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  • Citi Partnered with Michaela Jaé Rodriguez for Its Chosen Name Campaign

    In-House Excellence Awards   August 12, 2023  

    Citi has been committed to helping drive an equitable and inclusive culture. Citi’s Chosen Name program, originally launched in 2020, gives transgender and non-binary customers the choice to update their eligible Citi-branded cards to match their true identity.

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  • How CVS Helped Its Internal Teams

    In-House Excellence Awards   August 12, 2023  

    Meeting Manners introduced new rules around meeting etiquette to help colleagues enjoy more productive days, feel less stress and ultimately, feel happier about where they worked.

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  • Mailchimp’s Successful Out of Home Campaign

    In-House Excellence Awards   August 12, 2023  

    Activating in Boston across OOH projections, taxi tops, free taxi rides for conference-goers, and a special web landing destination, Mailchimp surgically showed up in competitors' backyards to capture advanced marketers' attention that Mailchimp is the No.1 email marketing platform.

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  • Pilk and Cookies, a Twist on a Holiday Tradition, Featuring Lindsay Lohan

    In-House Excellence Awards   August 12, 2023  

    Pepsi invited fans to give Santa’s milk and cookies an upgrade with a twist: “Pilk” (Pepsi + milk) and Cookies. Pepsi teamed up with two of the biggest stars of the holidays — Lindsay Lohan and Santa — to give consumers a new, delicious way to unapologetically enjoy the festive season.

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  • Leave No One Out This Holiday

    In-House Excellence Awards   August 12, 2023  

    In a moment when many Americans needed an uplift, Teleflora’s latest holiday campaign, “Leave No One Out This Holiday,” showed how the gift of a Teleflora bouquet can help turn the holidays from lonely to lovely.

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  • The Iconic Summer Mashup 2.0

    REGGIE Awards   May 14, 2023  

    Bar-S Foods built upon the success in 2021 by continuing to push Bar-S as a value brand its consumers can be proud to share on their kitchen tables and with their smartphones through a country music video mashup of a classic ‘90s hip-hop track.

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  • How This Hotel Marketed to Travelers on a Budget

    REGGIE Awards   May 14, 2023  

    For those who’ve experienced the magic of skiing in the winter, there’s nothing quite like it. But most Americans have been priced off the slopes, making skiing out of reach for many. Motel 6, a brand that believes everyone has the right to travel, made costly ski trips more accessible.

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  • The Fresh Market Launches the Ultimate Loyalty Experience

    REGGIE Awards   May 14, 2023  

    The Fresh Market’s mission was to build a personalized loyalty experience that was not only different from any other but deepened the relationship with its existing guests and develop new relationships along the way. In less than a year, the company exceeded its goals for the program, which continues to grow daily.

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  • The Change Company’s Closer Twins Won Customers’ Hearts and Spurred Impressive Business Success

    B2 Awards   July 9, 2022  

    With the need to raise brand awareness and consideration with two distinct audiences of mortgage brokers, The Change Company created a campaign around characters known as the Closer Twins, a duo who could tap into the target audience’s emotional desire to win big and be highly effective at their profession.

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  • Sixty-Four Adorable Pups Equal a Whole Lot of Engagement for Camp Bow Wow

    In-House Excellence Awards   December 21, 2021  

    Camp Bow Wow’s “Mutt Madness” campaign pitted 64 adorable dogs against one another in an online, bracket-style tournament that let brand followers pick the ultimate winner while raising both awareness and affinity for the Camp Bow Wow brand.

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  • ChapStick "Beauty Confessions" Quiz

    Smarties Awards   December 21, 2020  

    ChapStick promoted its new Total Hydration beauty line with an online quiz.

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