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Search returned: 46 document(s).

  • Humanity Marketing: Combining Data and Emotions to Make Powerful Human Connections

    Event Recaps   November 17, 2022  

    When it comes to making marketing decisions, data insights have proven that making a true human connection based on emotions is far more effective than relying on data and logic alone.

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  • Negotiating Platform and Technology-Enabled Agreements

    Event Recaps   November 8, 2022  

    A panel of industry lawyers shared questions that companies should consider as they evaluate contracts with marketing technology vendors.

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  • How AdChoices and Consent Management Platforms Can Work Together

    Event Recaps   November 8, 2022  

    Lou Mastria, executive director of the Digital Advertising Alliance, provided an update on how Consent Management Platforms (CMPs) and AdChoices interfaces can work together.

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  • Turning Data into Value for Your Stakeholders

    Event Recaps   November 4, 2022  

    PepsiCo’s Iwao Fusillo shared examples from his career of how data has been used to tangibly improve business outcomes at companies like the NFL, American Express, General Motors, and PepsiCo. He also gave a preview of what the future of data analysis looks like.

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  • What Marketers Should Look for in Ad-Supported Streaming Services

    Event Recaps   November 2, 2022  

    At a November 2022 ANA Members-Only Conference, Roku identified key traits that ad-supported streaming services should offer if marketers are hoping to optimize their advertising with them.

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  • Data Collaboration and the Use of Clean Rooms

    Event Recaps   October 3, 2022  

    Neustar shared tips for the use of clean rooms in data collaboration and provided a case study that illustrated its advantages.

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  • The Hershey Company: Building Partnerships with Marketing Through Servant Leadership

    Event Recaps   September 21, 2022  

    The Hershey Company outlined the servant leadership philosophy and how it can be put into practice to build strong and lasting partnerships with marketing peers and leaders, which in turn will lead to success in media and marketing procurement.

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  • Rapid Experimentation in Marketing

    Event Recaps   September 20, 2022  

    Intuit shared its process for leveraging data and testing to optimize personalization and the end-user experience.

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  • How Audi Cultivates Fandom on Social Media

    Event Recaps   September 15, 2022  

    Audi and M/H shared four key rules the car brand follows to both engage its own fans on social media and to cultivate new fans.

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  • We Can’t Wait: How an App Can Build a Movement

    Event Recaps   August 9, 2022  

    In this presentation about the “We Can’t Wait” restroom locator app, the Crohn’s & Colitis Foundation shared how it tackled some of the challenges that arose during app development, how it leveraged key partnerships, and the overall app marketing strategy.

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  • California Online Platform Fundraising — Changes Ahead

    Event Recaps   July 28, 2022  

    The law firm Copilevitz, Lam & Raney examined the changes to online fundraising that will take place once a new California law goes into effect in January of 2023.

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  • Brand Activations in the Metaverse: A Practical Case Study with Chipotle

    Event Recaps   July 27, 2022  

    Chipotle legal and marketing executives discussed how brands can address practical considerations and legal issues associated with metaverse marketing, while maintaining a focus on the business objective of delivering an innovative marketing campaign.

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  • Key Updates in False Advertising Litigation

    Event Recaps   July 27, 2022  

    At an ANA Law Virtual One-Day Conference in July of 2022, Seyfarth Shaw LLP offered numerous observations on the ways that different false advertising claims have been litigated recently, providing citations for relevant cases, some of them ongoing.

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  • Destination: Metaverse

    Event Recaps   July 19, 2022  

    Marriott Bonvoy explored the metaverse, including what it is, how it evolved, and how brands are entering the space.

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  • Miller Lite Turns Virtual Cheers into Real-Life Beers in the Metaverse

    Event Recaps   July 19, 2022  

    Unable to be an official real-world participant in Super Bowl LVI due to a competitor holding the exclusive sponsorship rights, Miller Lite decided to turn to the virtual world, taking its first foray into the metaverse by launching The Meta Lite Bar.

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  • Reinventing an American Icon

    Event Recaps   July 14, 2022  

    A&W’s Liz Bazner shared how her brand managed to stave off economic catastrophe by creating a new brand platform through which all marketing decisions would be made in a quest to win over multiple generations at the same time.

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  • The ARF’s Perspective on Attention Metrics

    Event Recaps   June 29, 2022  

    Paul Donato from the Advertising Research Foundation (ARF) explores both sides of the debate on the effectiveness of attention metrics, including whether it can serve as a primary or secondary currency, as well as connecting attention metrics to outcomes.

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  • Responding to the Crisis in Ukraine: World Vision

    Event Recaps   June 28, 2022  

    World Vision's Hilary Reynolds shared how her organization mobilized a multi-tiered, omnichannel campaign to promote its disaster relief efforts in Ukraine and surrounding nations. The aim was to provide critical resources to women and children displaced by the war.

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  • ASICS on Data and Loyalty

    Event Recaps   June 21, 2022  

    Shoe manufacturer ASICS shared tips on data collection and offered an overview of its loyalty program.

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  • Carl's Jr. and Hardee's Drive Value Through Rewards

    Event Recaps   June 21, 2022  

    CKE Restaurants shared its approach to running loyalty programs for quick serve restaurants.

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