Search Marketing Knowledge Center

Getty Visual LGBTQ+ Storytelling

Event Recaps March 2, 2023

Getty Images developed an LGBTQ+ collection of images and a guidebook for its use with GLAAD. The company shared best practices for visual storytelling to help marketers and creators identify and leverage imagery that accurately reflects the LGBTQ+ community in all aspects of their identity.

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Modeling Inclusion Behavior: How the Research Marries Up to the Practice

Event Recaps February 22, 2023

While recruiting diverse talent into the industry is crucial, companies must also create a culture of inclusion to ensure that diverse talent feels that strong sense of belonging to want to stay.

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Investment with Diverse Media Suppliers

Event Recaps February 15, 2023

According to recent ANA research, while there has been an increase in interest from the marketing/advertising community in supporting diverse suppliers, the increase in investment hasn't caught up. Why the gap? Speakers in this session discussed the challenges and opportunities of investing with diverse media suppliers.

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Making Media More Sustainable

Event Recaps February 15, 2023

Ad Net Zero has the mission of unifying the advertising industry around a common measurement framework, tools, practices, and actions to reduce the carbon impact of producing and distributing advertising to real net zero.

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How Grant Thornton Built a Brand-Building, Award-Winning Email Newsletter

Event Recaps February 9, 2023

The Google search "how to create an email newsletter" returns 1,590,000,000 results. And just about all of them give poor advice (in our opinion). Todd Luchik, associate director of marketing automation at Grant Thornton, and Sara Hocking, brand experience director at Grant Thornton, hosted a "how to" session for email newsletters.

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How to Create Indispensable Automated Email Journeys for E-Commerce Brands

Event Recaps February 9, 2023

Claire Foster, manager of email marketing at Scout & Nimble, and Karen Talavera, founder and principal at Synchronicity Marketing, discussed real-life examples from Scout & Nimble, a luxury e-com retailer of professionally curated furniture and home decor serving both consumers and designers.

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Tests for Email Marketing: Examples from Marriott

Event Recaps February 8, 2023

Marriott and its agency partner Data Axle shared an array of examples of tests they have used to gauge open rates and click-through rates as they’ve striven to hone their approaches to email marketing.

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Production Incentives Update: Timing, Tips, and Tricks

Event Recaps February 7, 2023

TPC, an award-winning media production company, provided an overview of what production incentives are, where they are offered, and some key internal strategies that brands should consider for capitalizing on these incentives with their own productions.

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Measuring Sponsorship ROI

Event Recaps February 7, 2023

Adam Honig of Publicis Sport & Entertainment identified some of the major challenges to accurately measuring sponsorship ROI, some of the approaches that marketers are left to make the best of in the face of those challenges, and some industry changes that could be undertaken to improve the outcomes for marketers.

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Using A/B Split Testing to Optimize Your Email Performance: A Hands-On Approach

Event Recaps February 7, 2023

For more than 20 years Jeanne Jennings has been helping consulting clients optimize the bottom-line performance of their email marketing programs with A/B split testing. Jennings discussed how to enhance email marketing.

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How to Run a Successful Email Audit Workshop

Event Recaps February 7, 2023

It is not a secret that email is an extremely important marketing channel for any business. In some cases, businesses have very high expectations for the email program, which are not always met. Instead of wondering and guessing about the cause, a complete audit of the email marketing program will provide the answer.

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How to Manage, Motivate, and Inspire Agencies

Event Recaps February 2, 2023

Flock Associates offered advice on how clients can improve their working relationships with agencies and shared nine tips for motivating and inspiring those agencies.

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Humanity Marketing: Combining Data and Emotions to Make Powerful Human Connections

Event Recaps November 17, 2022

When it comes to making marketing decisions, data insights have proven that making a true human connection based on emotions is far more effective than relying on data and logic alone.

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Tap Your In-House Superpowers

Event Recaps November 15, 2022

WBC Advisors recommended three ways in-house agencies can improve creative workplaces.

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Negotiating Platform and Technology-Enabled Agreements

Event Recaps November 8, 2022

A panel of industry lawyers shared questions that companies should consider as they evaluate contracts with marketing technology vendors.

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What's Going on with Loyalty Programs? Techniques, Technologies, and Legal Traps

Event Recaps November 8, 2022

Representatives from Venable LLP, Bilt Rewards, Uber Technologies, and Capital One Services discussed some of the newest developments in law related to loyalty programs.

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How AdChoices and Consent Management Platforms Can Work Together

Event Recaps November 8, 2022

Lou Mastria, executive director of the Digital Advertising Alliance, provided an update on how Consent Management Platforms (CMPs) and AdChoices interfaces can work together.

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Turning Data into Value for Your Stakeholders

Event Recaps November 4, 2022

PepsiCo’s Iwao Fusillo shared examples from his career of how data has been used to tangibly improve business outcomes at companies like the NFL, American Express, General Motors, and PepsiCo. He also gave a preview of what the future of data analysis looks like.

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What Marketers Should Look for in Ad-Supported Streaming Services

Event Recaps November 2, 2022

At a November 2022 ANA Members-Only Conference, Roku identified key traits that ad-supported streaming services should offer if marketers are hoping to optimize their advertising with them.

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