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  • Building Trajectory from a Powerful Legacy — Positioning Martin Guitars for the Next 200 Years

     Conference Session Videos   September 13, 2023  

    In this video, Mike Nelson, VP of marketing at Martin Guitar and Jenn Szekely, president of Coley Porter Bell, unpacked the legacy brand's history and the journey that took place to refresh an already iconic brand. They provided a snapshot of the rebranding process and learnings, focusing on the creativity needed to successfully reposition this heritage brand.

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  • Using the Super Bowl to Market to Diabetics

     Conference Highlights   July 19, 2023  

    Dexcom’s Warrior program of real users drives it social media content strategies.

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  • Using the Super Bowl to Market to Diabetics

     Conference Session Videos   July 19, 2023  

    The marketing for health care and medical technology has a stereotype of appearing staged and lacking genuine emotional resonance. Dexcom, a leader in glucose monitoring for diabetics, wanted to break that mold. In this video, learn how it leveraged a Super Bowl commercial and a community of Dexcom users.

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  • Q&A with a Podcasting Influencer

     Conference Session Videos   July 18, 2023  

    In this video, influencer and podcast host Zach Kornfeld addressed questions covering topics such as the benefits of advertising on podcasts and the best approaches to developing ad reads with podcast hosts.

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  • Four Ways to Build Consumer Trust in Your Brand Purpose

     Podcast POVs   June 16, 2023  

    Beyond Profit host Ken Beaulieu outlines why trust is so important to business success and provides four tips for how brands can make building trust a key piece of their brand purpose strategy.

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  • Your Brand Can’t Afford to Sleep on Sonic Branding

     Podcast POVs   June 16, 2023  

    Marketing Futures podcast host Mike Berberich explains the concept behind sonic branding, why it is such a powerful tool for brand marketers, and shares three tips for how you can begin leveraging the tactic.

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  • Leveraging AI for Marketing Success: A Guide for In-House Agencies

     Conference Highlights   June 13, 2023  

    AI can be used to free in-house agencies from process in order to better focus on creativity.

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  • Leveraging AI for Marketing Success: A Guide for In-House Agencies

     Conference Session Videos   June 13, 2023  

    Few have seen the evolution of in-house agencies from the vantage point of R/GA's Michael Olaye. In this video, learn why he sees a future in which AI empowers in-house agencies of all sizes to redefine their marketing potential.

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  • The Next Generation of Account-Based Sales and Marketing

     Conference Session Videos   June 7, 2023  

    In this video, learn about No Forms. No Spam. No Cold Calls., a book written by Latane Contantis that is a rallying cry for a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results.

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  • Take the Lead by Focusing on the Customer

     Conference Highlights   June 6, 2023  

    Transactional data enables B2B marketers to monitor the health of their customer base.

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  • B2B Tips for Marketing in an Economic Downturn

     Conference Session Videos   June 6, 2023  

    In this video, Lisha Perez of LinkedIn’s B2B Institute shared recommendations that marketers can take to set the table for success even during an economic downturn. Her recommendations fell under four general headings: strategy, creative, media, and measurement.

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  • Finding Your Way: Navigating the Complexities of the B2B Buyer Journey

     Conference Session Videos   June 6, 2023  

    In this video, Google shared some of its latest research concerning the complexity related to B2B consideration.

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  • Take the Lead by Focusing on the Customer

     Conference Session Videos   June 6, 2023  

    In this video, Peter Fader, professor of marketing at The Wharton School, University of Pennsylvania, and co-author of The Customer-Base Audit, explored the customer-based audit, the first step in understanding the overall health of your customer base.

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  • New Media Agency Contract Template

     Webinar Rewinds   May 31, 2023  

    The 2016 Media Agency Contract Template was updated in 2018 and since then, the media buying landscape and scope of agency services has continued to evolve. As a result, the contract has been updated again in 2023. In this webinar, learn about the changes to the latest Media Agency Contract Template.

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  • Meeting the Needs of B2B Marketing and Measurement in a Privacy-First World

     Conference Session Videos   May 23, 2023  

    In this video, LinkedIn offered advice to B2B marketers grappling with the new and emerging privacy landscape. The organization’s guidance urged the prioritization of first-party data and the adoption of new technologies and methodologies for measurement.

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  • Measurement Is a Key Driver in Panera’s Customer Loyalty Program

     Conference Session Videos   May 23, 2023  

    For Panera, enhancing the customer experience and driving loyalty is key. In this video, Meenakshi Nagarajan, SVP of recurring revenue and loyalty at Panera Bread, discussed how the company leverages personalization and the omnichannel experience to drive connections with consumers.

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  • The Content-Driven ABM Strategy: How to Use Research-Backed Content to Fill the Pipeline

     Conference Session Videos   May 17, 2023  

    In this video, Andy Crestodina, co-founder of and CMO at Orbit Media, shared the seven-step process for developing and managing an ABM strategy that his team used to capture higher-value prospects and generate more revenue for the business.

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  • What Every Marketer Needs to Know About AI

     Webinar Rewinds   May 9, 2023  

    This month's ANA Legal webinar with Frankfurt Kurnit's Brian Murphy and Hannah Taylor serves as a primer on AI: what every marketer needs to know.

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  • Clean Rooms 101

     Webinar Rewinds   May 3, 2023  

    Clean rooms are a hot topic of discussion today, and it’s not about making your bed. Ron Pinelli and George Ivie from MRC provided background on types of clean room structures, what you need to know about these structures, and how advertisers should navigate these to get what they need.

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  • Three Tips for Brands That Want to Take a Stand

     Podcast POVs   April 24, 2023  

    Beyond Profit host Ken Beaulieu explores what has happened for CVS since it took a stand against tobacco in 2014 and outlines three ways marketers can do the same for their own brands.

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