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Search returned: 38 document(s).
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Data: Who Needs It?
Knowledge Partners May 23, 2023The amount of customer data available is extensive and it can be challenging to identify and leverage all of the data in the most valuable way if you don’t have a plan, strategy, or proper technology in place.
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Advanced TV — The Questions to Ask
Knowledge Partners May 16, 2023Ebiquity created a guide designed to help marketers traverse the rapidly changing TV market, including what questions they should be asking publishers.
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How Gaming Drives Community, Authenticity, and Engagement
Knowledge Partners May 10, 2023This report from Activision Blizzard Media uncovers why people play and how gaming’s social elements heighten these feelings across different game modes, genres, and formats. It also explores the connections people form outside of the game, and how this further enhances the gameplay experience.
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Combating the Never-Ending Demand for Creative Content
Knowledge Partners April 4, 2023Aquent’s Corey O’Brien shares how in-house agencies can stay ahead of the increasing demand for creative content.
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How to Identify and Evaluate B2B Buying Groups
Knowledge Partners March 14, 2023Anteriad shares how companies can identify and understand their buying groups.
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How Brands Across All Categories Are Using Addressable TV
Knowledge Partners March 13, 2023DirecTV Advertising’s latest report explores how new show discovery is affecting consumer behavior, as well as affective ad strategies in the space.
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A Marketer’s Guide to Data Strategy
Knowledge Partners March 8, 2023Anteriad offers tips for those trying to plan out how they’ll collect, organize, and update data.
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The Four Stages of Relationship Marketing
Knowledge Partners January 18, 2023Cheetah Digital explores the four stages of establishing a relationship marketing strategy.
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Email Marketing Best Practices: A Guide to Creating and Implementing Successful Email Campaigns
Knowledge Partners January 17, 2023The agency ICF Next offered an array of best practices for tackling each phase of email marketing.
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Five Basic Human Truths
Knowledge Partners October 6, 2022J. Schmid offers an infographic that identifies five basic anthropological facts and their implications for marketers.
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Marketing Measurement and Optimization: In-Housed, Outsourced, or Hybrid?
Knowledge Partners September 13, 2022Ekimetrics shares key considerations for scaling business by building marketing, measurement, and optimization (MMO) programs in-house.
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B2B Commerce Benchmarking Report
Knowledge Partners August 29, 2022An analysis of digital commerce data from one hundred leading companies across industries and business models.
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What Is Omnichannel Marketing?
Knowledge Partners August 22, 2022HMI Performance Incentives provides a “101” level overview of omnichannel marketing, and what it means to brand experiences and business in general.
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Is Your Preferred Partner Program Painful or Prosperous?
Knowledge Partners August 19, 2022Agency Mania Solutions highlighted the value to brands of preferred partner programs, also known as P3.
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Examining Three Proven Ways to Cultivate Customer Loyalty
Knowledge Partners August 17, 2022HMI Performance Incentives, a B2B solutions provider, examines three common approaches organizations take to earning customer loyalty, outlining the pros and cons to each and making a recommendation about which approach seems to be the most effective.
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Machine Learning: A Social Media Game Changer
Knowledge Partners August 16, 2022DEFINITION 6 explores how brands can use AI and machine learning to develop more engaging marketing strategies and content.
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Looking for Better Agency Relationships? Ask Better Questions.
Knowledge Partners August 15, 2022Agency Mania Solutions offered sample questions that can valuably be used to guide planning and scope alignment, briefing, and agency reviews.
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Your Quick Guide to Driving Strategy Using Analysis and Insights
Knowledge Partners August 12, 2022Although it can be both complicated and ambiguous, there are ways to lay the foundation for a solid and well-defined digital experience strategy. This article lists five steps to adopt in using analysis and insights to develop a digital strategy.
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Metaverse and Media
Knowledge Partners August 10, 2022Variety Intelligence Platform combined its own analysis on the development of the metaverse with observations from a diverse group of experts who bring their own distinct perspectives to something the industry is only beginning to understand.
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How to Design with Inclusivity in Mind
Knowledge Partners August 8, 2022Actionable advice for brands on representing DE&I in marketing imagery across 8 dimensions—race & ethnicity, skin tone, gender, disabilities, LGBTQ+, age, body type and socioeconomic status—and building successfully inclusive creative teams.
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