sports Fans & Brands

Industry Insights May 8, 2023

Like most industries, the pandemic accelerated unforeseen consumer trends in sports that have opened up a realm of new opportunities for leagues, teams and athletes. Legal and regulatory advances have placed sports in an optimal, yet disruptive position that will impact consumers, media companies, and other brands who participate in the business of sports.

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4 Ways to Optimize Return on Ad Spends (ROAS) in Uncertain Economic Times

Industry Insights May 4, 2023

With federal interest rate hikes coming in hot and inflation top-of-mind, the digital advertising industry is on edge, trying to plan effectively for upcoming quarters. Pile on the continued economic uncertainty, layoffs, and tech takeovers; understandably, budgets are tightening while the pressure to perform intensifies.

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B2B Marketers Face Increasing Pressure to Prove Their Worth

B2B Marketer April 26, 2023

A recent study coproduced by Chief Marketer and One Trust presents a bit of dichotomy for B2B firms: Although marketers are being tasked with taming their budgets, nearly 80 percent of the study's respondents said their budgets were either increasing or staying the same this year.

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Why Nonprofits Need to Empower Businesses to Bring Social Good

Podcast Clips April 25, 2023

On the Beyond Profit podcast, Michael McKnight, president and CEO at United Way BC, explained why shifting donation habits, especially among young people, have put nonprofits in a position where they must enlist business partners to fulfill their mission.

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How Sea-Doo Used SEM to Overcome Supply Chain Issues and Increase Sales

Internationalist Digital Solutions April 23, 2023

With the brand enduring a product shortage caused, in part, by the global supply chain crisis of 2021, Sea-Doo quickly pivoted its marketing strategy, embracing a much longer sales cycle that focused on capturing and maintaining consumer attention versus driving short-term sales.

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Third Party Cookies Are Dying, Yet Measurement Opportunities Keep Expanding

Conference Session Videos April 14, 2023

Michael Stallone, Group Marketing Manager at Turbo Tax Integrated Media and Enablement, and Stuart Watson, SVP of Emerging Media and Technology at Camelot Strategic Marketing and Media, discussed potential solutions for targeting and personalization into the future.

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The Medium Moves the Message: A Comparative Assessment of Advertising from Broadcast to Podcast

Webinar Rewinds April 13, 2023

In this webinar, Tom Webster unveiled The Medium Moves The Message, a new cross-platform study on advertiser affinity in podcasting and broadcasting.

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The Rise of Clean Rooms: The Evolution and the Opportunity for Disney

Event Recaps April 13, 2023

In this session, Disney Advertising discussed its clean room solution and how it is leading the way with its in-house, insights-focused offerings.

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Media Mix Modeling Quick Win Video

Quick Wins April 12, 2023

ANA's Media Mix Modeling Quick Wins package is a combination of videos, cheat sheets, and checklists designed to help you determine the right media mix for your brand and leverage it to maximize insights and, most importantly, results.

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A Hybrid Approach to B2B Media Spending

B2B Marketer April 5, 2023

Bruce Biegel, senior managing partner at Winterberry Group, says B2B marketers still lag behind their B2C counterparts when it comes to digital marketing spending. That's starting to change, albeit gradually.

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The Future of TV Measurement: Transitioning to a Multi-Currency TV Market

Webinar Rewinds April 5, 2023

The ANA, 4A’s, CIMM, and Deloitte recently partnered to conduct a study on industry perspectives on the transition to a multi-currency national TV market. In this webinar, get a comprehensive overview of the study and learn about the experiences and perspectives of those engaged in and driving the transition across the national TV marketplace.

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