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Search returned: 29 document(s).

  • How to Improve Marketing’s Value Within the Organization

    Podcast POVs   September 20, 2023  

    Champions of Growth host Matthew Schwartz key questions marketers need to answer if they want to get a handle on their myriad responsibilities and improving their standing in the eyes of other executives.

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  • The Main Reason Why Purpose Initiatives Fail

    Podcast POVs   September 7, 2023  

    Ken Beaulieu, host of the Beyond Profit podcast, covers the reasons why some purpose initiatives fail and explains how to avoid these costly errors.

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  • Brand Safety/Online Hate Quick Win Package

    Quick Wins   July 20, 2023  

    ANA's Brand Safety/Online Hate Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help foster a safe and inclusive online environment for all.

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  • Marketing Graduates Need Jobs – This Tool Can Get Them There

    Industry Insights   July 10, 2023  

    The last few years have been anything but uneventful! Not even colleges and universities have been spared. Faced with declining enrollment, an uptick in trade school affinity, and students’ prioritization on quality of life – academia has (finally) been persuaded to provide a more in-depth answer to the question being routinely posed by nervous students.

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  • Growth Marketing Quick Win Package

    Quick Wins   June 30, 2023  

    ANA's Growth Marketing Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help implement an effective growth marketing strategy.

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  • Marketing-Fueled Growth Quick Win Package

    Quick Wins   June 30, 2023  

    One of the biggest challenges for marketers regardless of category is getting a seat at the proverbial table. ANA's Marketing-Fueled Growth Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help marketers identify and communicate growth opportunities to senior leadership.

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  • Growth Hacking Quick Win Package

    Quick Wins   June 30, 2023  

    ANA's Growth Hacking Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help marketers rapidly increase their customer base using innovative, low-cost methods.

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  • Cutting Through the Fog of Marketing

    Champions of Growth Podcast   June 28, 2023  

    Jim Williams, CMO of Uptempo, which provides marketing software, joins host Matthew Schwartz to talk about the most effective ways for B2B marketers to update their operating models, align advertising strategy with execution, and communicate the benefits of marketing to an ever-growing number of stakeholders.

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  • Growth Marketing Checklist

    Tools   June 23, 2023  

    Use this checklist to help build your organization's growth marketing culture and mindset.

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  • Growth Marketing Cheat Sheet

    Tools   June 23, 2023  

    Use this cheat sheet to learn about growth marketing and how to leverage it at your company.

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  • Growth Hacking Cheat Sheet

    Tools   June 23, 2023  

    Use this cheat sheet to learn about growth hacking and how to leverage it at your company.

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  • Growth Hacking Checklist

    Tools   June 23, 2023  

    Use this checklist to help you implement or refine your approach to growth hacking at your company.

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  • Marketing-Fueled Growth Checklist

    Tools   June 23, 2023  

    Use this checklist to help you create a structured process for identifying growth opportunities and securing buy-in to pursue them.

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  • Marketing-Fueled Growth Cheat Sheet

    Tools   June 23, 2023  

    Use this cheat sheet to learn about marketing-fueled growth and how to effectively communicate your ideas.

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  • Marketing-Fueled Growth Workbook

    Tools   June 23, 2023  

    Use this template to run a growth workshop at your organization.

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  • Product Market Expansion Grid

    Tools   June 23, 2023  

    Use this framework to help you devise strategies for future growth.

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  • The Real Work on DEI Is Just Beginning

    Champions of Growth Podcast   June 14, 2023  

    Mediabrands' Diedre Small-Landau and Sheryl Daija from BRIDGE join host Matthew Schwartz to talk about where DEI currently stands throughout the marketing industry, what role CMOs and marketers need to play in driving real change, and why the time for philosophizing about DEI is long past its expiration date.

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  • B2B Marketers Face Increasing Pressure to Prove Their Worth

    B2B Marketer   April 26, 2023  

    A recent study coproduced by Chief Marketer and One Trust presents a bit of dichotomy for B2B firms: Although marketers are being tasked with taming their budgets, nearly 80 percent of the study's respondents said their budgets were either increasing or staying the same this year.

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  • AB InBev Taps Into New Marketing Strategies

    Champions of Growth Podcast   April 10, 2023  

    Marcel Marcondes, global CMO at AB In Bev, joins host Matthew Schwartz to talk about how the beer company is tapping into new markets, why it ceased its exclusive advertising rights to the Super Bowl, and what the “sober curious” movement means for the owner of Budweiser, Stella Artois, and other popular brands.

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  • Ramping Up College Recruitment Efforts

    ANA Magazine   March 31, 2023  

    As the marketing industry continues its digitalization, universities and colleges offer pools of talent steeped in digital communication that show little interest in marketing. What can brands do to avoid being the odd man out on campus?

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