Search Results for All Content (access may be restricted)

Search returned: 51 document(s).

  • Three Ways Marketers Can Level Up Their Video Game Advertising

    Podcast POVs   March 4, 2023  

    Marketing Futures host Mike Berberich outlines just how massive the gaming audience is, some ways these individuals actually embrace advertising, and three ways marketers can level up their in-game advertising.

    view
  • Investment with Diverse Media Suppliers

    Conference Sessions   February 15, 2023  

    According to recent ANA research, while there has been an increase in interest from the marketing/advertising community in supporting diverse suppliers, the increase in investment hasn't caught up. Why the gap? Speakers in this video discussed the challenges and opportunities of investing with diverse media suppliers.

    view
  • Making Media More Sustainable

    Conference Sessions   February 15, 2023  

    In this video, speakers reviewed the importance of taking steps to mitigate the carbon crisis across the media ecosystem.

    view
  • How Grant Thornton Built a Brand-Building, Award-Winning Email Newsletter

    Conference Sessions   February 9, 2023  

    The Google search "how to create an email newsletter" returns 1,590,000,000 results. And just about all of them give poor advice (in our opinion). In this video, Todd Luchik and Sara Hocking, both with Grant Thornton, hosted a "how to" session for email newsletters.

    view
  • How to Create Indispensable Automated Email Journeys for E-Commerce Brands

    Conference Sessions   February 9, 2023  

    In this video, Claire Foster, manager of email marketing at Scout & Nimble, and Karen Talavera, founder and principal at Synchronicity Marketing, discussed real-life examples from Scout & Nimble, a luxury e-com retailer of professionally curated furniture and home decor serving both consumers and designers.

    view
  • Tests for Email Marketing: Examples from Marriott

    Conference Sessions   February 8, 2023  

    In this video, Marriott and its agency partner Data Axle shared an array of examples of tests they have used to gauge open rates and click-through rates as they’ve striven to hone their approaches to email marketing.

    view
  • Using A/B Split Testing to Optimize Your Email Performance: A Hands-On Approach

    Conference Highlights   February 7, 2023  

    To optimize email performance, create a formal test plan, test for impact, and compile/document results.

    view
  • Using A/B Split Testing to Optimize Your Email Performance: A Hands-On Approach

    Conference Sessions   February 7, 2023  

    For more than 20 years Jeanne Jennings has been helping consulting clients optimize the bottom-line performance of their email marketing programs with A/B split testing. In this video, Jennings discussed how to enhance email marketing.

    view
  • How to Run a Successful Email Audit Workshop

    Conference Sessions   February 7, 2023  

    Businesses have very high expectations for their email program, which are not always met. In this video, learn how a complete audit of the email marketing program will provide the answer as to why, instead of wondering and guessing about the cause.

    view
  • The Metaverse Doesn’t Exist…Yet

    Podcast POVs   January 20, 2023  

    Marketing Futures podcast host Mike Berberich explains why the metaverse doesn’t exist yet and provides advice for marketers still grappling with the metaverse concept.

    view
  • What Is an NFT?

    Soundbites   November 8, 2022  

    Speakers from Reed Smith LLP, Coinbase, and KIND Snacks define what a non-fungible token (NFT) is.

    view
  • What Marketers Should Look for in Ad-Supported Streaming Services

    Conference Sessions   November 2, 2022  

    In this video, Roku identified key traits that ad-supported streaming services should offer if marketers are hoping to optimize their advertising with them.

    view
  • Enabling Stakeholders with Enabled Intelligence

    Soundbites   October 3, 2022  

    Winnie Shen from Zeta Global explains how to leverage data to give stakeholders enabled intelligence.

    view
  • How, When, and Where to Reach Customers

    Soundbites   October 3, 2022  

    Winnie Shen from Zeta Global discusses the best ways to target customers.

    view
  • We Can’t Wait: How an App Can Build a Movement

    Conference Sessions   August 9, 2022  

    In this video about the “We Can’t Wait” restroom locator app, the Crohn’s & Colitis Foundation shared how it tackled some of the challenges that arose during app development, how it leveraged key partnerships, and the overall app marketing strategy.

    view
  • We Can’t Wait: How an App Can Build a Movement

    Conference Highlights   August 9, 2022  

    Its restroom access app has bolstered both the mission and fundraising goals of the Crohn's & Colitis Foundation.

    view
  • Destination: Metaverse

    Conference Sessions   July 19, 2022  

    In this video, Marriott Bonvoy explored the metaverse, including what it is, how it evolved, and how brands are entering the space.

    view
  • Miller Lite Turns Virtual Cheers into Real-Life Beers in the Metaverse

    Conference Sessions   July 19, 2022  

    In this video, get an insider's view into how Miller Lite hosted the first-ever bar in the digital universe, the Meta Lite Bar, when it was unable to be an official real-world participant in Super Bowl LVI due to a competitor holding the exclusive sponsorship rights.

    view
  • From Beginners to Experts: How Miller Lite Launched a Dynamite Metaverse Activation

    Soundbites   July 19, 2022  

    Miller Lite’s Sofia Colucci discusses how she and her team researched and learned about the metaverse and some key insights they used to launch The Meta Lite Bar in a matter of weeks.

    view
  • This Is How Your Business Can Do DEI with Real Impact

    Podcast Clips   July 15, 2022  

    Visual Latina's Laura Korchinski offers her advice and best practices for brands and agencies who are just getting started with diversity, equity, and inclusion, including outlining how they can support initiatives under the DEI banner authentically and with real impact.

    view

123 >>