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Search returned: 18 document(s).
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Digital Transformation: A 6-Step Road Map to Success
Knowledge Partners June 29, 2022Digital transformation is the enablement of improved customer experience and operational efficiency through the adoption and integration of digital technology.
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ABM Changes the Game — If You Can Make It Work
Knowledge Partners June 17, 2022Account-based marketing — carefully planned, targeted messages and content focused on key accounts — is increasingly where B2B marketers are investing their energy and budgets.
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TVision Spring 2022 Co-Viewing Report
Knowledge Partners June 16, 2022TVision issued a report featuring insights on co-viewing metrics for brands.
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New Consumer Habits and Behaviors Revealed Among Multicultural Consumers in U.S.
Knowledge Partners June 14, 2022A recent study by Sparkle Insights and TFC that conducted 1,519 interviews among Caucasian, Hispanic, African American, and Asian consumers in January this year revealed that the COVID-19 pandemic created an inflection point that has led to permanent changes in consumer behaviors in the U.S.
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The Definitive Guide for an Effective Channel Incentive Program
Knowledge Partners June 14, 2022With this guide from HMI Performance Incentives, you’ll learn how to create and optimize your channel incentive programs. The guide features tips for how to make your channel incentive program easy to understand, successfully market the program, establish meaningful and attainable goals, and more.
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Silicon Valley Can Launch a Website in a Day, Why Does It Take My Company a Year?
Knowledge Partners June 7, 2022A modular approach can help enterprise-scale businesses with a fast, reliable way to roll out critical digital initiatives.
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Five Snapchat Ad Creative Findings for CPG Marketers
Knowledge Partners June 7, 2022In this analysis of Snapchat ads from CPG brands, VidMob quantifies how Snapchat consumers respond to different visual cues.
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Six Snapchat Ad Creative Findings for Entertainment Marketers
Knowledge Partners June 3, 2022In this analysis of Snapchat ads from entertainment brands, VidMob quantifies how Snapchat consumers respond to different visual cues.
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Three Snapchat Ad Creative Findings for FinServ Marketers
Knowledge Partners June 1, 2022In this analysis of Snapchat ads from financial services marketers, VidMob quantifies how Snapchat consumers respond to different visual cues.
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Best Practices for Lifecycle Marketing
Knowledge Partners May 27, 2022This eBook covers six simple steps your brand should follow when assembling, running, and maximizing lifecycle marketing efforts.
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Top 10 Benefits of Influencer Marketing
Knowledge Partners May 26, 2022Within shares the top 10 benefits of leveraging influencers for marketing campaigns.
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Designing Your App with Experience in Mind
Knowledge Partners May 23, 2022ICF, a global advisory and digital services provider, highlighted numerous considerations to have in mind as you approach the task of designing an app.
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CTV Takes Center Stage: Global Benchmarks Report
Knowledge Partners May 20, 2022Innovid shares insights and best practices for marketers looking to integrate connected TV (CTV) into their video advertising strategies.
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Puffery 101
Knowledge Partners May 10, 2022Better Business Bureau National Programs explained what “puffery” means, and how much of it brands are allowed to get away with.
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Substantiating Advertising Claims in Three Steps: A How-To Checklist for Advertisers
Knowledge Partners May 2, 2022The Better Business Bureau National Program’s National Advertising Division provided a comprehensive checklist for marketers looking to substantiate claims in their advertising.
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101 Insider Tips — Direct Mail
Knowledge Partners February 22, 2022RRD Marketing Solutions shares 101 breakthrough ideas and reminders that drive results and savings for direct mail programs.
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The Power of Direct Mail in a Digital World
Knowledge Partners December 1, 2021In this report, USPS shared how the digital revolution is shifting customer behaviors and expectations, and how direct mail can take marketing to the next level.
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Getting in the Esports Game
Knowledge Partners August 28, 2019As the fastest growing sports and cultural phenomenon, esports has quickly become a lifestyle for the coveted generation of consumers who consume content digitally and operate mobile-first.
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