Search Results for All Content (access may be restricted)
Search returned: 118 document(s).
-
Learn To Stop Worrying and Love AI
Event Recaps September 27, 2023When addressing a social-technological challenge like AI, companies must approach it holistically, which means involving people, processes, and tools.
view -
Building Trajectory from a Powerful Legacy — Positioning Martin Guitars for the Next 200 Years
Event Recaps September 13, 2023Mike Nelson, VP of marketing at Martin Guitar and Jenn Szekely, president of Coley Porter Bell, unpacked the legacy brand's history and the journey that took place to refresh an already iconic brand. They provided a snapshot of the rebranding process and learnings, focusing on the creativity needed to successfully reposition this heritage brand.
view -
The Great Divide — How AI Marketing Will Make Some Firms Dumber and Others Far Smarter
Event Recaps September 13, 2023Business inspiration hub Catalyzing Innovation offered recommendations on how brands can use generative AI to enhance creativity and marketing.
view -
Understanding the U.S. Chinese Consumers Digital Habits
Event Recaps September 7, 2023With more than 2.3 million users in the U.S., Chinese consumers have unique cultural preferences, speak different languages, and often have digital and shopping habits that are distinct from the general population.
view -
Coca-Cola Shared Compliance Learnings
Event Recaps August 23, 2023Privacy compliance is an ever-changing landscape. As countries continue to put individuals first, so should business practices. Coca-Cola discussed best practices and lessons learned for launching consumer-centric campaigns while balancing privacy compliance requirements.
view -
Fundamentals of the Chicago White Sox Social Media Strategy
Event Recaps August 23, 2023Jacy Andrews, senior coordinator of social media at the Chicago White Sox, discussed the platform her social media team uses for content creation, the overall strategy, and how sponsorships are leveraged to drive engagement and fund other efforts.
view -
Cross-Media Measurement in a Digital-First Landscape
Event Recaps August 22, 2023Nielsen's Jamie Moldafsky discussed how the road ahead for CMOs will require transformative thinking based on data and solutions that are both trusted and channel agnostic.
view -
Developing a Consumer Data Strategy: Leveraging Data Clean Rooms, Retail Media Networks, and AI
Event Recaps August 22, 2023The ANA’s 2023 Data, Analytics, and Measurement Conference convened a panel of experts from Kimberly-Clark and the nonprofit programmatic platform TRUSTX who shared insights on a variety of topics, ranging from consumer data to retail media networks to data clean rooms.
view -
Return on Experience: How to Successfully Measure Sponsorship Effectiveness
Event Recaps August 22, 2023How do you measure the effectiveness of a sponsorship? What is the value equation? Andrew Cohen, VP of global sponsorship strategy at Visa, discussed how the brand measures and values different elements of a sponsorship.
view -
Overcoming Barriers to Making Green Mainstream
Event Recaps August 9, 2023Boston Consulting Group highlighted some of the challenges to encouraging sustainable consumer choices and illustrated ways of overcoming those challenges.
view -
How to Talk About and Lend Visibility to the LGBTQ+ Community
Event Recaps August 4, 2023In a session held during an August 2023 meeting of the ANA’s DE&I Forum Committee, the Gay and Lesbian Alliance Against Defamation (GLAAD) shared terminological guidance, as well as illuminating data on the LGBTQ+ community and recommendations for marketers seeking to act as its ally.
view -
Using the Super Bowl to Market to Diabetics
Event Recaps July 19, 2023The marketing for health care and medical technology has a stereotype of appearing staged and lacking genuine emotional resonance. Dexcom, a leader in glucose monitoring for diabetics, wanted to break that mold. To do so, it leveraged a Super Bowl commercial and a community of Dexcom users.
view -
Q&A with a Podcasting Influencer
Event Recaps July 18, 2023At the ANA’s 2023 Digital and Social Media Conference, influencer and podcast host Zach Kornfeld took questions from the audience covering topics such as the benefits of advertising on podcasts and the best approaches to developing ad reads with podcast hosts.
view -
The Characteristics of Analytics Leaders and Other Findings from Winterberry Research
Event Recaps June 28, 2023Winterberry Group shared research that sheds light on the industry’s relative level of analytics maturity.
view -
Nielsen Sports on Return on Sponsorship Investment
Event Recaps June 21, 2023Nielsen Sports' Nye Sleeper led a discussion on sponsorship measurement designed to highlight how brands are successfully measuring and optimizing sponsorship investments alongside the measurement of other marketing activities.
view -
How Sesame Street Works with Brands
Event Recaps June 21, 2023The Sesame Workshop Strategic Partnerships team discussed how Sesame Street works with brands to reach parents, build brand awareness, and support Sesame's mission to help children grow smarter, stronger, and kinder.
view -
Supporting an In-House Agency Studio Model
Event Recaps June 14, 2023Novo Nordisk launched their studio agency program in 2019. Over the last four years, the studio has undergone a transformation.
view -
Leveraging AI for Marketing Success: A Guide for In-House Agencies
Event Recaps June 13, 2023AI is a practical and readily available tool at the marketer's disposal. Today, marketing teams can leverage AI to develop content, increase their output, and bring capabilities in-house previously thought unattainable.
view -
The Evolution of Lenovo’s Brand Ambassador Program
Event Recaps June 8, 2023Lenovo's brand ambassador program has evolved beyond traditional marketing tactics and how it has become a powerful tool for engaging with their customers, reaching new audiences, and increasing brand awareness and loyalty.
view -
Influence and Community: Connecting with Your Audience Through Shared Values
Event Recaps June 8, 2023MINI USA and their agency RQ shared their approach to influencer marketing that connects with target demographics by engaging the group's trusted leaders. In a world where consumers are making purchasing decisions based on values, they explored how leveraging influencers to message shared values sparks engagement.
view