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5 Holiday Email Marketing Tips to Power Your Seasonal Campaigns
Industry Insights September 21, 2023The holiday season is a critical time for businesses, and with the right email marketing strategy, you can make the most of this festive period to drive sales and engage with your audience.
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How These B2B Companies Are Changing the Healthcare Landscape
Industry Insights September 20, 2023Healthcare is a universal need — and for everything to run smoothly, the behind-the-scenes activities and processes need to be constantly evolving to meet needs. For instance, how can AI be harnessed to create better data systems, which in turn ensure better care? Or how can employers promote and encourage employees to take care of their mental health?
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A Guide to Data Clean Rooms
Industry Insights September 20, 2023The demise of third-party cookies is on the horizon and data privacy regulations are becoming increasingly complex. As a result, brands are looking for new ways to gain insights and understand consumer behavior.
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From Likes to Loyalty: Cultivating an Engaged Social Media Community
Industry Insights September 15, 2023In a recent Hubspot survey, 90 percent of social media marketers said that an active, online community was critical to brands in 2023. Ninety-percent! You can’t get 90 percent of marketers to agree on a pizza order.
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11 Audience Segmentation Examples & How to Use Them
Industry Insights September 14, 2023Understanding and connecting with your target audience through personalized communications is vital for success. Audience segmentation, the process of dividing your customer base into distinct groups based on specific criteria, is a powerful strategy to achieve this personalization.
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The B2B Companies Creating Better Energy Efficiency and Sustainability
Industry Insights September 11, 2023Reducing energy consumption and promoting more sustainable business practices and production methods are just a few ways companies can fight climate change. While mitigating climate change can feel like a challenge and can’t be done quickly by one company or industry, it is important for companies to realize the influence and power they do hold — and make the changes they can.
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Building Trust: Combating Deinfluencing Through Authenticity
Industry Insights September 8, 2023Influencers are an effective way for increasing brand awareness, even if there are caveats marketers should be aware of. The right influencer can hand-deliver your brand to an entirely new audience, while the wrong influencer can hamper your growth.
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Direct Mail Marketing: 3 Proven Tips and Strategies for Success
Industry Insights September 7, 2023In the evolving world of digital marketing, direct mail remains strong. While technology has opened up numerous channels for communication, direct mail stands out as a tangible and impactful way to connect with customers on a personal level. Its ability to engage the senses and leave a lasting impression makes it an ideal way for businesses seeking to stand out in a crowded marketplace.
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Observing Hispanic Heritage Month
Industry Insights September 7, 2023The period from September 15th to October 15th is Hispanic Heritage Month, a time for celebrating, with a special attentiveness, the achievements of Hispanics and for elevating the causes that are most important to their communities. Of course, this isn’t work that can be confined to a single month, and, in recognition of that fact, the 2022 Multicultural Excellence Awards honored marketing to and on behalf of the Hispanic community that took place across the year.
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Effective Marketing Triggers for Retailers
Industry Insights September 1, 2023Retailers know by now that an abandoned shopping cart (AC) is an important trigger to incorporate into a multichannel marketing strategy. It takes a decent amount of effort for someone to visit a retail site, browse and add an item to their cart, yet the average cart abandonment rate is an incredible 70 percent, according to Baymard Institute. A well-timed email can be enough to nudge many of them to buy - with AC email conversion rates in the double digits.
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10 Email Marketing Segmentation Strategies
Industry Insights August 31, 2023Effective email marketing goes beyond sending generic messages to your entire subscriber list. To maximize engagement and conversions, it’s crucial to segment your audience to deliver personalized content.
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3 Ways for B2B Marketers to Engage with Gen Z
Industry Insights August 30, 2023Generation Z: They’re different from you and me. The more than 68 million people aged 11 to 26 who make up 20 percent of the U.S. population are pre-teens, teens, and young adults who have been shaped by a changing and challenging world. They have witnessed innovations in technology, unforeseen health and economic conditions, geopolitical uncertainty, and climate issues that they accept as an existential threat and want to address.
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5 Brands Successfully Marketing to Parents
Industry Insights August 29, 2023Not every family looks the same. Here are five brands who've excelled at reaching different kinds of families.
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AI in Direct Mail Marketing
Industry Insights August 28, 2023The concept of AI goes back more than 70 years. It is considered a general term for complex computing. In 2017, Gartner Group predicted that 87 percent of AI projects would never generate any ROI. Their estimates have continued to suggest 50 percent failure in the report, Gartner Predicts Half of Finance AI Projects Will Be Delayed or Cancelled By 2024. (Gartner Predicts Half of Finance AI Projects Will Be Delayed or Cancelled By 2024).
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Maximizing Your Instagram Strategy with Insights
Industry Insights August 25, 2023Growing an Instagram following can be a tricky business; success feels like luck and some of your best posts go un-hearted. But if your literal business depends on getting more eyes on your ‘gram, it’s easy to get discouraged when your efforts go unnoticed.
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Email Marketing Automation: Tips and Strategies for Success
Industry Insights August 24, 2023As technology and customer expectations continue to evolve, embracing email marketing automation is no longer just an option but a strategic imperative for brands looking to stay ahead in the digital landscape.
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How Marketers Can Fight Ad Fraud to Drive Results
Industry Insights August 24, 2023The first look of the Association of National Advertisers (ANA) Programmatic Media Supply Chain Transparency Study found brands may be wasting much of their programmatic advertising campaign budgets on low-quality or fraudulent media.
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The Coolest & Most Unique Award-Winning Smarties Campaigns
Industry Insights August 22, 2023Sometimes, you see a commercial or video clip that warms your heart, makes you laugh, brings tears to your eyes, and/or may feel like a punch to the gut. Sometimes, all these things happen at the same time. Portraying real people and their stories, or highlighting an underrepresented perspective or issue, can change people’s lives.
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Nostalgia Marketing: A Powerful Source of Emotion
Industry Insights August 21, 2023Nostalgia is in right now — and perhaps this is partly a reaction to the ever-evolving technocentric landscape we live in. Familiarity can be comforting and a source of positive memories from the past; so, in many ways, it’s unsurprising that brands are harnessing nostalgia to evoke joy and connection for beloved brands, aesthetics, experiences, and media.
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The Latest TikTok Shop Feature Turns Scrolling into Shopping
Industry Insights August 18, 2023Did you know that nearly half of gen Z consumers start their shopping on TikTok? TikTok does, apparently, which is why it’s launching a new feature to let buyers and sellers transact directly on the platform. They’re calling it TikTok Shop, and its aim is to let creators, merchants, and brands get their products into the hands of consumers without having to go to another site.
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