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Search returned: 76 document(s).
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The CTV Landscape: The Platforms and Their Offerings
Money Slides May 27, 2023Media buying platform Direct Donor TV shares a breakdown of the different platforms that populate the CTV landscape and the types of content they provide.
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Streaming TV’s Rise and the Diversification of Its Audience, by the Numbers
Money Slides May 27, 2023Media buying platform Direct Donor TV shares recent Nielsen and ComScore data that illuminates the increased use of streaming, compares the watch-time it accounts for with broadcast and cable TV, and calculates the growing diversity of its audience.
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How to Collect First-Party Data: Popular Tactics
Money Slides May 27, 2023LinkedIn shares the results of a survey that reveal the methods and sources most favored by marketers for collecting first-party data.
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The Stipulations of Each State's Data Privacy Laws Compared
Money Slides May 27, 2023The ANA succinctly breaks down the specific privacy rights that each state’s laws give residents over their online data.
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The Strongest Driver of Loyalty? An Emotional Brand Connection
Money Slides May 24, 2023Ad agency J.Schmid shares the results of an extensive survey suggesting that an emotional brand connection is the single most powerful factor in persuading consumers to repurchase, recommend, forgive, and trust a company.
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Influencer Marketing’s ROI
Money Slides May 24, 2023AT&T and social media marketing agency The Social Standard report on data that demonstrates the growth in spending on influencer marketing and the ROI generated by that investment.
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The Boom in Generative AI
Money Slides May 23, 2023Insider Intelligence shares data demonstrating the dramatic rise in investment in Generative AI since 2017.
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The Over-Representation of Men and Those Under 40 in Advertising
Money Slides May 23, 2023Digital marketing agency Extreme Reach shares data illuminating the genders and ages of those represented in advertising, both visually and in audio, and how those figures over- or under-represent the actual makeup of society.
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Marketers' 10 Favorite Retail Media Networks
Money Slides May 17, 2023The ANA shares data detailing which retail media networks are most used by marketers and to what extent.
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Projected Spending on Search Advertising in 2023
Money Slides May 17, 2023Fashion company LTK shares data from WARC that projects how much will be spent on search advertising on traditional platforms as well as on retail media networks in 2023.
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TikTok’s Audience and its Behavior, by the Numbers
Money Slides May 16, 2023eMarketer and Insider Intelligence highlight data showing the considerable size of the TikTok audience, how it extends beyond teens, and how that audience uses the platform to discover brands and guide shopping.
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Direct Marketing ROI by Media Type
Money Slides May 16, 2023Findings from the 2022 ANA Response Rate Report illuminate the ROI that direct marketers achieve with different media, specifically email, social media, direct mail, paid search, digital display, and SMS.
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Radio’s Advertising ROI and Reach
Money Slides May 16, 2023Cumulus Media shares Nielsen data on the effectiveness of radio as a marketing channel, demonstrating impressive results across categories.
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Retail Media Ad Formats: Those That Engage and Those That Repel
Money Slides May 16, 2023Forrester shares data on the retail media ad formats that consumers are most likely to listen to and most likely to avoid.
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Charting the Path Toward Analytics Maturity
Money Slides May 16, 2023AB InBev offers a visualization of the standard path toward analytics maturity, which progresses from a focus on descriptive analytics, which only illuminates the rearview mirror, to prescriptive analytics, which provides true foresight.
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A Catalog of Meta Worlds, Precursors to the Metaverse
Money Slides May 16, 2023The agency Blue Chip provides an inventory of meta worlds, defining and distinguishing between ones that are corporate owned and ones that are blockchain-based.
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Social Commerce: Consumers’ Confidence and Platform Preferences, by the Numbers
Money Slides May 16, 2023Data from Dentsu shed light on the social media platforms where different age groups prefer to conduct their social commerce, as well as their relative faith in influencers.
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The Metaverse: A Timeline
Money Slides May 16, 2023Marriott provides a timeline of the technological progress that currently situates us on the cusp of a functional metaverse.
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Sustainability’s Impact on Market Growth
Money Slides May 16, 2023Sustainable Brands uses pie charts to visualize how products marketed as sustainable, while only making up 16 percent of the market, represent 55 percent of market growth, dramatizing the impact that sustainability can have on the bottom line.
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Consumers’ Desire for Sustainability: A Data Roundup
Money Slides May 16, 2023Sustainable Brands offers an array of statistics demonstrating the prevalence of people’s desire to live and buy sustainably.
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