Search Results for All Content (access may be restricted)
Search returned: 29 document(s).
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Five Basic Human Truths
Knowledge Partners October 6, 2022J. Schmid offers an infographic that identifies five basic anthropological facts and their implications for marketers.
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Marketing Measurement and Optimization: In-Housed, Outsourced, or Hybrid?
Knowledge Partners September 13, 2022Ekimetrics shares key considerations for scaling business by building marketing, measurement, and optimization (MMO) programs in-house.
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B2B Commerce Benchmarking Report
Knowledge Partners August 29, 2022An analysis of digital commerce data from one hundred leading companies across industries and business models.
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What Is Omnichannel Marketing?
Knowledge Partners August 22, 2022HMI Performance Incentives provides a “101” level overview of omnichannel marketing, and what it means to brand experiences and business in general.
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Is Your Preferred Partner Program Painful or Prosperous?
Knowledge Partners August 19, 2022Agency Mania Solutions highlighted the value to brands of preferred partner programs, also known as P3.
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Examining Three Proven Ways to Cultivate Customer Loyalty
Knowledge Partners August 17, 2022HMI Performance Incentives, a B2B solutions provider, examines three common approaches organizations take to earning customer loyalty, outlining the pros and cons to each and making a recommendation about which approach seems to be the most effective.
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Machine Learning: A Social Media Game Changer
Knowledge Partners August 16, 2022DEFINITION 6 explores how brands can use AI and machine learning to develop more engaging marketing strategies and content.
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Looking for Better Agency Relationships? Ask Better Questions.
Knowledge Partners August 15, 2022Agency Mania Solutions offered sample questions that can valuably be used to guide planning and scope alignment, briefing, and agency reviews.
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Your Quick Guide to Driving Strategy Using Analysis and Insights
Knowledge Partners August 12, 2022Although it can be both complicated and ambiguous, there are ways to lay the foundation for a solid and well-defined digital experience strategy. This article lists five steps to adopt in using analysis and insights to develop a digital strategy.
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Metaverse and Media
Knowledge Partners August 10, 2022Variety Intelligence Platform combined its own analysis on the development of the metaverse with observations from a diverse group of experts who bring their own distinct perspectives to something the industry is only beginning to understand.
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How to Design with Inclusivity in Mind
Knowledge Partners August 8, 2022Actionable advice for brands on representing DE&I in marketing imagery across 8 dimensions—race & ethnicity, skin tone, gender, disabilities, LGBTQ+, age, body type and socioeconomic status—and building successfully inclusive creative teams.
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Digital Transformation: A 6-Step Road Map to Success
Knowledge Partners June 29, 2022Digital transformation is the enablement of improved customer experience and operational efficiency through the adoption and integration of digital technology.
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ABM Changes the Game — If You Can Make It Work
Knowledge Partners June 17, 2022Account-based marketing — carefully planned, targeted messages and content focused on key accounts — is increasingly where B2B marketers are investing their energy and budgets.
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TVision Spring 2022 Co-Viewing Report
Knowledge Partners June 16, 2022TVision issued a report featuring insights on co-viewing metrics for brands.
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New Consumer Habits and Behaviors Revealed Among Multicultural Consumers in U.S.
Knowledge Partners June 14, 2022A recent study by Sparkle Insights and TFC that conducted 1,519 interviews among Caucasian, Hispanic, African American, and Asian consumers in January this year revealed that the COVID-19 pandemic created an inflection point that has led to permanent changes in consumer behaviors in the U.S.
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The Definitive Guide for an Effective Channel Incentive Program
Knowledge Partners June 14, 2022With this guide from HMI Performance Incentives, you’ll learn how to create and optimize your channel incentive programs. The guide features tips for how to make your channel incentive program easy to understand, successfully market the program, establish meaningful and attainable goals, and more.
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Silicon Valley Can Launch a Website in a Day, Why Does It Take My Company a Year?
Knowledge Partners June 7, 2022A modular approach can help enterprise-scale businesses with a fast, reliable way to roll out critical digital initiatives.
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Five Snapchat Ad Creative Findings for CPG Marketers
Knowledge Partners June 7, 2022In this analysis of Snapchat ads from CPG brands, VidMob quantifies how Snapchat consumers respond to different visual cues.
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Six Snapchat Ad Creative Findings for Entertainment Marketers
Knowledge Partners June 3, 2022In this analysis of Snapchat ads from entertainment brands, VidMob quantifies how Snapchat consumers respond to different visual cues.
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Three Snapchat Ad Creative Findings for FinServ Marketers
Knowledge Partners June 1, 2022In this analysis of Snapchat ads from financial services marketers, VidMob quantifies how Snapchat consumers respond to different visual cues.
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