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Search returned: 8 document(s).

  • Patelco Credit Union Achieves Smarter Growth Using Data, Analytics, and Addressable Media

    Webinar Rewinds   July 26, 2023  

    New customer acquisition is more important than ever, but competition is fierce. Conventional digital media strategies can deliver only incremental gains. This presentation demonstrated a smarter approach, using real-life case studies and results.

  • Making the Most of Addressability

    Webinar Rewinds   July 12, 2023  

    In this webinar, get an overview of the present addressability landscape, how that is evolving under new regulatory and business requirements, and most importantly, where advertisers can still gain ground in bringing greater efficiency to advertising investments.

  • Identity 2023: How We Got Here and Where We’re Going with The Trade Desk

    Webinar Rewinds   May 11, 2023  

    As the industry continues to solve for fragmented identity signals across devices, ecosystems, and media outputs, The Trade Desk’s Gabe Richman presented the current state of identity and how new solutions are solving — and improving — addressability in digital advertising.

  • Addressable Enters the Mainstream

    Webinar Rewinds   November 17, 2022  

    The industry has evolved with the increased convergence of TV and digital giving rise to new marketing priorities and complexities. This session covered the latest findings from a survey of the marketplace on the current and future state of addressable.

  • Understanding and Navigating the New Identifier Solution Landscape as Technology and Policy Requirements Change

    Webinar Rewinds   November 2, 2022  

    In this webinar, the DAA's Lou Mastria provided an update on how the leading self-regulatory program for responsible data collection in advertising is adapting to governance changes and discussed the evolution of the new identifier solution landscape incorporating addressability.

  • The Outlook for Identity in the Advanced TV Ecosystem

    Webinar Rewinds   June 29, 2022  

    In this webinar, Winterberry explored how identity is evolving and going to continue to evolve in the converging, yet fragmented landscape of linear and connected TV.

  • Targeting Doesn’t Work...Except When it Does

    Webinar Rewinds   April 28, 2022  

    In this webinar, find out how to think through the challenges and opportunities targeting offers based on your marketing strategy and get insights into the key recommendations and questions every brand should be asking to get it right.

  • Partnership for Responsible Addressable Media: Community Update

    Webinar Rewinds   August 6, 2021  

    In this webinar, get an update on the recent industry and regulatory developments regarding the Partnership for Responsible Addressable Media (PRAM) and learn about its progress as it relates to Policy Principles and Technical Standards for Addressable Media Identifiers.