Search returned: 6 document(s).

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  Marketers Pack Up for the (Perpetual) Holiday Season

  ANA Magazine   September 30, 2022  

  Christmas in July? Not quite. But the shopping season, previously relegated to the last several weeks of the year, is now in perpetual motion due to online shopping. What's more, amid a creaky economy and the potential for a recession later this year, consumers are gathering up their gifts earlier than ever.

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  Marketing Success Is All in the Timing

  ANA Magazine   July 15, 2022  

  As marketers’ roles expand to encompass customer experience, product innovation, content marketing, and data analytics, among other areas, how one manages their time will be increasingly important to keeping crucial goals on track. There are a handful of steps marketers can take to beat the clock, some of them hiding in plain sight.

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  Ignoring the 'Silver Economy' May Be Getting Costly for Brands

  ANA Magazine   July 1, 2022  

  Despite the growing power of the “silver economy” and traditional notions of aging being constantly upended, advertisers continue to give the 50-plus market short shrift. As the size of this market — and its immense wealth — grows, can brands continue to afford to ignore them?

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  Dedicated to Life-Changing Work

  Greater Good   May 23, 2022  

  Easterseals’ Tyler Hall, recipient of the 2022 ANA Nonprofit Federation Rising Leader Award, is highly regarded for his good trouble, generosity, and grit, as well as for his data-driven fundraising practices. In this Q&A, Hall shares his professional journey and the lessons learned along the way.

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  Email Marketing Is Changing

  B2B Marketer   November 10, 2021  

  Marketplace and industry factors are forcing marketers to adopt new metrics for measuring email engagement, and they’re taking a close look at the value (and content) they’re providing to customers and prospects while they’re at it.

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  Video Takes on a Central Role

  B2B Marketer   September 29, 2021  

  B2B brands are struggling with generating decent returns from their video investments. Part of the problem may be that marketers are getting hung up on thinking they have to produce Hollywood-style movies to justify their investments. Most important is conveying information that’s easy to digest and focuses on customers’ needs.

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