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Search returned: 20 document(s).

  • CMO Trends and Best Practices

    Ask the Expert Answers   March 14, 2023  

    What are CMOs current concerns, and how are they overseeing marketing at their companies?

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  • The CMO Salary Slope

    Champions of Growth   March 7, 2023  

    Nicole Balsam with Eastward Partners joins host Matthew Schwartz to discuss the results of the research firm's U.S. CMO Market Report released in 2022. Balsam talks about the trendlines in CMO compensation and why the growing pressure on CMOs to bolster their digital capabilities transcends tenure.

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  • Media Leaders Speak Out

    Event Recaps   February 17, 2023  

    Forward-thinking media leaders from Logitech, Bloomberg Media, and Boehringer Ingelheim Pharmaceuticals shared solutions for how they are addressing some of the most important challenges facing the industry today.

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  • Media Leaders Speak Out

    Conference Sessions   February 17, 2023  

    In this video, forward-thinking media leaders from Logitech, Bloomberg Media, and Boehringer Ingelheim Pharmaceuticals shared solutions for how they are addressing some of the most important challenges facing the industry today.

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  • Looking Into Marketing Futures

    Champions of Growth   January 17, 2023  

    In a special episode of Champions of Growth, host Matthew Schwartz sits down with his colleague Mike Berberich, host of the ANA’s Marketing Futures podcast, to talk about some of the major challenges facing CMOs and marketers in 2023 and beyond.

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  • World Champion Surfer Explains How Riding Waves Has Taught Him About Purpose and Perseverance

    Podcast Clips   January 9, 2023  

    Former world surfing champion and purpose-focused author Shaun Tomson discusses how the fundamental lessons he’s learned from surfing have taught him about perseverance and never losing sight of hope, which is critical to adhering to one’s purpose.

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  • Will CMOs Face New Pressure to Prove Their Worth?

    ANA Magazine   December 9, 2022  

    As companies began to double down on their online marketing efforts due to the pandemic, newly hired CMOs were able to command higher salaries. But the calculus for CMO pay may be changing, as companies face a possible recession.

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  • What’s in Store for Marketers in 2023?

    Champions of Growth   December 8, 2022  

    Bob Liodice, CEO of the ANA, and Nick Primola, EVP of the ANA, join host Mathew Schwartz to discuss what’s in store for CMOs and marketers, from confronting the growing link between programmatic advertising and climate change to bolstering brand safety and grappling with a possible recession.

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  • The Scary Truth About Being a CMO

    Champions of Growth   October 26, 2022  

    In a special Halloween-themed episode of Champions of Growth, Jonathan Copulsky, senior lecturer at Northwestern University, and former CMO at Deloitte, discusses what's spooking CMOs these days, why things may be getting worse, and what chief marketers can do to ease their fears.

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  • Major Growing Pains for Marketing Procurement

    Champions of Growth   October 17, 2022  

    Sherry Ulsh, director of indirect procurement at The Hershey Company, who oversees marketing procurement, provides several takeaways for how brand managers and procurement executives can bolster what can often be a complicated relationship.

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  • Fighting Digital Ad Fraud Is Getting More Complicated

    ANA Magazine   September 21, 2022  

    Fraud in digital advertising remains an issue, and while the exact scale of the problem is a matter of dispute, there's widespread agreement that as the market grows, so will the need for brands to take an active role in protecting their investments.

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  • Reversing the Decline in CMO Tenure

    Champions of Growth   September 20, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Greg Welch, partner at executive search firm Spencer Stuart and founder of the company’s annual CMO Study, about how to reverse the downward trajectory in CMO tenure.

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  • Do Marketers Have an Emerging Ally in the C-Suite?

    ANA Magazine   June 24, 2022  

    A growing number of brands, including Edelman, the Minnesota Timberwolves, and Volkswagen, are hiring chief experience officers. The moves come as tolerance for a bad or mediocre consumer experience continues to plummet, with more than half of brands reporting that those who are dissatisfied with the company will switch brands, per a recent survey.

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  • Deloitte’s Chief Purpose Officer

    Beyond Profit   March 29, 2022  

    In this episode of Beyond Profit, Deloitte Chief Purpose Officer Kwasi Mitchell joins host Ken Beaulieu to discuss his role, why purpose can be a growth driver, and Deloitte’s latest research on the effects of purpose on C-suite leaders and their businesses.

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  • How CMOs Can Play More of a Leadership Role

    Champions of Growth   March 22, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Matthew Lieberman, CMO of PwC U.S. and Mexico, about how CMOs can reverse the decline in CMO tenure, take on more of a leadership role throughout the enterprise, and learn to become businesspeople first and marketers second.

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  • What Is a Brands for Humans Marketing Strategy?

    Champions of Growth   February 16, 2022  

    In our latest episode, host Matthew Schwartz talks with Dean Aragon, CEO and Vice-Chairman of Shell Brands International AG, about how CMOs can start to build a brands-for-humans strategy and why doing so could spell bigger marketing budgets.

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  • Creating Real Human Connection

    Beyond Profit   January 27, 2022  

    In this episode of Beyond Profit, Gaston Vaneri, SVP of brand at Cox, joins host Ken Beaulieu to discuss Cox’s brand positioning and how it’s bringing people closer and changing the reputation of the telecom industry.

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  • A Discussion with Mastercard CMO Raja Rajamannar

    Beyond Profit   April 5, 2021  

    In this episode of Beyond Profit, Raja Rajamannar, CMO at Mastercard, joins host Ken Beaulieu to discuss his brand's focus on purpose, the key takeaways from his book, "Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers," and the lessons he's learned as a giant of the marketing industry.

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  • A Discussion on Water Conservation with Mark-Hans Richer

    Beyond Profit   November 23, 2020  

    In this episode of Beyond Profit, host Ken Beaulieu catches up with Mark-Hans Richer, chief marketing and innovation officer at Fortune Brands Global Plumbing Group, to discuss Moen’s commitment to water conservation, how business leaders can address pressing problems, and more.

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  • A Discussion with CVS CMO Norm de Greve

    Beyond Profit   October 21, 2019  

    In 2014, when CVS made the bold decision to stop selling tobacco products in its stores, it was hailed as a powerful example of putting purpose ahead of profit. In the latest episode of Beyond Profit, CVS Health CMO Norm de Greve talks about the importance of taking a stand, how the company benefitted from banning tobacco, its latest ad campaign, and more.

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